Hi friends,

What a great opportunity this is to talk and share information about my business.

My name is Joy Phido.  My business is:


…the Natural Hairdressing Professionals.

Our services are mainly two folds.


…helping people into employment.

We do this through Education, Information and Skills Training in natural hair business. We turn our students into Professional natural hair practitioners across the world.  We are the only certified Natural Hair Academy that teaches practical skills, theory and business knowledge to our students in order to get them ready for the real world after our training.  We have put years of research, experience and knowledge together in order to achieve this way of teaching.  This system of educating our students has proved hugely successful as our students finish the training and set up their businesses. This has been proved over and over and we have series of testimonials and continuous references from our students to confirm this.  Another reason this has been very successful is because we never leave our students to struggle on their own.  We continuously stay in touch and support them until they become confident. Our VISION for our students has always been PROSPERITY WITH NATURAL HAIRDRESSING BUSINESS.


…professional natural hair glamour.

Our Natural Hair Couture Center is the ultimate premier place for natural hair glamour and professionalism.  This is our natural hair beauty center where our focus is CHEMICAL-FREE natural hair beauty. Here we encourage, support, consult with and design our clients to feel good and look glamorous with their natural hairstyle choices. This has also been shown in the satisfaction our clients receive as well as the various photo-shoots we do and the images of our work that we present.


A) Ignoring and overlooking natural hairstyles.  I lost my hair to chemicals.  Lots of people have suffered similar fate and do not know where to go for help.  This is because Natural hair styling has been ignored and overlooked by mainline hairdressing /cosmetology for centuries yet this way of styling hair is as old as humanity.  This is one of the oldest methods of grooming and glamorising hair as has been seen from glamorous women of old – Ancient African Queens – Cleopatra, Queen Nefertiti, Queen Sheba, Queen Amina, Queen Candace to name a few.  If these women who looked so beautiful and elegant with their nicely adorned natural hairstyles could wear them so proudly then there is no excuse why these hairstyles should be ignored. World of Braiding aims to bring back this glamour.

B) Damaging effects of chemicals.  The continues use of chemicals on our hair just like the pollution in our environment; genetically modified foods etc is causing us a lot of harm and serious health issues. Just like we are thinking green in our environment, organic and free-range foods etc, so also should we be thinking healthy about the chemicals we infuse into our body through hair and skin.  Our skin is a living organ and the more chemicals we infuse into it, the more harm we cause ourselves. The lack of hair growth and most of the hair loss experienced among women generally and black women in particular can be traced mostly to the poisonous chemicals we continuously put into our hair to our blood streams. In addition to the hair loss issues, there are also various health conditions we suffer from these chemicals among which there has been several reported incidents of deaths, dizzy fainting spells etc from application of colourings, dyes, relaxers etc on heads.  World of Braiding would rather have clients worry about other things in life than problems that are self-induced such as chemicals.

C) Lack of professional training centers.  For the fact that natural hairstyles have been ignored and overlooked, there exist little or no professional formal training centers and this has led people with the passion to offer crude, primitive and un-regulated services.  People lack knowledge on the right products, extensions, equipment, know-how, educational books and materials etc to practice professional natural hair service.  World of Braiding is therefore the solutions to these problems.

I am very happy to respond to questions regarding our services and thank you for taking the time to understand our business. We are available if you need our services or professional advice to any of the issues raised in this write-up.

Joy Phido (SRH) – BSc Hons – Business Management, NVQ Level 3 Hairdressing

Natural Hair Specialist, Consultant, Designer, Educator

Entrepreneur, Speaker, Business Coach/ Adviser, Mentor


visit us on:

Telephone: +44 208 983 9815


One Response

  1. […] Tagged: hair braiding, hair extensions, Joy Phido, natural hair business, world of braiding Worldofbraiding Blog Tags:  BUSINESS, INTRODUCING This entry was posted on Sunday, March 11th, 2012 at 7:34 […]

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