Top 11 Tips to


In a Recession

We had a business growth bootcamp 2 weeks ago at World of Braiding & Extensions and the focus was to help my trained students and new enquiries to understand different Tips to grow their business.  One of the biggest things that came out of the bootcamp was coming to the understanding that to make our business grow, we have to first grow as individuals.  I realised that this is the secret behind successful people – the fact that they also experience pain and stress and yet are able to overcome them in order to succeed.  I have been interested in understanding this aspect of life for a long time which made me take up trainings in a field called NLP.  It has become one of my biggest fields in business as I am a qualified and Certified NLP Practitioner who specialises in helping women and children with their personal development in order to achieve success.  This has been further proven in my years of offering training with World of Braiding & Extensions where I constantly need to take on motivational pep talks in order to help my students achieve success in their businesses across the world.

During this bootcamp however, a lot of things became clear as the audience wanted to know more about Personal Development so they could practice this in their business and daily lives and I decided I will share this knowledge and information that has become an anchor for my business and personal life across to my worldwide wider audience.

This is what inspired this topic as one of the questions that came to mind while looking at the progress of my various students across the world over the years was – HOW DO I TRAIN ANYONE TO TAKE BACK THE POWER THEY ALREADY HAVE WITHIN THEM TO CREATE THEIR OWN SUCCESS especially in a recession? How do they realise they have this power so they can start projecting it for success?

There are lots of scenarios that I have experienced in my personal and business life which would have made me give up easily.  In business, I have trained a group of students who have paid all the necessary fees; taken up the training and while with me have mastered their skill; are very good at what they do but on going out to the open market; some do well and others pack up and forget they have taken a training or have a skill at all. Something inside them stops them from going out there and offering their service as a business.   This has given me food for thought. What could be responsible? Fear or lack of passion?  Others are ready for business, decided they do not want to use their skill but would rather retail; they have stocked up stocked their shop; have opened the shop and can run it to make profit, but somehow cannot be motivated to go out and sell to their public?  Why? Where is the problem?  Whatever is stopping them is not physical but ingrained in their minds.


thoughts and mind power

thoughts and mind power

Then I had flashbacks to when I started my business and how when things were not going so well I became disillusioned, frustrated and needed help.  I kept saying things to myself like I was doing the wrong thing.   Being Nigerian, family and friends thought I had gone crazy and wondered loudly how an educated, intellectual like me could condescend so low to take up hair braiding for a career. This played up in my mind for months but something in me kept me going explaining that I was on a part rarely travelled; and why I will be the go-to person in future etc etc.  This carried on until I came across NLP which turned out to be my saving grace as this pulled me through my darkest hours with mental strength that I never knew I had.  Training in NLP helped me to understand how my mind conditioning & language was responsible for the physical results that became my daily life.  Neuro-linguistic programming (NLP – is an approach to communicationpersonal development, and psychotherapy.)  This was one of my most important investment in empowering myself for growth and success. It changed everything for me and for which I can look back and count as one of my reason for achieving success in life and of which I am happy to share some of my knowledge and understanding with you in order to help you move your life and business forward from what you are currently experiencing in other to achieve success as well.

Here at World of Braiding & Extensions, we stand against injustice, poverty, ignorance, lack of information etc.  There is an adage give a man fish and he feeds today; teach a man to fish and he feeds for life”.  We believe in this adage in every form and this is why we share what we know because we know that everyone can achieve success if they really want it and if they know how to do it.  When need meets with know-how then we are generally on our way to achieving success.  I recall one of my favourite movies – The Lion King.  “when the student is ready; the master will appear.”  There are answers to everything we need everywhere.  There are people willing to help us achieve what we want too, but most times, the problem is inside us to find out how we can achieve the “know-how.”

Know-how is therefore the state everyone should be aiming for in life and not charity or help.  Know- how is the training you get when you want to be an expert at doing something.  Know-how is what gives you confidence to do something with pride and without fear.  Know-how is where lots of people get lost in life and where those who know hold others to ransom and demand so much in order to pass on their knowledge.  Sharing know-how is where the world is stuck today.  This is where World of Braiding & Extensions will train you to gain know-how by helping you discover the hidden creative ability already in your hands (skills) adding information and education to help you work your way towards growing your business and out of poverty.

We therefore offer our know-how through Education, Information and Skills training.  Let us explain what each of these areas mean by digressing:



This is a definition I found on the internet that was quite interesting.

Education in its broadest, general sense is the means through which the aims and habits of a group of people sustain from one generation to the next.

We will re-visit this definition later in our discussion.

On the other hand, our definition of Education is:

Sharing and giving someone know-how to use in solving a problem.  Education to us therefore means giving someone the capability to solve their own problem.  Gaining knowledge to solve a problem or creating a solution to a problem is our understanding of what education should be.  We therefore need constant education to give us continuous flow of know-how.

To explain the need for continuous education, we have to understand what happens to the human brain when a child is born.  The Human Being is born with an empty mind just like a new computer system with hardware and no software.

Tabula rasa is Latin for “blank slate”.  The theory is that a baby is born with a void for a brain, and information is imprinted on the empty mind as the child is exposed to all manner of sensory experiences.  Just like the computer, we need software programmes to help bring out the result that is expected from the child.  Some of the software programmes for a child therefore include: the parental upbringing teaching right from wrong; the society with guiding laws; the religion teaching moral beliefs; the friends with peer pressure and ultimately the Schools with set educational system.

Does going to School /University mean Education?

Is academic education giving us return for our investment in a recessions?

Our society stipulates to us that going to school and university to gain academic education is necessary to help us structure the way we think and work within our environment.  However, university education also known as academic education is not the same education that helps us solve practical problems or create solutions to our problems.  It is also not the same as gaining know-how as it does not directly respond to showing someone the answer to solving a direct real life question of: “ I will like to know-how to cook; stop my toilet from leaking; clear my garden; cut my hair etc etc.   These are real life problems that need immediate answers yet academic education does not solve them.  We take on this glorified piece of paper called certificate and yet cannot solve the most basic daily life needs.

This is where is has been confirmed in some quarters that our current educational system has failed our society.  This is because as explained above, the programming software – the curriculum in our educational system that is programming and structuring our mind is not providing us with solutions to our societal problems rather it is allowing us to think and act in a pre-conditioned ways dictated by a few individuals who think they have the answers to what life requires.  Referring to our earlier definition, “Education in its broadest, general sense is the means through which the aims and habits of a group of people sustain from one generation to the next.”  This is absurd and ancient as the aims and habits of these group of people is outdated, does not reflect our societal needs, cannot solve the problems of today’s society, is not worth the paper it is written on and should no longer be forced on our younger generation.  Our understanding of this definition means:

 “The result of the academic know-how (knowledge) that has been imprinted in our brains is such that

graduating students

graduating students

has put us in a state where we don’t act freely for ourselves but wait on other people to give us power and instructions to do what they think is best for us.”  This system of academic education is what is responsible for our lack of success in life as it takes away power from us not to think anymore but wait on someone to guide us on how to think and act.

This explains to me that we have been systematically guided and groomed to meet expectations of a few people’s interest.  This is how our mind has been brain washed over the years to think in a set way – grow up, get academic education, get a job/employment to work for someone, get paid a salary and this salary will help run our poor lives.  This mind conditioning has been working for years when society had enough to share.

However, things have now changed as the society grows bigger –( 7 billion people 2012).  This is no longer sustainable to meet all our needs and demands and we are now expected to fend for ourselves at all cost in the form of global recession with countries like Spain – 53% youth unemployment, Greece – 55% youth unemployment, Ireland, England, USA etc constantly under pressure with riots etc.  This is where society is now questioning what has happened to our well educated graduates who are now very upset and questioning why someone is not employing them.   Could it be because they went through a system of mind conditioning that does not allow them to think of a way to create their own job as they have been programmed by an educational system that has imprinted dependency in their brains where they have to wait for other people to create a job for them or could it be because they were never taught anything on know-how with the aim of achieving results from solving particular problems?  I live in England and to find a work man with know-how is one of the toughest jobs you can ever embark on. I recently moved house and business and I have been put through some of the worst experiences to get someone who can do the basic chore of plastering my walls, provide electricity sockets, stop my toilet from leaking etc etc.  Why then do we complain there is no job?

How does our brain work?

To explain the mind conditioning clearer, everyone is believed to be born with a “Right Brain” and “Left Brain.”

The Right Brain is responsible for: random, intuitive, holistic, synthesizing and subjective thinking.  People who use this brain more are artistic and love illogical work like singing, dancing, painting, sculpture etc.  They are more reliant on intuition and quickly grasp the overall picture of a situation. They are free thinking people and are driven by emotion.  They use creativity to solve problems.

Left Brain on the other hand is responsible for: logic, sequential, rational, analytical, and objective thinking. They are aggressive in work study, research, academic and profession.  They prefer reason over everything else. They are thought and fact driven and bear no emotions. They use rational logic to identity the cause of a problem and then think about how to solve it.   Mostly lawyers, accountants etc

Each person has a bias, based on how they use the right brain and left brain to solve problems.  You can also use both to work.

However, going by this analogy, this explains why our ACADEMIC education is responsible for the way educated people behave and think.  We have been pre-conditioned through mind control technology, structuring and restrictions to behave as is dictated by someone else with ulterior motives.   Academic education therefore enhances, nurtures, grooms and puts too much emphasis on development of the Left Brain and this is why we find it difficult to think freely; be creative to solve our problems without being very logical and fact driven working from a box that has been designed by these group of people.  This makes me question….

Can the amount of money spent on academic Education be justified to society?

The amount of money we are forced to pay to obtain a college/university education, public and private is frightening and yet we come out to become someone else’s zombie. It has been confirmed that the rate at which college tuition have gone up over the years has exceeded not only the rise in home prices but also other major expenses in our society etc. While in the USA, homes have peaked at 400%, medical costs by 600%, College tuition has risen by more than 1,000% in 32 years and during this recession, few jobs await any college graduate because we cannot think out of this mind conditioning.  When they are able to find this job, they are stuck with having to pay back loans for life and this then leads to other societal menaces like depression, mental disorder etc.  We are made to spend years and so much money in academic education to be brain washed and structured such that we cannot think our way through basic life problems in order to help ourselves.

Here are some statistics to show the financial outlay that the academic education system is costing the society.

Tuition fees for Home student in the UK is now £9,000 p.a for basic degree

In the USA it is now an average of $17,997, with the top universities exceeding imaginations such as:

Yale                 $54,086

Havard           $52,652

Princeton        $54,780

Cornel             $57,125.

This has been dubbed the College Trap as students have resorted to taking out loans and this is tied to them for life. “The amount of student loans taken out last year crossed the $100 billion mark for the first time and total loans outstanding will exceed $1 trillion for the first time this year. Americans now owe more on student loans than on credit cards, reports the Federal Reserve Bank of New York, the U.S. Department of Education and private sources.” In the UK, total outstanding university education debt at the end of 2009/10 was £47.4million.

Across the world, this is the stark reality while the sad story is that there are little or no jobs to match the academic education (mind programming) that our society is grooming.  Question is; has the money invested in academic education compensated for the results that our society has received producing people who cannot think their way through life?  Is our society better off with the amount of money that has been spent /invested on academic education?   If the reason for the huge investment in educating people in our society, was to solve societal problems and find answers to our needs has this achieved its results?  No, instead of solving problems, what we now have are highly educated problems.  These are people who have now come to add more to society’s problems as we are unable to employ them and now need to seek solutions to solving their needs.

We believe in time people will wake up, snap out of this trance and tap into their right brain to take responsibility for their problems by creating solutions that comes with emotions in their hearts.

Could it also be this same brain washing that has plagued the Blacks and African Countries?

african continent map

african continent map

Yes it is this same mind programming that has plagued and crippled the black community in general and Africans in particular and has stopped most Africans from achieving success in their lives.  During slavery the same mental conditioning, hidden agenda and other people’s interest /expectations forced Blacks /Africans to accept everything they were told to do without questioning.  As a general rule, our ancestors were made to wait for approval and acceptance in everything they did – hair, clothes, way of speaking, music, culture, traditions, status symbol etc.  This made us completely lose out on our own identity and culture to this day and now the typical African child only knows success when it is attached to the Western world.  They are always trying so hard to impress other races but themselves.

For years Africans have been told that our continent is poor and our people need charity and aid to support our poor hungry citizens.  The only image the West projects of Africa is negative especially in the mainstream media – a starving poverty stricken African child in every form, with slums and ghetto everywhere.  Our raw materials are presented as inferior and sub-standard.  We are constantly told that we lack knowledge and cannot help ourselves hence we scuttle on the next available plane for a better life in the west.

Yet it was the same Africans who were put in chains, dragged, beaten and taken in slavery for their unique strength which was used to plough and grow difficult plantations for their slave masters in America and build underground tunnels in Europe.  Yet it is Africa’s raw materials that are strenuously sought after by the same Western world constantly causing war and political turmoil in most African countries.  Yet it is the same raw materials that are refined, packaged, branded and then sold back to Africans at the most exorbitant prices. Examples: Nigeria’s crude Oil being drilled constantly by Shell and leaving the citizens in abject poverty, Shea Butter from Ghana used in every glamorous cream made in the West, Argan oil from Morocco, Cocoa beans used for coffee, Body Shop International with raw materials from Africa etc etc.  It is called entrepreneurship or business but obviously not in the interest of Africans as the know-how is hidden away from them so they remain dependent for  these hidden agendas.

If the true story about Africa is being told, this is the reality check:


28 June 2010 – Africa investor (Ai), a leading international investment research and

Africa's wealth is vast

Africa’s wealth is vast

communications group, in partnership with The Africa Group (TAG), an Africa-focused consulting, research, and advisory firm announced the launch of their ground-breaking Africa Wealth Cheque Report and this was their conclusion – Africa is richer than you think.

  • The Wealth Report has identified US $1.671 trillion of potential wealth and additional production potential in six key sectors (agriculture, water, fisheries, forestry, tourism and human capital).

  • The report also estimates current proven stocks of extractable energy resources in Africa (oil, natural gas, coal, and uranium) to be worth between $13-14.5trn.

  • Explaining the Africa Wealth Cheque Report, Hubert Danso, Vice Chairman and Managing Director of Africa investor, said: “The aim of the Africa Wealth Cheque Report was to identify and estimate how much natural, economic and human capital wealth is within the continent, in essence to quantify the beginnings of the asset side of Africa’s balance sheet.” “The report is unique as it is already catalysing debate about how wealthy as opposed to how poor the continent is, and signalling tipping points for African governments and global investors seeking growth opportunities.”


The McKinsey Global Institute (MGI), the business and economics research arm of McKinsey

Africa's  vast wealth

Africa’s vast wealth

conducted a research on Africa in 2010 and found out the following:

  • Africa’s economic growth is creating substantial new business opportunities that are often overlooked by global companies.  Early entry into African economies provides opportunities to create markets, establish brands, shape industry structures, influence customer preferences, and establish long-term relationships. Businesses can help build the Africa of the future.

  • In Africa, the number of households with discretionary income is projected to rise by 50 percent over the next 10 years, reaching 128 million

  • Africans spent $860 billion on goods and services in 2008—35% more than the $635 billion that Indians spent, and slightly more than the $821 billion of consumer expenditures in Russia.

  • Today the rate of return on foreign investment in Africa is higher than in any other developing region. For several reasons: Competition is less intense; few foreign companies have a presence there and pent-up consumer demand is strong.  Therefore companies that desire revenues and profits can no longer ignore Africa as the key to Africa’s growth surge came from improved political and macroeconomic stability and microeconomic reforms..

  • Africa’s collective GDP, at $1.6 trillion in 2008, is now roughly equal to Brazil’s or Russia’s.

  • If Africa maintains its current growth trajectory, consumers will buy $1.4 trillion worth of goods and services in 2020, which will be a little less than India’s projected $1.7 trillion but more than Russia’s $960 billion.

It is time Africans snap out of the trance of brain washing as well and start asking valid questions:

  • Why is China, America and the West causing war and arguing over Africa while slowly taking over the continent?  Is it because they love Africans so much or is it out of selfish interest for Africa’s natural resources?

  • On the other hand, why are Africans struggling and selling everything they own to get on the plane to go to the West for an imagined better life while all they will get in return is grime, poverty, the worst meaner jobs, racism and abue etc which leads to frustration, depression, nervous breakdown, high blood pressure etc that is never discussed in the mainstream media?.  Is it because they think their life will be better or is it because they have been mis-sold the concept of a better life by the media?

  • Why is every other race so keen on selling Black people’s products rather than their own?  For example black hair products, hair extensions, food etc.  Is it because they love the black community so much, or because they simply want to take control of the money circulating in the black community or is it because the black community is thinking only with their left brain and have allowed other races to infiltrate their community?

Questions, questions, questions – so what is the way out?  The solution is to snap out of the poor ways of thinking and take back control to your own success. To snap out of the trance of years of mental manipulation, restriction and conditioning which led us to only think with our left brain instead of the combination of both.   It is time we start thinking freely and creatively and come out of the structured designed box we have been placed in through academic education and this is an area where NLP can help restructure your mind to be free.

It is time we start realising that success does not come from academic education alone or from anyone else but from us seeking our own knowledge, skills, experiences that deals and responds to particular needs or providing solutions to particular problems in our society.  Realising that you do not need anyone’s approval to achieve success and also knowing that you are your own person.

The solution therefore is to find out what it is lacking in our individual community all over the world, and make every effort to provide solutions to those problems in our own way without allowing anyone to dictate and decide for us – our hair, clothes, food, know-how, skills, music, status etc.

Seeking solutions to problems in our society is what World of Braiding & Extensions has done by helping to pioneer education to support people in understanding of the Natural Afro Hair & designs.  This is what we will help you achieve with what we know as Education.  The Education that allows you to see your universe with a different eye, see things differently by reading books that help you to continuously learn and add value to your life by using a combination of your Right Brain and Left Brain.


This is where World of Braiding & Extensions gives our students up-to-date information to encourage real continuous life education which is about adding knowledge to what you know and what you are naturally passionate about.  Information is what keeps you ahead of others.  Information is what guides you on your toes and makes your knowledge desirable.

It has been confirmed that academic Education does not equal wealth; while on the other hand, life education gives you knowledge through information which helps you to achieve success and wealth.  It involves expanding your mind by reading books which touch on various topics that you may be passionate about.  Changing the focus to – “when I grow up, I want to become………….” as against, when I grow up “I want to work for………….”


World of Braiding teaches you skills that allows you to release the creativity already in your hands to work and this is the reason we believe we have hands.   We believe there is no need seeking or looking for jobs when you can train to use the two hands you have to add value to your life and other people’s lives by creating something needed in your community.  With a brain that thinks and two hands that can respond to instruction, you can make anything you put your mind on in the world.  You can create your own job without waiting for anyone.


In a Recession

This blog is about helping you take back your power to succeed in anything you put your heart on.  Here are our Top 11 tips:


soul searching and mind power

soul searching and mind power

Start with a soul searching journey.  Ask yourself deep rooted questions like:

  • Who am I? Why am I here?
  • What am I here for? What is my purpose?
  • How can I contribute to create a better society?

Discover who you are; what you represent, your personality; your distinct identity; your purpose etc.

Every living being /thing has a soul. Your Soul is not about making loads of money, winning awards, recognition, accolades, becoming popular, being a celebrity, being a powerful politician, being pretty, being ugly or being smart.

Your soul is the essence of your life and embodies who you are.  It is your core being.  It is what keeps you as a living being. It is not pretentious or seeks approval.  The soul navigates the challenges of physical life with the mission to overcome it.

If your soul is in something, you will never lose interest in it, fail or give up on it.  You will find a way to overcome challenges and achieve success.  When you work with your soul, you achieve a fulfilling life that neither money nor fame can buy.  Your soul is what makes you unique and cannot be replicated in anyone else and this is why you cannot copy /imitate other people and expect to be better than them.

When you discover who you are in your soul, you will find you stand for something. Find that word and this word will guide and inspire everything you do – My word in life revolves around JUSTICE.  This explains why I stand for any issue or people I find oppressed in any form. I then become a voice that represents this group and this is who I am.  This word transcends in everything I do and is my guiding principle.

Fighting for natural hair as it is mis-represented and lied to; fighting the cause of women as our position in life tends to keep us downtrodden; fighting justice for Africa as she is constantly lied to and defrauded etc etc.

Find what your soul represents and let this guide you in any cause you undertake in business or personal life in the form of your purpose, mission, vision or dream.  Just like Martin Luther King in his time, have a dream that you want to achieve.  What do you want to do for your community?  What do you hope to become that will help solve some of the problems you see in your community.  Once you can clearly identify the purpose in your soul, have the passion and desire to solve that need; you will achieve success.

My purpose is to help people discover the strength in them and empower them through sharing skills, information and education to create their own jobs and prosperity. An individual or company without a purpose does not endure.  They lack root, follow everyone else, have no direction and simply fade into time. What you represent will be the core of who you are and will become a constant natural inspiration /motivation for your actions and activities.

Find out the need you want to satisfy in your community. This is because every day in every community across the world there are needs and worries that people are not comfortable with, are complaining about and want solutions to.  There are problems that need attention and needs to be solved.  You have looked around you and confirmed you want to solve this need by offering your services to your community. The unique things about problems are that they are locally based. Make it your business to be the local solution to your local problem instead of expecting strangers to come and give you solution to your local problem.

No. 2. – Be open to learning and be teachable.

Once you have discovered your purpose or the need you want to solve; be ready to research this topic and seek it wherever it will take you.  Find out everything there is to find about this topic so you become an expert at this. When I realised that I wanted to empower women with a skill that will help them create their own jobs/wealth; I searched everywhere for answers.  Currently there is every source to start with.  Internet and google are amazing sources.

Next stage is your willingness and ability to open yourself to learning more about this topic.  Remember we don’t have every knowledge and we learn as we grow in life. Learning is a part of life that transcends age so your ability to allow yourself to learn is what will give you the edge you are looking for.  Be teachable is your willingness to allow knowledge to impact on you and make changes to suit what you have learnt.  When you learn and allow yourself to be taught, you add more to what you know and this makes you a more knowledgeable person.  Continue to welcome new knowledge, information, advise, suggestions, recommendations etc as you are never too smart, old or wise to learn new things.

No. 3. – Invest to Gain Training /know-how to solve the problem.


investing in training

investing in training

The problem you identified will need a need a solution and there are solutions everywhere when you look to find it.  After your research, you will find out there is more to learn to make you an expert in your chosen field.  This is where structured education comes in to help.  Be willing to invest to gain know-how in your chosen field.  This is where training gives you the opportunity to ask questions that you are not sure about.  Training offers you know-how that targets particular problems in your field and gives you the confidence to put your skill into action.  This is different from academic education which is very broad and does not deal with specific issues, training will focus on the need you have and guide you through knowing how to handle the issues you will experience in that particular field or area for instance if you decide to take training in braiding, fashion, cooking etc.  While academic education cost so much money and drains families of resources with little return for investment, vocational skills on the other hand cost a lot less and adds immediate value to lives and guarantees immediate returns on investment.  I took up training to perfect my skills from across the world – USA, Europe, China, Africa.  I paid a lot of money for each of my 3 courses that I took in the US.  This included hotel bills, air tickets, long stay away from my family and business etc. I did not complain because I knew this was an investment that will yield me results I wanted to achieve.  My students travel from across the world for their training and because I have been through similar situations, I give them the value they deserve for their commitment and dedication.


When you decide to take training in any field however, remember to ask lots of questions to help your understanding.  When you take training, make sure it is focusing on your needs and gives you the confidence and power to use it on completion to tackle your real life problems. Get a clear learning programme that you can relate to and know what you will be gaining out of the training.  This is what we offer at World of Braiding & Extensions. Do not allow anyone to hoodwink you into paying money and taking a training that will not give you answers or solve the problem you want to overcome.


No. 4. – Believe in yourself, have passion for what you do and eliminate FEAR from your life.

elimination fear

eliminating fear

Most people lose out on who they are because they have no believe in themselves.  They allow outside influences to talk them out of their dreams and who they are.  Most times these influences are usually people you love, trust and listen to – family, friends, teachers, mentors etc.  My family and friends tried to talk me out of my dream when I started but I knew what was deep in my soul and did not listen to them. Remember only you know what is going on in your soul, mind and head.  Stay steadfast to who you are and dig deep to find what you really represent and want and never let anyone talk you out of who you are.

Be passionately in love with what you do so you do not need too much motivation to do it.  When you love what you do, you will find that you no longer work as it will become second nature to you.  When I was pregnant with my son, I worked till the last day of his birth. I was never tired attending to my clients. Be original as this makes you stand out of the crowd.  We have all been created differently and this explains why we must stop trying so hard to be someone else or trying so hard to impress other people. Do not do something because everyone is doing it and yet you have no passion for it.  When you are original, you will follow the unbeaten part which is usually scorned by most people and yet will lead you to greatness.  Braiding was seen as inferior but I had my dreams to achieve. You will stand out as people will remember you for being the one that started that unique thing.

Conquer fear from your life.  Lots of people know what they want, have it in their hands, and still struggle to let it out because of fear.  I have a principle my father thought me growing up in life – “if anyone can do it, you can do it too if not better.” Delete and eliminate fear from your life.  Face whatever it is but like I say to anyone, if you know something is your fear, then concentrate and learn all there is to know about it so it is no longer scary.  Practice it over and over and this way you will become confident by the time you face the fear.  Remember, you are not aiming to be perfect at the first attempt but with continuous practice, you will become good and overcome it.



No. 5. Don’t be a quitter. Be invincible and determined to achieve success.

The world is full of stress and pressure.  If you stay true to yourself, you will gain divine wisdom and divine energy to persevere in your mission to overcome challenges.  Stress and pressures comes to everyone.  Your success comes from your ability to face your stress and overcome it.  There is no success story without problems, pitfalls, drawbacks, challenges, frustrations etc.  It is usually easy to assume that the stresses we encounter and face in life from minor daily annoyance and major crisis we experience sometimes are what prevent us from achieving success. Far be it from the truth as everyone in life experiences these same problems with varied degrees.  What keeps the successful people apart from the unsuccessful people is how we react to problems.  While some people will take it in good stride, get up, dust themselves up, take it as an experience to learn from, and then start all over again; others will simply break down and give up – ending with mental problems such as depression, schizophrenia, various diseases etc. How are you able to cope with stress?  Remember the saying “winners never quit and quitters never win”.  If you quit, you lose. Give whatever you are doing time to settle down and bear you fruit.

No. 6 – Practice what you have learnt to solve your problems & turn it into a business

Practice your skill once you have acquired it and sometimes start by offering it free to gain experience.  Then start using local raw materials to solve your local problems so you are not dependent on anyone else.  This helps you to take back control to who you are and stay in charge of your dreams. Do not mortgage your dreams or conscience to anyone or any group.  Stay true to yourself at all times. With local solutions, you can help solve your local problems while helping your people. Once you get good, turn your skill to a lucrative business that will change your life.


No. 7. – Continuously learn to stay up to date with your know-how.

Constantly update your knowledge / know-how. Someone with current information is confident and can face current problems with the latest way of dealing with it.  This is why you never stop training or learning different ways of solving problems hoping to find the quickest and safest way to achieve results. Never let your knowledge become stale.  To stay up to date means you have to keep learning.  Reality is we learn something new every day.  Do not get into the habit of thinking you have learnt enough and then stop learning.  Stay modern and be the trend setter in your industry by constantly learning new ways of doing it. I am constantly updating my knowledge by attending business seminars, getting more information on technology, attending workshops on how to market my business etc

No. 8 – Stay focused at all times

stay focused

stay focused

Focus is when you stay alert and keep something constantly in your radar.  Without focus, you forget what you are doing or working on and get distracted to lose track of the success you want to achieve. Distraction can come in various forms when you have a dream to achieve – challenges, temptation, confusion etc. Focus is what keeps you on track and why you keep going until you achieve your results. Where possible write down what you are working on and keep in a place where you can see so it becomes a constant reminder of where you are and what you should stay focused on.

No. 9 – Stay positive & be patient

a growing plant is like an idea

a growing plant is like an idea

Remember your attitude to life either gets you results or helps you lose results.  The best attitude is to stay positive at all times.  It keeps your spirit alive and brings you great things.  Patience is another virtue to take on.  Most people think they have taken training in their chosen field and want to see immediate result otherwise they get distracted and look for something else that is achieving great results.  It takes great energy and time to build experience and expertise in whatever you do. If this was not your dream and you took it on because you saw someone else achieving results with it, then you will move on to do something else.  This is why you must be clear on what you want to do as it will never go away if it is your dream. Remember just like the plants, if you want good harvest, you must nurture it with good soil, water it constantly, give it sunshine etc so the same applies to anything that will give you good result; it requires you to take time to nurture it and give it time to germinate and produce good fruits.  Without roots, plants do not produce fruits and the same applies to your skill.  If you don’t nurture and take care of it to take its roots, it will not produce you any fruits. 

No.10 – Take care of your Health

healthy life and family

healthy life and family

This is the beginning of whatever you want to be.  If your body is not strong, it will not be able to stand up and achieve any success and the same applies to your mind as this is where the idea starts to germinate from.  If there is no idea in your head to achieve, there is nothing your body will stand up to achieve.  This is when it is easy to become a stooge and bend to anyone else’s dreams.  This is when you lose touch with your soul and you become someone who is running from pillar to post; chasing the rat race and looking for whatever sells and makes quick money.  Quick money does not sustain life as it will disappear just the way it came leaving you to come back to chasing the same dreams that you are avoiding. You only have peace of mind when your activities meets your soul’s requirements.

Keep your mind, body and soul in one place by taking care of yourself.  We have various parts to who we are – physical, emotional, spiritual and mental.  Do everything you can to keep yourself in great shape judging from the various parts that makes you a complete person.  It is these parts that help us deal with life pressures and stresses. Remember that when one part of you is affected, it also involves the other parts so keep yourself in wholesome health at all times.  Read books that help to keep you on track on both physical and mental state of optimism.

No. 11 – Think; Plan; Take Action

How to write ideas, plan and aim to take action

How to write ideas, plan and aim to take action

To achieve success in life you have to do your thinking, planning and action taking yourself.  Stop allowing anyone to brain wash you into thinking you are doing something great but it turns out you are working towards their hidden agenda.

Start by putting your thoughts and ideas through your own brain.  Relate clearly to the idea and the solutions it will bring, and if it makes sense, put it down on paper in the form of a plan.  Do not be one of those people who have great ideas but leave it in their brain or mind.  Learn to write down your thoughts.  Once they are written, put them into a sequence of how you will work on them – known as visualisation.  This way of putting them down in a plan allows you to visualise it and organise how it will be worked on.  Then physically put these plans into action by doing them.  Once they are done, results follow but remember to be patient with yourself as your ideas need to germinate and achieve great roots to hold it in place.

As long as you are in control of what you are thinking, planning and acting upon, you are well on your way to taking back the power to your own success.  You only take back Power to your own success by creating your solution yourself without being manipulated, restricted and brain washed.

World of Braiding & Extensions is always happy to share knowledge, information and skills and wishes you success in all your endeavours.


What are your personal experiences with taking back power to your success.  Are you responsible for your success or are you still allowing other people to dictate what you should do with your life? Drop me a line if you need help identifying who you are or if you have been affected by any of the issues mentioned in this article.

We are putting together plans to take our training on a WORLD EDUCATION TOUR, to a location near you. The tour aims to Educate, Inform and give Skills to people who want to take back Power to their own success in life.

Register today by contacting us for details. On this tour, Joy will directly consult with you, find out where you are and how we can move you forward. Our training is about Education, Information and Skills training.  We make recommendations and suggestions on what is realistic, works for you and in your best interest.


About Joy

Joy is a qualified and certified NLP practioner whose wealth of experience continues to motivate and inspire her students all over the world for growth in business and personal life.

In addition to other learning, Joy continues to educate herself in the field of Personal Development from great authors and world leaders such as Earl Nightingale, Jim Rohn, Dale Carnegie, Anthony Robbins, Brian Tracy, Christopher Howard etc.

Tel:                         +44 1702 339 858            , mob:                         +44 7946 439 057    ,



Joy a mother with her four children

Joy a mother with her four children

About your Trainer

Joy Phido is an internationally established Natural Hair and Extensions Educator, Specialist, & Designer.  Joy is a mother with 4 children and has first-hand experience on how difficult it is to work and run a family especially in the Western world.  After working in corporate Nigeria as a banker and corporate England in telecoms, Joy tried her hands on buy and sell businesses which failed. She eventually realized that to succeed in business; you need to have a skill in your hands first. In addition to her natural passion and skill in hair designing, Joy took series of professional training from across different continents and now has the mission to give students real skill of running a hair Business. This is why World of Braiding has become a success and it is this passion of owning your own skill that motivates Joy in helping people who come to World of Braiding & Extensions for training.

Joy has a BSc in Business Admin, a qualified Hairdresser, a State Registered Hairdresser (SRH) with UK Hairdressing Council, has over 20 years Natural Hair & Extensions experience.  She is also a qualified teacher, an NLP practitioner with varied career experiences.

Before setting up World of Braiding & Extensions, Joy started teaching Braiding, Weaving & Extensions with the Newham Council Adult Education Department (Newceys) for 5 years at 4 Centres with some classes as big as 30 students. As the Chief Executive, Trainer and Artistic Director at World of Braiding & Extensions, her passion is to make Natural Hair and Extensions a professional skill as well as help stylist understand how to make money while designing glamorous clients.

Joy’s passion for natural hair is also associated with the fact that she experienced hair damage with chemical relaxers which made her start wearing natural hairstyles thereafter.  She can be seen as a Doctor  for healthy natural hair where all her children wear natural hairstyles and she is no stranger on the internet writing from her blogs, teaching on Youtube with step-by-step videos to constantly enrich students’ knowledge with over 1.5million views and over 6,000 subscribers.  She is also a Natural Hair & Extensions Business Mentor and adviser helping students & practitioners not only on how to get into the industry but how to become successful and prosper in the industry.  She brings a wealth of knowledge and personal experience to this training to enhance your learning.  World of Braiding & Extensions is constantly exhibiting at Hair events, taking part in major projects and designing hair for fashion shows and events. 



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