Joy Phido’s

Observation on the Natural Hair revolution and re-awakening



I get contacts everyday by black people who are struggling to grow, maintain, understand and glamorise their natural Afro hair.

These people vary in their needs. I have being counselling, advising, supporting and generally helping these people across the world. What I find is that people may live in different locations in the world but their Afro hair problems are consistently familiar and similar to each other.  

Take for instance the enquiry I got from this client.  

Damaged Afro Hairline

Damaged Afro Hairline

She has been struggling in silence with a damaged hairline problem for over 10 years as there was nowhere she could seek help. Typically when I get these enquiries I ask for details of the problem including images. The image I received from this particular client was very shocking to say the least. The story was that she had chemically relaxed her hair and had started wearing weaves constantly. Her hairline had completely disappeared due to the combination of relaxer and tension from tight cornrows causing her traction alopecia.  This problem has now made her lose her self-esteem and confidence in herself. She now desperately needed help.

The client I worked with yesterday had similar problems. Her chemical damage was so severe she developed in addition to traction alopecia; another hair loss problem – alopecia areata and had now resorted to wearing wigs which was also not helping her situation.  Another client had a complete hair loss problem – alopecia totalis where improper chemicals application had completely dissolved all her hair strands leaving her bald. She had gone to the famous Harley Street Clinic for hair loss & replacement treatment and was asked to pay £12,000 for hair replacement.  Very expensive strands of hair – wouldn’t you say? Harley Street, London is known for its rich hair replacement clientele – Wayne Rooney’s hair transplant is an example?  The cases of hair problems I deal with every day abound and these problems will continue to repeat themselves for as long as there exist ignorance and misunderstanding of Afro hair in our community.  From my continuous exposure and experience of working with these clients, I have concluded that the causes of these problems come from one major source – HOW TO UNTANGLE THE COILS OF AFRO HAIR.  

Healthy Afro Hair

Healthy Afro Hair

My interest in hair has been born out of a passion to see healthy growing glamorous natural hair.  My personal experience is that I had my long glowing glossy healthy hair to chemical relaxers and now chosen to grow my hair natural.  I have also seen close friends and family members lose hair to chemicals.  I do have a personal understanding of the journeys the natural hair presents and have therefore undertaken to help everyone who is experiencing problems with their hair. With this in mind, I don’t only design glamorous natural hair but I help to protect, maintain and encourage my clients to grow their natural hair. Before we look at the problems, mistakes and solutions of Afro hair, let us understand the uniqueness of this hair type.

Characteristics /Understanding of the Natural Afro Hair

Afro hair is different but by no means inferior to other hair types.  However, because Afro hair is generally misrepresented, misunderstood and wrapped in mystery clients who wear this hair do not appreciate it. Your natural Afro hair is beautiful, can be managed and should be loved like any other hair type.  There is no mistake about Afro hair.  It grows from a small pocket on the skin /scalp called follicles like other hair types and its texture is also determined by our genes which we inherited from our parents.

The Hair Follicles

The Hair Follicles

Our first most important duty therefore is to know and understand our natural hair as it grows out of our head.

  • Our tightly coiled hair comes from a flat oval shaped follicle which grows this way out of our scalp.
  • It is designed with a tight pattern of spirals and coils in shape. These patterns are coily not curly. 
  • The degree and type of coils varies – slight coils, moderate coils, extremely coily.  According to Andre Walker’s hair type analysis (Oprah Winfrey’s celebrity hair stylist), this coils  fall into the Type 4 – A,B and C definition of patterns.
  • We generally mistake our degree of coils to mean coarse and this mistake is what leads us to use harsh heat and chemicals to solve what we see as a problem.
  • In our degree of coils, and like other hair types, we also have fine, medium and coarse texture.  It is important that you find out what your true texture is so you can be empowered and be in control to educate others about your hair.
  • Afro hair is generally dry because the natural oil which moisturises all strands of hair from the scalp does not travel the strands of Afro hair due to the spiral and tightness of the coils.
  • This dryness is what makes the Afro hair brittle and prone to easy breakage. The continuous breakage therefore stops it from retaining length and growing long.  Moisture and suppleness is therefore one of the main ingredients lacking in natural Afro hair.
  • The spiral tightness of our coils causes it to tangle very easily which also leads to breakage.
  • Natural Afro hair is called various names – kinky, coily, nappy, woolly etc.

First thing to do therefore is to accept your hair as it grows from your scalp.

The natural Afro hair is one of those cases where appearance is deceptive.  The tightness of our coils makes it look thick, strong, woolly, heavy, full etc which gives an illusion that it can withstand stress but in reality it is extremely fragile due to the spiral gaps and this is what leads to its breakage at the least stretch. This highlighted uniqueness has offered a special requirement of the Afro hair which must be addressed in order to have healthy hair like other hair types.  The problem therefore is not our hair but the WAY WE HANDLE OUR HAIR.  The solution is therefore to find ways to handle our hair to enhance its beauty without damage or stress.

Our hair requires gentle tender loving care.

Afro coily textured hair types therefore require special care, products and styling needs.  We have to be smart and avoid the mainstream glamorous marketing and gimmicks which tend to trick us into buying products and hair styles that claim to work for all hair types.

My conclusion is that since there are no schools teaching about natural Afro hair type which has led to lack of understanding of our hair type, there are series of mistakes that have been practised over the years which has led to and will continue to exist causing our hair type untold damage.  As seen in the documentary – “400 years without a comb”, the systematic damage, abuse and hatred of the Afro hair came from years of mental, physical and political stereotyping and conditioning for the black person to learn to reject their own hair.  Racial pride and self-esteem were thrown away at this stage in our history and will probably equally take a long time for us to learn to love our hair again.

While we battle with ourselves to love our hair as it grows from our head, these are 14 of the most consistent /recurring common natural hair mistakes that I have noted. To be able to grow, maintain and enjoy our hair type, we need to avoid these mistakes.  Free your strands; love your hair.


Mistake No. 1. – Using Chemical Relaxers on Afro Hair

Generally black people think God made a mistake when he created the Afro hair. We think the solution to our spiralled tightly coiled hair is to use chemicals on our hair.  The reason we do this is because we think it will help us comb through our hair easily.  Our expectations is based on the continuous exposure and visual images of straight hair models we see which has made us have unrealistic demands of our hair. We generally think our hair should comb the same way as these other hair textures. We call this easy and manageable hair.  Relaxing our hair is not a solution. It is a temporary solution as the hair that continues to grow out remains tightly coiled Afro hair.  This exposes more problems as what the chemicals do is break our hair structure – releases /relaxes the tight bonds in our hair.  When this happens, we lose the keratin protein in our hair and our hair loses its elasticity and no longer responds to the basic stress we would normally subject our hair to.  Most of us have experienced the effect of these dangerous and harsh chemicals in our hair which also seeps into our body.  Relaxers contain(sodium hydroxide or calcium hydroxide), curly perms (ammonium thioglycolate), Keratin /Brazilian treatment (formaldehyde – a highly toxic carcinogen). You may get the straight hair you desire but these processes do not grow, protect, maintain or give you healthy hair.  From the examples above, some people repeat their hair damage process. They damage their hair, they get advice, cut the hair and promise they will stop using chemicals; they grow out long natural hair and then go back to the same process again.  My recommendation therefore is understand your natural coily hair and its needs rather than forcing it to change its structure. Work with it; find out how to make it work for you – look for products that work to enhance your hair, seek expert advice and save yourself the stress of quick fix solution that ends up becoming expensive damages, causing you to lose your self-esteem and self-confidence etc. We have written a lot on the effects of chemical relaxers in our hair blog. http://www.worldofbraiding.wordpress.com

Mistake No. 2. – Rough handling and Harsh Hair Habits – forceful combing.

Afro hair may look strong & tough but this is not reality. The first problem you hear the Afro hair client complain about is that their hair is dry, tight and difficult to comb. This is the reason most Mothers continue to damage their children’s hair.

  • Use the correct wide tooth comb to comb your hair.
  • Never comb dry hair as it tangles and breaks.
  • Moisturise the hair before you comb
  • Be patient and comb hair from the ends/tips to the roots and slowly too. When you come across tangles, take your time to detangle it.
  • Never use the same tools you use on other hair types on your Afro hair.
  • Do not force your hair to become straight.  This damages your tight coils.
  • It will simply fluff, stretch out and bounce back. Remember when we wore Gerry-curls or curly perms – you did not comb your hair straight, you simply guided your curls into place and shape. The same should apply with Afro hair and we should not expect differently.  It is called curly /coily hair and not straight hair.

Mistake No. 3 – Wrong Accessories – holding in tight ponytails, tight iron clips, rough hair bands etc are sure ways to break and damage your hair as they clip on the edges and snap the strands of hair. The less manipulation you do with your hair, the less it will break. Learn to treat your hair like a precious delicate material and go easy on the tight rough accessories.  

Mistake No. 4. Lack of moisture – Water is a tight coil’s best friend.  Our hair is naturally dry and tight.  The best way you can show your hair love is to spray water / moisture into your hair daily. Afro hair comes alive when it is wet as moisture releases and relaxes the strands and tangles that happen when it is dry. When our hair is moisturised, it is easy to untangle and section.  We need moisture or hydration on our hair just like we also need it in our body.  Again stop using the hair examples of other races where they do not need moisture and are constantly blow drying their hair.  Afro hair is different.  We need moisture. Simply put – Afro hair is the opposite of straight hair.  Everything our hair needs is what their hair does not need. While other hairs are weak when wet and strong when dry, our hair is strong when wet and weak when dry. While other hair types wash their hair everyday due to too much grease, we do not wash our hair everyday as we need moisture due to dryness. Stay with the moisture to have strong healthy hair.  Remember Jerry curls again. We kept it moist and wet and our hair grew long.  Same applies here. Tip is have a spring water in a natural oil mix and put in a spray bottle. Spray this on your hair daily so it is not left dry again.  Remember, all your hair products should contain water.

Mistake No. 5. – Not cleaning / shampooing your hair.

Our first set maintenance process is to wash, condition and moisturise. We need to clean our scalp of natural oil build-up, dust and dirt from the atmosphere, sweat from our scalp, product build-up etc. Natural Afro hair clients tend to listen to the old wives’ tales that you should not wash your hair too much as it is difficult to moisturise afterwards.  Yes it is naturally dry but with daily moisturisers, we would be fine after a wash.  Washing your hair less frequently however, has its consequences as it leads to scalp diseases – dandruff, eczema, fungal infections, lice etc. The dandruff and dirt blocks your pores and hair strands which suffocates them from coming out of the follicles. According to Madam C J Walker (1867 – 1919). “See your scalp as a garden and your hair strands as the plants. If you do not clear the weeds (dandruff and other diseases), they stop your plants from growing.” The same applies to hair follicles as they get suffocated when the scalp is infested and infected with scalp conditions.  The only solution is to maintain clean hair habits.

Mistake No. 6 – Using wrong products

I have spoken to clients who say the only product they know is petroleum products.  Sometimes I wonder what planet they live in. Products make a big difference to our hair.  Product is one of the areas where black hair has been conned and misled over the years.  Other races manufactured products which were good for their own hair type and marketed same products to Afro hair clients.  Our bathroom and bedroom is ridden with them.  This is why the black race is known to spend 6 times more on hair beauty than any other race. The problem is we are gullible and buy based on the beautiful image of a model on a product.  This product will not help us in any form and so we get tired and go to buy another.  As we carry on, we discover our bathroom is full of products we have no use or value for. Our demand for good hair, vulnerability and insecurity has always been picked up over the years and so the power of marketing comes to play a major part in our pockets. Going forward, read the label and note the ingredients.  Afro hair only needs mostly natural products. If you do not understand the name of the ingredient then it is not meant for you.  Your hair is part of you and feeds on the things you feed on too.  There is a saying “if you cannot put it in your mouth; then do not put it in your hair”.  Watch out for the following products:

  • Alcohol – it dries out our already dry hair
  • Sodium lauryl sulphate – it is simply detergent which is giving us lots of foam and make our hair squeaky clean by also taking away our natural oils.
  • Petroleum – clogs our pores and attracts more dust from the atmosphere. 
  • The tip is look into your kitchen for natural oils. 
  • When you apply products to your hair, make sure your hair is wet as this is the time it absorbs the products. 
  • Remember your products should contain less oil and more water in the form of lotions.

Remember our ancestors grew their hair with natural products and so can we. There are lots of natural product companies which have perfected what is good for our hair.  Look out for them and use them. Stay away from the fancy names and products that claim to be good for all hair types.  They have to be specific for your natural hair type.  Clear your bathroom.  You do not need the junk in there. They are not good for your hair. 

Mistake No. 7. Improper shampoo techniques – Working with Tangles.  Detangle your hair before you shampoo it.  If your hair is tangled and you start washing, it will get tighter and more difficult to comb.  Natural Afro hair requires specific shampoo techniques.  Tip is to group the hair into sections, wash them in the sections and follow the natural flow of the strands. Do not roughen the scalp and over manipulate the hair strands. Use the balls of your finger tips and do not dig into your scalp as it affects your follicles.  Over manipulation of the strands lead to tangled strands and it leads to breakage. Do not over wash as hair gets too clean and loses natural oils.

Mistake No. 8 – Your hair is your health – Not eating the right foods. Your hair is part of your body.  The mistake lots of people make is they think hair grows from outside of the body hence they spend so much money on buying products and hair extensions. They do not remember that hair grows from the cells in our follicles and it is this cells that push up to become the hair we see. Eating the right foods will help your hair to be healthy, strong and grow. Tips are eat less processed foods and stay more with organic, unrefined foods – protein as hair is protein, fruits and vegetable as they contain vitamins and nutrients.

Mistake No. 9 – Ignoring Deep Conditioning

Afro hair needs deep conditioning and hot oil treatment from time to time.  These treatments help to restructure, condition, soften and make our hair supple.  Use shampoos and conditioners made for dry and sometimes damaged hair as they help to restore moisture in our hair.  Use them to keep your hair soft and in good condition.

Mistake No.10 – Use of wrong styling Hot Tools –

Afro hair does not need heat to look beautiful. We have coily hair. Hot tools give straight strands and this again is from us imitating other hair types. Why do we need to straighten coily hair?  Stay away from blow dryers, straighteners, curling tongs, hot stove etc.  They apply too much heat on our hair and with continous use, our naturally dry hair gets drier and damaged leading to breakage.

Mistake No. 11 – Not Trimming our hair. Hair grows and gets damaged with continuous exposure to the weather – known as weathering.  This leads to dry tips which is caused by exposure of the cuticles to tearing causing the cortex to be exposed.  This exposure of the cortex is what is known as split ends.  If the cuticle has torn and exposed the cortex, this has to be trimmed off otherwise the tear travels down the strand of hair causing more damage and breakage to our hair. All hair goes through this process and Afro hair should not ignore this.  Tip is to trim your hair at least once in 3 months.  Be your own best judge. Watch and see how thin the hair gets and then trim off the dry scraggy part.

Mistake No.12 – Wrong hair Styling methods – Wrong hair styles is one of the worst mistakes natural hair make.  I have seen clients manipulate their hair with wrong hair styles which prove to be their biggest problems.  Tightly holding the hair edges in cornrows, plaits and weaves leads to hair damage. This gets worse when clients had previously applied relaxers in their hair and then go on to wear braids, Ghana cornrows and weaves. These styles cause so much damage when the hair is left with untrained stylist who do not understand our hair strands and its fragility.  Tip, is always work with trained stylist who understand the best hairstyles for your hair and want to encourage your hair’s growth. Also insist that your hairline is not held too tightly when wearing braids, weaves and extensions. Other protective hairstyles you can wear without damage include – two strand twist, bantu knots, natural braids, cornrows, flat twist, cornrow twist, coils, locs, afro puff.

Mistake No.13. Not protecting your natural hair.  Once you have achieve good length in your hair, you may want to wear it loose to show off to your friends.  Unfortunately, the Afro hair is not the best friend of too much wind especially during winter when there is no humidity in the atmosphere. For you to retain your length, you need to protect your hair especially the ends – where you notice dryness quicker because it rubs against your clothes, pillows etc. Keep them out of site and they will retain moisture better.  At night you also need to wear satin scarf, satin bonnet, or pillow case in order to retain the moisture in your hair.


Mistake No.14 – Wrong hair extensions.I am a big fan of hair extensions.  I believe if you wear natural Afro hair, you

Single plaits human hair extensions on natural hair

Single plaits human hair extensions on natural hair

may not have the instant length to manipulate into different styles overnight. It takes patience and time to achieve length. This is where the hair extensions come to help us.  I call it “fake it till you have it”. Not everyone will have long natural hair.  There are many factors to consider – genes, age, stress in our society, expensive healthy foods, ill health, medication etc. In the meantime, why look miserable, lack confidence and self believe if there is an option for you.  I get enquiries from people who work is professional offices wanting to fit in and not feel out of place because they are trying to grow back their natural hair which is taking time to settle down and give them the look they want. My solution is wearing glamorous healthy hair extensions. But remember, a good hair extensions must sit on a healthy base of natural hair. Do not use extensions to hide your hair damage. They also help to protect our natural hair when done with a competent well trained specialist like we do at World of Braiding & Extensions.

Our rule however, is that you wear only the best quality hair extensions. Get a detailed consultation that explains the best hairstyles for you and offers you not only glamour but healthy natural growing hair at the same time. We call it grow healthy natural hair glamour. We help you achieve glamour with natural healthy hair.  Tip is do not leave your braids for more than 3 months with occasional touch up of 4 – 6 weeks and weave extensions for more than 6 weeks with regular shampoo and maintenance.  When hair extensions last longer than these periods, it starts to loc up, break and cause damage. Stay away from tight hairstyles that are painful and cause you hairline damage.

Here’s to happy hair days.


If you have been affected by any of the issues mentioned in this article, book your free consultation today as we are available to answer your questions. Joy will directly consult with you. Our consultation is about Education, Information and Understanding.  It is very important you understand your natural hair and all the options open for you to work with. We make recommendations and suggestions on what is realistic, works for you and in your best interest.


Joy Phido (SRH)

Natural Hair & Extensions Specialist, Consultant, Designer, Educator

Entrepreneur, Speaker, Business Coach/ Adviser, Mentor, Author

BSc Hons – Business Management, NVQ Level 3 Hairdressing,

City & Guilds Level 3 – Teaching, ILEX Level 2 – Legal Secretary

Diploma – Hair Weaving, Certificates in Natural Hair & Extensions,

Before going into hair business, Joy has had years of  various career experiences with varied organizations including Corporate Nigeria, Lagos city banking career, to Corporate England, London city telecomms career.  Joy’s mission is to design, grow and glamorise natural hair as well as help ordinary women gain financial freedom with employment or set up micro businesses.

Joy is available to speak at your next event.  Please call to book.


Contact us:

Telephone:             01702 339 858     , Mobile:             07946 439 057

Email: info@worldofbraiding.com



This was a speech given at the International Black Hairitage Month in Paris on 8th October 2011.




80% of the world population are people of colour – Africa, Asia, Latin America and the Caribbean and yet the textbook and scientific understanding of hair – its structure and function comes from research that has been done on Caucasian people. 

The Black Hair industry is a huge industry as statistics show –

Population – USA Black Americans 38,929,319 as at 2010, in the UK 1,148,738 as at 2001, in Africa 1,022,234,000 as at 2010 etc etc. 

Revenue –  UK in 2004, the Black Hair industry was worth £60million.  South Africa in 2002 it was $90million, USA in 2008 it was $14.7billion By 2013 it will be worth $4.2trillion in the USA.

Who owns this industry – Blacks have no control of this industry.  They only own about 30% while the World leader in hair care generally and black hair care in particular is Loreal – a French owned company. In 2000, the company invested $11million in the multi-million dollars Loreal Institute for Ethnic Hair and Skin Research.  Based in Chicago, this centre is to better understand the distinct properties of the hair and skin of people of African descent – fusing science and beauty to develop a wider range of products to sell to people of Black and mixed race across the world.

Why do we need this information?  For us to better understand the scale of what we are dealing with.  
The biggest problem we face within the Black Community is to understand our natural hair and skin.  
We have refused to take on our role but have given have passed on this role to people of other races.  
How can we address this problem?

We have to start by taking stock and asking the most basic questions like - What is natural black /Afro Hair?  
How can you care for it and maintain it? How does it grow? What causes damage? What are the best products for it? 
What are the best tools that work with it? How do we style it? etc etc.  

Black hair is different from all other races in shape and composition. 
It is vulnerable, fragile and requires extra care. 
It is naturally dry and requires extra moisture.

The number of heads that we can help with products, 
tools, styles,  education, information, accessories etc 
are uncountable according to statistics.  
Currently there are no schools teaching Virgin Black Hair.  
We educate ourselves on Hairdressing /cosmetology schools run 
by people of other races whose teachings are based on other hair 
types excluding our hair type. The research and education these 
colleges use are based on Caucasian hair information and knowledge 
and when they mention the Black hair, they call it the most difficult
 and bad hair type.  But we believe there is a reason we were created 
with this hair.  Our first role is to understand how to work with it – 
afterall our great great grand mothers worked with it – Madam C J Walker. 
This is where World of Braiding has taken on the current challenge of 
understanding the virgin Black hair.  Our trainings incorporate understanding 
Afro Hair and how to work with it without altering its natural state. 
Finding out how to glamorise, style, beautify and make it wearable for 
everyday life. We encourage you to understand your hair before you do anything to it.


No one should undertake working with anything without understanding what it is and how it works.  This also applies to hair.  As a hairdresser, you attend a college and get training to do your job.  This rule should also apply to Virgin Black hair.  Our hair stylist should take up trainings on natural hair before allowed to touch our hair.  This is what is causing the amount of untold damage in the Black hair community as everyone pretends to be an expert in Black hair yet giving the most unbelievable fraudulent advice. With training, you will save a lot of hair damage which is forcing Black people to buy products that do not add value to our hair but continue to drain our pockets and leaving us continuously poor while other communities get richer on our money.  Time we stop being used as money making machines for manufacturers of damaging products for Black hair.


What products are you putting into your hair?  Experience and lots of research is currently showing that the biggest problem the Black hair faces is the use of the right products.  Reading the labels of shampoos, conditioners etc show that products targeted at black hair contains damaging chemical substances that further dry out the already naturally dry black hair.  Knowing the right product that works well with our hair type will save a lot of hair damage which is forcing us to buy more products that continue to fill our bathroom shelves but do not add value to our lives.


What hair styles are you wearing?  Are the styles you work with healthy for your hair? Wearing your hair styles like braids, weaves, extensions etc on a base of natural black hair is very useful as your hair is protected and there are no pressures on your natural hair.  This is where hair stylist need training again as presently, they are telling their clients to first apply chemicals on their natural hair before these styles can be worn.  This is wrong information and it is based on ignorance.  When braids, weaves and extensions are applied on an already chemically processed hair, this leads straight to damage as has been experienced in our community even among celebrities who have enough financial resources but because they are dealing with ignorant stylist, they end up with bald hair, patches etc  where Naomi Campbell is a well-known example.   


What hair tools are you using to work with your black hair? Do these tools work with your hair?  What combs, clips, brushes etc do you work with.


We need to support and encourage our celebrities who model and show off their natural hairstyles.  Teyana Taylor, Jada Pinket Smith, Alycia Keys, Brandy, Solange Knowles are a few to mention.  These images need to be glamorised and portrayed in magazines, newspapers etc.  These magazines need to do more to encourage black women to love wearing hairstyles that are less damaging to their natural hair.


Black hair needs to be beautified and glamorised.  What are we using to give us the look we want and need to look the part. Clips, pins, hair combs etc.  We need to research more so as to see beauty  from our point of view.


Nature did not make a mistake with our hair.  We have the most versatile, creative and easy to work with hair type.  Do not ruin it.  Work well with it.

If you have been affected by wrong style, bad hair stylist, wrong information / advice, please feel free to contact us with your information.  We are happy to advice you on your hair dilemmas.



Joy Phido

CEO & Founder of World of Braiding & Extensions Ltd

Joy is a Natural Hair and Extensions Specialist, Consultant, Designer and Educator.  She is a Hair Business Coach, Mentor & Adviser etc.  She has been practising Natural Hair and Extensions for over 25 years and has been in Hair Business Education for over 7years.  With careers span over various industries, Joy is a well-established business woman, a Professional NVQ Level 3 Hairdresser and a member of the UK Hairdressing Council.  Joy has undertaken training in Natural Hair and Extensions from USA, UK & various African Countries. As hair plays a major role in the Black Community, Joy is an advocate and supporter of growing and developing this industry for the benefit and enrichment of the Black Community.  She is a firm believer of glamorous healthy natural hairstyles for Black Women as she knows it contributes to self-confidence. She has written and continues to write/ give talks on how to grow the Black hair industry. 



Telephone: +44 208 983 9815, +44 7946 439 057


www.worldofbraiding.com, www.worldofbraidingacademy.com



Glamorous Afro Hair

Teeyana Taylor in glamorous Afro hair

There is a huge need and demand to understand black hair.  The struggle to understand this hair type goes deep into history.  History has personally taught me how to appreciate and embrace my Afro hair type, how to work with it and also how to be proud of it.

Going back to the roots takes us into the history surrounding how black hair was treated prior to a change in our historical understanding.  Back in the African civilization – where the Afro hair type originates from, hairstyles were used to indicate various things  – age, ethnic identity, wealth, rank in the community, marital status, religion, birth of a new baby, coming of age, death etc.  The afro hair was groomed by women who cared and understood how the African woman’s beauty should be. The social significance of hair was massive as also was the aesthetics of the hair.  A lot of hair was a quality every woman loved and wanted. The significance for Africans was to have not just a lot of hair but clean, neat and specifically designed in plaits or braids to conform to culture.  Leaving hair undone was generally not tolerated otherwise you are seen as dirty, insane, or bereaved.  Historically, every region of Africa had different ways of styling the Afro hair.  Generally, a mother took care of a daughter’s hair while passing on the skill of grooming, understanding tools, products accessories etc to the child.  Occasionally, the grandma initiated the passing on of this knowledge and this perpetuated in the family.   In the society, styling and taking care of each other’s hair was a social treat where the mums and friends spent valuable time to share confidences and laughter in each other’s company grooming each other’s hair. Money did not exchange hands as each woman took turn to style each other’s hair.  Your hair stylist was usually someone very trustworthy as there were personal connotations attached to someone you allowed to touch your hair. The task of grooming the hair included shampooing, oiling, combing, braiding, twisting adding decorations if required etc and the process usually takes a long time lasting several hours and sometimes lasting days depending on how complicated the style may be.  The tools were generally a hand-carved comb with long tooth with the task of untangling the curled knots without causing pain. Products used were basic oils like the palm oil or palm kennel oil.  There was a physical, mental, emotional and spiritual well-being involved within the process of grooming that accounted for a complete approach to a woman’s beauty.  Black people in Africa had pride  and loved their beauty.  They had no problem appreciating their natural beauty.

Beautiful Afro hair

Beautiful Afro hair

Then time changed.  Slave trade came into the African society around the 16thcentury.  New territories had been discovered in North America, South America and the Caribbean and the Europeans needed an imported labour force.  It was at this stage that the African slave trade began.

In a period of nearly 400 years and with an estimated 20million people forcibly removed from their home land and dragged in chains to the slave markets – slave trade changed the Black person’s mentality about themselves.  Most of the slaves were between the ages of 10 and 24 and the majority hailed from Western and West Central Africa. The captives were sold to European and Arabian slave masters.

When the black woman got to America, the issue of how to care for her hair and what style is acceptable became a problem.  This is because the slave masters wanted maximum output from each slave, often choosing to work them to death in a matter of years rather than show them compassion. Slaves were expected to work in the fields under a gruelling sun for 12 to 15 hours a day, 7 days a week. Giving these gruelling inhumane circumstances, the Africans had neither the time nor the inclinations to care about their appearance including their hair.  Personal care, grooming and well-being had been put aside. The black woman had to struggle for survival in America and was forced to put pain and suffering over her beauty regimes. Treasured African combs were nowhere to be found as they had been forcefully taken away and had no time to be organised for life in a strange land.  This led the once long, thick and healthy black hair of both women and men to become tangled and matted.  Out of desperation for tools, the slaves started using Sheep Fleece carding tool to untangle their hair.  Scalp diseases became prevalent such as head lice infestation etc took over.  Slavery had stripped black people of their identity, pride, values and culture.   This caused frustration and hardships which led the black woman in America to feel inferior and learned to hate themselves, their beauty and their hair.  Black people were not born feeling inferior but the cruel circumstance that slavery offered forced them to feel this way in a European dominated world as an example here confirms – in the mid 1800s the black woman’s hair was virtually outlawed in New Orleans when they were forced to cover their hair with a scarf while in public. Underneath the scarf was neglected hair with limited grooming options which caused serious hair and scalp problems. The black woman started to struggle with her image – good hair-bad hair, light skin-dark skin, anti-African-pro European. They started to seek solutions to change their physical appearance in order to please their slave masters – these were images opposite to their natural hair including pride in skin colour and all distinctive African physical attributes.

“We had been completely brainwashed and we didn’t even know it. We accepted white value systems and white standards of beauty and at times, we accepted the white man’s view of ourselves” Assata Shakur – former Black Panther – in her autobiography.

Then Madam Walker came to the rescue of women with a range of cosmetics for black hair needs encouraging them to take back pride in themselves. She encouraged straighteners to enable hair to become easy to comb.  She considered her hot combing more natural as this was a temporary method which allowed hair to “go back” with water.

There was now a huge demand for this hair style as it posed a solution to the problem the women were dealing with. This huge demand then gave birth to a more permanent solution to the problem which now became the chemical relaxers – a very lucrative hair industry black women deal with today.

Black women still want to know when beauty touches them. Is this in the eyes of the beholder, should we let someone else tell us when we are beautiful or should we remember that the natural gifts we have from nature is ours to embrace and work with rather than damage and work against.

These are some of the examples of well loved celebrities who have learnt to love their natural locks.

Please check them out – Jill Scot, Corinne Bailey Rae, Erykah Badu, Teeyana Taylor, Shingai Shoniwa, Solange etc

Joy Phido

CEO – World of Braiding & Extensions


+44 208 983 9815

For comments, contributions, questions and more information about this blog, please contact us.



For years Laurayne worked in the Social Care industry.  She was tired and bored of working for other people and wanted to start her own business.  She however had a passion for hair and had no idea where to start from.  Her immediate purpose was “to learn different techniques in hair styles, to be professional and to introduce new styles”. She had taken a vacation from work and wanted to complete a short course that she could finish before her vacation was over.   She confided in me “I simply do not want to go back to work”. But she also did not want to go to a college and take at least 2 years to complete a Hairdressing Course.

She searched for natural hair training on the internet and found World of Braiding’s Training and decided this was what she wanted.  She came to us in 2009 and had a consultation with us where we explained all the various options in our skills Training Courses and the routes available for her to take after the training.

She chose the Foundation to Braiding Course and completed it in 10 weeks.  She said to me  I will give my training the best effort possible as I have a dream and have no intensions of going back to work. I will start my business immediately I finish my course.” True to her words, after completing her qualification, she worked with an amazing Estate Agent from the Internet who found her a perfect position on the High Street in Ilford, London.  She went straight on to start her Natural Hair and Extensions Salon. This is her testimonial in her own words “When I first came I was so excited about the trainings and worried to get better and professional.  Now that I finished I am so happy and content with what I learned, I feel confident about hair and can start my own business. Joy is a wonderful person, very sociable and patient. I am very happy that I met someone like her and definitely will be missing her, but I will stay in touch.”

Since then she has not looked back.  Today she is constantly busy with unlimited flow of clients and has now added other skills like Beauty treatment to her knowledge.  She is currently taking another course in Beauty etc.  This is one example of what you could achieve in a short period.


When I met Rita in December 2006 she was already in the business of selling Hair Extensions.  She and her husband John had started a small shop of 8 months old on a High Street in Portsmouth where they were servicing customers who needed hair extensions.  The customers will buy the extensions and take it elsewhere to get their hair done.  She had one stylist who decided when to attend to clients and when not to.  This stylist was in charge of Rita’s shop.  She enjoyed the fact that Rita had no skill and was capitalising on her ignorance.  When Rita hinted the stylist that she needed training to gain skill for the business, the stylist was completely against the idea.  She told Rita that no one will ever be able to train her to braid hair.  She believed it was a natural skill that you were born with and could never be taught or learnt.

John thought about this and decided it was enough of helping other people make money so he searched the internet and found World of Braiding training courses in natural hair styles.  John made the first call to us.  Rita came 2 days later for a one day Course on strand-by-strand extensions using the Glue gun.  When Rita joined the Course, her immediate dream was to gain more knowledge on hair extensions and the skill with the aim to grow her business.  Rita was very hands-on and had no interest in writing notes even when I explained to her that she needed the information to assist her learning.  She explained to me that she did not like taking notes and her brain served her better than paper notes.   Before registering on the course, she had been brave and had booked a client to get her hair done on the Saturday while she came for training on Thursday. She promised me she will practice non-stop on Friday. The outcome of the hair service was excellent and Rita could not believe the skill she had locked away in her hands for so long.

Two weeks after the training Rita and John could see the big difference in the income they were getting in the shop.  Rita had recovered the cost of taking the course from her very first client she booked on the Saturday and thereafter was simply making a profit.  Their intake had gone from about £500 a week to £2000 a week in the same shop.  Since then she has not looked back anymore.  She later came back to World of Braiding to take up another Course in Introduction to Hair Braiding.

Rita now owns a huge shop in Portsmouth on two floors selling extensions, products and adding the skill of natural hair and extensions.  She is desperately seeking stylist and is always asking for newly trained students who are happy to live in Portsmouth.  Due to her amazing presence on the High Street in Portsmouth, Rita has been spotted and sponsored by various international products and extensions companies from the USA and other countries who want their brands to be showcased in her shop.  She is constantly offered short training courses on these products and extensions.

Rita has now enrolled on a Hairdressing Course to further her knowledge on how to work with chemicals and service more clients.

You could be like her success story.


Magda came to us in 2009 with her husband.  She had no idea what hair braiding was but loved to look at the intricate styles in natural afro hairstyles. She had amazing fingers that could pick up skills easily she explained to me as she confided that she had taken lessons in musical instruments as well.  She had amazing passion for hair and wanted to use this skill on a freelance basis so as to free up time to be with her 6 year old son who needed her attention after school.  After our consultation, we agreed on a Foundation Course to give her at least 10 different techniques in Braids, Weaves and Extensions to help her have various choices while working with clients.

She was nicely surprised to find that she was the only one in class most of the time as we work with individuals as well as workshops.  She gave the training 110% as Magda still remains one of my favourite students.  She was creative, tried different styles whenever she completed a technique, practiced her styles on her husband and son and was overwhelmed with the knowledge she gained.

Her testimonial – “this course is one of my best experiences in life.  I still need more confidence to use my skills and start working from home, but even after the course I am always getting support from Joy and encouragement when I need it.  You can study for years and learn nothing, but when you have a master (like Joy) you will get where you really want.  It was brilliant!”

When she completed her training, her immediate worry was where to start practicing her knowledge so as to perfect her skill and gain life experiences.   We sorted this easily.  I contacted another student of mine – Vicky – who had set up a salon in the city where Magda was based – Hemel Hempstead and we agreed that Magda could come in and help out on Saturdays.  This helped a lot as she told me amazing experiences that she encountered.  She explained to me that the hair on the training head was a lot more difficult to work with compared to the afro hair on her clients.  She also experienced that when clients noticed that she was not black, they were usually a bit sceptical about allowing her on their hair until they see her work.  She also advised some of her colleagues on how to work with Caucasian hair as I had taught her in class.  What an experience she had.

Magda to this day produced one of the best portfolios I have ever seen which I still show to other students who come to make enquiries.

You could be like her.


Vicky came to us in 2008. Vicky like other students was unique.  She was an immigration lawyer and had taken on the reality that the economy was changing.  Immigration issues in the UK had taken a different turn and she was not prepared to wait until her business crashed.  She had a passion for hair and knew she will be better off getting ready and prepared in this industry. But the issue was where to start from.  She went on to the internet and searched for training in natural hair.  She was also not prepared to spend years getting a new skill.  We needed to get her started on a Course that will give her a lot of skill to enable her start her salon.

She chose the Foundation to Hair Braiding Course.  Since then Vicky had finished her Course and set up her salon.  In addition to natural hairstyles, she added another short course in working with chemical relaxers so as to give her more grounded approach to servicing her clients.

Vicky has also sent her 16 year old daughter and her cousin for training in Introduction to Braiding Course so they could help her in the salon.

Her testimonialtaking on the training is one of the best decisions I had to take.  Joy worked with me to ease me into an industry that I was not sure where to start from.  I will recommend this training to anyone who knows what they want in their lives.  Do not wait for things to overtake you before deciding what you want in life.”

Vicky’s salon is doing great and she is a great resource for students who need practical experience from World of Braiding and live close to her location.

Vicky gauged the economic situation and did not want to be held back by the changes in the industry she was serving at the time.  Now she is happy she took the plunge at the time.

You could learn from her experience.


Francesca came to us in August 2010.  She is still one of our star pupil as she was only 18 years old when she started with us and celebrated her 19th birthday with us.  Francesca was an established name on YouTube with a huge followership.  The amazing thing with her was that she was self-taught in all the different styles she was uploading on YouTube.  She found me on Facebook.   A great thing about Francesca is she is very inquisitive and is constantly on the lookout for the latest information or knowledge.  She will search the world for whatever she wants and go the long mile to get it.  This is a quality she has which I can relate to easily as I am like this in various ways.

We had months of consultation by emails, inbox etc from various sources – Facebook, YouTube etc.  We concluded on what she will need.  She wanted every knowledge she could gain as in her own words “I want to be the best in natural hair in the whole world”. We chose the International Braiding Course.  This course gave her over 22 techniques but based on her hunger for knowledge, I gave her more than was planned and made it 28 techniques.

Francesca took on her training in her true Leo star sign style – she was bubbly, worked late, asked questions, sought information constantly etc etc.  There was no dull moment with her.  In the end, she excelled in every technique including the Theory workshop where she finished 2 notebooks.  While in training, she was keeping her fans and clients up to date with her progress by constantly uploading pictures of her work.

She was like a sponge and soaked every information she was given.  First thing she did when she got back home was to change the name of her business.  Then she embarked on the photo-shoot I had advised her to do.  This changed everything for her as she had presented to the world her professional side and that she knew what she was doing.  She uploaded her new styles that she had learnt on her YouTube and Facebook pages.  She started getting new bookings.  Her testimonial “I could never have done it without World of Braiding”. Her testimonial is numerous.  See her YouTube video on our channel.

She constantly video her work and her clients, she updates her YouTube account all the time and gives her followers up to date information on everything she does.  They find the work great and call to book for their hair to be done in same style. Her followership has skyrocked on YouTube and Facebook, she now writes for a national magazine in Australia, gets celebrity stylist contacting her, attends meetings and events that concern natural hair styling and there is no stopping her.  We did a Press Release on her progress recently where she confirmed how she is in such high demand and gets over 3 weave clients in a day giving her more demands than she can handle.  She is always seeking experienced and trained students from World of Braiding to help her out.   Coming over to get training changed her view on the skill she had started without direction.  Now she is an expert in her own field and is coming up with her brand of hair extensions.

My experience with Francesca confirmed to me that it is not information and knowledge alone that makes the difference but what you do with it.  There were other people in her class who are yet to utilise their skill. She has used technology to change the way skills and beauty should be seen.

The sky is the limit for this young teenager who at this age has no holdback and fear in the form of children and family tying her down.

Watch this space as she will probably become a millionaire by the age of 30.

You can be like her or join her in Australia.


For Felicia, getting training from us was her last attempt at getting a professional training in braiding and understanding her skill.  She had started her own salon and was already attending to customers with some braiding techniques but something was missing.  She realised she lacked professionalism.  Her clients will get her service and not come back again so she needed loyalty from them.  This made her feel insecure and not sure of what was not right.

Being Ghanaian she thought it will be best to go home and improve her skill after all braiding was an African skill.  She left her family and went back to Ghana for 4 months.  This was a long time to stay away from her young family but being determined and staying focused to achieve a great result she took on the challenge.

After 4 months, she came back without achieving the results she wanted and still felt empty as if something was missing.  She now went on the internet for more searches.

She found us in December 2007. I remember very well as this was during Christmas time and her young family was missing her again.  We consulted by phone and agreed on the Foundation course for her training.  We narrowed her training to techniques that she needed and focused to make her understanding clear and professional.

On completion of the Course, we went on to the unique part of our training – Theory to Braiding.  This part to our training is our best part yet.  This is the section of the training that Joy and World of Braiding has perfected and branded specially for her students and is the part that separates our students from experienced braiders who have been braiding in Africa.  The theory encompasses understanding of the industry, professionalism, and running the business of natural hair.  Everything that no one else will teach you is in this part of the training and is based on Joy’s personal journey into understanding the industry of natural hair.  This is the Education and Information part that brings everything together and makes complete sense to our students.  This is the part that differentiates World of Braiding from everyone else.

Felicia however thought  she did not need the theory and was ready to go home to her children.  She said she knew everything there was to know about extensions and products. We insisted to her that to gain her certificate, she needs this theory side of our training.  Luckily for Felicia there was another student in the class – Sheena Daniels who insisted that she needed the training so Felicia had no choice.  We took on our training and on completion, Felicia was in tears.  This was shocking and we wanted to know what had happened.  It transpired that her continuous search and numerous travels to gain knowledge was based on this information that she lacked.  She had not known that this was the part that she was lacking and needed understanding to make her professional and educated in order to satisfy and be confident with her clients.  She now knew why her clients were not coming back and being loyal. She now understood why she felt insecure and her clients were in control of her business. She instantly felt complete and realised that she now had a business to run and no longer a hobby.

Her testimonial “I am now very satisfied because now I have the knowledge that I needed to run my business.  I am happy for the information I got from Joy and all the training that she has given me.  Thank you so much”

On getting back, she sent lots of glowing report about how she had changed everything in her business and how she was now in control of her business.  Everything had changed and she was a very happy business woman.  She remains in touch and lets us know about her progress.

You could be like her and change your situation around.


Thandi is one of those dream students.  She was hungry for knowledge and was willing to invest in it without argument.  When Thandi came to us in 2009, she had a good knowledge of braiding and was attending to clients.  Somehow she felt something was lacking.  She needed to perfect her skill as she was going back home for good.  She had decided it was time to go home and set up a professional salon.  We had our consultation and concluded on Foundation to Braiding.  We took her skill to the next level and when she was done her current customers where so grateful that she had taken training to better her skill.

Prior to this stage she was like most braiders charging ridiculously cheap rates for her time.  After her training everything changed.  All her new clients had to pay her new rate while she confirmed to me that the old clients who had remained loyal will still get the best service from her at the same old rates they were paying.  She thanked me and could not believe that she had been so ignorant about the industry.  She was so happy when she started shopping for all the things she needed to get back to South Africa.

Her testimonial “Everything I needed to know and learn I have learnt.  I am satisfied with the way I’ve been taught and have achieved everything I wanted. The course was great; the teacher is very good and makes you feel you are in the right place.”

You too could be like her.


Rose turned out to be a friend.  She like the rest of the students was hungry for knowledge and had a great passion for hair.  She had never braided before but knew this was something she wanted to do for a living.  By this time she was working in Social Care and was working mostly at night in a home.  She took on the Foundation Course in 2006 and embarked on gaining as many techniques as possible that was going to help her.

She had let everyone in her Brazilian community aware of her training because she wanted the market to be waiting when she was ready.  She stayed focused.  She gave her training all her energy as she practiced every night at work and while her clients were sleeping.  This was because her dream was to have enough time to be with her two lovely boys and eventually take her skill back to Brazil.

While in training, we attended various events together.  The great thing about Rose was that her hunger for knowledge and understanding encouraged her to be selfless and was always willing to help.  She joined me to every event I attended and assisted in every capacity. We became good friends.

On completion, she let everyone in her community know as well and the most exciting part was when a celebrity musician from her country visited England, she was asked to go and do her hair in the hotel.  She was so excited and could not wait to tell me the tales.  She was chauffer driven to the hotel and was given the star treatment.  She said the lady was so impressed with her work and they paid her amazing amount of money which almost covered the cost of her training.  This was the beginning of great things for her as this has now become part of her CV. She was now a Celebrity hairstylist she told me.  Since then everything had changed for Rose.

You could be like her.


Morgan came to me in 2008.  She had no idea what braiding was but had a mixed race child. There were no salons in her area that attended to mixed race hair so she chose to train herself to be in a position to cope with her child’s hair.  Her husband was black and never believed that she could be able to ever learn braiding.

We took on the Introduction to Braiding Course and she was very determined to surprise her husband.  She completed the training with the skill completely in her hands.  Her immediate testimonial “I really feel very confident to start braiding straight away and I am so pleased to have learnt a lot about products.  This course was such a fantastic experience for me.  Joy is a brilliant teacher and should be charging so much more.  I would recommend this course to anyone with an interest in hair.”

She got back home and sent me glowing reports.  Her testimonial thank you so much Joy for letting me achieve 2 things in my training.  I gained my skill which I now use easily on my son but in addition, you have been able to help me wipe the smug off my husband’s face.” What a great result for someone who never imagined she could achieve the skill.

You could be that person.


Sheena was just a Mum who wanted to be able to do her children’s hair.  Kent barely had Afro salons and she was tired of spending a lot of money on taking her children to the hairdressers.  She was also fed up with the long wait, the too many questions from her children, the cries, the general inconvenience of taking them to the salon and especially the Health & Safety issues.

In 2007 she came to us and we undertook the Introduction to Braiding Course.  All she wanted was just a simple course that will give her the skill to style her children’s hair and get them looking tidy for school.  While in the course she met with Felicia – earlier mentioned and became more interested in the business.  She wanted to know more and was willing to give the skill a lot more attention.  She got really good at creating her cornrows and single plaits and was very intrigued.  She then enjoyed braiding her training head which she had a habit of taking with her to everywhere.

Interestingly she went to a salon one day to buy some materials and while there a Mum walked in with her daughter who needed her hair braided.  The salon had no idea how to go about attending to the needs of the client and were thinking what to suggest.  Sheena promptly brought out her training head and asked the woman if she wanted a style like she had on the head.  The little girl was excited and Sheena was asked to braid the hair.  On completion, everyone was happy – Sheena had discovered the use she could put her newly acquired skill to while also working on her own children’s hair, the salon were excited as they could not wait to sign her on as a staff, the little girl and Mum were excited as their needs were met.

From then onwards, Sheena never looked back as she now came back to take on a Course in Hair Weaving and now became fully professional in natural hair designs. Her testimonial “Simply the best training ever.  Absolute value for money and now I am looking forward to a better life.”

You could be like her.


Alena came to us in 2009.  She had travelled the world for a period and had decided to stop and do something she loved.  She had passion for hair, had never braided before but knew she could use her hands to achieve great results.   We chose the Introduction to Braiding Course as she did not want anything very complicated.

On completion of her course,  her testimonial “I am very happy with my training course, information, knowledge and skill of hair braiding.  I have gained a lot.  I had a wonderful teacher who is willing to teach, share and help others to start their own business in hair braiding. Thank you.”

On travelling back home to Slovakia, she sent amazing testimonials “Joy I got back home and as you had advised, I marketed my braiding skill to the Council and offered to do children’s hair for the Children’s day celebration.  They were excited and offered me the contract to braid over 1000 children on the day.  What do you advice?” This was amazing.  She had taken on the advice she was given.  At this stage I advised her to work with other braiders in the area but this was one of my favourite cases.

You too could be like her.


Celeste came to us in 2010.  She loved braiding and had been doing this on her clients.  She was self-taught and was very curious about the skill of braiding.  She was married to a black man and this made her more curious about the skill of braiding.  She had researched about training all over the USA and no one offered her the type of knowledge she was seeking.  She found World of Braiding and contacted us.  She was detailed and knew what she wanted.  She was one of my favourite challenges. Luckily for her she had negotiated a training plan in her workplace and they had agreed to share her training cost.

We consulted and because she was coming from a long distance and had major interest in braiding, we agreed on International Braiding Course.  She loved her skill.  She concentrated and perfected every technique she was taught.   My best student in Ghana cornrow was Celeste.  She gave an amazing impression and I was very pleased with her training.

On completion, this is her testimonial “All areas of my training exceeded my expectations.  I feel so much more confident and well equipped than I did before.  It was an amazing training. I was given so much feedback and encouragement. It blew me away.  Joy teaches on such a PROFESSIONAL level and is extremely in-depth.”

What a glowing report.  She was good and since returning home, she had taken on a lot of projects including working in Los Angeles with the celebrities.

You could be like her.


Uju only just completed her training this year – 2011. She just missed one of our Weave workshops which was what she wanted.  She then contacted us and wanted to be part of the next course.

She has been working in the salon but believed her skill needed to be made more professional and taken to the next level.  She had a chat with her boss who completely disagreed with her. Explaining that she was okay and did not need any more improvement.  She was naturally very curious and knew that an investment in a good training will change the way she was offering her service to her clients.

We consulted and concluded the Weave Workshop was good for her.  Uju like most of my favourite students was hungry for knowledge.  It excites me to see students who have done some research, have a lot of questions and want answers.  Uju never stopped asking questions.  She wanted to understand every style and every reason why a style is created in a particular way.  She took on her training with one of the most amazing vigour I have ever seen.  We completed a full cornrow weave and she got home and replicated the same style on another training head the same night.  She came to class with the new head all completed and showed me what she had done in the night.  I was in awe of her.  She had sat up all night to understand what she had done the day before.  What a woman.

Uju has 6 children and is a single Mum but she has refused to let her personal circumstance stop her from excelling and achieving her dreams.  I absolutely respect her as in my many years of meeting many women who want to better their lives by gaining a skill that equips them to take control of themselves. However, Uju is different.  She comes across as one of the people who not only wishes but takes action to make the changes she requires in her life.  She did not only take on the Weave Workshop, she came back to perfect some of her braiding skills.  She saved money and paid weekly on some of the techniques.  She always came to the class with something new she saw in the shop as she loved sharing ideas and information with me.   She made me see the good in human existence again. She never asked for anything but knowledge to better her life and in return gave back so much.

On completion of her course, this is her testimonial “I achieved perfect closure for my weave.  This is the best investment I have ever made. I am so lucky to have had this opportunity.  My confidence has improved and Joy is an amazing trainer and lady.  God bless you.”

Since then on getting back to work, she has sent more testimonials I just want to say thank you sooooooooo much for all your help. The teachings were all on point and there was no reservation. i couldn’t have asked for more. You have given me the confidence to believe in myself and to know that i can do it on my own. You are an inspiration and a great teacher and doing the training was the best investment i have made. There is a great improvement in my work and i can now say am proud of my work, thanks to you. Thanks again for everything and keep up the good work. God bless you x.”

You too could be like her.


Alex joined our training in 2007.  She was young and had a passion for hair.  She loved wearing braids but realised that there was no one doing braids in her local area.  This meant she had to pay a lot of money to get her own hair done. Alex saw the opportunity in this and decided to train so she could set up her own natural salon.

Her immediate worry however was the money to use in joining the Course.  She spoke with her job center who was more than happy to sponsor her training.  She took up the Introduction to Braiding Course and immediately picked up everything she was taught.

Her testimonial “everything was explained clearly and slowly which made it easy to pick up.  I found the experience very educational and would recommend this training to anyone.”

Alex now runs her own natural hair salon in Wales, starting from home she created a lovely website and gets orders from the net.  Breaking braiding to strands of single plaits, cornrows etc, highlights, lowlights etc.  She has been very happy she took up our training as she now has her own independence.

You could be like her.




+44 208 983 9815


www.worldofbraiding.com, info@worldofbraiding.com



22nd January 2011.

My client calls me on the telephone and starts to complain about how difficult it is to manage her afro hair.  She had taken out her braids and had gone to get her hair treated.  The hair stylist struggled to comb through her hair as her hair is natural afro hair of about 14” long.  She was worried her hair will start breaking because it was really dry, frizzy and difficult to comb through.  Her braiding appointment was still some days away and she wants to avoid damaging her hair.

I calmed her down.  Talked her through the products to use and how to manage it before our appointment.   On the day of our meeting, she came into my salon with head tied in a head scarf.  I asked her why she did that and she confessed she could not handle the hair anymore.

We set to work with her hair but first I had to take it out of the tight dry curls so we can start our lovely glamorous braids. With the hair dry and tight, we could not get neat smooth braids out of her hair.

How to release tight afro curls.

Materials you need:

  • Large tooth comb
  • Detangling/moisturising lotion
  • Power/Hot pick comb – WAHL, AFRODITE
  • Olive oil, almond oil, jojoba oil, jasmine oil, coconut oil.


  • Divide hair into sections – 4 to 6 sections
  • Working from each sections at a time
  • Apply a generous amount of detangling/moisturising lotion to the section working the product from root to tips
  • Add some natural hair oil to give it shine, and lock in the moisture from the detangler/ moisturising lotion.
  • Comb through hair with power pick comb working slowly from tip to roots. By going from tip you are gradually releasing the tangled tips and allowing the hair to be free of the tightness of the curls.
  • Use large tooth comb to finish up the treatment if you feel like it.  Style as normal or as required.

When we finished this process, my client was actually surprised to see the ease with which her hair was combed through.  She was shocked to see a small rat tail comb glide through the hair she thought she could never comb through again.

After releasing the tight curls, we decided to braid the hair.

Diagnosis for the Problem:

  • When afro hair is shampooed and conditioned, the natural oils of sebum found at the roots of the hair strands are washed off.
  • This will become more difficult depending on the quality of shampoo you use as the cheaper brands tend to become very drying and leave your hair in a very dry and brittle state.
  • The reason the hair breaks easily is because the protein in the hair needs moisture for it to get back to it elastic form without which it will snap to every touch.

Another satisfied client.

Love your hair and treat it right as it continues to grow.

For more information and help on how to maintain your natural afro hair, please email or contact us. Please send us comments, feedback, personal examples etc

info@worlofbraiding.com 0208 983 9815

www.worldofbraiding.com, www.worldofbraidingacademy.com


%d bloggers like this: