Naomi Campbell hair loss

Naomi Campbell hair loss

I constantly get bombarded with questions as to what is causing Black women’s hair to break so much, get damaged and often times leading to hair loss.  I encounter women from all over who give me so many reasons for their hair damage and I will like to share some of these reasons with you and aim to offer some solutions on how we can prevent some of these problems.

It is a known fact that we are a race obsessed and addicted with hair beauty.  Our obsession & addiction with hair comes mostly from the fact that we cannot manipulate our hair as easily as other races can with their hair and this in itself puts us in a difficult situation.  This addiction has therefore put us in a position of love/hate with our hair as we do not seem to understand it.  It has turned us into Slaves for our hair as we will do anything to have the image we hope from our hair hence we really do not care in most cases how much we contribute to damaging it.  Our obsession has turned us to spend whatever money we can lay our hands on into creating the hairstyle we seek.

Surveys have shown that the Black woman spends 6 times more than any other race on hair. It has also been shown that we rate our

black women images

black women images

hair more important than most things in our lives including forfeiting paying our mortgage or getting an eduction in order to have the good hair we seek. See Good Hair Documentary by Chris Rock.  A survey from confirmed that by 2013 we will spend $4.2 trillion on hair and accessories.  It has also been confirmed that the hair loss industry is worth more than $9billion.

But why are we spending so much money on hair and if this is the case are we achieving the good hair that we seek?

By the nature of our hair, we have discovered that our hair is unique and has qualities such as: dryness, frizz, matted strands, tangles, shrinkage, breakage, lacks moisture and ability to absorb moisture etc.  These qualities of the Black hair are the reasons we generally seek so much solution to our hair problems. But are these problems natural or are they man-made problems that we have been forced to inherit?

In the process of seeking solutions, we resort to everything we can think of to help us such as: straightening with hot comb; blow dryers; flat irons; chemical relaxers; perms; Brazilian & Japanese blow dry; colour treating; Braids with synthetic & human hair; Weaves with synthetic, human and virgin human hair;  twisting; adding different types of extensions etc etc.  All these styling – excessive manipulation, heating, chemicals etc all lead to one thing our hair – Hair damage & Hair loss.

When damage and hair loss has occurred, we further go on more trial and error spree and have to spend so much more money to try and understand how to solve our problems.  Most times the problem starts from the people styling our hair; suggesting products; training us in hairdressing /cosmetology schools, manufacturing our products and advising us about our hair as these people generally do not have any idea what our hair really is.

Here are the Top 7 reasons for hair loss & damage in Black women & how we can prevent them:

1. DRYNESS & LACK OF MOISTURE:  The Black hair is generally dry because when it grows from our scalp, it coils

dry Afro hair

dry Afro hair

around itself.  This coily nature of our hair does not allow the natural sebum which is the natural oil from our scalp to travel down the strands of our hair.  We are therefore expected to constantly hydrate and moisturise our hair in order to bring in moisture and stop the dryness.

Rather what we then do as Black people is to apply more heat to our hair and this heat continues to make the hair dryer hence leading brittle hair that  snaps and breaks at the least touch.

SOLUTION: Start hydrating your hair today and watch out to see how it will start detangling itself when you try to comb it without breaking.  A simple mixture of bottled spring water and natural oils will do a great job than any expensive over the counter product.


blow drying hair

blow drying hair

I hear people saying that they cannot work with their hair unless it is completely blow dried and looking bone straight.  Unfortunately these people are not helping themselves with their hair health. As mentioned above, anything that takes away moisture from the Afro Hair is not a friend of this hair type.  It simply dehydrates the hair and allows it to be prone to breakage. Breakage most times is what people see but really cannot explain what led to the breakage.   Breakage is the reason our hair does not retain length and the problem we face is length retention rather than hair not growing.

SOLUTION: Stop the heat; apply more water oil solutions into your hair and it will be a lot easier to manipulate.


There are people who have never deliberately tried damaging their hair but continue to notice that no matter how good a product claims, they still notice that their hair is dry, brittle, difficult to comb and style or grow.  The problem is not usually the fault of the client.   This is one of the biggest mis-selling and cons in the general hair industry and in particular the Black hair industry. Our biggest enemies are in the gentlest looking glossy advertised products in our bathroom such as the shampoos, conditioners, hair creams etc.  This is one area where I am most passionate about as clients are being conned constantly into parting with their hard earned money only to end up with problems they were hoping to solve.  I will be writing more on this particular point as this is an area where my enquiries most come from.

various shampoos

various shampoos

SOLUTION: In the meantime, stay away from most shampoos, conditioners and creams and stick to the ones that say – Sulfate-free shampoos, Silicon-free conditioners and creams/ moisturisers that have as part of their ingredients natural items that you can relate to.


Due to the above problems that the damaging ingredients in our shampoos and conditioners have caused and also with the image expectations we tend to build for ourselves especially in civilised world; most of us end up relaxing our hair with very harsh poisonous chemicals – Sodium hydroxide, ammonium thioglycolate, formaldehyde etc.  These chemicals do not help us in any form.  This is a topic I have personally taken upon to research and read about.  This is by far one of the biggest reason for our hair loss.  It gets more complicated as it permanently depletes our strands of hair of its protein content.  It gives an illusion of easy to manage hair but our women still end up asking to wear extensions in the form of Braids and weaves after completely making their hair weak and vulnerable with relaxers.  You would expect that after a chemical relaxer process that Black women will be happy to show off this relaxed new hairdo.  Unfortunately this is not usually the case.  They go further to add extensions in the form of Braids & Weaves which then beggars the question, why did you relax your hair.  This is double jeopardy and stress on this fragile strand of hair. I have no idea what the purpose of a relaxer is if you will still end up in weaves, braids & extensions.  Please take your time and think your actions to yourself.  If you wear Braids, Weaves etc on a natural base of hair, you will have good textured hair to add your extensions and the hair is usually able to take the pressure but when it has already been weakened with chemicals and you add extensions, you deliberately set your hair for damage and hair loss. These poisonous chemicals also sip into your blood streams as has been proven by so many researches due to the natural function of the skin with the ability to breath with the example of cigarettes patches and exhale with the example of sweating. You are not helping yourself with this self- inflicted damage and the only reason this form of manipulation for Afro hair exist is because it is the only quick way other races can think of solutions for the Black hair.  See the Book, Hair Bible by Philip Kingsley.

SOLUTION: Time to stop these poisonous chemicals which cause you nothing more than hair loss and health problems.


tight braids

tight braids

While I may be an educator on natural hair styles, I am completely aware of the damage that hair stylist are inflicting on clients with some of these hair styles.  This is such a problem in our society as untrained illiterate hairstylist believes that hair beauty equals tightness on the scalp.  They have no idea what consulting with clients mean or what it involves to match a client’s hairstyle with their natural hair features.  Most clients complain that a basic hairstyle that should not require too much force and stress ends up causing so much pain that they end up taking the hair out.  This is most times made worse when this client has probably damaged her hair with chemical relaxers and now wants to hide her hair damage with extensions.

SOLUTIONS: As a hair client, please seek professional service and be willing to pay for the expertise and advise that your professional natural hair stylist offers. Also make it clear to your client when a hair style is making you uncomfortable.

As a hair stylist, please take up training and get your knowledge, experience and education up to speed so you do not continue to contribute to causing more hair damage and hair loss to your clients. I am tired of hearing about stylist who only wants to sit by their computers and learn from youtube.  My advice to you is that no one is going to sit on youtube and give you all the knowledge you need to be a good professional hairstylist completely free.  If they do, there is something they are trying to sell to you. Also remember that what we do is not taught in Hairdressing & Cosmetology schools so you need specialist training like we offer at World of Braiding & Extensions’ School of Professional Natural Hair & Extensions Business.


For example Lace wigs: We tend to follow trends blindly as a race. The trend that brought the lace wig also brought with it lots of hair loss and hair damage.  Lace wigs were originally made for cancer patients who had lost all their hair due to chemotherapy.  I have attended to lots of clients and know friends who followed this fashion which has now caused them so much hair damage and in some cases irreparable damage.  As is expected with most fashion trends, I always say to my clients to weigh /consider the beauty and health consequence of a hair style. I had clients who desperately wanted to follow the fad trend as well and I am glad they listened to my sound advice.  Most stylists again simply want to have money in their bank account and do not care about advising their clients.

SOLUTION: Watch every hair trend and seek professional advice before taking them on.  They may cause you a lot of damage in the long run.

If you find you have a stylist who is not prepared to advise you when need be, please stop using this person and move on to someone who will.

I will also recommend to clients that you learn to listen as well because there are those who simply are prepared to do whatever it takes to have a certain look without caring about the consequences and the health hazards it presents.  For example, there are currently people wearing layers and layers of Virgin human hair at all cost.  Please look at the health of your hair before subjecting yourself to this self-inflicted pain as a time will come when there will be no hair for you to stitch the hair extensions unto.

Other accessories to avoid include tight ponytails, iron hair pins and clips, less tugging, pulling, tucking etc.


healthy foods

healthy foods

Due to the unhealthy lifestyles we are forced to live with – synthetic foods, processed foods, genetically modified foods, toxins in the air etc, our body is constantly battling with toxins and stress which do not encourage healthy body for hair growth.  Hair grows from inside and hair is a fiber that is part of our cells which grows from the subdivision of our cells in the hair follicles.

SOLUTION: To solve this problem, we need natural healthy food that the body can easily break down for digestion in order for our hair to grow.  The foods we need for good hair growth are fresh fruits and vegetables, meat, fish, eggs, nuts and wholemeal foods.

We also need lots of water for detoxification, lubrication of food for digestion, aid digestion and reproduce the cells for hair growth.  At least 2.5litre water every day.

World of Braiding & Extensions Group of Companies is made up of 4 major Service areas.
1. World of Braiding & Extensions Professional Natural Hair & Extensions Business School which offers education, knowledge & skill to students around the world with the mission to – get women into work & business.   We train our students with the best ways to apply all the different natural hair & extensions techniques.
2. World of Braiding & Extensions Professional Natural Hair & Extensions Centre offering healthy hair & extensions service on client’s hair with the passion for healthy signature natural hair glamour.  We consult with all clients before taking on a service of hair extensions.  We care for your hair and ensure there are no damages.
3. World of Braiding & Extensions Black Hair Education & Solutions Center where our focus is to train Black women in the understanding of their natural hair and how to care for it to avoid damage & hair loss.
4. World of Braiding & Extensions Natural Hair Accessories & Extensions center.  Providing all the materials you need to care for your hair.
If any of the issues mentioned in this article has affected you, or you have an experience you will like to share with us, please feel free to do so.  Also email us if you need our advice on any issues in this article.

Tel: +44 1702 339 858, mob: +44 7946 439 057


Follow us on Social media:,,,

Skype – joyphido



Joy a mother with her four children

Joy a mother with her four children

About your Trainer

Joy Phido is an internationally established Natural Hair and Extensions Educator, Specialist, & Designer.  Joy is a mother with 4 children and has first-hand experience on how difficult it is to work and run a family especially in the Western world.  After working in corporate Nigeria as a banker and corporate England in telecoms, Joy tried her hands on buy and sell businesses which failed. She eventually realized that to succeed in business; you need to have a skill in your hands first. In addition to her natural passion and skill in hair designing, Joy took series of professional training from across different continents and now has the mission to give students real skill of running a hair Business. This is why World of Braiding has become a success and it is this passion of owning your own skill that motivates Joy in helping people who come to World of Braiding & Extensions for training.

Joy has a BSc in Business Admin, a qualified NVQ Level 3 Hairdresser, a State Registered Hairdresser (SRH) with UK Hairdressing Council, has over 20 years Natural Hair & Extensions experience.  She is also a qualified teacher, an NLP practitioner with varied career experiences.

Before setting up World of Braiding & Extensions, Joy started teaching Braiding, Weaving & Extensions with the Newham Council Adult Education Department (Newceys) for 5 years at 4 Centres with some classes as big as 30 students. As the Chief Executive, Trainer and Artistic Director at World of Braiding & Extensions, her passion is to make Natural Hair and Extensions a professional skill as well as help stylist understand how to make money while designing glamorous clients.

Joy’s passion for natural hair is also associated with the fact that she experienced hair damage with chemical relaxers which made her start wearing natural hairstyles thereafter.  She can be seen as the Doctor  for healthy natural Afro hair where all her children wear natural hairstyles and she is no stranger on the internet writing from her blogs, teaching on Youtube with step-by-step videos to constantly enrich students’ knowledge with over 3million views and over 18,000 subscribers.  She is also a Natural Hair & Extensions Business Mentor and adviser helping students & practitioners not only on how to get into the industry but how to become successful and prosper in the industry.  She brings a wealth of knowledge and personal experience to this training to enhance your learning.  World of Braiding & Extensions is constantly exhibiting at Hair events, giving talks in conference, taking part in major projects and designing hair for fashion shows and events. 


%d bloggers like this: