HOW CHEMICAL RELAXERS AFFECT YOUR HAIR

HOW CHEMICAL HAIR RELAXERS AFFECT YOUR HAIR

 – ALL YOU NEED TO KNOW

WHAT ARE THE ACTIVE INGREDIENTS IN CHEMICAL RELAXERS

There are two major types of Chemical Relaxers – Lye and No Lye Relaxers.

LYE RELAXERS – has its main ingredient as Sodium Hydroxide also known as Lye or Caustic Soda which is a corrosive substance. This type of relaxer is also known as a BASE relaxer as it requires the coating of the scalp with petroleum jelly to protect the scalp from being irritated or burned during its application.  Lye Relaxers are made with Sodium Hydroxide mixed with water, petroleum jelly and emulsifiers to create a creamy consistency.

The ingredient Sodium Hydroxide is at the extreme end of alkalinity on the pH level of 13 and 14.

To discuss pH level, we need to understand how important it is and how it impacts on our actions. It technically stands for “potential for hydrogen ion concentration.”

The system allows us to compare our body chemistry to the chemical makeup of our environment.  pH is a medical term that describes the balance of your system and it refers to the condition of metabolic changes. pH level means how acidic or alkaline something is. The lower the pH level the more acidic it is.  The higher the pH level the more alkaline it is.  pH is based on a scale of 0-14 where the level of 7 represents neutrality and pure water is at this level.

Understanding the varying ends of the scale and how they affect us helps us to better understand what the chemical relaxer contains and how it affects our hair.  Healthy hair and skin has a pH factor of around 4.5 to 5.5.  If it is exposed to something more acidic or on a lower pH than itself, it hardens, becomes brittle and burns off when at the extreme end of the acidic scale – hydrochloric acid.  When it is exposed to something more alkaline, it tends to swell, soften, and melt off when at the extreme end of the alkaline scale – Caustic Soda. Here is an example of the pH levels on some basic products and substances.  Note where Sodium Hydroxide (caustic soda) is placed on the scale – highest level on the pH level.

pH level indicator

pH level indicator

Source: Dr. Don Colbert’s book “The Seven Pillars of Health”,

Manufacturers of lye chemical relaxers vary the sodium hydroxide content of their solution from 5% to 10% and the pH level between 10 and 14.

Also note that Sodium Hydroxide is the same active ingredient in the household liquid drain cleaners or sink un-blockers which led the United States Government – Food and Drug Administration (FDA) to ban the use of more than 10% of this ingredient in household liquid drain cleaners because it corrodes and damages the drain pipes.  This same ingredient in generally the same dosage is what is used in chemical relaxers applied on Black women’s hair.

In general, the more the percentage of sodium hydroxide used, the higher the pH level and the quicker the chemical reaction will take place on the hair, and this leads to the greater the danger of hair damage.

“NO LYE” relaxers

The increasing concerns concerning the potential damage and dangers associated to the use of Sodium Hydroxide led to the discovery the “No Lye” relaxers.  There are three main types of the No lye relaxers.

Type 1 – operates on the same general principle as lye relaxers but uses a slightly weaker alkaline agent – a). Potassium Hydroxide, b)  Lithium Hydroxide or c)Guanidine Hydroxide.

Type 2 – uses ammonium thioglycolate which is also known as Perm Salt for its use in permanent waves.

Type 3 – is the relaxers sold for home use with the active ingredient as ammonium sulphite and ammonium bisulphite.  These ingredients selectively reduce the bonds in the hair and is much weaker and slower to act.

All these chemicals are designed to soften and swell the hair’s fibers and alter its natural setting.

HOW CHEMICAL RELAXERS WORK ON YOUR HAIR

When the chemical solution is applied on your hair either by a professional in a salon, or at home with your home relaxer kits, the caustic “lye cream” swells open the hair’s fibers, penetrates the protein structure of the hair and weakens its internal bonds, causing the natural curls to loosen out. This then alters the entire hair structure causing it to change by this action. The chemical melts down the protective layer of the hair shaft. Leave it for too long or apply too much and the hair will turn to a mushy paste and melt off which is the corrosive nature of the chemicals.

To understand the way the chemical relaxer works with hair, we need to have a basic glimpse of the hair strand.

Damaged hair strand

Damaged hair strand

The Human hair is the subject of a remarkably wide range of scientific investigations. Its chemical and physical properties are of importance to the cosmetics industry, forensic scientists, and to biomedical researchers.

Hair is made of keratin – a protein found in also in nails and skin.  It is keratin that gives hair its strength and elasticity.

Each strand of hair is made of 3 parts. Cuticle, Cortex and Medulla.

Cuticle is the outer layer of the hair strand and looks like scales on a fish or tiles on a roof.  They are colourless, transparent and easily damaged. The Cuticle layer protects the hair strand.  The Cortex makes up the main bulk of the hair strand. This is the place where all the chemical and physical bonds of the hair are found. The bonds determine the elasticity, texture and curl of the hair. The Medulla is the central part of the hair strand consisting of cells filled with air spaces. A medulla is present in most hairs with the exception of thin hair.

Our main concern in chemical relaxing process is the Cortex as this is what gives the hair its curl, strength and elasticity.  It contains the bonds which affect our chemical relaxing process.  The bonds are 3 types – Disulphide bonds, Salt bonds and Hydrogen bonds.  The Disulphide /Sulphur bonds are the strongest and can only be broken when chemical relaxers are applied to the hair.

When the chemical relaxer is applied to the hair shaft, it causes the cuticle to swell allowing the product to penetrate into the cortex of the hair.  This then breaks the Sulphur bonds releasing one atom of the sulphur bond and replacing it with a new bond lanthionine. The hair now has one sulphur and one lanthionine bond.  Once this bond has been broken, the hair has now lost its natural shape and resistance and is now straight. This is what has altered the natural curl of the hair strand.   Thus, when you use chemicals to make curly hair straight, you have not only changed the natural pattern of the hair but you have also lost its strength and elasticity.  The action of using chemical relaxers on the hair has been likened to burning wood into ash where it cannot become wood again. This is one of the problems about using relaxers as once you’ve applied them to your hair, there’s no turning back. There’s no way to reverse the process except to work with new growth.  The degree to which the hair is successfully straightened depends on the type and strength of chemical used, the time it’s left in the hair, and the underlying health or weakness of the hair being treated.  The treated portion of the hair moves away from the scalp as the new growth of untreated hair sprouts up from the roots, requiring periodic retreatment (about every 6–8 weeks) to maintain a consistent appearance.

HOW DOES CHEMICAL RELAXERS AFFECT YOU?

Although the general argument for relaxing hair is to increase manageability and flexibility in styling the Black hair, its damaging consequences are numerous to mention.  Most Black women have been brainwashed to think that Black hair does not grow long, is dry, will break off, is unmanageable, is too hard to comb and needs straightening in order to manage it.  The reasons for these excuses are due to ignorance and lack of sensible information on how to manage the uniqueness of the Black hair.  Most Black women will wait for hours on a busy Saturday morning at the hairdressing salon waiting for their turn, when they finally get seen, the hairdresser slaps the chemical relaxer on their hair, and ask them to wait in another chair for the relaxer to take effect.  It starts irritating and burning  your scalp but because the hairdresser is very busy she tells you to hold on and in the end you have your scalp burnt with large crumps of skin scaling from your head and in some instances the hair is completely melted away.   We do not give the burning sensation any thought as we imagine it to be normal.

Chemical relaxers generally is dangerous but in an untrained hands is worse and is a recipe for untold disaster.  Caustic soda on hair is like putting bleach on clothes.  These dangerous ingredients are corrosive and if left on the hair longer than required will melt the hair which explains why your hair does not get any straighter but thinner as it continues to melt away the protective layers of the hair strand.

chemical hair damage

chemical hair damage

Chemicals in your hair is more than just changing the texture of your hair.  The instruction for applying chemicals involves wearing gloves on your hands because it is corrosive but there is no instruction on what to use to protect the scalp.  For the reason that the scalp is exposed to these chemicals, they absorb into your skin tissues, through your cells and into your blood stream thereby exposing your health to chemical toxins.  The dosage of this exposure is constantly increased depending on the number of times you apply your relaxer e.g 6 to 12 times a year and for an average of the number of years you apply them.  This is why it is a taboo to apply these chemicals on children as has been seen to have been practices by  some mothers of children as young as 2 years. Imagine the amount of toxin in their body by the time they turn 30 years?

As these chemicals can enter the body through the skin and the lungs, it is also a known fact that this is one of the occupational hazards of beauticians and hairdressers as they are constantly inhaling and working with these chemicals which has been linked to tumors and cancers.

patchy scalp

patchy scalp

Considering the fact that we are constantly exposed to a barrage of external and environmental pollutants, the least we can do is help ourselves to reduce the amount of chemicals we put in our body. You are therefore  personally responsible for putting toxic cosmetic chemicals into your body through chemical relaxers. With the world now developing a greener conscience – cutting down on carbon emissions, the climate change issues, the genetically modified food issues etc, you therefore need to make a conscious effort to protect yourself from exposure to these chemicals by either completely cutting away from them or by decreasing your usage of them. Chemical relaxers should therefore not at any cost be applied on children.

The general consensus is that the chemical relaxers have failed the Black woman.  It does not help the Black woman’s hair to grow rather it causes it to break. It leads to brittleness, dryness, baldness and widespread alopecia where the Black woman is statistically known to have the highest rate of traction alopecia exceeding all other races combined.  This has caused Black women to accept short hair as normal where genetically this is not true.  Chemically straightening the Black woman’s hair is not an option to healthy hair.  Natural hair care options provide a healthier solution of non-hazardous styling processes.

The lack of information on the route of natural hair styles is what has sent the Black woman on a search which has led her on a road to misguided information – the beauty supply shop and the Hairdressing/cosmetology colleges.

Beauty supply and hair shops are usually owned and operated by non-specialist in Black hair and are therefore not a solution to Black hair needs.  The hairdressing and cosmetology colleges are not a solution to save the natural Black hair as they claim to be authorities on Black hair yet uphold a practice of one standard of beauty – to test the proficiency of the straight hair styling – which does not care for the health of the natural Black hair types.  Due to the wrong information offered by these hairdressing colleges, most trained Black hairdressers are also at a loss in helping the natural hair client. They lack knowledge and skill to work with natural Black hair based on their training and their role is to offer their natural Black hair clients the quick solutions of chemical relaxers.

SOLUTIONS TO WORKING WITH NATURAL BLACK HAIR

Start by taking the necessary steps to understand your hair while becoming an informed consumer.  Remember that beauty starts from within you and thank God we are no longer in the slavery era where your beauty was dictated by others but yourself.   Work with what is healthy, makes you comfortable, and is not risky and damaging to your hair follicles.  Take time to select your hair beautician as there are very few that understand the structure and chemistry of the Black hair.  There are countless untrained and unthinking hair beauticians practicing and a dose of the poisonous chemical – Sodium Hydroxide – can prove lethal in the hands of this person. Always remember the Black woman’s natural hair responds to good treatment, right tools and right products.

The natural hair alternatives to chemical processing of the hair which create beauty are: Hair weaving, hair braiding, hair locking, wig beauty etc.  Apart from hair locking, these styles are temporary and give you the various choice of styling options.  When they are done by a trained hair beautician on a base of natural black hair, these styles give you versatility without damage.  Whatever you choose to do, being in a position to decide puts you in the driving seat of your beauty and gives you the power to be pro-active instead of re-active.

World of Braiding & Extensions is a pioneer in this issue and is in a position to guide you in your journey to working on a healthier hair choice.  Let us know how we can help you by sending us your comments, questions, experiences, advise etc.

Joy Phido is the Chief Executive & Natural Hair Consultant at World of Braiding & Extensions

Contact: Tel: +44 208 983 9815, email: joy@worldofbraiding.com

www.worldofbraiding.com

References:

African Caribbean Hairdressing – Sandra Gittens

Lets Talk Hair – Pamela Ferrell

The Hair Bible – Philip Kingsley

And various internet websites.

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HAIR BRAIDING TRAINING CASE STUDIES

LAURAYNE – LAURY’S HAIR & BEAUTY SALON – ILFORD – LONDON

For years Laurayne worked in the Social Care industry.  She was tired and bored of working for other people and wanted to start her own business.  She however had a passion for hair and had no idea where to start from.  Her immediate purpose was “to learn different techniques in hair styles, to be professional and to introduce new styles”. She had taken a vacation from work and wanted to complete a short course that she could finish before her vacation was over.   She confided in me “I simply do not want to go back to work”. But she also did not want to go to a college and take at least 2 years to complete a Hairdressing Course.

She searched for natural hair training on the internet and found World of Braiding’s Training and decided this was what she wanted.  She came to us in 2009 and had a consultation with us where we explained all the various options in our skills Training Courses and the routes available for her to take after the training.

She chose the Foundation to Braiding Course and completed it in 10 weeks.  She said to me  I will give my training the best effort possible as I have a dream and have no intensions of going back to work. I will start my business immediately I finish my course.” True to her words, after completing her qualification, she worked with an amazing Estate Agent from the Internet who found her a perfect position on the High Street in Ilford, London.  She went straight on to start her Natural Hair and Extensions Salon. This is her testimonial in her own words “When I first came I was so excited about the trainings and worried to get better and professional.  Now that I finished I am so happy and content with what I learned, I feel confident about hair and can start my own business. Joy is a wonderful person, very sociable and patient. I am very happy that I met someone like her and definitely will be missing her, but I will stay in touch.”

Since then she has not looked back.  Today she is constantly busy with unlimited flow of clients and has now added other skills like Beauty treatment to her knowledge.  She is currently taking another course in Beauty etc.  This is one example of what you could achieve in a short period.

RITA – RITA’S HAIR & BEAUTY – PORTSMOUTH

When I met Rita in December 2006 she was already in the business of selling Hair Extensions.  She and her husband John had started a small shop of 8 months old on a High Street in Portsmouth where they were servicing customers who needed hair extensions.  The customers will buy the extensions and take it elsewhere to get their hair done.  She had one stylist who decided when to attend to clients and when not to.  This stylist was in charge of Rita’s shop.  She enjoyed the fact that Rita had no skill and was capitalising on her ignorance.  When Rita hinted the stylist that she needed training to gain skill for the business, the stylist was completely against the idea.  She told Rita that no one will ever be able to train her to braid hair.  She believed it was a natural skill that you were born with and could never be taught or learnt.

John thought about this and decided it was enough of helping other people make money so he searched the internet and found World of Braiding training courses in natural hair styles.  John made the first call to us.  Rita came 2 days later for a one day Course on strand-by-strand extensions using the Glue gun.  When Rita joined the Course, her immediate dream was to gain more knowledge on hair extensions and the skill with the aim to grow her business.  Rita was very hands-on and had no interest in writing notes even when I explained to her that she needed the information to assist her learning.  She explained to me that she did not like taking notes and her brain served her better than paper notes.   Before registering on the course, she had been brave and had booked a client to get her hair done on the Saturday while she came for training on Thursday. She promised me she will practice non-stop on Friday. The outcome of the hair service was excellent and Rita could not believe the skill she had locked away in her hands for so long.

Two weeks after the training Rita and John could see the big difference in the income they were getting in the shop.  Rita had recovered the cost of taking the course from her very first client she booked on the Saturday and thereafter was simply making a profit.  Their intake had gone from about £500 a week to £2000 a week in the same shop.  Since then she has not looked back anymore.  She later came back to World of Braiding to take up another Course in Introduction to Hair Braiding.

Rita now owns a huge shop in Portsmouth on two floors selling extensions, products and adding the skill of natural hair and extensions.  She is desperately seeking stylist and is always asking for newly trained students who are happy to live in Portsmouth.  Due to her amazing presence on the High Street in Portsmouth, Rita has been spotted and sponsored by various international products and extensions companies from the USA and other countries who want their brands to be showcased in her shop.  She is constantly offered short training courses on these products and extensions.

Rita has now enrolled on a Hairdressing Course to further her knowledge on how to work with chemicals and service more clients.

You could be like her success story.

MAGDA – FREELANCER – POLISH

Magda came to us in 2009 with her husband.  She had no idea what hair braiding was but loved to look at the intricate styles in natural afro hairstyles. She had amazing fingers that could pick up skills easily she explained to me as she confided that she had taken lessons in musical instruments as well.  She had amazing passion for hair and wanted to use this skill on a freelance basis so as to free up time to be with her 6 year old son who needed her attention after school.  After our consultation, we agreed on a Foundation Course to give her at least 10 different techniques in Braids, Weaves and Extensions to help her have various choices while working with clients.

She was nicely surprised to find that she was the only one in class most of the time as we work with individuals as well as workshops.  She gave the training 110% as Magda still remains one of my favourite students.  She was creative, tried different styles whenever she completed a technique, practiced her styles on her husband and son and was overwhelmed with the knowledge she gained.

Her testimonial – “this course is one of my best experiences in life.  I still need more confidence to use my skills and start working from home, but even after the course I am always getting support from Joy and encouragement when I need it.  You can study for years and learn nothing, but when you have a master (like Joy) you will get where you really want.  It was brilliant!”

When she completed her training, her immediate worry was where to start practicing her knowledge so as to perfect her skill and gain life experiences.   We sorted this easily.  I contacted another student of mine – Vicky – who had set up a salon in the city where Magda was based – Hemel Hempstead and we agreed that Magda could come in and help out on Saturdays.  This helped a lot as she told me amazing experiences that she encountered.  She explained to me that the hair on the training head was a lot more difficult to work with compared to the afro hair on her clients.  She also experienced that when clients noticed that she was not black, they were usually a bit sceptical about allowing her on their hair until they see her work.  She also advised some of her colleagues on how to work with Caucasian hair as I had taught her in class.  What an experience she had.

Magda to this day produced one of the best portfolios I have ever seen which I still show to other students who come to make enquiries.

You could be like her.

VICKY – SALON OWNER (BRAIDS’N’ WEAVES) – HEMEL HEMPSTEAD

Vicky came to us in 2008. Vicky like other students was unique.  She was an immigration lawyer and had taken on the reality that the economy was changing.  Immigration issues in the UK had taken a different turn and she was not prepared to wait until her business crashed.  She had a passion for hair and knew she will be better off getting ready and prepared in this industry. But the issue was where to start from.  She went on to the internet and searched for training in natural hair.  She was also not prepared to spend years getting a new skill.  We needed to get her started on a Course that will give her a lot of skill to enable her start her salon.

She chose the Foundation to Hair Braiding Course.  Since then Vicky had finished her Course and set up her salon.  In addition to natural hairstyles, she added another short course in working with chemical relaxers so as to give her more grounded approach to servicing her clients.

Vicky has also sent her 16 year old daughter and her cousin for training in Introduction to Braiding Course so they could help her in the salon.

Her testimonialtaking on the training is one of the best decisions I had to take.  Joy worked with me to ease me into an industry that I was not sure where to start from.  I will recommend this training to anyone who knows what they want in their lives.  Do not wait for things to overtake you before deciding what you want in life.”

Vicky’s salon is doing great and she is a great resource for students who need practical experience from World of Braiding and live close to her location.

Vicky gauged the economic situation and did not want to be held back by the changes in the industry she was serving at the time.  Now she is happy she took the plunge at the time.

You could learn from her experience.

FRANCESCA DE MORI  – OWNER FREEDOM BRAIDING COUTOUR – AUSTRALIA


Francesca came to us in August 2010.  She is still one of our star pupil as she was only 18 years old when she started with us and celebrated her 19th birthday with us.  Francesca was an established name on YouTube with a huge followership.  The amazing thing with her was that she was self-taught in all the different styles she was uploading on YouTube.  She found me on Facebook.   A great thing about Francesca is she is very inquisitive and is constantly on the lookout for the latest information or knowledge.  She will search the world for whatever she wants and go the long mile to get it.  This is a quality she has which I can relate to easily as I am like this in various ways.

We had months of consultation by emails, inbox etc from various sources – Facebook, YouTube etc.  We concluded on what she will need.  She wanted every knowledge she could gain as in her own words “I want to be the best in natural hair in the whole world”. We chose the International Braiding Course.  This course gave her over 22 techniques but based on her hunger for knowledge, I gave her more than was planned and made it 28 techniques.

Francesca took on her training in her true Leo star sign style – she was bubbly, worked late, asked questions, sought information constantly etc etc.  There was no dull moment with her.  In the end, she excelled in every technique including the Theory workshop where she finished 2 notebooks.  While in training, she was keeping her fans and clients up to date with her progress by constantly uploading pictures of her work.

She was like a sponge and soaked every information she was given.  First thing she did when she got back home was to change the name of her business.  Then she embarked on the photo-shoot I had advised her to do.  This changed everything for her as she had presented to the world her professional side and that she knew what she was doing.  She uploaded her new styles that she had learnt on her YouTube and Facebook pages.  She started getting new bookings.  Her testimonial “I could never have done it without World of Braiding”. Her testimonial is numerous.  See her YouTube video on our channel.

She constantly video her work and her clients, she updates her YouTube account all the time and gives her followers up to date information on everything she does.  They find the work great and call to book for their hair to be done in same style. Her followership has skyrocked on YouTube and Facebook, she now writes for a national magazine in Australia, gets celebrity stylist contacting her, attends meetings and events that concern natural hair styling and there is no stopping her.  We did a Press Release on her progress recently where she confirmed how she is in such high demand and gets over 3 weave clients in a day giving her more demands than she can handle.  She is always seeking experienced and trained students from World of Braiding to help her out.   Coming over to get training changed her view on the skill she had started without direction.  Now she is an expert in her own field and is coming up with her brand of hair extensions.

My experience with Francesca confirmed to me that it is not information and knowledge alone that makes the difference but what you do with it.  There were other people in her class who are yet to utilise their skill. She has used technology to change the way skills and beauty should be seen.

The sky is the limit for this young teenager who at this age has no holdback and fear in the form of children and family tying her down.

Watch this space as she will probably become a millionaire by the age of 30.

You can be like her or join her in Australia.

FELICIA OWUSUAA  – SALON OWNER  – NORWAY

For Felicia, getting training from us was her last attempt at getting a professional training in braiding and understanding her skill.  She had started her own salon and was already attending to customers with some braiding techniques but something was missing.  She realised she lacked professionalism.  Her clients will get her service and not come back again so she needed loyalty from them.  This made her feel insecure and not sure of what was not right.

Being Ghanaian she thought it will be best to go home and improve her skill after all braiding was an African skill.  She left her family and went back to Ghana for 4 months.  This was a long time to stay away from her young family but being determined and staying focused to achieve a great result she took on the challenge.

After 4 months, she came back without achieving the results she wanted and still felt empty as if something was missing.  She now went on the internet for more searches.

She found us in December 2007. I remember very well as this was during Christmas time and her young family was missing her again.  We consulted by phone and agreed on the Foundation course for her training.  We narrowed her training to techniques that she needed and focused to make her understanding clear and professional.

On completion of the Course, we went on to the unique part of our training – Theory to Braiding.  This part to our training is our best part yet.  This is the section of the training that Joy and World of Braiding has perfected and branded specially for her students and is the part that separates our students from experienced braiders who have been braiding in Africa.  The theory encompasses understanding of the industry, professionalism, and running the business of natural hair.  Everything that no one else will teach you is in this part of the training and is based on Joy’s personal journey into understanding the industry of natural hair.  This is the Education and Information part that brings everything together and makes complete sense to our students.  This is the part that differentiates World of Braiding from everyone else.

Felicia however thought  she did not need the theory and was ready to go home to her children.  She said she knew everything there was to know about extensions and products. We insisted to her that to gain her certificate, she needs this theory side of our training.  Luckily for Felicia there was another student in the class – Sheena Daniels who insisted that she needed the training so Felicia had no choice.  We took on our training and on completion, Felicia was in tears.  This was shocking and we wanted to know what had happened.  It transpired that her continuous search and numerous travels to gain knowledge was based on this information that she lacked.  She had not known that this was the part that she was lacking and needed understanding to make her professional and educated in order to satisfy and be confident with her clients.  She now knew why her clients were not coming back and being loyal. She now understood why she felt insecure and her clients were in control of her business. She instantly felt complete and realised that she now had a business to run and no longer a hobby.

Her testimonial “I am now very satisfied because now I have the knowledge that I needed to run my business.  I am happy for the information I got from Joy and all the training that she has given me.  Thank you so much”

On getting back, she sent lots of glowing report about how she had changed everything in her business and how she was now in control of her business.  Everything had changed and she was a very happy business woman.  She remains in touch and lets us know about her progress.

You could be like her and change your situation around.

THANDI SWARTBOOI – SALON OWNER – SOUTH AFRICA

Thandi is one of those dream students.  She was hungry for knowledge and was willing to invest in it without argument.  When Thandi came to us in 2009, she had a good knowledge of braiding and was attending to clients.  Somehow she felt something was lacking.  She needed to perfect her skill as she was going back home for good.  She had decided it was time to go home and set up a professional salon.  We had our consultation and concluded on Foundation to Braiding.  We took her skill to the next level and when she was done her current customers where so grateful that she had taken training to better her skill.

Prior to this stage she was like most braiders charging ridiculously cheap rates for her time.  After her training everything changed.  All her new clients had to pay her new rate while she confirmed to me that the old clients who had remained loyal will still get the best service from her at the same old rates they were paying.  She thanked me and could not believe that she had been so ignorant about the industry.  She was so happy when she started shopping for all the things she needed to get back to South Africa.

Her testimonial “Everything I needed to know and learn I have learnt.  I am satisfied with the way I’ve been taught and have achieved everything I wanted. The course was great; the teacher is very good and makes you feel you are in the right place.”

You too could be like her.

ROSE SISAN – FREELANCER – BRAZIL

Rose turned out to be a friend.  She like the rest of the students was hungry for knowledge and had a great passion for hair.  She had never braided before but knew this was something she wanted to do for a living.  By this time she was working in Social Care and was working mostly at night in a home.  She took on the Foundation Course in 2006 and embarked on gaining as many techniques as possible that was going to help her.

She had let everyone in her Brazilian community aware of her training because she wanted the market to be waiting when she was ready.  She stayed focused.  She gave her training all her energy as she practiced every night at work and while her clients were sleeping.  This was because her dream was to have enough time to be with her two lovely boys and eventually take her skill back to Brazil.

While in training, we attended various events together.  The great thing about Rose was that her hunger for knowledge and understanding encouraged her to be selfless and was always willing to help.  She joined me to every event I attended and assisted in every capacity. We became good friends.

On completion, she let everyone in her community know as well and the most exciting part was when a celebrity musician from her country visited England, she was asked to go and do her hair in the hotel.  She was so excited and could not wait to tell me the tales.  She was chauffer driven to the hotel and was given the star treatment.  She said the lady was so impressed with her work and they paid her amazing amount of money which almost covered the cost of her training.  This was the beginning of great things for her as this has now become part of her CV. She was now a Celebrity hairstylist she told me.  Since then everything had changed for Rose.

You could be like her.

MORGAN HUDSON – HOUSEWIFE  – SOMERSET

Morgan came to me in 2008.  She had no idea what braiding was but had a mixed race child. There were no salons in her area that attended to mixed race hair so she chose to train herself to be in a position to cope with her child’s hair.  Her husband was black and never believed that she could be able to ever learn braiding.

We took on the Introduction to Braiding Course and she was very determined to surprise her husband.  She completed the training with the skill completely in her hands.  Her immediate testimonial “I really feel very confident to start braiding straight away and I am so pleased to have learnt a lot about products.  This course was such a fantastic experience for me.  Joy is a brilliant teacher and should be charging so much more.  I would recommend this course to anyone with an interest in hair.”

She got back home and sent me glowing reports.  Her testimonial thank you so much Joy for letting me achieve 2 things in my training.  I gained my skill which I now use easily on my son but in addition, you have been able to help me wipe the smug off my husband’s face.” What a great result for someone who never imagined she could achieve the skill.

You could be that person.

SHEENA DANIELS – MOTHER – KENT

Sheena was just a Mum who wanted to be able to do her children’s hair.  Kent barely had Afro salons and she was tired of spending a lot of money on taking her children to the hairdressers.  She was also fed up with the long wait, the too many questions from her children, the cries, the general inconvenience of taking them to the salon and especially the Health & Safety issues.

In 2007 she came to us and we undertook the Introduction to Braiding Course.  All she wanted was just a simple course that will give her the skill to style her children’s hair and get them looking tidy for school.  While in the course she met with Felicia – earlier mentioned and became more interested in the business.  She wanted to know more and was willing to give the skill a lot more attention.  She got really good at creating her cornrows and single plaits and was very intrigued.  She then enjoyed braiding her training head which she had a habit of taking with her to everywhere.

Interestingly she went to a salon one day to buy some materials and while there a Mum walked in with her daughter who needed her hair braided.  The salon had no idea how to go about attending to the needs of the client and were thinking what to suggest.  Sheena promptly brought out her training head and asked the woman if she wanted a style like she had on the head.  The little girl was excited and Sheena was asked to braid the hair.  On completion, everyone was happy – Sheena had discovered the use she could put her newly acquired skill to while also working on her own children’s hair, the salon were excited as they could not wait to sign her on as a staff, the little girl and Mum were excited as their needs were met.

From then onwards, Sheena never looked back as she now came back to take on a Course in Hair Weaving and now became fully professional in natural hair designs. Her testimonial “Simply the best training ever.  Absolute value for money and now I am looking forward to a better life.”

You could be like her.

ALENA HORNICKA – FREELANCER – SLOVAKIA

Alena came to us in 2009.  She had travelled the world for a period and had decided to stop and do something she loved.  She had passion for hair, had never braided before but knew she could use her hands to achieve great results.   We chose the Introduction to Braiding Course as she did not want anything very complicated.

On completion of her course,  her testimonial “I am very happy with my training course, information, knowledge and skill of hair braiding.  I have gained a lot.  I had a wonderful teacher who is willing to teach, share and help others to start their own business in hair braiding. Thank you.”

On travelling back home to Slovakia, she sent amazing testimonials “Joy I got back home and as you had advised, I marketed my braiding skill to the Council and offered to do children’s hair for the Children’s day celebration.  They were excited and offered me the contract to braid over 1000 children on the day.  What do you advice?” This was amazing.  She had taken on the advice she was given.  At this stage I advised her to work with other braiders in the area but this was one of my favourite cases.

You too could be like her.

CELESTE WITHFIELD – SALON STYLIST – USA

Celeste came to us in 2010.  She loved braiding and had been doing this on her clients.  She was self-taught and was very curious about the skill of braiding.  She was married to a black man and this made her more curious about the skill of braiding.  She had researched about training all over the USA and no one offered her the type of knowledge she was seeking.  She found World of Braiding and contacted us.  She was detailed and knew what she wanted.  She was one of my favourite challenges. Luckily for her she had negotiated a training plan in her workplace and they had agreed to share her training cost.

We consulted and because she was coming from a long distance and had major interest in braiding, we agreed on International Braiding Course.  She loved her skill.  She concentrated and perfected every technique she was taught.   My best student in Ghana cornrow was Celeste.  She gave an amazing impression and I was very pleased with her training.

On completion, this is her testimonial “All areas of my training exceeded my expectations.  I feel so much more confident and well equipped than I did before.  It was an amazing training. I was given so much feedback and encouragement. It blew me away.  Joy teaches on such a PROFESSIONAL level and is extremely in-depth.”

What a glowing report.  She was good and since returning home, she had taken on a lot of projects including working in Los Angeles with the celebrities.

You could be like her.

UJU OZUMBA – SALON STYLIST –  LONDON

Uju only just completed her training this year – 2011. She just missed one of our Weave workshops which was what she wanted.  She then contacted us and wanted to be part of the next course.

She has been working in the salon but believed her skill needed to be made more professional and taken to the next level.  She had a chat with her boss who completely disagreed with her. Explaining that she was okay and did not need any more improvement.  She was naturally very curious and knew that an investment in a good training will change the way she was offering her service to her clients.

We consulted and concluded the Weave Workshop was good for her.  Uju like most of my favourite students was hungry for knowledge.  It excites me to see students who have done some research, have a lot of questions and want answers.  Uju never stopped asking questions.  She wanted to understand every style and every reason why a style is created in a particular way.  She took on her training with one of the most amazing vigour I have ever seen.  We completed a full cornrow weave and she got home and replicated the same style on another training head the same night.  She came to class with the new head all completed and showed me what she had done in the night.  I was in awe of her.  She had sat up all night to understand what she had done the day before.  What a woman.

Uju has 6 children and is a single Mum but she has refused to let her personal circumstance stop her from excelling and achieving her dreams.  I absolutely respect her as in my many years of meeting many women who want to better their lives by gaining a skill that equips them to take control of themselves. However, Uju is different.  She comes across as one of the people who not only wishes but takes action to make the changes she requires in her life.  She did not only take on the Weave Workshop, she came back to perfect some of her braiding skills.  She saved money and paid weekly on some of the techniques.  She always came to the class with something new she saw in the shop as she loved sharing ideas and information with me.   She made me see the good in human existence again. She never asked for anything but knowledge to better her life and in return gave back so much.

On completion of her course, this is her testimonial “I achieved perfect closure for my weave.  This is the best investment I have ever made. I am so lucky to have had this opportunity.  My confidence has improved and Joy is an amazing trainer and lady.  God bless you.”

Since then on getting back to work, she has sent more testimonials I just want to say thank you sooooooooo much for all your help. The teachings were all on point and there was no reservation. i couldn’t have asked for more. You have given me the confidence to believe in myself and to know that i can do it on my own. You are an inspiration and a great teacher and doing the training was the best investment i have made. There is a great improvement in my work and i can now say am proud of my work, thanks to you. Thanks again for everything and keep up the good work. God bless you x.”

You too could be like her.

ALEX BROOKS – FREELANCE – WALES

Alex joined our training in 2007.  She was young and had a passion for hair.  She loved wearing braids but realised that there was no one doing braids in her local area.  This meant she had to pay a lot of money to get her own hair done. Alex saw the opportunity in this and decided to train so she could set up her own natural salon.

Her immediate worry however was the money to use in joining the Course.  She spoke with her job center who was more than happy to sponsor her training.  She took up the Introduction to Braiding Course and immediately picked up everything she was taught.

Her testimonial “everything was explained clearly and slowly which made it easy to pick up.  I found the experience very educational and would recommend this training to anyone.”

Alex now runs her own natural hair salon in Wales, starting from home she created a lovely website and gets orders from the net.  Breaking braiding to strands of single plaits, cornrows etc, highlights, lowlights etc.  She has been very happy she took up our training as she now has her own independence.

You could be like her.

AND MANY MORE CASES TOO NUMEROUS TO MENTION.  JOIN THESE WISE WOMEN AND MAKE THAT CHANGE TODAY.

OUR MISSION IS TO EMPOWER YOU FOR WEALTH, GAIN FREEDOM AND TO LIVE THE LIFE YOU DESIRE.

PLEASE CONTACT US IF YOU NEED OUR SERVICES IN YOUR LOCATION OR NEED MORE INFORMATION.  WE ARE HAPPY TO TEAM UP WITH OTHER TRAINING PROVIDERS TO EQUIP WOMEN WITH SKILLS THAT WILL EMPOWER THEM.

+44 208 983 9815

WORLD OF BRAIDING & EXTENSIONS

www.worldofbraiding.com, info@worldofbraiding.com

2ND QUARTER TRAINING PLAN

WORLD OF BRAIDING FORTHCOMING WORKSHOPS / EVENTS – 2ND Quarter 2011 (APRIL – JUNE 2011)

CONTACT US ON 0208 983 9815   OR email info@worldofbraiding.com for booking. All prices exclude materials /training kit.  A list of kit will be given.

WORKSHOP DATE TIME COST £ VENUE
Introduction to Braiding  

18-22 April

(5 days)

 

10am-5pm

 

500 Kit 60

219 Bow Road

 

 

Ghana Cornrow

 

25th April

 

10am-5pm

 

199.99

219 Bow Road

 

Weave Masterclass 2nd May – 6th May (5 days)  

10am-5pm

 

700

219 Bow Road

 

         
Internet Marketing for Hair Beauty Business  

13th May

 

10am-2pm

 

49.99

219 Bow Road

 

 

 

Cornrow Workshop  

16th May

 

10am-5pm

 

199.99

219 Bow Road
Introduction to Braiding Workshop  

26th May –31st

May  (5 days)

 

10am-5pm

 

500

219 Bow Road
Lacefront Wig Workshop  

2nd June

 

10am-5pm

 

249.99

219 Bow Road

 

Weave Masterclass 6th-10th June

(5 days)

10am-5pm  

700

219 Bow Road
Weave Cutting workshop  

11th June

 

10am-5pm

 

199.99

219 Bow Road
An Evening of Networking for Hair Braiders. How are you doing – Know tips of how to grow your business  

14th June

 

5pm – 9pm

 

FREE

Relax, chat and have Drinks & snacks on us

 

219 Bow Road

Tree Braid Weave Workshop  

17th June

 

10am-5pm

 

299

219 Bow Road
Track Weave Workshop  

20th June

 

10am-5pm

 

299

219 Bow Road
Single Plaits

Workshop

 

22nd June

 

10am-5pm

 

99.99

 219 Bow Road
Long Hair&Bridal Styling Workshop  

23rd June

 

10am-5pm

 

199

219 Bow Road
Mothers in Braiding  

24th June

 

10am-5pm

 

99.99

219 Bow Road

 

Full Cornrow Weave Workshop 27th – 29th June 10am – 5pm 399.00 219 Bow Road
Prosper with Hair Business Conference Series.

Skills  Demonstration, Education and Information Workshops

 

30th June

 

10am-5pm

 

FREE

 

219 Bow Road

Natural Hair, Extensions & Beauty Exhibition. Education & Information Seminars,

Skills  Demonstration, Product exhibition etc.

1th July 10am – 5pm £19.99 TBC
             

CELEBRATING OUR STUDENT’S SUCCESS

….helping you prosper in hair.

 

02 February 2011

Reference No:  WOBEL/FRAN

PRESS RELEASE

World of Braiding Trains Australia’s Student to Natural Hair Business Success

Francesca's training

Francesca's training


 

After only six months of training Francesca De Mori, Freedom Braiding Couture one of Internet’s Top and Australia’s successful natural hairstylist is glowing with business success.

According to Francesca Angela De Mori, the founder and Managing Director of Freedom Braiding Couture “My biggest triumph in getting training is the fact that Business is BOOMING , I’m so overwhelmed with how in demand I am. Everyone wants me as their stylist and it’s a great feeling. I am truly in demand by my clients and have such a great reputation. I feel so successful in this industry and everybody around me sees how much work I put into my business”.  According to Ms De Mori since her training “I have been contacted by Rhihana’s hairstylist and Taliah Waajid, I write a monthly hair care column for a National Magazine, I speak monthly on a Radio station about new Hair styles and extensions, I’ve started doing Photo shoots, events, fashion shows and weddings etc.  It is so exciting.”

Freedom Braiding Couture’s success has been achieved by her dedication to her work and her willingness to take up training and apply herself to the knowledge she was taught. She accepts that to succeed in the industry, you have to be willing to improve on the service you offer your clients and you can only gain this knowledge from continuous training. “I needed training because I felt as a stylist I wasn’t being respected. Clients were not paying enough and they were coming late all the time. I felt if I was qualified with a professional certificate, I would be respected in the hair industry and by my clients. I also needed to  improve my skills to a higher quality.”  Since completing her training, everything has changed for her.  She now aims to work on 3 weaves in a day and earns very good fee from her clients. “I definitely help my clients more with advice on growing their hair and hair care rather that just styling as I was doing before training.  I make educated conversation and create a comfortable professional environment all the time.  I absolutely appreciate Customer service as very important to my clients.”

World of Braiding is UK’s first accredited Natural Hair Academy, a World Premier Institution offering Professional Standards and Natural Hair Glamour that helps stylist to achieve prosperity in the hair industry.

World of Braiding offers education, knowledge and skills training that let students achieve a lifetime skill for self employment in order to work around their family and friends, work from home, rent a chair, become freelance, start their salon/ grow their salon business etc.

According to Joy Phido – Chief Executive of World of Braiding, “we are focused on helping our students prosper in the hair industry.  Our training apart from offering the most detailed skills in Braids, Weaves and Extensions, gives information and statistics on the hair industry.  We welcome students from around the world and have proved our quality training with students from USA, Australia, Poland, Norway, Slovakia, Switzerland, Netherlands, South Africa, Barbados, Zimbabwe, Nigeria, Kenya, Cameroun, Ireland, France to name a few.”

Ms De Mori concludes by advising people interested in the hair industry “Hair is a very profitable industry, however it is competitive. If you don’t have a passion for it and have the drive to excel for more education and training then do not bother going in.”

For more information on Ms De Mori and Freedom Braids Couture, see her videos on You tube.

http://www.youtube.com/watch?v=F1HBznnhj-Y&feature=fvst

World of Braiding is offering an Open Day of Training on February 22 2011 and it is absolutely free. Contact us for details:

 

For information on our training see our You tube channel:

http://www.youtube.com/watch?v=cYbDyf-g5c4

World of Braiding & Extensions Ltd

Unit C, 219 Bow Road

London

E3 2SJ

Tel:  020 8983 9815

info@worldofbraiding.com

www.worldofbraiding.com

 

Contact:  Joy Phido

Chief Executive Officer

 

MOTHERS IN BRAIDING (MIB) WORKSHOP

  • ARE YOU FED UP FINDING THE RIGHT SALON TO BRAID YOUR CHILDRENS’ HAIR?
  • Do YOUR PRECIOUS  BUNDLES OF JOY BREAK DOWN IN AGONY AFTER A VISIT TO THE SALON?
  • MAYBE YOU WANT TO CUT DOWN ON THE HEAVY SALON BILL YOU RECEIVE EVERY YEAR.

Had enough of THESE AND MANY MORE headaches?  WE FEEL YOUR PAIN!!!

 

A child in Cornrows

A child in Cornrows

 

 

 

Afro hair

 

After all, we are mothers too…

…This is why we are introducing this special one day MOTHERS IN BRAIDING© training workshop

  • DATE: 22 NOVEMBER, 2010
  • TIME: 10AM-5PM
  • PRICE : £99.00 ONLY
  • VENUE: Unit C, 219 Bow Road, London E3 2SJ

 

cornrow braiding

Cornrow braiding

 

WHAT YOU WILL LEARN:

•  How hair grows and how to avoid damage.

•  Know how to care, nurture and maintain all hair types – especially virgin afro hair – so it does not hurt when you work with it

•  Know professional hair products & equipment etc.

•   Come learn the best ways to Cornrow and be able to  braid your children’s hair by yourself.

•  We will show you a stress-free, no-pains beautiful finish to your cornrows …..guaranteed!!!

 

Benefits:

•             You gain a skill guaranteed to save you money when you cut out those  salon trips e.g 2 visits per month @£30 each visit = £60 x 12 months = £720 per year. This is what you could be saving each year.

•             The freedom to braid your children’s hair at your own time.

•             The freedom to design your child’s hair to your chosen style.

•             Discover a great new way to enhance a special bond between you and your child.

 

Remember this is an opportunity not to be missed, the only one of its kind in the UK from The UK’s Premier Hair Academy!!.

 

For maximum value for your money we have limited number of 10 MUMS  in this class.

Hurry and confirm your seat as this is filling up fast.

www.worldofbraiding.com

to register info@worldofbraiding.com

call: 0208 983 9815, 07946 439 057

Single plaits on a child

 

2010 REMAINING TRAINING /WORKSHOP PLAN

2010 REMAINING TRAINING/ WORKSHOPS PLAN

  • NOVEMBER  20TH  Internet Marketing for Hair Beauty Business  (1 Day)

FEE – Free to Returning students  – Others £99

  • Triple your Business Growth with this one day workshop .

You may have the best skill in the world but if no one knows about you, how are you going to sell your skill? Save yourself from worrying about where to get clients when you attend this one day workshop and get to know how to get business without having headaches.

Internet has taken over the World.  Facebook has over 500million members.  Twitter, Myspace, Youtube etc. How many of these do you work with?  Internet is open 24 hours of the day.  It is cheaper to own a web site than to set up a Shop front.  You have access to the world.  How else do you want to get clients if you do not add this wonderful invention to your business?  Join in or loss out.  This one day workshop will get you ready to get on this wonderful  journey to raising your business profile.

  • NOVEMBER  22nd  Mothers in Braiding  – (Caring for your Child/ren Hair) (1 Day)

FEE – £99

  • Enhance your knowledge, skill  and gain control of your children’s hair with this one day workshop.

·         Are you tired of telling friends and family to braid your child/ren’s hair?

·         Are you tired of waiting on the queue at the salon for your child’s hair to be styled?

·         Do you feel stressed having to deal with untrained stylist who pull & drag your child’s hair and still end up creating styles that hurt so much they cry all night?

If your answer is yes to any of the above then this is the workshop for you.  You will know:

·         How hair grows and the foods that help hair grow.

·         How to care for hair that it does not hurt when you work with it, products, equipment etc.

·         Get the skill of Cornrows and be able to braid your children’s hair by yourself.

A day packed with information and skill that on completion, you will be in control of the health of your children’s hair.

  • DECEMBER     01st -03rd    Introduction to Braiding (3 Days)

FEE – £350 – Save £150, KIT – £60

  • Earn up to £50,000 pa with this skill in your hands.

4 Techniques of Braiding – Single Plaits, Adding extensions to Single plaits, cornrows, Adding extensions to Cornrows. Theory to the Business of Hair Braiding

“I am very happy with my training course in Introduction to Braiding.  I had no knowledge about braiding before I joined the course but I have now gained so much information, knowledge and skill.  I had a wonderful teacher who is willing to teach, share and help others to start their own business in hair braiding. Thank you” Alena – Slovak “

  • DECEMBER  7th – 11th  Weave Master Class  (5 Days)

FEE – £500 – Save £500, KIT – £150

  • Earn up to £100,000 pa with this skill in your hands.

4 Techniques of Weaving – Full Cornrow weave, Bonding  Weave, Tree Braid Weave, Track Weave – Cut, style, Flat iron, tongue etc.  Theory to the Hair Weaving skill – products that work, quality extensions, equipment that makes the difference etc etc.

“Working on weaves made me complete in the business of hair braiding.  I can complete 2 to 3 weaves in a day and make more money than I would normally have made.  It is one of the best decisions I made.  The skill is now all mine and I decide where, when and how to create my unique designs.  All of this information and knowledge I got from World of Braiding.  Joy gave me a skill that has changed my life.” Freedom Braids Couture (Francesca  – Australian)

  • WIGS,  LACE FRONT WIGS, AUTHENTIC BRAZILIAN & HUMAN HAIR EXTENTIONS!!!

NOW IN STOCK

PRICES FROM £15 ONLY

ITS CHRISTMAS AND TIME TO LOOK YOUR BEST

WHO ELSE TO BUY YOUR HAIR FROM BUT THE PEOPLE THAT KNOW ALL ABOUT IT AND WORK WITH IT

Order now and beat the rush.

 

Free Ebook – Make Money with Hairbraiding

As a sign of our appreciation for your visit, we want you to download our book, MAKE MONEY WITH HAIR BRAIDING free.  Let us know if you got value out of this book which we spent time to add useful information.  MAKE_MONEY_WITH_HAIR_BRAIDING

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