HOW TO SURVIVE RUNNING A MINORITY BUSINESS

HOW TO SURVIVE RUNNING A MINORITY BUSINESS IN THE WESTERN WORLD

MY TOP 7 SURVIVAL TIPS TO RUNNING A MINORITY BUSINESS IN THE WESTERN WORLD

I write when something striking comes to my spirit and experience. This thought explains to me that there are people out there experiencing similar things and are therefore looking for someone to support them.  My spirit then inspires me to either get into the studio and shoot a video on get on the computer and write about the experience. When I come out with the writings or video, I feel better because I know I would have helped someone to deal with the issue or at least know that someone out there has an idea of what they are experiencing and so they are not alone in their predicament.

This is how the topic for this article happened. Recent activities and events I have experienced is making realise how difficult it is to run a minority business in the Western world. It is a struggle to survive as a minority business in the Western Countries as people are being made to feel inadequate or inferior.  This is the issue I address in this article.

Survival in the Western World is not one of the easiest tasks in the world. Yet way back in most developing countries, the assumption is that people who live in the Western world have a very easy life. It is assumed that everyone is making lots of money and having lots of fun like the celebrities in the Hollywood blockbuster movies. As one of my friends puts it – when her family members call her from Nigeria, they tell her to send them lots of money and presents because they want to look like Beyonce, Angelina Jolie, Rihana, Julia Roberts etc but she tells them, “These people are not real. I don’t live anywhere next to them and I only see them in the movies just like you do.”  Another friend of mine says she tells her family when they call her on the phone, “Hold on because I will go and pluck the money from the money tree in the garden” and many more stories.

All of the above scenarios come to play because the mainstream Western media creates the most glamorous image and impressions of wealth with civilized and fair society.  However, reality of this lifestyle is far from this truth.  It may be civilized but the bigger problems that people face are far exhausting than the benefits of civilization – issues such as racism, unfairness, bigotry etc rear their ugly heads at people when living in the West.  Some people may pretend to you that these issues don’t exist but nothing much has changed since the slave times. The names used may have changed but they continue to hide in the society – in Schools, Work place, Local Councils, Banks, Shops and worst of all when you start to run a Business.  I should know about these as I have experienced all these situations. The most important to me at the moment is when ethnic minorities try to run a business in the western society and the tons of mountains they have to climb or overcome before they can make sense of their business.  This is difficult but how to do you cope through this system to survive when you have an idea that you feel strongly about and want to turn into a business?

Here are my top 7 survival tips to running a minority Business in the Western World. 

1                   BELIEVE IN YOURSELF: 

Believe

Believe

You have to start by believing in yourself and your idea. Ask yourself a lot of questions and answer them genuinely.  What do you want to offer people? Do you really see a market for it? Who are your clients? Will you be helping people out with the service you want to offer? How will this help etc etc. Focus on what is right. My experience with World of Braiding & Extensions is a case in point. I remember when I was starting and being told by people that I was not going to create any impact in the society as there were Hairdressing Colleges everywhere.  The answer I had for such a person was – “Not everyone who is a hairdresser can braid hair. Not all hair braiders are professionals.  So there is a market for training people and offering professional service of helping people care for their hair.”  This is still the same to this day as we now have  clients from all over the world.

My advice is do not wait for anyone to pat you on the back and tell you how great you are doing. Do not wait for accolades, awards recognition etc. Simply know the clients you are going to serve. There are so many examples of people who started businesses that were told will not survive because it was not mainstream. An example is Tyler Perry and Madea. Today Tyler is worth billions. He never gave up on his dreams. We have been told by so many businesses that we are not mainstream enough. My question to such people is that I have clients to serve and my clients have needs that are not mainstream so I will continue to serve these clients.

2                   LOVE YOURSELF:

love

love

You must love yourself. People out there will want to talk you down so you forget who you are and what you want to do. They will pick on the most insignificant unnecessary issue to put you down.  These types of fights are usually spiritual as they aim to break you from inside – sadness, feeling of being inadequate, depression, mental disorder etc etc. You must learn to love yourself. You have been placed on this earth for a reason. Your creator did not make a mistake when he created you so you need to find out what you represent.  Allowing people to talk you down gives people power over you so be prepared to take on anyone who chooses to attach your physical appearance – height, face, accent, hair etc etc. example is Danny Devito – He was never your typical movie actor but he became one of the biggest actors of his time.  When people want to stress you about your physical appearance; tell them how much you love everything about yourself.  Then they will leave you alone as they find there is nothing else to pick on. They will move on to the next victim. A friend of mine who ran a Caribbean food business was told that the food she cooked was smelling and not good enough for the location we all shared at the time. This same location had another restaurant which had mainstream menus but the smell was okay and the minority restaurant was not okay. Luckily she moved and found another location to operate her business.  

3                   BE HAPPY WITH YOURSELF:

Stop being too judgemental on yourself. Praise yourself when you do great things and don’t be too heavy handed on yourself when things don’t happen the way you want them.  Don’t be your own worst enemy and criticise everything you do. When you pull yourself down all the time, chances are you will not be able to move your business forward as well.

4                   MAKE MISTAKES:

Feel free to make mistakes. This is what makes life what it is. Mistakes are a necessary part of life as it helps us grow. Mistakes are bound to happen because when they happen and you learn from them, you move your life forward. You now know what happens when something is done in a particular way. This is what they call experience. Be like a child. When they start working, they stand and try to walk and fall, they try again and fall again until they finally can walk. This should be a lesson for all of us.  You do not give in at the least opposition. Especially when you live in the Western world, all types of problems will come your way. Do not pack up and stop at the least turn. This happened to one of my student – she paid good money and learnt our highest paying skills – she was absolutely brilliant with the skill. Then she set up her room to start her business from home and her landlord told her she could not operate from her home. She gave up and stopped operating. When I heard her story I called her and offered her various options. She simply was not prepared to go back again. This is simply nothing in business. There is no one who has ever achieved anything that does not encounter problems and especially a minority business in the Western world.  Problems will come in every form.  We have encountered everything you can imagine. I have had a bailiff visit my shop for the most ridiculous reason and telling me he wants to shut down my shop. I faced him squarely and dealt with the problem.  You will face all types of problems. You simply have to learn to be strong.

5                   YOU HAVE A MARKET:

market

market

Remember you have a willing market that is ready to take on your service.  Like I mentioned earlier, you are not here to serve everyone. The world is full of people and as at 2012, we have 7billion people. You may want to serve 1000 or 500. If you are from minority, you are not aiming to serve mainstream so do not allow anyone to put you in a box and give you mountains to climb in order to serve a small set of people. Example of people who want to offer braiding services in the US being asked to take up Cosmetology in order to braid hair. In our last episode of hair helpline, we said to you, aim to be perfect in what you want to offer and not what the system wants you to learn. Our students who want to get grant and support for their training with us are told sometimes that they do not recognise our training because it is not mainstream. What does mainstream mean. Do they mean we have to sign some paper work that says mainstream or it is about filling lots of forms that mean nothing? What I say to these students is that it is up to them to decide what they want as Cosmetology will not teach them what they want so if you sit back and wait for mainstream, you will never move your life forward.  Your market will be sitting down and waiting for you while you will take up your mainstream course and start to look for clients that will not exist because the same mainstream people will not be needing your service as you do not fit into their profile. Think before you act. Ask lots of questions before you commit yourself to mistakes.  I know lots of people who went to sturdy Hairdressing courses and yet cannot use their skill in any form.

6                   FIND A MENTOR:

Never take anyone’s word for granted. Whenever you want to operate a business in the Western world, seek people who have set up businesses or are running businesses. Find out from them what it means to keep a business. Find out their experiences and how this can fit into the plans you have. Do not simply jump into it. If your heart is in your dreams and you believe in yourself fully, use all the advise you can get from these people and add to yours they start your business. Do not let anyone talk you down.

7                   DO YOUR RESEARCH AND ASK LOTS OF QUESTIONS:

market research

market research

Luckily with the power of the internet, you can find out a lot of answers before asking anyone. Do not be ignorant. Ask anyone who tells you lots of tales why anything is the way they think it is. Seek your own solution and take your own decisions.  The system will not like you but they will respect you when you know your rights.

We have been there and done that. I have had all types of businesses and continue to run a successful one so I will be happy to help if you need help.

Wishing you the best in your business start-up and growth.

World of Braiding is happy to support you with all the points mentioned above to help you grow and develop.

Joy is the CEO of World of Braiding & Extensions

World No. 1 Professional Natural Hair Academy.

Follow us on all the Social network

Facebook, Twitter, linkedin, Tumblr, youtube, Blog etc etc

 

info@worldofbraiding.com, +44 1702 339 858, 07946 439 057

www.worldofbraiding.com, http://www.worldofbraidingacademy.com

 

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WHY CHOOSE WORLD OF BRAIDING NATURAL HAIR DESIGN CENTRE

Why Choose World of Braiding and Extensions Natural Hair Design Centre

World of Braiding & Extensions Centre

World of Braiding & Extensions Centre

IMG_3904

Top 10 Reasons to Choose World of Braiding & Extensions Professional Natural Hair Design Centre

We offer Professional 1-2-1 quality service starting with:

 1. Your personal consultation:

Consultation with clients

Consultation with clients

  •                discussing your natural hair type and what it requires
  •                discussing state of your hair health
  •                 solving / enhancing your hair issues if any
  • recommending best products suitable for your hair where applicable
  • agreeing on a hairstyle suitable for your natural hair type
  •                 recommending best extensions for your chosen style
  •                   offering after-care /home maintenance for your hair design

 

 

 

Booking appointments

Booking appointments

2. Booked Appointment means we understand that your time is valuable and means a lot to you so we work by appointment only.  This means there are no waiting times as you are attended to immediately you arrive.  There are no queues or frustrating wasting times sitting in the salon.

 

 

 

 

 

3. Good customer care means we understand health & safety.  This means we work in a clean, healthy environment as your safety is important to us. Good customer care means you are in a clean healthy environment.

 

4. Good customer service means your comfort is important to us as you get served basic necessities as tea, coffee, beverages, magazines, broad band internet access etc

 

1-2-1 service at World of Braiding

1-2-1 service at World of Braiding

5. Our work is a complete creative signature of art.  This is because your overall image is our priority so we pay attention to every detail while working on your hair.  We do not rush to get you out of our chair as this helps us to achieve neat, individual strands of hair which last you a long time and portrays the work of art that we are proud of.

 

6. Flexible time means we book your appointment around your convenience.

 

7. You are unique means we do not offer mass produced hair services on you as we appreciate you are an individual and we focus on your individual requirements. 

8. Friendly service means we make you our friend and do not treat you as a number.  It means we know your name and treat you as a person with individuality.

Friendly service at World of Braiding

Friendly service at World of Braiding

 

 

 

 

 

 

Hair Service at World of Braiding

Hair Service at World of Braiding

 

 

9. Continuous Education means we constantly update you with the latest hair styles, product information, extensions information and hair guide information.

Trained student at World of Braiding

Trained student at World of Braiding

 

 

 

 

 

 

 

Training at World of Braiding

Training at World of Braiding

 

10.  We guarantee our work on all our clients. If you are not completely satisfied, tell us and we will deal with any problems within 2 weeks of our hair service.

 

Based in a beautiful tourist town of Southend-on-sea in Essex, World of Braiding & Extensions is situated in the central part of the Town.  We are located within minutes’ walk of all basic amenities  – Southend Central C2C Train Station, Southend Beach, Shopping malls and High Street.

southend on sea by the beach

southend on sea by the beach

 

Take the family out to the beach which is within 5 minutes’ walk from our center.  Go shopping to all the major shops in the High street which are 2 minutes’ walk from our centre.

We look forward to welcoming you into the World of Braiding & Extensions Design Centre. 

 check out some of our hair designs from our facebook page.

World of Braiding Facebook

 

 

For any questions, comments or ability to add your personal experiences to our write up, please feel free to leave your comments or contact us using our details below for discussions.

World of Braiding & Extensions Group of Companies is made up of 4 major Service areas.
1. World of Braiding & Extensions Professional Natural Hair & Extensions Business School which offers education, knowledge & skill to students around the world with the mission to – get women into work & business.   We train our students with the best ways to apply all the different natural hair & extensions techniques.
2. World of Braiding & Extensions Professional Natural Hair & Extensions Centre offering healthy hair & extensions service on client’s hair with the passion for healthy signature natural hair glamour.  We consult with all clients before taking on a service of hair extensions.  We care for your hair and ensure there are no damages.
3. World of Braiding & Extensions Black Hair Education & Solutions Center where our focus is to train Black women in the understanding of their natural hair and how to care for it to avoid damage & hair loss.
4. World of Braiding & Extensions Natural Hair Accessories & Extensions center.  Providing all the materials you need to care for your hair.
If any of the issues mentioned in this article has affected you, or you have an experience you will like to share with us, please feel free to do so.  Also email us if you need our advice on any issues in this article.

Tel: +44 1702 339 858, mob: +44 7946 439 057

info@worldobraiding.com

www.worldofbraiding.comhttp://www.worldofbraidingacademy.com

Follow us on Social media:

http://www.youtube.com/worldofbraiding,

http://www.facebook.com/worldofbraidingandextensions,

http://www.twitter.com/worldofbraiding,

http://www.linkedIn.com/joyphido

http://www.tumblr.com/worldofbraiding

Skype – joyphido

 

Joy a mother with her four children

TOP 5 TIPS ON HOW TO GROW NATURAL BLACK HAIR

 

TOP 5 TIPS ON HOW TO GROW NATURAL HAIR

We constantly get contacted by Black women all over the world for guide on how to grow their natural hair.  These questions vary hence we have made it our business to add our  focus on educating Black women in particular on hints and tips of how to care for the natural hair.  We are always creating videos on our Youtube channel to help people as well so please visit youtube and search worldofbraiding  channel to find out more.

natural black hair

natural black hair

Generally most people believe that the natural Black hair does not grow or when it grows; it does not grow as quickly as they would want.  Generally Hair grows at an average of ½ inch per month (about 1.2cm per month).  This comes to about 13cm a year.  You will be able to retain length and notice growth in your hair based on how well you treat your Black hair.

Here are some basic 5 tips to help grow your natural Black hair:

healthy foods

healthy foods

1. START WITH A HEALTHY LIFESTYLE:  Hair grows from inside and hair is a fiber that is part of our cells which grows from the subdivision of our cells in the hair follicles.  For this reason, we need natural healthy food that the body can easily break down for digestion in order for our hair to grow.  The foods we need for hair growth are fresh fruits and vegetables, meat, fish, eggs, nuts and wholemeal foods.

2. PLENTY OF WATER:  Due to the unhealthy lifestyles we are forced to live with – synthetic foods, processed foods, genetically

drinking water

Drinking water

modified foods, toxins in the air etc, the body is constantly battling with toxins which do not encourage healthy body for hair growth.  To solve this problem, the body therefore needs lots of water for detoxification, lubricate food for digestion, aid digestion and reproduce the cells for hair growth.  We also need lots of water to hydrate the hair so it does not become too dry.

moisturising products

moisturising products

3. NATURAL & MOISTURISING HAIR PRODUCTS:  After the hair has grown out of the follicles, it needs care in order to avoid breakage.  The natural Afro hair is coily and naturally dry due to lack of sebum travelling down the hair strands.  Due to the coils and dryness of the Afro hair, it tangles itself and breaks easily with little manipulation.  Use of wrong products such as sulphates in Shampoos, silicons in conditioners, chemical relaxers, dyes and use of heat etc cause the hair more dryness which lead to more breakage. Start using natural moisturising oils to help make the hair supple, easy to manage and grow quicker.  These oils include jojoba oil, castor oil, rosemary oil, peppermint oil, shea butter, argan oil, broccoli seed oil etc.  They contain active properties that help stimulate blood flow and make hair grow as well as contain moisturising properties that make the hair manageable and easy to care for.

4. MANIPULATION:  When the natural hair has grown out, it requires less manipulation to avoid breakage.  Handle with care as natural

two strand twist

two strand twist

hair is a very delicate fibre that breaks easily. Less manipulation means less combing, pulling, tugging, tucking, ponytails, clips, blow dryer, flat irons, tight braiding, tight weaving etc.

5. PROTECTIVE HAIRSTYLES:  When the hair has grown out, you do not need to leave it hanging out all the time as it requires time and attention to care for it.  You need healthy natural protective hair styles to retain your length and style.  These styles include 2 strand twist, single plaits, cornrows, braids with extensions etc to help to grow and retain its length.  These styles reduce  manipulation.  Remember not to hold the scalp too tight as it leads to hair loss and alopecia.

For any questions, comments or ability to add your personal experiences to our write up, please feel free to leave your comments or contact us using our details below for discussions.

World of Braiding & Extensions Group of Companies is made up of 4 major Service areas.
1. World of Braiding & Extensions Professional Natural Hair & Extensions Business School which offers education, knowledge & skill to students around the world with the mission to – get women into work & business.   We train our students with the best ways to apply all the different natural hair & extensions techniques.
2. World of Braiding & Extensions Professional Natural Hair & Extensions Centre offering healthy hair & extensions service on client’s hair with the passion for healthy signature natural hair glamour.  We consult with all clients before taking on a service of hair extensions.  We care for your hair and ensure there are no damages.
3. World of Braiding & Extensions Black Hair Education & Solutions Center where our focus is to train Black women in the understanding of their natural hair and how to care for it to avoid damage & hair loss.
4. World of Braiding & Extensions Natural Hair Accessories & Extensions center.  Providing all the materials you need to care for your hair.
If any of the issues mentioned in this article has affected you, or you have an experience you will like to share with us, please feel free to do so.  Also email us if you need our advice on any issues in this article.

Tel: +44 1702 339 858, mob: +44 7946 439 057

info@worldobraiding.com

www.worldofbraiding.comhttp://www.worldofbraidingacademy.com

Follow us on Social media:

http://www.youtube.com/worldofbraiding,

http://www.facebook.com/worldofbraidingandextensions,

http://www.twitter.com/worldofbraiding,

http://www.linkedIn.com/joyphido

http://www.tumblr.com/worldofbraiding

Skype – joyphido

 

Joy a mother with her four children

Joy a mother with her four children

About your Trainer

Joy Phido is an internationally established Natural Hair and Extensions Educator, Specialist, & Designer.  Joy is a mother with 4 children and has first-hand experience on how difficult it is to work and run a family especially in the Western world.  After working in corporate Nigeria as a banker and corporate England in telecoms, Joy tried her hands on buy and sell businesses which failed. She eventually realized that to succeed in business; you need to have a skill in your hands first. In addition to her natural passion and skill in hair designing, Joy took series of professional training from across different continents and now has the mission to give students real skill of running a hair Business. This is why World of Braiding has become a success and it is this passion of owning your own skill that motivates Joy in helping people who come to World of Braiding & Extensions for training.

Joy has a BSc in Business Admin, a qualified NVQ Level 3 Hairdresser, a State Registered Hairdresser (SRH) with UK Hairdressing Council, has over 20 years Natural Hair & Extensions experience.  She is also a qualified teacher, an NLP practitioner with varied career experiences.

Before setting up World of Braiding & Extensions, Joy started teaching Braiding, Weaving & Extensions with the Newham Council Adult Education Department (Newceys) for 5 years at 4 Centres with some classes as big as 30 students. As the Chief Executive, Trainer and Artistic Director at World of Braiding & Extensions, her passion is to make Natural Hair and Extensions a professional skill as well as help stylist understand how to make money while designing glamorous clients.

Joy’s passion for natural hair is also associated with the fact that she experienced hair damage with chemical relaxers which made her start wearing natural hairstyles thereafter.  She can be seen as the Doctor  for healthy natural Afro hair where all her children wear natural hairstyles and she is no stranger on the internet writing from her blogs, teaching on Youtube with step-by-step videos to constantly enrich students’ knowledge with over 3million views and over 18,000 subscribers.  She is also a Natural Hair & Extensions Business Mentor and adviser helping students & practitioners not only on how to get into the industry but how to become successful and prosper in the industry.  She brings a wealth of knowledge and personal experience to this training to enhance your learning.  World of Braiding & Extensions is constantly exhibiting at Hair events, giving talks in conference, taking part in major projects and designing hair for fashion shows and events. 

HOW EXTENSIONS CAN DAMAGE YOUR HAIR

HOW EXTENSIONS CAN DAMAGE YOUR HAIR

So we have relocated World of Braiding & Extensions to the heart of Essex (Southend On Sea)  – if you live in England you will be familiar with TOWIE –(The Only Way Is Essex) – a programme on Television where Essex girls show

TOWIE GIRL

TOWIE GIRL

their love for everything extensions – hair, nails, tanning, night life etc.

The only way is essex

The only way is essex

This is where our story today starts.  A client walks in the shop and is desperate for help. I was late getting to the shop as my day was going to be a video production day and not for clients.  But this is one of the perks of being on the high street where clients walk in without appointments. So I get a phone call to desperately come in as someone needed help.

I walk in to the shop and saw her sitting looking glum and very sad.  I wondered what was wrong but as is customary of our service, I ask her if she was okay and she replied back that she was not okay.

I settled down and came to her to hear what the problem was.

Her story.  She had got her hair into glue gun extensions the previous day but had not slept throughout the night.  This is because the stylist who claimed she was an expert at extensions had put the extensions in completely wrong.  The extensions glue had been applied directly on her scalp and it was so tight that she had headaches all night with her scalp gone sore and constantly throbbing.  Details of the story.  She had got to this shop at 9.00am and after hours of wait, arguments and eventual agreement,  finally got attended to in a process that did not feel right. She was expected to pay for all the materials needed for the hair extensions process exclusive of the fee she was going to pay for the service. She had to wait in the shop while the materials were bought.  In the end the process was completed at about 11.00pm.   Her head was sore.

Bad glue gun hair extensions

Bad glue gun hair extensions

She woke up the next day in agony and immediately ran back to the salon with the intention to take it out but it was closed and she had no idea when it was going to be opened.  She was now desperate and started going from salon to salon asking who could take out the extensions.  No salon could help her as all they tried did not take out the extensions but her hair.  Her head had gone red and sore as the glue stuck to her scalp firmly.  To cut a long story short, we were able to take out the bad hair day extensions using only the best glue removers in the industry without causing her any pain or hair loss.

This is a familiar story we have seen with our 3 months experience in Essex.  Young Caucasian girls getting different types of extensions done by untrained inexperienced stylist.  Among lots of the cases we have had to attend to, another case which was quite pathetic was a situation where a stylist had applied bonding glue on a client’s head all the way to the hairline which was very visible to an onlooker.  When it goes wrong they desperately come seeking help.  When you offer professional service, they claim it is expensive and they run off to cheaper salons.  The result is damaged hair and these girls will go bald before they are 30 years old.  We are happy to help but we will be happier to attend to these clients without having to mop after other people’s mess.

Badly done glue gun extensions

Badly done glue gun extensions

Some other known cases include – Kim Kardashian, Victoria Beckham, Britney Spears, Coleen Rooney, Naomi Campbell etc.  Hair extensions when not done professionally or with care can seriously lead to traction alopecia and alopecia areata.

What is Hair Extensions:   Hair extensions are the addition of virgin, artificial fibers or anything that is not your own hair into your hair.  This way of achieving long hair has become very popular recently among all races. In the past extensions was only popular with Black girls but now this is no longer the case.

Lots of people still struggle to understand hair extensions.

What are the different ways of adding Hair Extensions:  There are different ways of adding hair extensions.  They range from:

Braiding with extensions – single plaits with extensions, cornrows with extensions, twist with extensions etc.

Weaves extensions – full head sew-in extensions, track sew-in extensions, interlock sew-in weave etc.

Weft Bonding extensions – cap weave with weft bonding, line bonding on tracks etc

Fusions strand-by-strand extensions – glue gun fusions extensions, micro beads /ring/micro loop fusion extensions, pre-bonded heat gun fusion extensions, cold fusions etc

Other types are known as Units –  regular wigs, Clip-ins, Velcro,lace front wigs, frontals etc

What makes a difference between types of hair extensions will depend on how healthy they are applied, how natural and realistic they look when compared to the natural hair, how comfortable the hair extensions feels on the client’s natural hair, how durable they last in-between salon visits, how much they cost to get the service done, the products used to achieve the result, how informed; experienced and educated your stylist is etc.

Why do we need hair extensions: 

Length – We need hair extensions for instant length of hair (our hair grows up to 13cm per year – which depends on a healthy lifestyle, the healthy food we eat, the quality products we use, genetics, age, health etc.).

Volume -We need extensions to give our hair volume

Change of Colour/Highlights, easy styling of our hair, for beauty, durability, for versatile look especially for people with celebrity lifestyle etc.

What causes hair extensions damage: 

Don’ts of Hair Extensions:

  • Don’t apply the wrong type of extensions on your hair without detailed consultation with your stylist.

  • Don’t become addicted to wearing extensions and not take a break occasionally to rest your hair – this is because the hair gets stressed from constant abuse – pulling and tugging.

  • You will have damage if you do not treat your natural hair with care – using good quality products – shampoos and conditioners, applying the right treatments – deep condition & treatment, split end trims and cuts etc.

  • You will have damage if you do not use professional service to take out your hair extensions etc.

Do’s of hair extensions:

  • Work with professional stylist who are well trained and have the love of your hair at heart.

  • Have a detailed consultation with your stylist and understand what type of extensions will suit your natural hair without causing you damage.

  • Learn to take advice – I deal with clients who simply do not listen to advice as they mentally take on an idea of what they should look like.

  • Treat your hair extensions with care as if it was your own hair as well as treat your own hair with care.

  • Do not wear your hair extensions for too long as it affects the health of your hair.

  • Use professional service to take out your hair extensions.

  • Give your hair a rest from extensions occasionally and give it good treatment when not in extensions.

  • If your hair is damaged, do not use hair extensions.  Wait for your hair to get back to good health before applying hair extensions.

World of Braiding offers healthy hair extensions techniques as our client’s hair health is our passion and concern.  We consult with all clients before taking on a service of hair extensions.  We care for your hair and ensure there are no damages. We also train you with the best ways to apply all the different hair extensions techniques.

 If any of the issues mentioned in this article has affected you, or you have an experience you will like to share with us, please feel free to do so.  Also email us if you need our advice on any issues in this article.

Tel: +44 1702 339 858, mob: +44 7946 439 057

info@worldobraiding.com

www.worldofbraiding.com, http://www.worldofbraidingacademy.com

 

Joy a mother with her four children

Joy a mother with her four children

About your Trainer

Joy Phido is an internationally established Natural Hair and Extensions Educator, Specialist, & Designer.  Joy is a mother with 4 children and has first-hand experience on how difficult it is to work and run a family especially in the Western world.  After working in corporate Nigeria as a banker and corporate England in telecoms, Joy tried her hands on buy and sell businesses which failed. She eventually realized that to succeed in business; you need to have a skill in your hands first. In addition to her natural passion and skill in hair designing, Joy took series of professional training from across different continents and now has the mission to give students real skill of running a hair Business. This is why World of Braiding has become a success and it is this passion of owning your own skill that motivates Joy in helping people who come to World of Braiding & Extensions for training.

Joy has a BSc in Business Admin, a qualified NVQ Level 3 Hairdresser, a State Registered Hairdresser (SRH) with UK Hairdressing Council, has over 20 years Natural Hair & Extensions experience.  She is also a qualified teacher, an NLP practitioner with varied career experiences.

Before setting up World of Braiding & Extensions, Joy started teaching Braiding, Weaving & Extensions with the Newham Council Adult Education Department (Newceys) for 5 years at 4 Centres with some classes as big as 30 students. As the Chief Executive, Trainer and Artistic Director at World of Braiding & Extensions, her passion is to make Natural Hair and Extensions a professional skill as well as help stylist understand how to make money while designing glamorous clients.

Joy’s passion for natural hair is also associated with the fact that she experienced hair damage with chemical relaxers which made her start wearing natural hairstyles thereafter.  She can be seen as a Doctor  for healthy natural hair where all her children wear natural hairstyles and she is no stranger on the internet writing from her blogs, teaching on Youtube with step-by-step videos to constantly enrich students’ knowledge with over 1.5million views and over 6,000 subscribers.  She is also a Natural Hair & Extensions Business Mentor and adviser helping students & practitioners not only on how to get into the industry but how to become successful and prosper in the industry.  She brings a wealth of knowledge and personal experience to this training to enhance your learning.  World of Braiding & Extensions is constantly exhibiting at Hair events, taking part in major projects and designing hair for fashion shows and events. 

PAYING WITH AFRICAN PRICE

PAYING WITH AFRICAN PRICE

African Continent

African Continent

This is quite an intriguing and thought provoking topic.  If you have been following this blog, you would have read our last blog on a topic featuring – IS THE BLACK RACE AN ANTI-BUSINESS COMMUNITY?  To add to my curiosity and confusion, I get this interesting hair enquiry call from a prospective client.

Phone rings and I answer the call.  We get chatting. The gist of our enquiry goes. “I will like to have my hair done” asked the caller.  “What style would you like done” I enquired. “I want the micro braids done. Do you offer this service?” So our conversation continued.  On further questioning and consultation, it turned out she had done this style elsewhere but she was not satisfied with the result.  She had only worn the style for two weeks and it was beginning to unravel and come out so this was making her feel self-conscious about her hairstyle and her image.   She had then taken it upon herself to do some research on the internet to find out who could give her a better hairstyle. She now was calling us because her research had told her that we are the experts & specialist at designing natural hairstyles.  So I confirmed to her that we could give her the best hairstyle she desires but there is a price to pay for our expertise.

This is where our discussion focused.   She asked for our price which I gave to her after our detailed consultation. She then explained,“I live in Hackney and I know there are lots of places that can offer this service but they do not advertise. So when I saw your website I thought you could help me.”  “In what way did you think I could help you.” I asked.  “Well I know there are lots of high profile salons in West London but I am looking for a salon that will let me pay with African Price.”

African Market known for cheap price

African Market known for cheap price

At this stage, I was confused.  “What is African price? I queried. On further interrogation, she explained that her meaning of African price is a salon that will offer her prefect hairstyle but charges very cheap price.

This lady wanted the best quality professional service that she will be proud of, take to work, look good around her friends, feel confident with high self-esteem but repay the service with very cheap money. Cheap price equates to African price.

This is where I continue to query the African and Black mentality.  In my years of working with hair especially working with natural hairstyles, I have been asked to explain how I decide my price by some enquiries. They have often queried me with such comments as “is it not only braiding?”  When I queried this person if she could braid, she said no. I have been told that braiding & natural hair service does not require booking appointments or paying a deposit to reserve a place for their hair service etc etc. But asking for African price finally topped the weird and awkward questions I have been asked and further confused my understanding of the African mentality to business.  These people have no idea what running a business means let alone running a professional business.

I have heard about the antics of the so-called African priced hairdressers /stylist.  These people get into the industry without education or training.  These are sometimes illegal immigrants who have no right to work in the country etc and decide to take on the next easily available thing.  They do not pay tax or have any recourse to the system. These people have no idea what a strand of hair is, how it grows and how it gets damaged. These people only occasionally know how to offer a skill but have no knowledge about customer care, health & safety, etc hence there are tons and tons of complaints about their activities which has put the industry in disrepute. Everyone who has no job or dream about a future without training or education runs into hairdressing because they feel there is no entry requirement.  They dabble into applying chemicals on clients without understanding the contents of relaxers and the effects of chemicals on the hair and scalp. They continuously cause unimaginable damage – ranging from complete hair loss, chemical burns, scabs, patchy scalp, headaches, bleeding etc. Considering the fact that they have not taken any training, they have nothing to lose when they cause irreparable accidents as the salon owner takes the rap from the distressed clients or in some instances when the salon is taken to Court.  There are no standards in the Black hair industry and this is why Black women have the most damaged hair among all the races.

Damaged hair

Damaged hair

While the young untrained ignorant girl gets into the industry by mistake, my concern usually goes to the clients. These are mostly professional women who should know to treat their body better. They willingly sit in unkempt grotty salons; watch the stylist eat disgustingly smelling food over their head; watch the stylist argue, quarrel and physically fight with their colleagues holding a scissors over their heads; allow these stylist to pour water and apply shampoo on their hair; ignore them in a corner while they attend to many other clients etc.  These women will sit quietly  without complaining or questioning what is going on. Why do well educated women allow this to happen?  They take on the insult and verbal abuse because they do not want to pay good money to be served in a professional salon.  They want to pay African price.

When will Africans respect the person with a skill?  When do Africans appreciate the fact that skills are what encourages entrepreneurship and make the world go round?  Fact is, a well-trained hairdresser has undertaken professional training through months and years of education.  She has invested money to better her knowledge on how to protect, groom, grow and support her client’s hair.  Your hairdresser is your hair doctor.  She knows what your hair needs and has solutions to resolve it. She is creative, has passion for her skill and is happy to please her clients so they stay loyal and keep coming back to her.  She is running a business that she chose because she has something to offer her community.  She has love and passion for women looking glamorous so they feel confident to be the best at what they do. She understands that we cannot all take on the same careers, so hair is her calling and she is happy to do it to her best ability. She has chosen her profession and is running a business which has to grow.  She is standing behind clients all day, puts in very long hours inconveniencing herself and her family and most of the time to the detriment of her own health. She has responsibilities, a family to feed, rent to pay, bills to cover – electricity, water, materials, keeping her salon safe, clean  and welcoming, put fuel in her car / transport herself to work, salaries to pay etc.  When a stylist charges a price, she has to cover her expenses just as you go to work and get paid to cover your expenses.

My continuous query then becomes why is the African society anti-skill/ entrepreneurship? It was not like this with our ancestors but the modern day Africans are well known for the high propensity to consume rather than to produce.  Anyone who then produces is seen as low class, second class citizen, sneered at and called derogatory names.  This is why a richly blessed continent that we have has now been turned into raw material basket to every other continent and race but the Africans themselves. This is why we leave our richly endowed continent and chase everywhere else in search of green pastures without realising that we have everything everyone is looking for. Generally an African child is brought up to mentally think of working in an office for someone else. Who is going to set up this business for us to come and work for them? Who is going to provide work for our children and generations unborn if we don’t change our ways?   The continuous run from the village with all its potentials chasing the city and its white collar high paid job should stop.  If there is anything the economic recession has taught us, it is to start creating our own jobs as there are no jobs waiting to be picked up.

When the African woman has money, she goes on a spending spree – clothes, gold jewelry; designer shoes, bag to wear to the latest party in town; make up so she looks her best at the party; she wants her skin to glow so she does not mind how much money goes into her skin care, perfumes etc,  She will buy the most expensive 22  inches and over hair extensions – Indian hair lace front wig, Brazilian hair, Mongoloid hair, Peruvian hair, Eurasian hair etc at very exorbitant prices but when it is time to pay for the service of getting the hair done, then the stylist does not count in her spending spree.  This is when she suddenly gets wise and realises she has not got money. The reason she will not pay good money for the hair service is because she sees the hairdresser and stylist as a skill that is of no of value.  To her the hairdresser is an illiterate, uneducated, unimportant person in the society and so should be paid ridiculous money. My conclusion is – I have no sympathy for a client that is not willing to pay good money for a good service. Such clients should live with the outcome they get when their hair gets damaged and also when they lose their hair in process.  There is a saying “when you pay peanuts, you get monkies”

According to the McKinsey Global Institute (MGI) “Africa’s economic growth is creating substantial new business opportunities that are often overlooked by global companies… Today the rate of return on foreign investment in Africa is higher than in any other developing region.”  The sooner Africans start accepting that skill based careers are as good as any office based job, the sooner we will have a better society that provides good service and mutual respect for everyone. Hairdressers & Braiders spend hours making their clients look beautiful, presentable and confident. Learn to give them respect and stop demanding African price.

If you have been affected by anything in this article, have similar experience, would like to add or contribute to our discussion, please add your comment here.

 

ABOUT JOY PHIDO 

Joy Phido (SRH)

Natural Hair & Extensions Specialist, Consultant, Designer, Educator

Entrepreneur, Speaker, Business Coach/ Adviser, Mentor, Author

BSc Hons – Business Management, NVQ Level 3 Hairdressing,

City & Guilds Level 3 – Teaching, ILEX Level 2 – Legal Secretary

Diploma – Hair Weaving, Certificates in Natural Hair & Extensions,

 

Before going into hair business, Joy has had years of  various career experiences with varied organizations including Corporate Nigeria, Lagos city banking career, to Corporate England, London city telecomms career.  Joy’s mission is to design, grow and glamorise natural hair as well as help ordinary women gain financial freedom with employment or set up micro businesses.

Joy is available to speak at your next event.  Please call to book.

World of Braiding is World’s No 1 PROFESSIONALLY ACCREDITED NATURAL HAIR & EXTENSIONS ACADEMY.

Contact us:

Telephone: 0208 983 9815, Mobile: 07946 439 057

Email: info@worldofbraiding.com

www.worldofbraiding.com; www.worldofbraidingacademy.com

IS THE MODERN BLACK RACE AN ANTI-BUSINESS COMMUNITY?

IS THE MODERN BLACK RACE AN ANTI-BUSINESS COMMUNITY? 

This is a topic I have always found interesting.  Too many incidents have brought me to question this issue.

Vietnamese student in training

Vietnamese student in training

Last week, my Vietnamese student came to start her training with us and as is customary of our training, we wanted to find out why she chose our Course and how our training could help her achieve her dreams.  These questions help us understand how we can be supportive to our client’s needs and help them to succeed. We started talking and it transpired she has been experiencing very difficult times with her employees.  She is Vietnamese and generally hair braiding and weaving will not be her strongest skill.  She explained she had set up a hair and beauty shop in a busy location in Portsmouth – UK.  She specialises in nail beauty and to keep business moving, she had employed black girls to take over the hair beauty side of her business – division of labour; outsourcing etc you would say.

Great business plan you would think. Far be from it. This is where our story starts. Prior to Christmas; these Black girls had stopped work for 3 weeks – claiming their children were ill.  Continuously, they have become consistently unreliable.  This is why my student Thao has come to train herself to gain a skill that otherwise she would not have considered in order to take control and avoid losing her business.  This then made me question why Black girls complain about unemployment or lack of business opportunities in the economy.

Someone will say to me that braiding and weaving is a black people’s skill. But with behaviour like this constantly being reported by Salon owners and people from other races we at World of Braiding & Extensions encouraged everyone with an interest in these skills to come and get trained.  This however does not take away the fact that braiding and weaving is a skill that comes natural and is practiced more in the black community.

But why do the black community find it difficult to understand that hair beauty is a business that should be taken seriously? Research has shown that the Black community is an appearance –obsessed culture which spends 6 times more on hair beauty than any other race.  It is estimated that by 2013 the ethnic hair industry will spend $4.2 trillion. www.marketresearch.com. My personal interviews with people in hair industry confirm that black women will rather look after their hair than feed themselves; take up training to invest in themselves or pay their bills.  Yet the Black community is happy to let other races take up a skill that comes natural to their race while they fold their arms and wait for office jobs that do not exist or on the other hand, take up meagre or cleaning jobs instead etc.

This is my personal sentiments.  The Black community knowing that this is a skill they can practise easily have de-valued the skill.

A Black girl in training

A Black girl in training

They choose to work on clients without training and mentally believe that it is a short time position as they wait to go to University or take up low earning jobs.   Black race and African society in particular place too much emphasis on academic education while they show no respect towards vocational trainings.  While I may have nothing against people’s choices, these people turn round and complain about all races for taking up their jobs or businesses.  I find other races such as the Indians, British, Chinese etc races differ from the Black race as they give everyone the opportunity to choose what they are naturally gifted with. They have respect and regard for every skill based jobs.  They encourage anyone who has natural affinity to work with their hands to do what they can do, help the community and create jobs for others invariably enriching their societies.  This is why the African Society in particular is still struggling with the highest level of underdevelopment and unemployment among its people. We will get into the plane to these developed countries in search of a good life rather than grow our own continent or country.

Fact from my 8 years of training people in natural hair business, I have noticed that Black people do not take skills’ training seriously.  Thaos’ experience with her stylists is only but a minor story we have heard in our years of training Salon owners in natural hairstyles.  There are instances where the stylist will chose to sit at home and the salon owner will beg her to please come and earn some money in the shop.  There are instances where they will agree with you to book in a client then simply not show up for the job.  There are instances where when they work freelance, they book a client and do not show up to offer the service.  There are instances where salon owners get so frustrated and simply close their shop due to lack of stylist.  This is also not counting when they give the clients their private numbers to come to their home instead as they will be cheaper than the shop thereby giving unprofessional service. My personal experience is that students from other races go out and succeed quicker using the same training and information given to them.  Is this lack of seriousness based on family and friends influences or just a lack lustre attitude in us? Is this something we can look at and solve at some time in our life?

This is my question – What is the logical reason why the black community is anti-business?  Is it due to years of mental brainwashing through years of slavery to imagine that any skill not taught in the classroom is wrong? Is it through years of looking up to our neighbours who have all been to the best Universities and work in a fancy office that makes us think we should all be like them? Is it that feeling of being laughed at by your friends if they find out we do not work in an office that causes our lukewarm attitude to skills and business?

This question has got me searching and re-searching.  I come from an African country where there is untold stock of natural resources yet my country imports everything.  We don’t think it is our duty to use our skill to create anything.  We happily see everything from other countries as superior to ours. While we may conveniently blame slave trade for our problems and the continuous brainwashing from other races and bad corrupt governments etc, I know from my research about our ancestors that there existed entrepreneurship in the Black community even in the midst of slave trade  – Madam C J Walker, Madam Anie Malone, Johnson & Johnson Products (which held 80% of the ethnic hair market in the 60s and was the first Black owned company to trade on the American Stock Exchange).

Take for instance Madam C J Walker (December 23, 1867 – May 25, 1919) who is one of my heroines. She was the pioneer of modern cosmetics industry.  She was one of 6 children born to a former slave family in the height of discrimination and racism.  Was orphaned at the age of 7 and was raised by her elder sister. She ran away from her abusive brother-in-law, got married at the young age of 14 and was widowed at the age 20. Left with a daughter, she struggled as a washerwoman. She had no formal education but driven by her own struggles with hair loss in the 1890s, Madam C. J. Walker began experimenting with different hair care treatments and products.  When the average Black woman made less than $10 a week, Walker built herself a $250,000 thirty four room mansion, owned four automobiles, and two other homes. She was a frequent donator to various charities and also erected a community center for Black residents in Indianapolis. At the time of her death, Madam C. J. Walker was sole owner of her business, which was valued at more than $1 million. Her personal fortune was around $600,000 to $700,000.  My favourite lines from her are “I got my start by giving myself a start. Don’t sit down and wait for opportunities to come, you have to get up and make them”

If there are any lessons to be learnt from this great woman who was later commemorated with a stamp in 1998 by the American government is that you do not use your situation as excuses rather use it as a reason to change your life.

According to Booker T Washington – founder of NNBL in 1900, “if we do not do our duty now in laying the proper foundation for economic and commercial growth, our children and our children’s children will suffer because of our inactivity or shortness of vision.” “No race that has anything to contribute to the markets of the world is long in any degree ostracised.”

It is time the Black man and woman help themselves and get on the ladder of entrepreneurship as was practised in the past?  Be assured that you will never get rich working for anyone.  You will leave your unborn generations into beggars if nothing is done about this. The time is now to start creating the best foundation for your children and to leave them as owners of businesses by the time they grow old. Get training and make your business a professional one so you can attract clients and grow.  In the process of doing this, you will help your community and your race.

If you have had any experience with anything written in this blog, will like to share your experiences, make your contribution or need help in any of the issues raised, we will like to hear from you.

FEATURES OF BUSINESS ENTREPRENEURSHIP

taking control of your business

taking control of your business

What is a business?   A business also known as enterprise is an organisation that sells goods or services and sometimes both to people for a profit.  I personally think you have a business when you have something that people are happy to pay you to have.  Businesses are sometimes run not-for-profit.   Some businesses are privately owned aimed at earning wealth for their owners.  They are also sometimes owned by the State or a group of individuals or a community.  Entrepreneurs take risk and most times fail, sometimes they fail more than they succeed.  They don’t however lose heart over failure as they stand up and do again.  Entrepreneurs take failures as just lessons on the way to greater success.  People go into business most times because they have decided to do something more with their life than just continuing as a wage slave.

Are there Different Types of Legal Business Ownership?  Yes.  They include:

  • Sole proprietorship:  Business owned by one person and usually for-profit. The owner can run the business alone or can employ others to help him.  The owner has unlimited liability to debts incurred by the business.
  • Partnership:  Business owned by two or more people usually for profit. In most forms of partnerships, each partner has unlimited liability for the debts incurred by the business.
  • Corporation: Business that has a separate right as a legal personality different from its owners.  Corporations can be privately-owned or government-owned; can be for-profit or not-for-profit.
  • Cooperative: Also known as a “co-op” is a limited liability business that can organize for-profit or not-for-profit. A cooperative differs from a for-profit corporation in that it has members, as opposed to shareholders, who share decision-making authority.

 Who can own a Business? Individuals, groups of individuals, Governments, Communities etc.

What are the reasons for starting your business?

  • Freedom – To be able to do your desires. To right a wrong in the society or to fill a gap.
  • Control – To be in charge of your own destiny.
  • Work & life balance – You are able to balance work commitments around your chosen lifestyle
  • To earn a good pay and create wealth
  • To pursue your dream or passion.
  • To create self-employment income after losing your job.
  • To create a second source of income.
  • To diversify a risk of losing your job or to avoid losing your job.
  • To create a family business and protect a future for your children.
  • To become a stay at home mom and still earn extra income.
  • To develop a business as an investment you can sell one day.
  • To develop a retirement asset etc, etc.

What are the Benefits of running your own Business?

  • Vision You want to leave your mark on the world and change something. Running your own business helps you to achieve this.
  • Choice – There are no policies that dictate what you can do.  The choice is now yours. Your business reflects your personal taste and style.
  • Ambition – Your ambition is only limited by your ability to grow your business. You can grow big or decide to stay small.
  • Safety net – There are lots of insurance products out there that can provide you with a financial safety net. Long term sickness or your sudden death need not mean poverty for your family.
  • Work at home – It’s likely you’ll start a new business from home. That means you can get up at a time that suits you.
  • You choose your team As you’re the boss, you get to hire the people you want and not be stuck with who the boss hires to work with you.
  • Long holidays – Providing you can organise your business to allow it, you can take as much time off as you want, whenever you want.
  • Flexible – You can adapt quickly to new opportunity. You no longer have to feed ideas up the line for other’s to make the decision.

What are the skills required to run a successful Business?  If you are willing to build a business and make a success of it, instead of just a hobby, then there are skills you should either have or learn to make them part of your entrepreneurial priority:  Just like a footballer practices every day to be good at what he does, an athlete, a boxer etc, a business owner has to learn to be good at making a success of his business.   “I wanted to be an editor or journalist. I wasn’t really interested in becoming an entrepreneur, but I soon found I had to be an entrepreneur in order to keep my magazine going.” – Richard Branson.  These are some of the skills you have to learn:

 

Take control with good image

Take control with good image

Personality traits & skills – be ready with the right mindset, have great personal traits – talents, character, attitude, passion & energy, dedication, hard work, integrity, drive & persistence, values & believe, optimism,  resilience, ability to work under pressure & uncertainty, ability to think on your feet, self-belief, willingness to take responsibility etc, etc.

Interpersonal Skills – Management, Leadership, Communication & listening, Negotiation & persuasion, Ethics, People Management & HR, Continuous Professional Development – willingness to constantly invest in yourself in order to stay current etc, etc.

Business skills – Skills of your trade, Planning,  Sales and Customer Relationships, Marketing Skills, Finance and Accounting Skills, Organizing, Inventory,   Create your unique selling point, Stay on top of technology, Project a professional positive image, Be accessible, Design a successful workspace , Research & Development etc, etc.

These are only but a few but they get you started on the right part and you learn as you carry on.

As part of continued business success and growth, you must continuously innovate. The continuous developments of new and better

getting rich in business

getting rich in business

ways of doing things are keys to help you grow.  There are no in between places, no middle ground. You must always be innovating and improving. Whether it is in your product or service that is delivered to your customer, or whether it is in how you do business, it is vital. When you stop innovating, you start dying, it’s that simple.

 

What are the statistics on failure rates in Business?  Statistics suggest that most business in America will fail in their first 2 years of existence.  According to the SBA, about two-thirds, or 66% last past the first two years, leaving only a third of businesses that fail within these two years. Extended to four years, the number of surviving businesses decreases to only 44%, meaning that about 56% of businesses fail at the five-year mark.  Primarily, businesses have a difficult time making a profit for their first years of business.  Almost all businesses experience a loss when first beginning and it is often several years before they can show a profit. New investors may not be willing to deal with these losses, and the business may not have enough capital to weather these first trial years.

What are the reasons for Business failure:  Lack of experience, Insufficient capital, poor location, poor inventory management, over-investment in fixed assets, poor credit arrangement, personal use of business funds, unexpected growth, competition, poor marketing, poor business planning, poor management, poor human resources, failure to embrace technology and development, government legislation, lack of clear objectives, owners may not have the passion or persistence to keep running the business efficiently and learn from their mistakes

If we avoid getting into Business, what options do we have:  Here are some amazing words of inspiration from great business men and women past and present:

 “Anything is possible if you’ve got enough nerve.” – J. K. Rowling

 “I am a woman who came from the cotton fields of the South. From there I was promoted to the washtub. From there I was promoted to the cook kitchen. And from there I promoted myself into the business of manufacturing hair goods and preparations….I have built my own factory on my own ground.” – Madame C. J. Walker

The greatest failure is not to try. Had I listened to all the people during the course of my life who said, “You can’t. You’ll fail. It won’t work. You don’t have…,” I wouldn’t be here today.” – Debbi Fields 

When my company started really growing, I didn’t have any help in my house at all. I had the upkeep of my daily life, I had a one year old and a three year old, and I had my house. So I had to prioritize.” – Julie Aigner Clark

It was a risk. I had a husband and I was pregnant with my oldest son. But I don’t look at risk the way other people do. When you’re an entrepreneur, you have to go in feeling like you’re going to be successful.” – Lilian Vernon  

I find that when you have a real interest in life and a curious life, that sleep is not the most important thing.” – Martha Stewart

I never dreamed about success. I worked for it.” – Estee Lauder

There is no such thing as high returns without risk.” – Gerry Schwartz

You must be very patient, very persistent. The world isn’t going to shower gold coins on you just because you have a good idea. You’re going to have to work like crazy to bring that idea to the attention of people. They’re not going to buy it unless they know about it.” – Herb Kelleher

“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.” – Jim Rohn

When my company started really growing, I didn’t have any help in my house at all. I had the upkeep of my daily life, I had a one year old and a three year old, and I had my house. So I had to prioritize.” – Julie Aigner Clark

“Above all, you want to create something you are proud of. That’s always been my philosophy of business. I can honestly say that I have never gone into any business purely to make money. If that is the sole motive, then I believe you are better off doing nothing.” – Richard Branson

 

In addition to Skills in Natural Hair, Weaves & Extensions, World of Braiding offers Business Trainings to Micro Businesses in order to help you grow.  Contact us if you want to be part of our training.

 

 

Joy Phido

Joy Phido

ABOUT JOY PHIDO

Joy Phido (SRH) is the CEO of World of Braiding & Extensions Ltd.  Joy is a Natural Hair Specialist, Designer, Consultant, Educator and Coach.

Joy has a BSc. Degree in Business Administration, Qualified Cosmetologist, various other trainings in Legal Secretary, NLP Practitioner, Natural Hair & Extensions, State Registered Hairdresser (SRH).

Before going into hair business, Joy has had years of  various career experiences with varied organizations including Corporate Nigeria, Lagos city banking career, to Corporate England, London city telecomms career.  Joy’s mission is to help career women look good by designing on them Professional Natural Hair & Extensions image as well as help ordinary women succeed in micro businesses with natural hair & extensions training & coaching.

World of Braiding is World’s No 1 PROFESSIONALLY ACCREDITED NATURAL HAIR & EXTENSIONS ACADEMY.

Contact us:

Telephone: +44 208 983 9815, Mobile: 07946 439 057

Email: info@worldofbraiding.com

www.worldofbraiding.com; www.worldofbraidingacademy.com

INTRODUCING MY BUSINESS

INTRODUCING MY BUSINESS – WORLD OF BRAIDING & EXTENSIONS

Hi friends,

What a great opportunity this is to talk and share information about my business.

My name is Joy Phido.  My business is:

WORLD OF BRAIDING & EXTENSIONS LTD –

…the Natural Hairdressing Professionals.

Our services are mainly two folds.

1. NATURAL HAIRDRESSING ACADEMY –

…helping people into employment.

We do this through Education, Information and Skills Training in natural hair business. We turn our students into Professional natural hair practitioners across the world.  We are the only certified Natural Hair Academy that teaches practical skills, theory and business knowledge to our students in order to get them ready for the real world after our training.  We have put years of research, experience and knowledge together in order to achieve this way of teaching.  This system of educating our students has proved hugely successful as our students finish the training and set up their businesses. This has been proved over and over and we have series of testimonials and continuous references from our students to confirm this.  Another reason this has been very successful is because we never leave our students to struggle on their own.  We continuously stay in touch and support them until they become confident. Our VISION for our students has always been PROSPERITY WITH NATURAL HAIRDRESSING BUSINESS.

2. NATURAL HAIR COUTURE SALON –

…professional natural hair glamour.

Our Natural Hair Couture Center is the ultimate premier place for natural hair glamour and professionalism.  This is our natural hair beauty center where our focus is CHEMICAL-FREE natural hair beauty. Here we encourage, support, consult with and design our clients to feel good and look glamorous with their natural hairstyle choices. This has also been shown in the satisfaction our clients receive as well as the various photo-shoots we do and the images of our work that we present.

WHAT INSPIRED ME TO START IN THIS BUSINESS?

A) Ignoring and overlooking natural hairstyles.  I lost my hair to chemicals.  Lots of people have suffered similar fate and do not know where to go for help.  This is because Natural hair styling has been ignored and overlooked by mainline hairdressing /cosmetology for centuries yet this way of styling hair is as old as humanity.  This is one of the oldest methods of grooming and glamorising hair as has been seen from glamorous women of old – Ancient African Queens – Cleopatra, Queen Nefertiti, Queen Sheba, Queen Amina, Queen Candace to name a few.  If these women who looked so beautiful and elegant with their nicely adorned natural hairstyles could wear them so proudly then there is no excuse why these hairstyles should be ignored. World of Braiding aims to bring back this glamour.

B) Damaging effects of chemicals.  The continues use of chemicals on our hair just like the pollution in our environment; genetically modified foods etc is causing us a lot of harm and serious health issues. Just like we are thinking green in our environment, organic and free-range foods etc, so also should we be thinking healthy about the chemicals we infuse into our body through hair and skin.  Our skin is a living organ and the more chemicals we infuse into it, the more harm we cause ourselves. The lack of hair growth and most of the hair loss experienced among women generally and black women in particular can be traced mostly to the poisonous chemicals we continuously put into our hair to our blood streams. In addition to the hair loss issues, there are also various health conditions we suffer from these chemicals among which there has been several reported incidents of deaths, dizzy fainting spells etc from application of colourings, dyes, relaxers etc on heads.  World of Braiding would rather have clients worry about other things in life than problems that are self-induced such as chemicals.

C) Lack of professional training centers.  For the fact that natural hairstyles have been ignored and overlooked, there exist little or no professional formal training centers and this has led people with the passion to offer crude, primitive and un-regulated services.  People lack knowledge on the right products, extensions, equipment, know-how, educational books and materials etc to practice professional natural hair service.  World of Braiding is therefore the solutions to these problems.

I am very happy to respond to questions regarding our services and thank you for taking the time to understand our business. We are available if you need our services or professional advice to any of the issues raised in this write-up.

Joy Phido (SRH) – BSc Hons – Business Management, NVQ Level 3 Hairdressing

Natural Hair Specialist, Consultant, Designer, Educator

Entrepreneur, Speaker, Business Coach/ Adviser, Mentor

Email:  info@worldofbraiding.com

www.worldofbraiding.com; www.worldofbraidingacademy.com

visit us on: www.youtube.com/worldofbraiding

www.facebook.com/worldofbraidingandextensions

www.twitter.com/worldofbraiding

Telephone: +44 208 983 9815

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