Be a Natural Hair Fashion Designer

Be a Hair Fashion Designer and run your own business.

Train Professionally across 10 different natural hair fashion styles and start booking high-end clients within 3 months.

With celebrities changing their image daily, hair fashion is a part of daily beauty regime that has come to stay. Be the designer who creates the beauty to earn thousands of ££££

 

TRAINING IN NATURAL HAIR FASHION STYLES

 

Choose your Course
Design your package ·        pay as you go

 

Take up all course Modules Be the best in your chosen fields Design your business to suit you Skills in your hands saves your finances tomorrow
COURSE TITLE DURATION CONTENT PROJECT, ASSESSMENT & PRICE £
1. Weave Installation  3 dayswith cornrows knowledge (1 day a week for 3 weeks – all training completed in class with supervision)

 

1.Sanitation,Health & safety in weaves 2.know your weave hair extensions 3.prepare weave Cornrow  4. needle placement for blanket style weaving 5. blending-in weave stitching 6. creating a professional weave closing and closure 7. weave extensions hair cutting, blowdrying and styling 8. caring for weaves.  Complete head of full Cornrow weave

practical work, discussions, demonstrations, questions & answers

Price: £1000 excluding kit and uniform – to be confirmed 

2 Box Braids  2 Days (1 Day a week for 2 weeks)  1.Sanitation, Health & Safety in Braids 2. know your braiding fingers 3.Finger placement for professional braiding 4. know your 3 block sectioning for consistent braiding design 5.natural strands braids 6. braids add extensions 7.prepare extensions for box braiding 8.complete professional braid closure without gap  Complete head of Box braids

Demonstrations, practical work, questions & answers

Price: £400 excluding kit and uniform to be confirmedd

3. Twisting 2 Days (1 Day a week for 2 weeks) 1.Sanitation, Health & Safety in twisting 2. know your twisting fingers 3.Finger placement for professional twisting 4. know your 3 block sectioning for consistent twisting design 5.natural strands twists 6. twists add extensions 7.prepare extensions for Afro kinky twisting 8.complete professional twists closure without gap Complete head of Afro Kinky twists

Demonstrations, practical work, questions & answers

Price: £400 excluding kit and uniform to be confirmedd

4. Cornrows  1 Day classroom training   1.Sanitation, Health & Safety in cornrows 2. know your cornrows fingers 3.Finger placement for professional cornrows 4. know your 2 block sectioning for consistent cornrows design 5.natural strands cornrows 6. cornrows add extensions 7.prepare extensions for cornrows 8.complete professional cornrows Complete head of Box braids

Demonstrations, practical work, questions & answers

Price: £199 excluding kit and uniform to be confirmed

Other Designs

5. Ghana Cornrows 

 

 

1 Day class training with cornrows knowledge

 

 

Same as above with details specific to Module 

 

£299

 

 

6. Senegalese Twist 1 Day class training with natural twist knowledge  Same as above with details specific to module  £199
7. Crotchet Braids / Weaves 1 day classroom training with cornrows knowledge same as above with details specific to module £199
 

 

8. Track Weaves

 

2 days classroom training with Cornrows knowledge same as above with details specific to module  £500
9. pick ‘n’drop braids with 100% human hair 1 day classroom training with braids knowledge same as above with details specific to module £299
special class

 Masterclass in Hair Business Enterprise 

1 daypractical Business knowledge Understanding specific to Natural Hair fashion Understanding Business, Business Planning, Marketing, Personal Development, Customer Care, Internet & Social Network Free for Full Courses.£299.99 for others
10.Micro Beads extensions ( strand-by-strand extensions) 1 day classroom training same as others with details specific to module  £500
 
 
 

 

TRAIN IN ALL 10 HAIR STYLES FOR:

ONE TIME PAYMENT of £1,500 to save thousands, or

take training in bite size to cover what you can afford at a time.

 

 

 

 

For details of training dates, venue and time please contact us.

 

For more information please contact us.

 

www.worldofbraiding.com

www.hairextensionsandbeauty.com

 

joyworldofbraiding@gmail.com

info@worldofbraiding.com

 

+44 1702 339 858

 

About Joy Phido

Joy Phido and her 4 children

Joy is an award winning Natural Hair fashion educator and designer. She is a celebrity natural hair designer and trainer to celebrity stylist. She is the CEO of World of Braiding & Extensions Ltd.

Joy is a graduate of Business, a State Registered Hairdresser (SRH), a business entrepreneur, educator, trainer, teacher, Natural Hair & Extensions Designer & Carer, Natural Hair Consultant, NLP practitioner and motivational speaker.

Joy can be seen working with celebrities at photoshoots or for special events and usually the go to person at the back stage of various fashion and beauty events – ranging from working behind the scene at Rita Ora’s Rimmel photoshoot, the Ethnic Fashion Show Southend, Essex Girls Football to major events as Blackstyles Weekend, Miss England, Miss West Africa, Afro Hair & Beauty Fashion show etc.  Training for major organisations such as Newham Summer School, Harrow Youth Council, Hackney Family Learning, American School in London, Newham Adult Education London etc

She has been braiding since the age of 5 and teaching natural hairstyles – Hair Braiding, Weaves & Extensions since 2003. Prior to setting up World of Braiding & Extensions.

She has spent 12 years in Natural Hair Education and Designs and 15 years in various Corporate responsibilities and careers with varied organizations and in various continents;  Currently teaching the world from the internet as a Youtuber with over 8millions views and counting Joy brings on a wealth of knowledge ranging from being a mother in Business, a wife, a business owner who started from Africa and now runs her business in the West etc. You have a lot to gain from this wonderful, full of energy and ready to share knowledge woman.

Some testimonial about Joy.

“The good thing about your videos is that you are so bold and honest because you know exactly what you are talking about.Besides,you just don’t focus on braiding hair,but also on all the other aspects of it(customer service,what to consider to be successful in the business,natural hair care…)That was just firing me up!
I was getting better everyday and started braiding at home (mid May 2013), all by Faith! I wasn’t professional at all,but was working hard on that!I’m proud of my improvements today and can’t thank you enough for your insightful videos.We haven’t met yet,but I consider you as an African sister who just wants everyone to succeed .I see your business is prosperous and by God’s Grace I’m hoping mine will expand as well.And of course,I hope to work closely with you in order to get there!
By the way ,I just watched the video on tree braids with the Bundle of Joy.That hair looks amazing! And it doesn’t look silky at all,is it? It just makes me  want to use it 🙂
Well,thank you so much for your time ,Joy! Please check my pictures out when you get a chance and your advice would be greatly appreciated.
God richly bless you!
Mintcha”

 

01702 339 858

07946 439 057

http://www.worldofbraiding.com. 

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FULL CORNROW SEW-IN CLOSURE WEAVE EXTENSIONS COURSE

SKILLS GUARANTEED FOR SELF-EMPLOYMENT & JOB CREATION 

FULL CORNROW CLOSURE WEAVE COURSE

(Qualification: Habia CPD Certification)

Price: £1,200.00

Logo

Hair Extensions

A career in Hair & Beauty is the guaranteed way to get into employment and make money in today’s economy.  This  is because there is always a high demand from clients for professionally trained and qualified hair stylist who offers quality service and good customer care. Most celebrities now rely on extensions weaves to get the desired look they want for their self-esteem and image presentation.  Celebrities such as Lauren London, Beyonce, Kelly Rowland, Cheryl Cole, Kim Kardashian, Paris Hilton, Victoria Beckham, etc are all known for their weaves and hair extensions.

Kim Kardashian Extensions

full weave

According to market research, Revenue in the Black Hair industry alone reads as follows:

  • In the UK  2004, it was worth £60million. 
  • South Africa in 2002 it was $90million.
  • USA in 2008 it was $14.7billion
  • By 2013 in the US it will be worth $4.2trillion.

To get into this career and earn the money you deserve, you require professional training from an organization that will equip you with industry standards and build your confidence to start working with clients immediately you complete your course.  World of Braiding & Extensions will enhance your knowledge and boost your confidence to help you gain clients as you complete your training.  There are specific tactics that can help you get into this industry and we are happy to give you all the tips and tricks of the trade. 

To get you started, we have put together this special Course to train you on your way to Natural Hair and Extensions Designing.  No hype or fuss, just simply skills and information that will get you into employment.

  • Become work ready in 3 Natural hair & weave extensions hairstyles
  • Get International accreditation with Habia CPD certification.
  • Gain professional techniques to boost your confidence to operate from as little as just 6  weeks
  • Know hair types, textures, hair growth, hair damage, hair conditions, health & safety etc in natural hair designing
  • Essential natural hair weaving skills for any Natural Hair Salon
  • Theory, Business and Practical Hands-on Classes

Detailed Practical Sessions (will include):

1. Cornrows – natural hair  2. Cornrows add extensions 3. Full Cornrow Sew-in Weave Extensions.  

Cornrows natural hair training

Cornrows natural hair training

The Course Details include: (A compulsory part of the Course)

  • General Background information into natural hairstyles
  • How to professionally consult with clients to know what they want.
  • How to check client’s hair and scalp condition before designing chosen techniques
  • How to cleanse and prepare hair for the chosen techniques.
  • Health & Safety in natural hair, weaving and extensions
  • How to neatly section/partition hair into the right shapes for the chosen technique (cornrows).
  • The correct braiding fingers and how to use them for the chosen technique.
  • Pick strands of hair with the correct finger placement and sequence for the chosen technique.
  • Firmly hold the base of a chosen technique with the correct grip to avoid causing damage and possible traction alopecia.
  • Smoothly continue and neatly complete a strand of chosen technique.
  • Complete a professional full head of natural hair in chosen technique.
  • Introductions to Hair Extensions and why we need them.
  • Colour match and blend hair extensions for the chosen technique
  • PREPARE and TREAT hair extensions for the chosen technique
  • INSERT & APPLY hair extensions into the chosen technique
  • Introduction to Weave Extensions – and know the different textures in use – synthetic, 100% HH and Virgin HH
  • Colour match the hair extensions for weave ready for use
  • Prepare weft extensions ready for weave
  • STITCH hair extensions into the chosen weave technique
  • Complete closure weave for natural look
  • Cut, blow dry, flat iron and style weave
  • Advise client on after service & home care in the chosen technique
  • Remove & take out natural hairstyles and hair extensions correctly and safely in the chosen technique

Natural Hair & Extensions Business Master Class (Content)  

Cornrows Add extensions

Cornrows Add extensions

Step 1: Theory on Client care and consultation

Step 2: Research and understand the Natural Hair & Extensions industry

Step 3: Marketing, selling and Internet Social Networking to accelerate your business

Step 4: Branding & Image Presentation

Step 5: Personal Development to grow your business

Step 6: Set your business as a Legal Entity

Step 7: Back to reception & Database

Date / Time:

  • 6 days training from 10am – 5pm.

Why you should come to this workshop?

  • If you already own a salon and want to add modern healthy hairstyles to suit your clients.
  • If you want to grow your salon by adding more skills to your current knowledge.
  • If you want to avoid turning clients away because they demand styles you are not able to offer.
  • If you love natural hairstyles – cornrows natural hair, cornrows with extensions, full cornrow weave, but don’t know how to go about getting into the business.
  • If you are unemployed and have a passion to see other people looking beautiful with current hairstyles.
  • If you have been practicing natural hairstyles but you want to move it to a more professional level so as to attract high-end clients etc.
World of Braiding Full Cornrow Closure Weave training

World of Braiding Full Cornrow Closure Weave training

Assessment:

  • Continuous assessment is built into the programme to include questions and answers, repetitions, demonstrations, discussions etc and practical work on models may be carried out within our commercial Salon (where applicable).
  • You will be required to carry out Case Studies, Research, Discussions, Salon Management and Reception duties as part of your work etc,
  • You may be contacted to participate in hair shows /events, seminars, trade shows where applicable – to help you gain confidence and understanding of the industry.
  • You will be given on-going support when required etc.  The assessment methods will be explained to you by your tutor and feedback will be given to you on a continuous basis.
  • To gain Habia certification, you will be required to produce and submit a PORTFOLIO of your work for assessment.

What will I receive when I complete the course?

  • Once you successfully complete the Full Cornrow Weave course you will receive Habia Certified CPD qualification in Weave Hair Extension.
  • You will be able to obtain public liability insurance.
  • You will be able to start working with clients and start earning your money back.

Locations: 

  • You will be advised of your training centre.

Entry requirement:

  • You should be in the hair industry.
  • In addition, you must have an interest in the natural hair weave industry and a passion for hair.
  • You should know about cornrows

Full Cornrow Sew-In Closure Weave Course kit content:

full weave from World of Braiding Training

full weave from World of Braiding Training

Full kit for Course (half price of -£149.99)

  • 2 Mannequin Training Heads
  • 2 Training Head Clamp
  • 12 pack sectioning Clips
  • Sectioning Tail Comb
  • Brush, weaving needles, weaving thread
  • Set of Scissors
  • 1 pack of braiding hair extensions
  • 1 pack 16” 100% human hair weaving extensions
  • 2 pack 18” 100% human hair weaving extensions
  • Carry Bag

What will I gain after the Course & Progression Route:

With hair weaving and extensions being very popular and in high demand, you will be able to create your own job by starting your business –

  • Work from home
  • Rent a chair/ booth in a salon,
  • Become a freelance/ mobile stylist.
  • Grow your existing salon.

Your earning potentials may vary according to locations, experience and time commitment. Progressions routes will be discussed during your course.

Contact us:

Tel:             +44 1702 339 858,     mob:             +44 7946 439 057      

info@worldobraiding.com

www.worldofbraiding.comhttp://www.worldofbraidingacademy.com

  

About your Trainer

Joy a mother with her four children

Joy a mother with her four children

Joy Phido is a qualified licensed hairdresser /cosmetologist.  She is an internationally established Natural Hair and Extensions Educator, Specialist & Designer.  As the Artistic, Creative Master Director at World of Braiding Joy is inspiring women and younger generations to embrace not only natural hairstyles but to get into the Business in order to create wealth for themselves in the hair industry.  Joy is a mother with 4 children and has first-hand experience on how difficult it is to work and run a family especially in the Western world.  After working in corporate Nigeria as a banker and corporate England in telecoms, Joy tried her hands on buy and sell businesses which failed. She eventually realized that to succeed in business; you need to have a skill in your hands first. In addition to her natural passion and skill in hair designing, Joy took series of professional training from across different continents and now has the mission to give students real skill of running a hair Business. As a way of sharing her knowledge and encouraging other women in business, Joy has been active in conducting seminars, workshops, events etc across various continents.  She can be seen on Youtube sharing her knowledge and skill with over 2million views and over 8,000 subscribers. She has written e-books and produces DVDs for sale to help her clients understand the industry better.  This is why World of Braiding has become a success and it is this passion of owning your own skill that motivates Joy in helping people who come to World of Braiding & Extensions for training.

Joy has a BSc in Business Admin, a State Registered Hairdresser (SRH) with UK Hairdressing Council, has over 20 years Natural Hair & Extensions experience.  She is also a qualified teacher, an NLP practitioner and has varied career experiences.

Before setting up World of Braiding & Extensions, Joy started teaching Braiding, Weaving & Extensions with the Newham Council Adult Education Department (Newceys) for 5 years at 4 Centres with some classes as big as 30 students. As the Chief Executive, Trainer and Artistic Director of World of Braiding & Extensions, her passion is to make Natural Hair and Extensions a professionally recognised hair beauty skill that can be practiced by anyone.

Joy’s passion for natural hair is also associated with the fact that she experienced hair damage with chemical relaxers which made her start wearing natural hairstyles thereafter.  She can be seen as a Doctor  for healthy natural hair where all her children wear natural hairstyles.  She is also a Natural Hair & Extensions Business Mentor and adviser helping students & practitioners.  

She brings a wealth of knowledge and personal experience to this training to enhance your learning.  World of Braiding & Extensions is constantly exhibiting at Hair events, taking part in major projects and designing hair for fashion shows and events. 

But don’t take our word for it!

Here are just a few testimonials from Students across the world that Joy has trained.

World of Braiding Full Cornrow Closure Weave training

World of Braiding Full Cornrow Closure Weave training

“A Course from World of Braiding was all I needed to skyrocket my business.  The thing that realIy stood out for me was the determination and selfless aim of Joy to teach students’ EVERYTHING she knew. World of Braiding has changed my life forever and I’m so happy I travelled the world to gain this skill.  The training gave me confidence to expand and grow my business and now I am everything I wanted to be.  I run one of the most sought after salons in Australia. I am a committee  member of a Hair Show in Sydney,  write for hair magazines, speak on radio show s, stock my own natural hair brand  etc.   Thank you so much – World of Braiding.

Francesca – Owner (Freedom Couture – Australia)

”I am a lawyer by profession but when the economic recession started and my business was changing, I knew it was time to start a new career that will give me a skill.  World of Braiding helped me to make my vision clear and now I run my own salon.  ” 

Vicky – Owner (Braids’n’Weaves -Hemel Hemstead)

”I come from Salt Lake City in Utah in the USA and I came to England to learn detailed Braiding as it was the best full course I could find.  I took up the International Braiding Course and on completion; all aspects of the training exceeded my expectations.  I feel so well equipped and confident to take my skill to the next level. The training is so professionally organized and extremely detailed.  I will recommend this course to anyone who wants to arm their hands with this unique skill which becomes yours for life.”

Hair Weaving Training at World of Braiding & Extensions

Hair Weaving Training at World of Braiding & Extensions

Celestes –Salon Staff –  USA.

”I was fed up working for other people and wanted to start my own business. Coupled with the fact that I have young children I needed a business that will allow me work around them.  I took up the Foundation Course and now, I have set up my own salon.  After my first month in business, my shop now pays its own expenses. I am very happy as I have achieved the skill I wanted to start my business.  The rest is now left to me” 

Laurayn  – Owner (Laury’s Beauty Elite -Ilford – London)

 

After completing Introduction to Braiding and a course in Extensions everything changed for me.  With the skill in my hands, I changed my small salon into a huge cosmetics and beauty shop in Portsmouth.   I combine my skill with retail of hair extensions & products. This has changed my life as I am a different person and a lot better than I ever dreamed. I cannot begin to quote my weekly earnings.  Thank you so much World of Braiding.

Rita – Owner (Rita’s Beauty – Portsmouth)

A student's shop in Portsmouth England

A trained student’s shop in Portsmouth England

I attended the Track Weave Course at World of Braiding to add more to the knowledge I have in natural hair and extensions styles.  On completion, I set up my own business and since then I have not looked back.  It may be tough running a business sometimes, but I am glad I took the plunge to set up my own business.   Thank you so much World of Braiding.

Ivy – Owner (Weaves World – Glasgow)

HOW EXTENSIONS CAN DAMAGE YOUR HAIR

HOW EXTENSIONS CAN DAMAGE YOUR HAIR

So we have relocated World of Braiding & Extensions to the heart of Essex (Southend On Sea)  – if you live in England you will be familiar with TOWIE –(The Only Way Is Essex) – a programme on Television where Essex girls show

TOWIE GIRL

TOWIE GIRL

their love for everything extensions – hair, nails, tanning, night life etc.

The only way is essex

The only way is essex

This is where our story today starts.  A client walks in the shop and is desperate for help. I was late getting to the shop as my day was going to be a video production day and not for clients.  But this is one of the perks of being on the high street where clients walk in without appointments. So I get a phone call to desperately come in as someone needed help.

I walk in to the shop and saw her sitting looking glum and very sad.  I wondered what was wrong but as is customary of our service, I ask her if she was okay and she replied back that she was not okay.

I settled down and came to her to hear what the problem was.

Her story.  She had got her hair into glue gun extensions the previous day but had not slept throughout the night.  This is because the stylist who claimed she was an expert at extensions had put the extensions in completely wrong.  The extensions glue had been applied directly on her scalp and it was so tight that she had headaches all night with her scalp gone sore and constantly throbbing.  Details of the story.  She had got to this shop at 9.00am and after hours of wait, arguments and eventual agreement,  finally got attended to in a process that did not feel right. She was expected to pay for all the materials needed for the hair extensions process exclusive of the fee she was going to pay for the service. She had to wait in the shop while the materials were bought.  In the end the process was completed at about 11.00pm.   Her head was sore.

Bad glue gun hair extensions

Bad glue gun hair extensions

She woke up the next day in agony and immediately ran back to the salon with the intention to take it out but it was closed and she had no idea when it was going to be opened.  She was now desperate and started going from salon to salon asking who could take out the extensions.  No salon could help her as all they tried did not take out the extensions but her hair.  Her head had gone red and sore as the glue stuck to her scalp firmly.  To cut a long story short, we were able to take out the bad hair day extensions using only the best glue removers in the industry without causing her any pain or hair loss.

This is a familiar story we have seen with our 3 months experience in Essex.  Young Caucasian girls getting different types of extensions done by untrained inexperienced stylist.  Among lots of the cases we have had to attend to, another case which was quite pathetic was a situation where a stylist had applied bonding glue on a client’s head all the way to the hairline which was very visible to an onlooker.  When it goes wrong they desperately come seeking help.  When you offer professional service, they claim it is expensive and they run off to cheaper salons.  The result is damaged hair and these girls will go bald before they are 30 years old.  We are happy to help but we will be happier to attend to these clients without having to mop after other people’s mess.

Badly done glue gun extensions

Badly done glue gun extensions

Some other known cases include – Kim Kardashian, Victoria Beckham, Britney Spears, Coleen Rooney, Naomi Campbell etc.  Hair extensions when not done professionally or with care can seriously lead to traction alopecia and alopecia areata.

What is Hair Extensions:   Hair extensions are the addition of virgin, artificial fibers or anything that is not your own hair into your hair.  This way of achieving long hair has become very popular recently among all races. In the past extensions was only popular with Black girls but now this is no longer the case.

Lots of people still struggle to understand hair extensions.

What are the different ways of adding Hair Extensions:  There are different ways of adding hair extensions.  They range from:

Braiding with extensions – single plaits with extensions, cornrows with extensions, twist with extensions etc.

Weaves extensions – full head sew-in extensions, track sew-in extensions, interlock sew-in weave etc.

Weft Bonding extensions – cap weave with weft bonding, line bonding on tracks etc

Fusions strand-by-strand extensions – glue gun fusions extensions, micro beads /ring/micro loop fusion extensions, pre-bonded heat gun fusion extensions, cold fusions etc

Other types are known as Units –  regular wigs, Clip-ins, Velcro,lace front wigs, frontals etc

What makes a difference between types of hair extensions will depend on how healthy they are applied, how natural and realistic they look when compared to the natural hair, how comfortable the hair extensions feels on the client’s natural hair, how durable they last in-between salon visits, how much they cost to get the service done, the products used to achieve the result, how informed; experienced and educated your stylist is etc.

Why do we need hair extensions: 

Length – We need hair extensions for instant length of hair (our hair grows up to 13cm per year – which depends on a healthy lifestyle, the healthy food we eat, the quality products we use, genetics, age, health etc.).

Volume -We need extensions to give our hair volume

Change of Colour/Highlights, easy styling of our hair, for beauty, durability, for versatile look especially for people with celebrity lifestyle etc.

What causes hair extensions damage: 

Don’ts of Hair Extensions:

  • Don’t apply the wrong type of extensions on your hair without detailed consultation with your stylist.

  • Don’t become addicted to wearing extensions and not take a break occasionally to rest your hair – this is because the hair gets stressed from constant abuse – pulling and tugging.

  • You will have damage if you do not treat your natural hair with care – using good quality products – shampoos and conditioners, applying the right treatments – deep condition & treatment, split end trims and cuts etc.

  • You will have damage if you do not use professional service to take out your hair extensions etc.

Do’s of hair extensions:

  • Work with professional stylist who are well trained and have the love of your hair at heart.

  • Have a detailed consultation with your stylist and understand what type of extensions will suit your natural hair without causing you damage.

  • Learn to take advice – I deal with clients who simply do not listen to advice as they mentally take on an idea of what they should look like.

  • Treat your hair extensions with care as if it was your own hair as well as treat your own hair with care.

  • Do not wear your hair extensions for too long as it affects the health of your hair.

  • Use professional service to take out your hair extensions.

  • Give your hair a rest from extensions occasionally and give it good treatment when not in extensions.

  • If your hair is damaged, do not use hair extensions.  Wait for your hair to get back to good health before applying hair extensions.

World of Braiding offers healthy hair extensions techniques as our client’s hair health is our passion and concern.  We consult with all clients before taking on a service of hair extensions.  We care for your hair and ensure there are no damages. We also train you with the best ways to apply all the different hair extensions techniques.

 If any of the issues mentioned in this article has affected you, or you have an experience you will like to share with us, please feel free to do so.  Also email us if you need our advice on any issues in this article.

Tel: +44 1702 339 858, mob: +44 7946 439 057

info@worldobraiding.com

www.worldofbraiding.com, http://www.worldofbraidingacademy.com

 

Joy a mother with her four children

Joy a mother with her four children

About your Trainer

Joy Phido is an internationally established Natural Hair and Extensions Educator, Specialist, & Designer.  Joy is a mother with 4 children and has first-hand experience on how difficult it is to work and run a family especially in the Western world.  After working in corporate Nigeria as a banker and corporate England in telecoms, Joy tried her hands on buy and sell businesses which failed. She eventually realized that to succeed in business; you need to have a skill in your hands first. In addition to her natural passion and skill in hair designing, Joy took series of professional training from across different continents and now has the mission to give students real skill of running a hair Business. This is why World of Braiding has become a success and it is this passion of owning your own skill that motivates Joy in helping people who come to World of Braiding & Extensions for training.

Joy has a BSc in Business Admin, a qualified NVQ Level 3 Hairdresser, a State Registered Hairdresser (SRH) with UK Hairdressing Council, has over 20 years Natural Hair & Extensions experience.  She is also a qualified teacher, an NLP practitioner with varied career experiences.

Before setting up World of Braiding & Extensions, Joy started teaching Braiding, Weaving & Extensions with the Newham Council Adult Education Department (Newceys) for 5 years at 4 Centres with some classes as big as 30 students. As the Chief Executive, Trainer and Artistic Director at World of Braiding & Extensions, her passion is to make Natural Hair and Extensions a professional skill as well as help stylist understand how to make money while designing glamorous clients.

Joy’s passion for natural hair is also associated with the fact that she experienced hair damage with chemical relaxers which made her start wearing natural hairstyles thereafter.  She can be seen as a Doctor  for healthy natural hair where all her children wear natural hairstyles and she is no stranger on the internet writing from her blogs, teaching on Youtube with step-by-step videos to constantly enrich students’ knowledge with over 1.5million views and over 6,000 subscribers.  She is also a Natural Hair & Extensions Business Mentor and adviser helping students & practitioners not only on how to get into the industry but how to become successful and prosper in the industry.  She brings a wealth of knowledge and personal experience to this training to enhance your learning.  World of Braiding & Extensions is constantly exhibiting at Hair events, taking part in major projects and designing hair for fashion shows and events. 

IS THE MODERN BLACK RACE AN ANTI-BUSINESS COMMUNITY?

IS THE MODERN BLACK RACE AN ANTI-BUSINESS COMMUNITY? 

This is a topic I have always found interesting.  Too many incidents have brought me to question this issue.

Vietnamese student in training

Vietnamese student in training

Last week, my Vietnamese student came to start her training with us and as is customary of our training, we wanted to find out why she chose our Course and how our training could help her achieve her dreams.  These questions help us understand how we can be supportive to our client’s needs and help them to succeed. We started talking and it transpired she has been experiencing very difficult times with her employees.  She is Vietnamese and generally hair braiding and weaving will not be her strongest skill.  She explained she had set up a hair and beauty shop in a busy location in Portsmouth – UK.  She specialises in nail beauty and to keep business moving, she had employed black girls to take over the hair beauty side of her business – division of labour; outsourcing etc you would say.

Great business plan you would think. Far be from it. This is where our story starts. Prior to Christmas; these Black girls had stopped work for 3 weeks – claiming their children were ill.  Continuously, they have become consistently unreliable.  This is why my student Thao has come to train herself to gain a skill that otherwise she would not have considered in order to take control and avoid losing her business.  This then made me question why Black girls complain about unemployment or lack of business opportunities in the economy.

Someone will say to me that braiding and weaving is a black people’s skill. But with behaviour like this constantly being reported by Salon owners and people from other races we at World of Braiding & Extensions encouraged everyone with an interest in these skills to come and get trained.  This however does not take away the fact that braiding and weaving is a skill that comes natural and is practiced more in the black community.

But why do the black community find it difficult to understand that hair beauty is a business that should be taken seriously? Research has shown that the Black community is an appearance –obsessed culture which spends 6 times more on hair beauty than any other race.  It is estimated that by 2013 the ethnic hair industry will spend $4.2 trillion. www.marketresearch.com. My personal interviews with people in hair industry confirm that black women will rather look after their hair than feed themselves; take up training to invest in themselves or pay their bills.  Yet the Black community is happy to let other races take up a skill that comes natural to their race while they fold their arms and wait for office jobs that do not exist or on the other hand, take up meagre or cleaning jobs instead etc.

This is my personal sentiments.  The Black community knowing that this is a skill they can practise easily have de-valued the skill.

A Black girl in training

A Black girl in training

They choose to work on clients without training and mentally believe that it is a short time position as they wait to go to University or take up low earning jobs.   Black race and African society in particular place too much emphasis on academic education while they show no respect towards vocational trainings.  While I may have nothing against people’s choices, these people turn round and complain about all races for taking up their jobs or businesses.  I find other races such as the Indians, British, Chinese etc races differ from the Black race as they give everyone the opportunity to choose what they are naturally gifted with. They have respect and regard for every skill based jobs.  They encourage anyone who has natural affinity to work with their hands to do what they can do, help the community and create jobs for others invariably enriching their societies.  This is why the African Society in particular is still struggling with the highest level of underdevelopment and unemployment among its people. We will get into the plane to these developed countries in search of a good life rather than grow our own continent or country.

Fact from my 8 years of training people in natural hair business, I have noticed that Black people do not take skills’ training seriously.  Thaos’ experience with her stylists is only but a minor story we have heard in our years of training Salon owners in natural hairstyles.  There are instances where the stylist will chose to sit at home and the salon owner will beg her to please come and earn some money in the shop.  There are instances where they will agree with you to book in a client then simply not show up for the job.  There are instances where when they work freelance, they book a client and do not show up to offer the service.  There are instances where salon owners get so frustrated and simply close their shop due to lack of stylist.  This is also not counting when they give the clients their private numbers to come to their home instead as they will be cheaper than the shop thereby giving unprofessional service. My personal experience is that students from other races go out and succeed quicker using the same training and information given to them.  Is this lack of seriousness based on family and friends influences or just a lack lustre attitude in us? Is this something we can look at and solve at some time in our life?

This is my question – What is the logical reason why the black community is anti-business?  Is it due to years of mental brainwashing through years of slavery to imagine that any skill not taught in the classroom is wrong? Is it through years of looking up to our neighbours who have all been to the best Universities and work in a fancy office that makes us think we should all be like them? Is it that feeling of being laughed at by your friends if they find out we do not work in an office that causes our lukewarm attitude to skills and business?

This question has got me searching and re-searching.  I come from an African country where there is untold stock of natural resources yet my country imports everything.  We don’t think it is our duty to use our skill to create anything.  We happily see everything from other countries as superior to ours. While we may conveniently blame slave trade for our problems and the continuous brainwashing from other races and bad corrupt governments etc, I know from my research about our ancestors that there existed entrepreneurship in the Black community even in the midst of slave trade  – Madam C J Walker, Madam Anie Malone, Johnson & Johnson Products (which held 80% of the ethnic hair market in the 60s and was the first Black owned company to trade on the American Stock Exchange).

Take for instance Madam C J Walker (December 23, 1867 – May 25, 1919) who is one of my heroines. She was the pioneer of modern cosmetics industry.  She was one of 6 children born to a former slave family in the height of discrimination and racism.  Was orphaned at the age of 7 and was raised by her elder sister. She ran away from her abusive brother-in-law, got married at the young age of 14 and was widowed at the age 20. Left with a daughter, she struggled as a washerwoman. She had no formal education but driven by her own struggles with hair loss in the 1890s, Madam C. J. Walker began experimenting with different hair care treatments and products.  When the average Black woman made less than $10 a week, Walker built herself a $250,000 thirty four room mansion, owned four automobiles, and two other homes. She was a frequent donator to various charities and also erected a community center for Black residents in Indianapolis. At the time of her death, Madam C. J. Walker was sole owner of her business, which was valued at more than $1 million. Her personal fortune was around $600,000 to $700,000.  My favourite lines from her are “I got my start by giving myself a start. Don’t sit down and wait for opportunities to come, you have to get up and make them”

If there are any lessons to be learnt from this great woman who was later commemorated with a stamp in 1998 by the American government is that you do not use your situation as excuses rather use it as a reason to change your life.

According to Booker T Washington – founder of NNBL in 1900, “if we do not do our duty now in laying the proper foundation for economic and commercial growth, our children and our children’s children will suffer because of our inactivity or shortness of vision.” “No race that has anything to contribute to the markets of the world is long in any degree ostracised.”

It is time the Black man and woman help themselves and get on the ladder of entrepreneurship as was practised in the past?  Be assured that you will never get rich working for anyone.  You will leave your unborn generations into beggars if nothing is done about this. The time is now to start creating the best foundation for your children and to leave them as owners of businesses by the time they grow old. Get training and make your business a professional one so you can attract clients and grow.  In the process of doing this, you will help your community and your race.

If you have had any experience with anything written in this blog, will like to share your experiences, make your contribution or need help in any of the issues raised, we will like to hear from you.

FEATURES OF BUSINESS ENTREPRENEURSHIP

taking control of your business

taking control of your business

What is a business?   A business also known as enterprise is an organisation that sells goods or services and sometimes both to people for a profit.  I personally think you have a business when you have something that people are happy to pay you to have.  Businesses are sometimes run not-for-profit.   Some businesses are privately owned aimed at earning wealth for their owners.  They are also sometimes owned by the State or a group of individuals or a community.  Entrepreneurs take risk and most times fail, sometimes they fail more than they succeed.  They don’t however lose heart over failure as they stand up and do again.  Entrepreneurs take failures as just lessons on the way to greater success.  People go into business most times because they have decided to do something more with their life than just continuing as a wage slave.

Are there Different Types of Legal Business Ownership?  Yes.  They include:

  • Sole proprietorship:  Business owned by one person and usually for-profit. The owner can run the business alone or can employ others to help him.  The owner has unlimited liability to debts incurred by the business.
  • Partnership:  Business owned by two or more people usually for profit. In most forms of partnerships, each partner has unlimited liability for the debts incurred by the business.
  • Corporation: Business that has a separate right as a legal personality different from its owners.  Corporations can be privately-owned or government-owned; can be for-profit or not-for-profit.
  • Cooperative: Also known as a “co-op” is a limited liability business that can organize for-profit or not-for-profit. A cooperative differs from a for-profit corporation in that it has members, as opposed to shareholders, who share decision-making authority.

 Who can own a Business? Individuals, groups of individuals, Governments, Communities etc.

What are the reasons for starting your business?

  • Freedom – To be able to do your desires. To right a wrong in the society or to fill a gap.
  • Control – To be in charge of your own destiny.
  • Work & life balance – You are able to balance work commitments around your chosen lifestyle
  • To earn a good pay and create wealth
  • To pursue your dream or passion.
  • To create self-employment income after losing your job.
  • To create a second source of income.
  • To diversify a risk of losing your job or to avoid losing your job.
  • To create a family business and protect a future for your children.
  • To become a stay at home mom and still earn extra income.
  • To develop a business as an investment you can sell one day.
  • To develop a retirement asset etc, etc.

What are the Benefits of running your own Business?

  • Vision You want to leave your mark on the world and change something. Running your own business helps you to achieve this.
  • Choice – There are no policies that dictate what you can do.  The choice is now yours. Your business reflects your personal taste and style.
  • Ambition – Your ambition is only limited by your ability to grow your business. You can grow big or decide to stay small.
  • Safety net – There are lots of insurance products out there that can provide you with a financial safety net. Long term sickness or your sudden death need not mean poverty for your family.
  • Work at home – It’s likely you’ll start a new business from home. That means you can get up at a time that suits you.
  • You choose your team As you’re the boss, you get to hire the people you want and not be stuck with who the boss hires to work with you.
  • Long holidays – Providing you can organise your business to allow it, you can take as much time off as you want, whenever you want.
  • Flexible – You can adapt quickly to new opportunity. You no longer have to feed ideas up the line for other’s to make the decision.

What are the skills required to run a successful Business?  If you are willing to build a business and make a success of it, instead of just a hobby, then there are skills you should either have or learn to make them part of your entrepreneurial priority:  Just like a footballer practices every day to be good at what he does, an athlete, a boxer etc, a business owner has to learn to be good at making a success of his business.   “I wanted to be an editor or journalist. I wasn’t really interested in becoming an entrepreneur, but I soon found I had to be an entrepreneur in order to keep my magazine going.” – Richard Branson.  These are some of the skills you have to learn:

 

Take control with good image

Take control with good image

Personality traits & skills – be ready with the right mindset, have great personal traits – talents, character, attitude, passion & energy, dedication, hard work, integrity, drive & persistence, values & believe, optimism,  resilience, ability to work under pressure & uncertainty, ability to think on your feet, self-belief, willingness to take responsibility etc, etc.

Interpersonal Skills – Management, Leadership, Communication & listening, Negotiation & persuasion, Ethics, People Management & HR, Continuous Professional Development – willingness to constantly invest in yourself in order to stay current etc, etc.

Business skills – Skills of your trade, Planning,  Sales and Customer Relationships, Marketing Skills, Finance and Accounting Skills, Organizing, Inventory,   Create your unique selling point, Stay on top of technology, Project a professional positive image, Be accessible, Design a successful workspace , Research & Development etc, etc.

These are only but a few but they get you started on the right part and you learn as you carry on.

As part of continued business success and growth, you must continuously innovate. The continuous developments of new and better

getting rich in business

getting rich in business

ways of doing things are keys to help you grow.  There are no in between places, no middle ground. You must always be innovating and improving. Whether it is in your product or service that is delivered to your customer, or whether it is in how you do business, it is vital. When you stop innovating, you start dying, it’s that simple.

 

What are the statistics on failure rates in Business?  Statistics suggest that most business in America will fail in their first 2 years of existence.  According to the SBA, about two-thirds, or 66% last past the first two years, leaving only a third of businesses that fail within these two years. Extended to four years, the number of surviving businesses decreases to only 44%, meaning that about 56% of businesses fail at the five-year mark.  Primarily, businesses have a difficult time making a profit for their first years of business.  Almost all businesses experience a loss when first beginning and it is often several years before they can show a profit. New investors may not be willing to deal with these losses, and the business may not have enough capital to weather these first trial years.

What are the reasons for Business failure:  Lack of experience, Insufficient capital, poor location, poor inventory management, over-investment in fixed assets, poor credit arrangement, personal use of business funds, unexpected growth, competition, poor marketing, poor business planning, poor management, poor human resources, failure to embrace technology and development, government legislation, lack of clear objectives, owners may not have the passion or persistence to keep running the business efficiently and learn from their mistakes

If we avoid getting into Business, what options do we have:  Here are some amazing words of inspiration from great business men and women past and present:

 “Anything is possible if you’ve got enough nerve.” – J. K. Rowling

 “I am a woman who came from the cotton fields of the South. From there I was promoted to the washtub. From there I was promoted to the cook kitchen. And from there I promoted myself into the business of manufacturing hair goods and preparations….I have built my own factory on my own ground.” – Madame C. J. Walker

The greatest failure is not to try. Had I listened to all the people during the course of my life who said, “You can’t. You’ll fail. It won’t work. You don’t have…,” I wouldn’t be here today.” – Debbi Fields 

When my company started really growing, I didn’t have any help in my house at all. I had the upkeep of my daily life, I had a one year old and a three year old, and I had my house. So I had to prioritize.” – Julie Aigner Clark

It was a risk. I had a husband and I was pregnant with my oldest son. But I don’t look at risk the way other people do. When you’re an entrepreneur, you have to go in feeling like you’re going to be successful.” – Lilian Vernon  

I find that when you have a real interest in life and a curious life, that sleep is not the most important thing.” – Martha Stewart

I never dreamed about success. I worked for it.” – Estee Lauder

There is no such thing as high returns without risk.” – Gerry Schwartz

You must be very patient, very persistent. The world isn’t going to shower gold coins on you just because you have a good idea. You’re going to have to work like crazy to bring that idea to the attention of people. They’re not going to buy it unless they know about it.” – Herb Kelleher

“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.” – Jim Rohn

When my company started really growing, I didn’t have any help in my house at all. I had the upkeep of my daily life, I had a one year old and a three year old, and I had my house. So I had to prioritize.” – Julie Aigner Clark

“Above all, you want to create something you are proud of. That’s always been my philosophy of business. I can honestly say that I have never gone into any business purely to make money. If that is the sole motive, then I believe you are better off doing nothing.” – Richard Branson

 

In addition to Skills in Natural Hair, Weaves & Extensions, World of Braiding offers Business Trainings to Micro Businesses in order to help you grow.  Contact us if you want to be part of our training.

 

 

Joy Phido

Joy Phido

ABOUT JOY PHIDO

Joy Phido (SRH) is the CEO of World of Braiding & Extensions Ltd.  Joy is a Natural Hair Specialist, Designer, Consultant, Educator and Coach.

Joy has a BSc. Degree in Business Administration, Qualified Cosmetologist, various other trainings in Legal Secretary, NLP Practitioner, Natural Hair & Extensions, State Registered Hairdresser (SRH).

Before going into hair business, Joy has had years of  various career experiences with varied organizations including Corporate Nigeria, Lagos city banking career, to Corporate England, London city telecomms career.  Joy’s mission is to help career women look good by designing on them Professional Natural Hair & Extensions image as well as help ordinary women succeed in micro businesses with natural hair & extensions training & coaching.

World of Braiding is World’s No 1 PROFESSIONALLY ACCREDITED NATURAL HAIR & EXTENSIONS ACADEMY.

Contact us:

Telephone: +44 208 983 9815, Mobile: 07946 439 057

Email: info@worldofbraiding.com

www.worldofbraiding.com; www.worldofbraidingacademy.com

HAIR WEAVE EXTENSIONS

WHY DO WE NEED WEAVE EXTENSIONS

A client came to me the other day to have a training consultation. We got talking about the reason for her training and it transpired she had been through very traumatic times with her hair experience from various hairdressers. These experiences had helped her decide to maintain chemical-free natural hairstyle.
Unfortunately her decision to maintain natural hair has also exposed another problem. She has found out that it was difficult to find a professional natural hair specialist in her location who could give her the special care that her natural hair needed. Each time she paid a visit to regular salons, she was told to apply relaxer chemicals or texturizers in order to be able to work with her hair. When she explained that she preferred her hair natural, they then offered her other options such as thermal pressing with the hot comb. When she wanted protective hairstyles, they suggested hair weaving and braiding styles that were very poorly and unprofessionally done that these styles left her hair completely damaged.
The problem here is that most of these stylists have no knowledge of how to work with the natural virgin Afro hair. But worst of all, these untrained and uneducated so-called stylist are ignorant of the fact that they need training in order to offer their clients better service. They are fully aware that if they take up training, they could offer reliable and glamorous service to their clients and yet choose not to spend money to improve on their knowledge rather they prefer to make quick money,  and cause so much damage leading to hair loss and alopecia on clients.

Disgusting unprofessional Hair weave

Disgusting unprofessional Hair weave

This is where my discussion with my client was centred. On further discussions with my client, it had become apparent that she was frustrated with the nasty experiences she had been through that she now wants to be in charge of styling her own hair. This was the reason she wanted to take up training. I was still a bit curious about her decision when she decided to show me the hair she was wearing. At this stage, she took off the hat she was wearing and showed me the hair “weave” she was wearing. To say the least, this hair was shocking. This hair had cost her £80 about $140, had only been done 2 days prior to her visit and she was too embarrassed to show it off hence the reason for wearing the hat. I pleaded with her to take some pictures in order to talk about it and also use it as a case study of “what not to do with clients”.
This is only one of the many cases where client’s experience unprofessional service from untrained hairstylist. Do you have similar experience? Have you been through a bad experience with an untrained stylist? We will like to hear about your experience.

Here is our feature on Hair Weaving.

FEATURES OF WEAVE HAIR EXTENSIONS 

Kelly Rolland in Hair Weave

Kelly Rolland in Hair Weave

What is Hair Weaving Extensions? Hair Weaving is the stitching of hair extensions on a base of Cornrows onto a client’s head with needle and thread. This is one of the oldest forms of adding hair extensions to a head. It originated from Ancient Egypt during the reign of Pharaoh as was worn by Queen Nefertiti. Only the rich could add additional hair onto their head.
Are there Different Types of Hair Weaving? Yes. They include – full cornrow weave with closure; Sew-in Track weave, interlock weave, designed cornrow weave, micro braids designed weave, natural parting weave, extensions natural parting weave, lace front weave etc.
Who can wear weaves? Weaves can be done on all hair types but stick only to adult and not children as most stylists tend to hold the scalp too tight. All styles of weaves can be done on Afro hair type but on Caucasian hair, your best bet is to stick with the Sew-in Track weaves as they are more realistic. Never put a full cornrow weaves on Caucasian hair.
Are weaves healthy for hair? Yes weaves are healthy and protective when done on a healthy head of client’s hair. They are also healthy when done by a specialist and a qualified trained hairstylist. Do not stick to only one way of designing your cornrows for the base as it affects the way your hair responds to you. Do not hold the scalp too tight as it causes alopecia on your client’s hairline. Where possible advice your client to come back to you for a taking out service as it leads to damaged /patchy scalp on your client. Caution** Do not apply weave on clients with damaged thinning hair as it causes the hair more damage. Most clients with damaged hair hide under a weave. This should not be the case as a weave does not solve the problem. Seek specialist advice for your situation.
What are the types of extensions used for Weave? Synthetic and 100% human hair. We recommend human hair. It is only recently, that the hair weave industry has turned to using virgin natural remy hair extensions. The virgin hair extensions range from Indian hair (cut from real people who sacrifice their hair to the temples), Malasian, Chinese, Eurasian, Brazilian, Mongolian, Thai, Peruvian, Cambodian, Russian, Spanish, Italian hair etc. We do not recommend using synthetic hair for weaves as it does not give you various heat styling options.
What are the Benefits of Weave Hair Extensions? Beauty, protection of your natural hair, ability to change your hair textures without chemical damage, instant hair length – as hair grows about 13cm a year, change of hair colour without chemicals, ability to cut your hair to a quick style without cutting your own hair, versatile look to suit your mood, transition from chemical, flexibility to style hair , protection from harsh weather etc.
Time to put in: Takes between 3 to 5 hours depending on cornrow base, stitch, cut and style.
Wear Duration: Between 6 – 8 weeks depending on maintenance and care.
Care: Make big plaits/ braids at night, cover with satin or silk scarf and cleanse often at least 2 weeks with mild shampoo. Dry hair completely with hooded dryer or hand dryer otherwise hair goes mouldy and becomes smelly.
Price: Depends on stylist experience, expertise, quality of hair in use, hair cut style and client’s unique requirement.

The Premium Natural Hair & Extensions Professionals
Protect your hair; Don’t go bald before you grow old.
Contact No. +44 1702 339 858
info@worldofbraiding.com
Joy Phido (SRH)
Qualified Cosmetologist, BSc Hons – Business Management,
Master Extensions & Natural Hair Care Practitioner & Educator, HABIA Certified Educator,
Entrepreneur, Speaker, Business Start-up Coach/ Adviser, Mentor, Member UK Hairdressing Council, Qualified Teacher, NLP Certified Practitioner, ILEX Certified Legal Administrator

TOP 3 GLAMOROUS BRAIDED HAIRSTYLES

YOUR TOP 3  GLAMOROUS BRAIDED HAIRSTYLES FOR THE FESTIVE SEASON

It’s that season again to be exceptionally glamorous.  You have worked so hard throughout the year and you need to look your best for the various Christmas and end of year parties.  Let World of Braiding guide you with our Top 3 favourite hairstyles for the Festive season.  Give us your comments on what you think. If you need more help, we are here at your service. Going from the most popular down….

1                    TREE BRAID WEAVE   

Tree Braid Weave

Tree Braid Weave

 

Tree Braid Weave

Tree Braid Weave

 

Type of hair extensions:               Can be done with 100% human hair or quality synthetic hair.  We recommend Xpressions as it looks prettier and last longer. The hair extensions can be straight, wavy or curly. For human hair, you can style it to suit your face shape or requirement.

Client’s Hair type:                            Virgin Afro hair, Relaxed/chemically processed afro hair, Caucasian hair.

Benefit:                                                Full volume for fine hair, easy care and styling for virgin afro hair. Better than damaging your hair with chemical treatments.

Time to put in:                                   Takes between 3 – 5 hours to do depending on how tightly packed the style is created, the extensions type in use and the speed of the stylist.

Wear Duration:                                 Between 4 – 8 weeks depending on individual care and extensions type.

Care:                                                     Cleanse scalp with dry shampoo, distilled witch hazel or wash with mild shampoo.  Depending on hair extensions type, dry with low heat dryer.

Price:                                                     Depending on stylist experience, expertise and hair extensions in use.

2                    TREE BRAID PLAITS  

Tree Braid Plaits

Tree Braid Plaits

 

Type of hair extensions:               Can be done with 100% human hair or quality synthetic hair. We recommend quality 100% human hair of at least 18 inches.  The hair can be straight, wavy or curly. For human hair, you can style it to suit your face shape or requirement.

Client’s Hair type:                            Long Virgin Afro hair or Relaxed/chemically processed afro hair

Benefit:                                                Full volume for thin hair, easy care and easy styling for virgin afro hair clients.  Better than damaging your hair with chemical treatments.

Time to put in:                                   Takes between 7-9 hours to do depending on how tightly packed the style is created and the hair extensions type in use.

Wear Duration:                                 Between 8 – 12 weeks depending on individual care and extensions type.

Care:                                                     Cleanse scalp with dry shampoo, distilled witch hazel or wash with mild shampoo.  Depending on hair extensions type, dry with low heat dryer.

Price:                                                     Depending on stylist experience, expertise and extensions hair type in use.

3                     JUMBO BRAIDS – KANEKALON  

Jumbo Braids

Jumbo Braids

 

Type of hair extensions:               Can be done with good quality synthetic hair preferably Xpressions.

Client’s Hair type:                            Virgin Afro hair, Relaxed/chemically processed afro hair or Caucasian hair.

Benefit:                                                Full volume for hair. Instant dramatic length with easy care and easy styling options.

Time to put in:                                   Takes between 8 – 12 hours to do depending on how tightly packed the style is created and your stylist experience.

Wear Duration:                                 Between 8 – 12 weeks depending on individual care and extensions type.

Care:                                                     Shampoo often with mild shampoo.  Allow to drip dry naturally.

Price:                                                     Depending on stylist experience and expertise.

IS YOUR HAIR STYLIST QUALIFIED TO HANDLE YOUR HAIR?

Did you know Natural Hair Stylist in particular and Black Hairdressers in general don’t need to be qualified to set up and open doors to clients?

This means that anybody without experience, expertise and qualification can let their hands loose on your hair.  This is the reason Black women have the highest rate of damaged hair (traction alopecia) than all the other races put together. In our line of business, we see and hear this every day.

A qualified student from World of Braiding Natural Hair Academy will give you the Professional skill to attend to your needs with confidence.  Starting with understanding how your hair grows and what causes damage, she will consult with you on quality extensions, products, and advise you on how to care for your hair etc.

Just as you will not go to an untrained Doctor to attend to your health needs, you also do not need an untrained hairstylist to give you more problems by leaving you with a bald head, hair lose or hair damage causing you trauma and a major dent on your confidence.

Cut out the need to look for cheap stylist and ensure your next hair appointment is with a qualified stylist, who offers high standards and good customer care.

World of Braiding & Extensions offers premium hair to natural professional girls who love glamour and take pride in their appearance at all times.

Protect your hair; Don’t lose your hair & lose your confidence too. Glam your look! Keep your hair!! Don’t go bald before you grow old.

Tel: 0208 983 9815

info@worldofbraiding.com, http://www.worldofbraiding.com, http://www.worldofbraidingacademy.com

 

Joy Phido (SRH) – BSc Hons – Business Management, NVQ Level 3 Hairdressing

Natural Hair Specialist, Consultant, Designer, Educator

Entrepreneur, Speaker, Business Coach/ Adviser, Mentor

LOVE YOUR HAIR; YOU WERE BORN THIS WAY

This was a speech given at the International Black Hairitage Month in Paris on 8th October 2011.

LOVE YOUR HAIR – YOU WERE BORN THIS WAY

7 THINGS YOU SHOULD KNOW WHEN WORKING WITH NATURAL BLACK HAIR

1.    UNDERSTAND THE NATURAL BLACK HAIR BEFORE MAKING ANY CHANGES TO IT:

80% of the world population are people of colour – Africa, Asia, Latin America and the Caribbean and yet the textbook and scientific understanding of hair – its structure and function comes from research that has been done on Caucasian people. 

The Black Hair industry is a huge industry as statistics show –

Population – USA Black Americans 38,929,319 as at 2010, in the UK 1,148,738 as at 2001, in Africa 1,022,234,000 as at 2010 etc etc. 

Revenue –  UK in 2004, the Black Hair industry was worth £60million.  South Africa in 2002 it was $90million, USA in 2008 it was $14.7billion By 2013 it will be worth $4.2trillion in the USA.

Who owns this industry – Blacks have no control of this industry.  They only own about 30% while the World leader in hair care generally and black hair care in particular is Loreal – a French owned company. In 2000, the company invested $11million in the multi-million dollars Loreal Institute for Ethnic Hair and Skin Research.  Based in Chicago, this centre is to better understand the distinct properties of the hair and skin of people of African descent – fusing science and beauty to develop a wider range of products to sell to people of Black and mixed race across the world.

Why do we need this information?  For us to better understand the scale of what we are dealing with.  
The biggest problem we face within the Black Community is to understand our natural hair and skin.  
We have refused to take on our role but have given have passed on this role to people of other races.  
How can we address this problem?

We have to start by taking stock and asking the most basic questions like - What is natural black /Afro Hair?  
How can you care for it and maintain it? How does it grow? What causes damage? What are the best products for it? 
What are the best tools that work with it? How do we style it? etc etc.  

Black hair is different from all other races in shape and composition. 
It is vulnerable, fragile and requires extra care. 
It is naturally dry and requires extra moisture.

The number of heads that we can help with products, 
tools, styles,  education, information, accessories etc 
are uncountable according to statistics.  
Currently there are no schools teaching Virgin Black Hair.  
We educate ourselves on Hairdressing /cosmetology schools run 
by people of other races whose teachings are based on other hair 
types excluding our hair type. The research and education these 
colleges use are based on Caucasian hair information and knowledge 
and when they mention the Black hair, they call it the most difficult
 and bad hair type.  But we believe there is a reason we were created 
with this hair.  Our first role is to understand how to work with it – 
afterall our great great grand mothers worked with it – Madam C J Walker. 
This is where World of Braiding has taken on the current challenge of 
understanding the virgin Black hair.  Our trainings incorporate understanding 
Afro Hair and how to work with it without altering its natural state. 
Finding out how to glamorise, style, beautify and make it wearable for 
everyday life. We encourage you to understand your hair before you do anything to it.

 2.    GET TRAINING BEFORE YOU START:

No one should undertake working with anything without understanding what it is and how it works.  This also applies to hair.  As a hairdresser, you attend a college and get training to do your job.  This rule should also apply to Virgin Black hair.  Our hair stylist should take up trainings on natural hair before allowed to touch our hair.  This is what is causing the amount of untold damage in the Black hair community as everyone pretends to be an expert in Black hair yet giving the most unbelievable fraudulent advice. With training, you will save a lot of hair damage which is forcing Black people to buy products that do not add value to our hair but continue to drain our pockets and leaving us continuously poor while other communities get richer on our money.  Time we stop being used as money making machines for manufacturers of damaging products for Black hair.

3.    WORK WITH THE RIGHT PRODUCTS:

What products are you putting into your hair?  Experience and lots of research is currently showing that the biggest problem the Black hair faces is the use of the right products.  Reading the labels of shampoos, conditioners etc show that products targeted at black hair contains damaging chemical substances that further dry out the already naturally dry black hair.  Knowing the right product that works well with our hair type will save a lot of hair damage which is forcing us to buy more products that continue to fill our bathroom shelves but do not add value to our lives.

4.    WORK WITH THE RIGHT SKILLS / STYLING:

What hair styles are you wearing?  Are the styles you work with healthy for your hair? Wearing your hair styles like braids, weaves, extensions etc on a base of natural black hair is very useful as your hair is protected and there are no pressures on your natural hair.  This is where hair stylist need training again as presently, they are telling their clients to first apply chemicals on their natural hair before these styles can be worn.  This is wrong information and it is based on ignorance.  When braids, weaves and extensions are applied on an already chemically processed hair, this leads straight to damage as has been experienced in our community even among celebrities who have enough financial resources but because they are dealing with ignorant stylist, they end up with bald hair, patches etc  where Naomi Campbell is a well-known example.   

5.    WORK WITH THE RIGHT TOOLS:

What hair tools are you using to work with your black hair? Do these tools work with your hair?  What combs, clips, brushes etc do you work with.

6.    WORKING WITH THE RIGHT IMAGES AND ROLE MODELS:

We need to support and encourage our celebrities who model and show off their natural hairstyles.  Teyana Taylor, Jada Pinket Smith, Alycia Keys, Brandy, Solange Knowles are a few to mention.  These images need to be glamorised and portrayed in magazines, newspapers etc.  These magazines need to do more to encourage black women to love wearing hairstyles that are less damaging to their natural hair.

7.    WORKING WITH THE RIGHT ACCESSORIES:

Black hair needs to be beautified and glamorised.  What are we using to give us the look we want and need to look the part. Clips, pins, hair combs etc.  We need to research more so as to see beauty  from our point of view.

 

Nature did not make a mistake with our hair.  We have the most versatile, creative and easy to work with hair type.  Do not ruin it.  Work well with it.

If you have been affected by wrong style, bad hair stylist, wrong information / advice, please feel free to contact us with your information.  We are happy to advice you on your hair dilemmas.

 

By

Joy Phido

CEO & Founder of World of Braiding & Extensions Ltd

Joy is a Natural Hair and Extensions Specialist, Consultant, Designer and Educator.  She is a Hair Business Coach, Mentor & Adviser etc.  She has been practising Natural Hair and Extensions for over 25 years and has been in Hair Business Education for over 7years.  With careers span over various industries, Joy is a well-established business woman, a Professional NVQ Level 3 Hairdresser and a member of the UK Hairdressing Council.  Joy has undertaken training in Natural Hair and Extensions from USA, UK & various African Countries. As hair plays a major role in the Black Community, Joy is an advocate and supporter of growing and developing this industry for the benefit and enrichment of the Black Community.  She is a firm believer of glamorous healthy natural hairstyles for Black Women as she knows it contributes to self-confidence. She has written and continues to write/ give talks on how to grow the Black hair industry. 

 

Contacts

Telephone: +44 208 983 9815, +44 7946 439 057

info@worldofbraiding.com

www.worldofbraiding.com, www.worldofbraidingacademy.com



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