Hi friends,

What a great opportunity this is to talk and share information about my business.

My name is Joy Phido.  My business is:


…the Natural Hairdressing Professionals.

Our services are mainly two folds.


…helping people into employment.

We do this through Education, Information and Skills Training in natural hair business. We turn our students into Professional natural hair practitioners across the world.  We are the only certified Natural Hair Academy that teaches practical skills, theory and business knowledge to our students in order to get them ready for the real world after our training.  We have put years of research, experience and knowledge together in order to achieve this way of teaching.  This system of educating our students has proved hugely successful as our students finish the training and set up their businesses. This has been proved over and over and we have series of testimonials and continuous references from our students to confirm this.  Another reason this has been very successful is because we never leave our students to struggle on their own.  We continuously stay in touch and support them until they become confident. Our VISION for our students has always been PROSPERITY WITH NATURAL HAIRDRESSING BUSINESS.


…professional natural hair glamour.

Our Natural Hair Couture Center is the ultimate premier place for natural hair glamour and professionalism.  This is our natural hair beauty center where our focus is CHEMICAL-FREE natural hair beauty. Here we encourage, support, consult with and design our clients to feel good and look glamorous with their natural hairstyle choices. This has also been shown in the satisfaction our clients receive as well as the various photo-shoots we do and the images of our work that we present.


A) Ignoring and overlooking natural hairstyles.  I lost my hair to chemicals.  Lots of people have suffered similar fate and do not know where to go for help.  This is because Natural hair styling has been ignored and overlooked by mainline hairdressing /cosmetology for centuries yet this way of styling hair is as old as humanity.  This is one of the oldest methods of grooming and glamorising hair as has been seen from glamorous women of old – Ancient African Queens – Cleopatra, Queen Nefertiti, Queen Sheba, Queen Amina, Queen Candace to name a few.  If these women who looked so beautiful and elegant with their nicely adorned natural hairstyles could wear them so proudly then there is no excuse why these hairstyles should be ignored. World of Braiding aims to bring back this glamour.

B) Damaging effects of chemicals.  The continues use of chemicals on our hair just like the pollution in our environment; genetically modified foods etc is causing us a lot of harm and serious health issues. Just like we are thinking green in our environment, organic and free-range foods etc, so also should we be thinking healthy about the chemicals we infuse into our body through hair and skin.  Our skin is a living organ and the more chemicals we infuse into it, the more harm we cause ourselves. The lack of hair growth and most of the hair loss experienced among women generally and black women in particular can be traced mostly to the poisonous chemicals we continuously put into our hair to our blood streams. In addition to the hair loss issues, there are also various health conditions we suffer from these chemicals among which there has been several reported incidents of deaths, dizzy fainting spells etc from application of colourings, dyes, relaxers etc on heads.  World of Braiding would rather have clients worry about other things in life than problems that are self-induced such as chemicals.

C) Lack of professional training centers.  For the fact that natural hairstyles have been ignored and overlooked, there exist little or no professional formal training centers and this has led people with the passion to offer crude, primitive and un-regulated services.  People lack knowledge on the right products, extensions, equipment, know-how, educational books and materials etc to practice professional natural hair service.  World of Braiding is therefore the solutions to these problems.

I am very happy to respond to questions regarding our services and thank you for taking the time to understand our business. We are available if you need our services or professional advice to any of the issues raised in this write-up.

Joy Phido (SRH) – BSc Hons – Business Management, NVQ Level 3 Hairdressing

Natural Hair Specialist, Consultant, Designer, Educator

Entrepreneur, Speaker, Business Coach/ Adviser, Mentor


visit us on:

Telephone: +44 208 983 9815





1                   PREPARE YOUR MINDSET: 

This is a new field or area of business for you.  Learn to prepare yourself mentally.  Bible says you must sew before you reap.  Olympics winners don’t just get on the field and win gold medals.  They go through a lot of training and work hard to get what they want.  You have to look at all the possibilities before you decide to start in this field.

2                   INVEST IN A TRAINING:

To prepare yourself and become the best in this industry you need guidance.  To gain guidance you need to invest time and money to get the best skill.  World of Braiding is happy to offer you the best guaranteed professional and certified training you can find.

3                   PRACTICE, PRACTICE, PRACTICE:

Be prepared to spend time practicing your skill.  Now you have the skill, if you stop practicing, you will lose it.  Practice makes perfect and if you want to be perfect, you must practice.  This helps to make you one of the best in the industry. Start with the Training head, then gradually grow to work with friends and family.


From your practice on the training head, you are now getting gradually confident and sure of what you are doing.  You want to start working on clients so you can guage their emotions, requirements, opinions etc. Offer your service free or for very cheap prices to help you completely take control and gain your confidence.  By offering this service, you will know what client’s expectations are and how they like their hair.  This will help you build a client base as well. This gets you started on your way to become a natural hair technician.

5                   BUILD A PORTFOLIO OF YOUR WORK:

Remember the hair and beauty business is very visual.  People want to see what you claim to know.  How would they see what you know if there is no proof in a photograph.  Building a portfolio seals your capability and gives proof of what you are capable of doing. It also gives you a point of reference for your clients to have confidence in your work. Please avoid taking other people’s pictures from the internet or celebrities pictures as clients will not be fooled by this action.

6                   START TO MARKET YOUR SERVICE:

Experienced business people say this is probably the most important part of a business and also the most hated.  Your business works around people.  People need to know that you exist. The only way for people to know about your business is when you tell them about it and this is what marketing does for you.  Circulate your information around people.  Some of the popular ways include: word of mouth, fliers, advert in magazines, brochures and the most current is the Internet – social media, website etc.  World of Braiding is happy to give you tips on how to sell and market your business.

7                   SET UP YOUR BUSINESS TO BE LEGAL:

Register your business as a legal entity. This helps you to network professionally with other businesses. It gives you corporate identity and the ability to become the boss of your own business.


A stable business survives on clients multiplied by the no. of usage.  Now that you have clients; how do you treat or attend to them? Do you give quality service that you are proud of? Remember the rule of life about “give and take”. You need to sew in order to reap. Do not take from where you did not sew. So to get your clients coming back avoid shoddy pretentious job. Give your best at all times – 200% where possible. Treat your clients well and they will keep coming back. This proves you have a going concern and that your business will survive.  Do not take it for granted that your clients will always come back or that they do not have a choice. Your clients will go to somebody else if you do not give them what they want. Also remember to thank them always for choosing to come to you instead of your competitor.


You have to continuously improve on your knowledge. Beauty is in constant motion as is seen on celebrities. Continuous learning is one area where Black Salons are losing out on their clients. You need to continuously improve on your knowledge. No one has sole custody of knowledge in the world and you are also never too old to learn. You have to keep improving on your current skill as the hair beauty industry is constantly changing.  Something you knew yesterday may have improved or changed today.  There are so many ways of improving on your knowledge – Attend hair shows, workshops, seminars, networking events, buy magazines and read articles etc. Remember other professionals such as Medical Doctors, Accountants, Solicitors etc always constantly improve on their knowledge.  You are a professional and you can only be the best if you keep your knowledge updated. You owe your clients their right to have latest hairstyles.


Your clients always need products to keep their style fresh at home.   You need to help them by stocking these products so it saves them travelling to the shops to buy fake products from ignorant people as they have no experience about these products and do not know what they are talking about.  Most times they end us advising your clients to buy the wrong products.  You are the expert and you are in the best position to advise your clients and give them the best  products to meet their needs. We are happy to introduce you to suppliers that will help you grow your retail side of your business.


Keep records of your client’s activities with you. This way you will always know what style they had the last time they were with you. You also need this information to stay in touch with them.  If you stop contacting them, they think you don’t care and will go to a different place for the service they want.  You do not want to be forgotten.


Wishing you the best in your business start-up and growth.


World of Braiding is happy to support you with all the points mentioned above so you can grow and be successful.


Joy is the CEO of World of Braiding & Extensions

World No. 1 Professional Natural Hair Academy., +44 208 983 9815, 07946 439 057


%d bloggers like this: