Stop wasting your life with excuses.


Are you wasting your life to excuses? This may be true in most cases.



Do you find you are unemployed and unable to carry on? Are you tired of being unemployed and want to create your own job. Do you find that whenever you want to make a change you find yourself seeking excuses to stop your effort?

Do you find you want to buy or have something and discover you have not got the money to buy it? All you need is to take action to change your life. What could be responsible for your lack of action?  Idling away precious time in life is not the best way to live a successful life.  Time is money some would say and life is too short others will say. Some people however prefer to blame other people for their lack of action that will bring change to their life.  After spending years teaching women skills that help them to set up businesses to change their lives, Joy Phido has experienced unemployment and now in a position to help people review some of the age old excuses that stop progress. Here are some of the excuses people use and the different suggestions Joy offers to solve them.



1. CHILDREN.  Lots of people tend to hold their children responsible for their inability to progress their life. This is mostly among women. “I have 4 children and they have never stopped my progress in life. In fact I used my children as a motivation to go out and start my business” according to Joy. Avoid dropping to this level of using your children as the excuse for your lack of progress in life. For women with young under-age school going children; for the time your children are in School, you can offer to take on volunteering roles at various charity organisations and gain experience with such jobs and thereafter gain part time employment that will help you into work. On the other hand, you can join Council Adult Education trainings to gain skills, or you can take on private training to gain skills and start working from home. These are various options that can get your life back on track. Your children should not be an excuse to put your life on hold rather a catalyst to move your life farther in life.

2. HUSBAND. My husband does not understand my business idea or support my business idea. “I have a husband and this was my situation years back when I started.” says Joy. I had to follow my dream and carried on with the vision I had in my head. Your husband is not in your head and so does not understand what you are thinking or how the plans you have will work out. You have to follow your dreams and push on till he starts to see what you are talking about. In the end when the idea becomes successful, your husband will be proud of you but if you drop your idea to please him, you will live in constant regret as your dream will never be fulfilled.

3. PARENTS. My parents want to stop my progress. Remember you were born alone into the world and apart from the basic upbringing and education, your parents will not live your life. They do not know what skills you have and what your talent is. You need to stand up for yourself and show your parents that you know what you want in life and seek knowledge in that field. When you get good at what you want, your parents will be proud of you.

4. Race or being Black. Most black people like to hide under the black race as a trumpcard to stop their growth. My solution is you have 2 hands and you have a community. Start selling to your community. You do not have to chase people who do not appreciate you and what you represent. What affects most businesses is knowing who to sell to. If your business is not appreciated by all, target and narrow your market to people who would respect and love what you have to offer. We all have a potential for growth. Do not waste yours.  “When I started my business in hair braiding and extensions, my market was mostly black and today everyone appreciates my skill. I started from somewhere first.” says Joy

Getting rich in business

Getting rich in business

5. MONEY. This is number one excuse for most people. “I would have started my business but I don’t have money.” No one has money to spare. You have to make the money.  Start with the little money you have and show a passion for what you want. You can offer your time free for volunteering to help out with people who do what you do. Gain knowledge and skills to grow in that industry.  Save little money every month, cut out unnecessary expenses and save your money towards what you want.

Other excuses include being too fat, too skinny, too young, unemployed, disable etc etc.

SOLUTION.  Gain a skill in your hands and you can start by working from home while gradually

World of Braiding Home Training programme

World of Braiding Home Training programme

growing your experience and confidence. This is what we offer our students at World of Braiding & Extensions Academy. With over 10 million views on our youtube channel and over 80,000 subscribers, we are a force to reckon with while aiming to share knowledge and skill to the world. Join our team and change your  life for the better.


All these excuses should not stop you from living the life of your dreams.  All you need is to stay focused and work towards what you want to be.

Remember life is too short to waste.


For more information on personal development or to gain skills with braiding, weaving and extensions, contact us:,


About Joy

Joy is a qualified and certified NLP practioner whose wealth of experience continues to motivate and inspire her students all over the world for growth in business and personal life.

In addition to other learning, Joy continues to educate herself in the field of Personal Development from great authors and world leaders such as Earl Nightingale, Jim Rohn, Dale Carnegie, Anthony Robbins, Brian Tracy, Christopher Howard etc.

Tel:                         +44 1702 339 858            , mob:                         +44 7946 439 057    ,



Joy a mother with her four children

Joy a mother with her four children

About your Trainer

Joy Phido is an internationally established Natural Hair Care Designs and Extensions Educator.  Joy is a mother with 4 children and has first-hand experience on how difficult it is to work and run a family especially in the Western world.  After working in corporate Nigeria as a banker and corporate England in telecoms, Joy tried her hands on buy and sell businesses which failed. She eventually realized that to succeed in business; you need to have a skill in your hands first. In addition to her natural passion and skill in hair designing, Joy took series of professional training from across different continents and now has the mission to give students real skill of running a hair Business. This is why World of Braiding has become a success and it is this passion of owning your own skill that motivates Joy in helping people who come to World of Braiding & Extensions for training.

Joy has a BSc in Business Admin, a qualified Hairdresser, a State Registered Hairdresser (SRH) with UK Hairdressing Council, has over 20 years Natural Hair & Extensions experience.  She is also a qualified teacher, an NLP practitioner with varied career experiences.

Before setting up World of Braiding & Extensions, Joy started teaching Braiding, Weaving & Extensions with the Newham Council Adult Education Department (Newceys) for 5 years at 4 Centres with some classes as big as 30 students. As the Chief Executive, Trainer and Artistic Director at World of Braiding & Extensions, her passion is to make Natural Hair and Extensions a professional skill as well as help stylist understand how to make money while designing glamorous clients.





Do you sometimes wake up and feel there is something missing in your life? Then there is! You are not yet fulfilled and that part of you missing is trying to remind you to do something about realising the missing part.  Welcome to join the billions of people (world population now7billion) who simply walk the surface of the earth without a purpose.  Most of us simply exist; we do not design our lives.  There is some good news in our sudden realisation.  We unlike the other billions at least have realised there is something missing.  This shows there is hope for us as we have gone one step ahead of others who may never know there is a part of them missing. Realisation is one of the first steps to do something about our situation.

This is where I found myself in the past months.  Going through series of soul searching, while attending to a variety of women in my line of business.  I have questioned and wondered why things happen in particular ways with some of us and not with others.  I have taken it upon myself to search for answers and this has been a long journey of searching and researching.  I have taken on as much as I can to contribute to as many lives as I can.  Some of the ideas I found may be useful to someone out there as when I found them, I realised I could not just keep them to myself alone but to share to as many people that are willing to use it. These are my personal compilation of discovery from a variety of trials and errors, working with clients, NLP books, Personal Development CDs, Videos, mental development books etc.




Know who you are and what makes you a person.  You are unique and there can never be another you.  Take time to find out who this person called YOU is.  What makes you feel good, content, happy, excited and sad?  What do you bring on the table in every relationship? What would you like to do? Write down all your dreams, wishes, hopes etc. Once you discover who you are, start by taking control of your brand and protect it.  This is important as when you lose control, someone else will take control. Whatever you do, avoid handing over control of your life to someone else.  It leads to nothing but heartache and pains.  When we forget who we are, we start getting a feeling of emptiness, and a part of us missing.


Now you know who you are and what you want.  Start by searching for information and knowledge.  It is believed that every child is born with a blank slate of mind (Tabula rasa). According to Wikipedia, Tabula rasa is the epistemological theory that individuals are born without built-in mental content and that their knowledge comes from experience and perception. If we are to agree with this, then we have to work on making ourselves a better person. How can we become good at what we want? How would we gain knowledge in our chosen field? It is the process of searches and re-searches that will guide us to know what we want.  Do not allow any one person to feed you with loads of hocus pocus.  You have to search from a variety of sources and never stop seeking knowledge. The Bible has it very clearly – seek and you shall find.


You have found out a lot of things from your research.  Do something about it.  Information is the key to knowledge.  Take up training and education to get yourself ready and to be good in what you want.  “It is easy when you know how”. If you don’t train, you will never know how it is done and you will probably struggle for years to find a solution to a problem that could have taken a day or a few weeks because you refused to take up training. Your training /education is your investment into your dreams.  Other ways of getting information is to read, read, read.  Read up on other people’s experiences, successes, failures etc.  There are books on every experience in life.  Develop a habit of reading to prepare your mind for success.  While food nourishes the body, books nourish the mind with ideas.  Ideas are what we want in order to grow.  Ideas are what differentiate us from animals.  Ideas are what keep us thinking and we are what we think.  Give your mind the wrong idea and you turn out with wrong reality.


Practice the skills, knowledge and information you have gained from your training. Apply it constantly. Repeat it over and over again.  It will feel awkward at first.  This is normal.  Remember every expert was once a beginner.  This is your route to gaining experience and no one sells experience.  You have to practice, repeat, fail and continue to repeat to become perfect. Imperfect practice brings perfection.  Repetition is the mother of perfection.  Remember for every new role you take on in life, you are a baby in that role.  You must remember your baby steps in crawling, standing and falling to become an adult.  This applies to everything.  There will be challenges, obstacles, difficulties, hurdles etc.  Your willingness and determination to carry on is what will help you achieve success.  Never give up – follow your dreams wherever it is or with whatever it takes.  Remember, the only way to fail in life is to give up.


Watch what goes into your body as food.  In order for us to achieve our dreams, we have to be physically and mentally healthy.  We are responsible for what goes into our body and mind.  As mentioned earlier, take absolute control of what you expose yourself to.  In order for our life to progress forward, we have to be in good health and we cannot be in good health if we are not watching our food intake, exercise, relaxation etc.  Only a healthy body, mind and soul can think, plan and act to achieve success.


Now you have perfected your dreams, skills, education etc.  Write down clear goals of what you want to achieve in an order of preference.  Be very clear and specific.  Break them down into immediate goals and long term goals.  A clearly written planned out goals leads to achievement.  Take lessons from whenever you plan something and how you end up achieving it – a wedding, a birthday party, a naming ceremony etc.  The same way you organised and planned out how you were going to achieve those plans should also be the same way you write out your LIFE PLANS.  Work with yourself and write this out clearly.  It takes away the guesswork from life. This is where life then throws things at us and we start becoming frustrated and feeling lost. This is where experts teach us to DESIGN OUR LIVES instead of LEAVING IT TO CHANCE.


This is one of our biggest roles in life.  This is one of the biggest laws of nature.  You shall only reap what you sew. Turn this saying around and look at your life again.  Whatever you are today is a direct result of what you have sewn.  If you want to reap more, you sew more.  Lots of us today want to reap where we did not sew.  We also want overnight success where we will do nothing and get amazing results.  There is a difference between cheating to achieve overnight riches and growing sustainable wealth. Overnight riches achieved through cheating disappear within a short time and leads to frustration and depression while sustainable wealth grown from continuous sewing of knowledge, skills and ideas remains and prospers.  Examples such as Oprah Winfrey, Bill Gates, Richard Branson etc comes to mind.


Obstacles and challenges are a necessary part of life.  These are the things that prepare you for a more difficult life ahead.  These challenges test your resolve, resilience, capability, strength etc for a more fulfilling life.  There are lots of saying that demonstrate this “no pain, no gain”; “to whom much is given, much is expected”; “when the going gets tough, only the tough gets going” etc. Life is definitely not meant to be trouble-free.  Successful people are people who have learnt to overcome obstacles.  Lots of people think successful people are a different breed who never encounters problems.  This is wrong and the sooner we learn that we all have our fair share of issues and obstacles to deal with, the sooner we will stay strong and face our problems head-on. For every opportunity we meet, there will be countless obstacles to overcome in order to succeed.  Success is therefore our ability to overcome obstacles.


No matter what situation you find yourself in, never lose sight of your goal.  This is another area where lots of us are getting confused.  We allow our present situation to distract us from the major goals we have set for ourselves.  Remember – what you think about, you bring about.  Our mind is an amazing machine and will only work on the instructions we give.  If you constantly worry about your personal circumstance, instead of looking at ways to move forward, your situation remains the same if not worse.  Things will only happen when you snap out of what is going on and think way ahead of yourself – “those who think ahead stay ahead”.  Let go of what is going on and focus on what you want to achieve and how to achieve it.  This is what the actions you take will bring about. And this is what will bring you out of your present circumstance.


Time is one of the most precious gifts we have from nature.  We do not pay for it and we all have the same amount of hours each day.  My question is, how do successful people achieve so much with the same 24 hours and unsuccessful people remember to claim they have not got enough time to do what they have set out to do.  Check your day, get a diary, write out what you want to achieve in a day and follow your plans religiously.  Do this for 90 days and check your results.  You will find that you can create time.  Value your time and use it positively. Avoid wasting your time on things that will not bring any positive results in your life. Once time is lost, it can never be retrieved.  We each have an allocated time to be on this earth.  We have no control over this part of our life.  Make the best of each day.


The world responds to you.  We need people to perform our daily chores.  What we give out is what we get back.  Make life interesting.  Introduce what I call the PEEL philosophy.  (PASSION, ENERGY, EXCITEMENT, LOVE).  Lots of people who succeed attract people to themselves.  How do you fit into a crowd?  Are you known as the boring, chip on shoulders, negative aura personality that everyone wants to avoid or the bubbly, full of life, exciting person who is going to brighten a person’s day no matter what they started their day with.  Bring love, passion, excitement and energy into your day and watch people flock to you for help.  Be prepared to help people you meet on your way at all time.  Ask yourself how you can contribute positively to your community.  The more you contribute to making other people’s lives better, the more the universe will pay you back in the form of reward.


Help make life exciting and a good experience for the next person you meet.  Make your natural gifting edify others you meet in your life and you will discover you would have achieved your life’s purpose and no longer feel the vacuum in your life.

My personal purpose is to share my knowledge with you in order to bring you success.

For comments, advise, information etc on this article, please feel free to email me.


Subscribe to our blog to get updated with our latest information.,,


Joy Phido (SRH)

Natural Hair & Extensions Specialist, Consultant, Designer and Educator

Independent Business Consultant.






This is called personal development.  What kind of person are you.  What personality do you possess?  In order to be in a position to offer anyone guidance or be there for anyone, you have to develop yourself first. Your business is you and to grow your business you have to grow yourself first.  To get started, do a thorough analysis of yourself:

a.      Find out your strengths and weaknesses. Grow your strengths and work on your weaknesses.

b.      Take care of your health.  There is a saying –“Health is wealth”.  Without health, nothing you own means anything – you simply do not exist.  To look after your health, be careful what you put into your body – foods, drinks, medications, exercises etc.

c.       Appearance.  Image is everything.  People judge you on what they see. They world judge a book by its cover.  Do not give people the opportunity to judge you before they know you. Let them see you the way you want to be seen.

d.      Be open to learn and willing to share. This is called give and take.  Learn from other people’s mistakes and experiences. This gives you a short cut to success and takes away years of struggling. Learning is continuous as you are never too old to learn.  Learning is not academic education.  You gain education in schools, colleges and universities.  Education gives you standard life but learning gives you sixth sense, street sense, life sense and this is what gives you the secret to success in life. Your refusal to learn will stop you from achieving success.

e.      Networking.  Learn to interact with others in order to share knowledge.  Remember we sell /do business with people and the more people you know the more people you can sell to.


2.      ATTITUDE:

You get back what you give to the world.  What happens to you is a reflection of what you have given to people around you.  Be kind to people as people respond to kindness. When you reach out to people, remember the attitude you give people is what they will give back to you. “Do to others what you want them to do to you.” Do unto others what you want others to do unto you.



Get training to understand your industry and business. Be on top of all the activities in your industry.  Know the products and materials you need to work with that makes your work easier.  Understand what you are working with so you can educate your clients as well.  To get you started in this area:

a.      Attend formal training to be qualified to practice your skill.

b.      Read books on your industry, subject areas, and successful people in your industry and life topics generally.

c.       Attend events, shows, fairs, seminars etc to keep your knowledge up to date.

d.      After your training, you have to practice what you learnt continuously.



Learn to come out of your comfort zone.  Do whatever it takes to achieve your dream. Nothing can be achieved without discipline.  Discipline helps you stay up all night and wake you up first thing in the morning to pursue a dream.  There is a saying “No pain no gain”.  Nothing can be better said about discipline.  It takes you to places you don’t want to go if given the choice.  It is that freedom of choice to take on what is best for you as against what you need.  Discipline is the actions we take to achieve a dream no matter the inconvenience we undertake on the way to achieving it.  Discipline is the painful, uncomfortable encounters you experience on your way to achieving a dream. How desperate do you feel about your dream and how far would you go to achieve that dream?  Persistence and perseverance are the continuous action you take to achieve your dream.  Your practice, your tenacity and your refusal to give up helps you achieve the dream.



Do you have love for what you are offering the world? Are you in it because you have something unique to offer or because everyone else is doing it?  Are you doing this because you will make quick money or you genuinely want to offer the world something special and you do not care about the obstacles and hurdles you will encounter on the way to achieving your purpose. How much value are you willing to share with other people? What difference will your passion add to other people’s life? Is there a problem in the community that you think your passions can solve?  Follow that dream and be a solution to the problem.


6.      ASK FOR HELP

When you are not sure about what you are doing, ask others for help.  Lots of people spend time and years groping in the dark.  This is where you need a mentor who can guide you on the right track.  The Bible says “Ask and you shall receive”.



Be curious about anything going on in your industry.  Curiosity pushes you to seek.  It pushes you to find solutions and this leads to searches and researches.  The Bible says “Seek and you shall find.”


8.      TIME

Create time to find solutions to your problems.  Rich and poor people share same time in the world.  It is what you do with the time you have that makes the difference to your day and your life.



Be flexible about everything you do.  When things don’t happen the way you want, learn to change it and do it differently.  It is not a perfect world.  There are times when it will not happen the way you want it.  Sit back, reflect, take stock and try it differently.  Do not be afraid to take a risk, adventure or a challenge.  If it works, congratulate yourself; if it fails, learn from your mistake and move on. .



Joy Phido

CEO & Founder of World of Braiding & Extensions Ltd

Joy is a Natural Hair and Extensions Specialist, Consultant, Designer and Educator.  She is a Hair Business Coach, Mentor & Adviser etc.  She has been practising Natural Hair and Extensions for over 25 years and has been in Hair Business Education for over 7years.  With careers span over various industries, Joy is a well-established business woman, a Professional NVQ Level 3 Hairdresser and a member of the UK Hairdressing Council.  Joy has undertaken training in Natural Hair and Extensions from USA, UK & various African Countries. As hair plays a major role in the Black Community, Joy is an advocate and supporter of growing and developing this industry for the benefit and enrichment of the Black Community.  She is a firm believer of glamorous healthy natural hairstyles for Black Women 

%d bloggers like this: