By Joy Phido –BSc Bus.Admin, Qualified NLP Practitioner, Qualified Hairdresser (SRH), Qualified Teacher, Business Entrepreneur, Mentor

Chief Executive, Natural Hair Educator, Designer, Consultant

World of Braiding & Extensions

In my encounter with continuous enquiries in business regarding life’s questions, I have come up with some of the basic things that could help us stay on track for success in life.  An example in point was a call from a client who wanted to come and take a training to acquire skills that could help her emigrate from the UK to achieve a better quality life in another country.  She wanted to gain a skill to help her set up her own natural hair and extensions salon in another country.  As is normal, we had our consultation and a price for the training was quoted.  She was happy to continue with her decision but on further investigation, realised that she needed to pay transport money to get to where we are located.  This is the predicament of most of our enquiries from across the world.  She was willing to take up a training loan from the bank but was not prepared to add the cost of transportation to this loan.  This stopped her from taking the training. Question now is “How is her life going to change if she does not take the action to change it?”  Are we ever going to get out of the trap we have created in our lives to create success if we do not make sacrifices in our life?  This article is based on some of the personal experiences I have had in life and some of the things I have had to do to help me.  I have written this to help give inspiration and support to others who may be in similar situation.



spending money

spending money

Before you start buying things in life, ensure you have the money to spend as anything otherwise puts you in a position where you are subject to your creditor’s beck and call.  This is the reality we face in Western civilisation – The capitalistic credit line syndrome.  Families are made to go through life on credit – mortgage, insurance, store cards, multiple credit cards, car loans, student loans etc.  If you are on a high income, Banks, credit card companies etc will give you a large credit line, and if you are on a low income, you are given a low credit line.  You are allowed to live a lie by buying everything on credit and pay back in little sums.  Your whole being and existence is placed at someone else’s discretion until something changes in your life –   your source of income may disappear or stops.  Then your life becomes a living hell.  Like sharks waiting for its prey, all the lenders and creditors will descend on you and want your flesh and your very existence.  They will want everything you have acquired with their money – the house, car, clothes, gadgets and equipment etc etc.  There will be bailiffs, court orders, threatening letters, bankruptcy, and heart wrenching phone calls.  They will use every bullying tactics you can imagine. This is the reality with the present day economies of the West as most families are struggling to find their feet from failed economies that has put us in this desperate situation.

credit cards

credit cards

Fighting with debt is a terrible burden as it sucks into your very existence and kills your soul leaving you to deal with low self-esteem, insecurity etc.   It jeopardizes everything you care most about – your relationship, your health, your sanity, your freedom etc.  Debt simply puts you in prison as it turns you into a vulnerable wreck.  Break free from debt and be the master of your own person by avoiding taking on credits that you do not really need.  You can start by seriously investing in yourself to take control of your source of income and avoiding spending money before you earn it.





Before buying anything ask yourself a basic question – “What value is this thing bringing into my life?” Lots of us are simply

cost and value

cost and value

temperamental shoppers. We get very emotional when we buy things.  We end up buying things just for emotional satisfaction that dies in minutes after we have acquired the item.  Why are we buying this item should be a question you should put at the top of your list of shopping before you make it.  Stop being an impulse buyer.  Give yourself time to remind yourself the reason for that purchase and if it is absolutely necessary. Some questions could include: Is this an absolute necessity – a need or a want? How will this change my life – asset or liability?  Will it bring more or take away anything from my life. Is this purchase an investment that will help me create more in future?  If you do not review your reasons for purchases in life, you will end up in Debt’s prison.  Lots of us in life are simply shopaholics who are used by others to make money.  Do you want to be used to make money or would you be on the side of those who make the money.  This is your choice in life.


Your physical state of health is a major part of your success in life.  You cannot achieve much in life if your body is not in a position to

healthy foods

healthy foods

work with you.  If you are constantly visiting the Doctor’s clinic to fight for your health then this becomes what consumes your life such that you are unable to give thought to anything else.

Before you decide to put any food or drugs into your body, ask yourself a basic question – “How is this going to contribute to my overall health.”  Start by being your own doctor.  Learn to know the things that are good for your body and the things that are not so good for your body.  While some of the things we put in it may help as catalyst to sustain the body abilities, others may simply slow the body down and stop it from performing at its best.  Just like a car engine – good quality petrol you put in your car will help it perform at its optimum while wrong petrol will stop the engine from performing and may actually damage its ability to function.  Choose the type of petrol you fill your body with as this will help you achieve your life’s ambition.



investing in training

investing in training

When deciding to take on training and education, ask lots of questions, do lots of research, seek out a role model in your field and read all about how that person was able to achieve their dream. Your choice for training or education should aim at satisfying a need in your community or society so that you become a solution to a need that exits. For example – a medical doctor is there to help cure the sick; a trained hairdresser is there to help people with their hair understanding and how to care for it; a musician is playing music to feed an emotional void that needs to be satisfied and a farmer is planting the food that we eat etc etc.  Do not take on a training or education for the sake of it without having a reason for taking it on.  Your education and training should be real and practical.  Snap out of the colonial mentality which has failed our educational system in today’s economy where people take on academic trainings that lead nowhere and allow people to sit and wait to be employed after their education.  Start today to ask yourself the realistic question on how your education and training can help your society. If you find it is not real, start to make changes today as there are lots of needs out there waiting to be satisfied.

Cornrows natural hair training

Cornrows natural hair training

You may be the solution people seek in your field or community.  This will help you create a more successful life.



When deciding on the choice of a life partner, be sure you understand from what angle your partner sees life. This is one of the most

wedding /marriage

wedding /marriage

deadly and life threatening decisions we make in our life.  Your partner may help you prosper or help you disintegrate to nothingness.  So many relationships have been known to wreck one partner over the other.  The level of divorce cases in our society is a testimony to what comes out of wrong decisions while choosing partners.  One party to the relationship may be the hard working one, ready to build something great and the other party becomes the one who chooses to destroy everything that has been built.   Avoid this scenario and choose wisely – it should not be based on pity, infatuation, lust, wealth, looks etc as all these wear away through the test of life.  It should be based on genuine understanding of who you truly are.  Marriages are meant to be for life especially when we contribute to bring children into the world.  Your combined actions add to wrecking the young person’s life especially when arguments, disrespect, fights, divorce leads to shattered dreams in the home. Your success will become quicker to achieve if you have the right partner who stands with you shoulder to shoulder by supporting, advising, guiding and being there for you.





Success is not static.  Success is not a part handed down to us by our parents.  Success is a part that we chose to take on in life.  It is a part we achieve by going out to seek answers to the daily issues and questions we are bombarded with in life.  Success does not walk to you at home; you can discover it by going out to seek it.   You start by being inquisitive, asking questions, challenge stereotypes, rebellious where necessary, researching to find out the truth, adventurous to seek another way out of a problem etc.  For you to achieve success, you have to crave and hunger for success.  It should show in everything you do as you grow above mediocre and get to the level of seeking solutions to the questions you have.  You can only get help if you ask for help. According to The Bible “Ask, and it shall be given you; seek, and ye shall find; knock, and it shall be opened unto you” Mathew 7:7.  This is why success is reserved for the few who seek.  Be among the few who seek success in your life.



Be very alert and clear with your thoughts when deciding on the information and know-how you constantly expose your mental mind

thoughts and mind power

thoughts and mind power

to.  This is very important as the mind is like a sponge.  It soaks up what it sees and hears every day.  This is why we are told to be aware of the people we surround ourselves with and also to be careful the books we read as these things shape our way of thinking.  We are what we think about as our thoughts guide our actions and our actions become our life.  You can achieve anything you set your mind on.  All you have to do is work with your mind and keep it healthy at all times. Detox it, clear it and make sure you are constantly on track. Your mind is your most important asset and should be protected with all your life as the moment you lose your mind, you lose everything. This is where personal development and NLP has helped to get some minds back on track.  But remember you have to seek help in order to be helped.

To your success, health, wealth and life.

For advise on some of the topics we have written about, feel free to contact Joy at ……………

Joy Phido International – a division of World of Braiding & Extensions Ltd

Tel: 01702 339 858 Mobile: 07946 439 057






World of Braiding Logo

World of Braiding Logo

INVEST £399.99 AND EARN MONEY FOR LIFE. (special discount)

Are you tired of looking for work and money? Stop applying for work and start applying your hands. This is exactly what I did. Here is a hint of my story. “I was made redundant, lost my home, lost my confidence and had four children to feed. I took up the skill of braiding & extensions and turned my life around.  Don’t let unemployment, redundancies and raising children stop your life. You too can do it like I did. Empower your hands to empower your life” joy phido.

World economy is not getting better. Bills are getting bigger and heavier.  We are getting more frustrated, stressed and depressed with lack of income. We can beat these problems if only we have valuable skills in our hands. Your situation will not change if you don’t change what you are doing. We have worked with series of people who were in similar situation and now they have changed their lives.  Don’t take our word for it –See some of their testimonials here.




By popular demand, we understand and are happy to help with this amazing one-off 60% price slash on our normal training price of £799. This is your chance to make that change today. Join our INTRODUCTION TO BRAIDING WORKSHOP.  Time to challenge yourself to face an unpredictable future and beat the worries of unemployment and redundancies by arming yourself with this extra skill to help DESIGN YOUR FUTURE with natural hairdesigning – a skill that gets you into immediate employment. 

DATES:  19th  – 21st    November 2015 (3 days)

Times: 10am – 5pm

PRICE: £399.99**  rrp £799.99 (pay before 10th November 2015) Thereafter £499.99

Possible Income

•           Single plaits with extensions

= £31,200 per year

•           Cornrows with extensison with 3 clients a day

£37,400 per year


●Single Plaits – natural hair

●Single plaits/ box braids – add extensions

●Cornrows – natural hair

●Cornrows – add extensions

●Hair Beauty Business MasterClass

Details of What you will learn

Know how to work with all hair types

Know 3 ways to section hair in single plaits or box braids

Understand your braiding fingers and know the professional finger placement for braiding

Know how to add extensions and close up gaps for a full professional head of braids

know how to create neat and tidy sections in cornrows, design professional all back cornrows, know how to add extensions and no-gap cornrows etc

know the business of hair and how to start, grow and market your natural hair business

know how hair grows, quality products and quality extensions etc etc

What you will Gain

A lifetime skill ● A skill that gets you immediate cash and employment.

●A skill that has no redundancies. ●A skill that gets better with time and experience.  ●A skill you can use on your family or for professional service.

●An internationally recognized certification that you can take to anywhere in the world. ●Gain knowledge of different types of extensions and quality hair products. ●A skill you use to work around your family if you have young children. ●Work from home, rent a chair in a salon, start your own salon etc etc. 

**This one-off offer expires on 10th November 2015.

**As part of the special offer you will receive 1 of our highly valuable DVD materials absolutely FREE:

Introduction to Hair braiding DVD worth £35 (FREE).

**You can use the Center Material for your training however,

Training Kit is available for purchase @£75.

Call now to secure your place!!!   01702 339 858

Do not miss this training:  This is a one-off offer and it is limited to only 10 students.

Call now to book your place!!

To get our special offers enroll before – 10th November 2015.


t: 01702 339 858,  07946 439 057

Watch our latest video on how to Grow your money.


For more information or advise, please contact us.


+44 1702 339 858


About Joy Phido

Joy Phido and her 4 children

Joy is an award winning Natural Hair, Braids & Extensions specialist and Educator. She is a celebrity natural hair designer and trainer to celebrity stylist. She is the CEO of World of Braiding & Extensions Ltd.

Joy is a graduate of Business, a State Registered Hairdresser (SRH), a business entrepreneur, educator, trainer, teacher, Natural Hair & Extensions Designer & Carer, Natural Hair Consultant, NLP practitioner and motivational speaker.

Joy can be seen working with celebrities at photoshoots or for special events and usually the go to person at the back stage of various fashion and beauty events – ranging from working behind the scenes at Rita Ora’s X factor braided hair appearance, Rita’s Rimmel photoshoot, the Ethnic Fashion Show Southend, Essex Girls Football to major events as Blackstyles Weekend, Miss England, Miss West Africa, Afro Hair & Beauty Fashion show etc.  Training for major organisations such as Newham Summer School, Harrow Youth Council, Hackney Family Learning, American School in London, Newham Adult Education London etc

She has been braiding since the age of 5 and teaching natural hairstyles – Hair Braiding, Weaves & Extensions since 2002.

She has spent over 12 years in Natural Hair Education and Designs and 15 years in various Corporate responsibilities and careers with varied organizations and in various continents;  Currently teaching the world from the internet as a Youtuber with over 14.5 millions views and counting Joy brings on a wealth of knowledge ranging from being a mother in Business, a wife, a business owner who started from Africa and now runs her business in the West etc. You have a lot to gain from this wonderful, full of energy and ready to share knowledge woman.

Some testimonial about Joy.

“The good thing about your videos is that you are so bold and honest because you know exactly what you are talking about.Besides,you just don’t focus on braiding hair,but also on all the other aspects of it(customer service,what to consider to be successful in the business,natural hair care…)That was just firing me up!
I was getting better everyday and started braiding at home (mid May 2013), all by Faith! I wasn’t professional at all,but was working hard on that!I’m proud of my improvements today and can’t thank you enough for your insightful videos.We haven’t met yet,but I consider you as an African sister who just wants everyone to succeed .I see your business is prosperous and by God’s Grace I’m hoping mine will expand as well.And of course,I hope to work closely with you in order to get there!
By the way ,I just watched the video on tree braids with the Bundle of Joy.That hair looks amazing! And it doesn’t look silky at all,is it? It just makes me  want to use it 🙂
Well,thank you so much for your time ,Joy! Please check my pictures out when you get a chance and your advice would be greatly appreciated.
God richly bless you!


01702 339 858

07946 439 057 

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