22nd January 2011.

My client calls me on the telephone and starts to complain about how difficult it is to manage her afro hair.  She had taken out her braids and had gone to get her hair treated.  The hair stylist struggled to comb through her hair as her hair is natural afro hair of about 14” long.  She was worried her hair will start breaking because it was really dry, frizzy and difficult to comb through.  Her braiding appointment was still some days away and she wants to avoid damaging her hair.

I calmed her down.  Talked her through the products to use and how to manage it before our appointment.   On the day of our meeting, she came into my salon with head tied in a head scarf.  I asked her why she did that and she confessed she could not handle the hair anymore.

We set to work with her hair but first I had to take it out of the tight dry curls so we can start our lovely glamorous braids. With the hair dry and tight, we could not get neat smooth braids out of her hair.

How to release tight afro curls.

Materials you need:

  • Large tooth comb
  • Detangling/moisturising lotion
  • Power/Hot pick comb – WAHL, AFRODITE
  • Olive oil, almond oil, jojoba oil, jasmine oil, coconut oil.


  • Divide hair into sections – 4 to 6 sections
  • Working from each sections at a time
  • Apply a generous amount of detangling/moisturising lotion to the section working the product from root to tips
  • Add some natural hair oil to give it shine, and lock in the moisture from the detangler/ moisturising lotion.
  • Comb through hair with power pick comb working slowly from tip to roots. By going from tip you are gradually releasing the tangled tips and allowing the hair to be free of the tightness of the curls.
  • Use large tooth comb to finish up the treatment if you feel like it.  Style as normal or as required.

When we finished this process, my client was actually surprised to see the ease with which her hair was combed through.  She was shocked to see a small rat tail comb glide through the hair she thought she could never comb through again.

After releasing the tight curls, we decided to braid the hair.

Diagnosis for the Problem:

  • When afro hair is shampooed and conditioned, the natural oils of sebum found at the roots of the hair strands are washed off.
  • This will become more difficult depending on the quality of shampoo you use as the cheaper brands tend to become very drying and leave your hair in a very dry and brittle state.
  • The reason the hair breaks easily is because the protein in the hair needs moisture for it to get back to it elastic form without which it will snap to every touch.

Another satisfied client.

Love your hair and treat it right as it continues to grow.

For more information and help on how to maintain your natural afro hair, please email or contact us. Please send us comments, feedback, personal examples etc 0208 983 9815,




20th November 2010

Internet Marketing for the Hair Beauty Business

Participants were introduced to the advantages of using the Internet to market their services.   Some of the major points noted were:

  1. 1. Showing the statistical growth of the Internet and how it has developed over the years.  The effect it currently has on business generally and the hair beauty business in particular was emphasised.
  2. 2. The need to explore the Internet for growth was discussed.
  3. 3. Using World of Braiding experience, Joy explained the various hurdles she has had to overcome in order to use the Internet for her business development and growth.  She gave advice on various ways to cut the hurdles in order to achieve great web sites using her experience.
  4. 4. Creating a great web site was not enough but adding value that clients will find useful was important in the hair and beauty business.  This went beyond showing amazing hairstyles and how to achieve them but also including on your websites what your clients should expect when they do come to your shop.  Noting some of the customer care service you offer, environment to expect, value of your service including effective consultation etc. Others included using a variety of various Internet media to stay in communication with the clients.

There were amazing discussions, experiences shared and inspirational talks.

Participants were grateful for the amount of detailed information and clear explanation of what to expect in the industry from the point of view of using the Internet.

Below are some of the participant’s comments.

Vicky – Salon Owner – Hemel Hemstead. “I am glad I sacrificed my day to attend this event.  I now know what to say to my web designer and how he can provide me with a web site aimed to attract more clients to my business. Joy teaches from experience and this makes learning down to reality. I will recommend this training to anyone who wants to grow in their business.”

Yeno – Beginner Student – London. “I cannot believe this training was free.  I would have paid any money to attend this training and gain the knowledge I have acquired.  I am about to start in my business and with the knowledge I now have, I will cut out any form of confusion when building my web site.  I am glad Joy is open minded about sharing her experiences.  Anyone who wants to grow  in their business should attend this workshop.  The knowledge to be gained is invaluable.”

22nd November 2010


Our young Mums were excited to gain as much knowledge as possible to be able to take control of their children’s hair. They were given information and skill in abundance among which were the following:

1 A clear understanding on how hair grows.

2 Foods that children need to eat to encourage their hair growth.

3 Things to avoid while working with children’s hair.

4 Products that are healthy for children’s hair.

5 Hairstyles that bring out the best looks of our young ones.

In addition to all the above and more, they got their hands deep into gaining the skill of some of the hairstyles – Single plaits, add extensions to single plaits, Cornrows, add extensions to cornrows

It was a day packed with information and skill and our lovely Mums were equal to the task. Some of their comments included:

“I never knew I had the skill of braiding in my hands.  I have always looked at anyone who can braid with amazement.  Now people will look at me with amazement.  To imagine I did this in one day is beyond words. Joy is an incredible teacher. Her patience is beyond explanation.” Phoebe – London.

“I will simply recommend this course to any Mum who wants to take control of their children’s hair.  The explanation on hair products, extensions types and equipment to work with has solved all the problems I have been dealing with working on my 5 year old daughter’s hair who always cried because I had no knowledge of what to do. To imagine I can call Joy anytime to ask more questions makes it even more interesting and satisfying.”

If there are any questions on any of the points mentioned here you will like us to discuss with you, please feel free to make your comments or email us.,,

If you were not able to attend these trainings due to personal issues and time constraints, please do stay in touch as there are more training planned for 2011.


World of Braiding & Extensions

Unit C, 219 Bow Road

London E3 2SJ

Tel: +44 208 983 9815


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