Working with clients since 2002, Joy Phido has been there and done that with hairstyling and designing. As the Chief Executive Officer and founder of World of Braiding & Extensions, she has helped millions of people across the world with the skill of Natural Hair Care, Braiding, Weaving and adding Extensions to hair. With a youtube viewership of 14.5million people and nearly 100,000 subscribers, Joy Phido is doing something right.

In addition to training people with skills she also shares other knowledge such as of personal development which she acquired from taking training in NLP, health care for optimum life and designing African fashion.

One area where Joy Phido also excels in without making a force about her skills is her designer hairstyles which she offers only to the people who appreciate their image and are willing to spend good money to have it. Some of the clients that have sat on her esteemed chair range from celebrities such as Rita Ora, Kanu Nwankwo and various beauty pageant events to name a few. Here are some of the images for your viewing and inspirational pleasure.

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Rita's braided hair on x-factor

Rita’s braided hair on X-factor







More images of the red carpet event on the X-factor with Joy’s well known stamp of perfectly manicured braids.


At the big weekend in Glasgow 2014, Joy also came to give her trademarked braids to support the glamorous Rita Ora with one of the well noticed braided look.

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Rita at BBC Big weekend Glasgow

Rita at BBC Big weekend Glasgow

Rita at BBC Big weekend Glasgow

Rita at BBC Big weekend Glasgow

Working with braids in particular is one of Joy’s favourite skills only in addition to natural hair care and adding various types of hair extensions as is the case with most of her clients including Stephanie who was one of the participants at the Miss England Beauty pageant 2013.

Joy can be reached at her Essex Salon and Academy in Southend on Sea where she can work with you to achieve whatever natural hair care designs or extensions that you may require for whatever the occasions.


Working with various high end clients is Joy’s specialism as she offers only the best service in hair extensions, braids and weaves.


Joy styling Miss England 2013 contestant

Joy styling Miss England 2013 contestant


Stephanie Contestant Miss England 2013

Stephanie Contestant Miss England 2013


To contact us:

Tel: 01702 339 858

Email: info@worldofbraiding.com

Other contacts include:

facebook – joyphido, worldofbraidingandextensions

Twitter: @joyphido, @worldofbraiding

Instagram: joyphido,










Joy can be seen in her salon working with clients or in training with her students from across the world.

Hair Service at World of Braiding

Hair Service at World of Braiding

Training at World of Braiding

Training at World of Braiding


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