Iro and Buba

Africa has 54 Countries and each of these countries have their own unique way of dressing up. There are designs traditionally known to each of these countries. Nigeria comes first to mind as the mo…

Source: Iro and Buba

Africanqueen colourblending

Let us get into the framework of dressing up for occasions as an African woman. What are the first thing that comes to mind when you have to be part of a great event or occasion and you have to dre…

Source: Africanqueen colourblending



Working with clients since 2002, Joy Phido has been there and done that with hairstyling and designing. As the Chief Executive Officer and founder of World of Braiding & Extensions, she has helped millions of people across the world with the skill of Natural Hair Care, Braiding, Weaving and adding Extensions to hair. With a youtube viewership of 14.5million people and nearly 100,000 subscribers, Joy Phido is doing something right.

In addition to training people with skills she also shares other knowledge such as of personal development which she acquired from taking training in NLP, health care for optimum life and designing African fashion.

One area where Joy Phido also excels in without making a force about her skills is her designer hairstyles which she offers only to the people who appreciate their image and are willing to spend good money to have it. Some of the clients that have sat on her esteemed chair range from celebrities such as Rita Ora, Kanu Nwankwo and various beauty pageant events to name a few. Here are some of the images for your viewing and inspirational pleasure.

PhotoGrid_1442432270245 PhotoGrid_1442432380254

Rita's braided hair on x-factor

Rita’s braided hair on X-factor







More images of the red carpet event on the X-factor with Joy’s well known stamp of perfectly manicured braids.


At the big weekend in Glasgow 2014, Joy also came to give her trademarked braids to support the glamorous Rita Ora with one of the well noticed braided look.

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Rita at BBC Big weekend Glasgow

Rita at BBC Big weekend Glasgow

Rita at BBC Big weekend Glasgow

Rita at BBC Big weekend Glasgow

Working with braids in particular is one of Joy’s favourite skills only in addition to natural hair care and adding various types of hair extensions as is the case with most of her clients including Stephanie who was one of the participants at the Miss England Beauty pageant 2013.

Joy can be reached at her Essex Salon and Academy in Southend on Sea where she can work with you to achieve whatever natural hair care designs or extensions that you may require for whatever the occasions.


Working with various high end clients is Joy’s specialism as she offers only the best service in hair extensions, braids and weaves.


Joy styling Miss England 2013 contestant

Joy styling Miss England 2013 contestant


Stephanie Contestant Miss England 2013

Stephanie Contestant Miss England 2013


To contact us:

Tel: 01702 339 858


Other contacts include:

facebook – joyphido, worldofbraidingandextensions

Twitter: @joyphido, @worldofbraiding

Instagram: joyphido,










Joy can be seen in her salon working with clients or in training with her students from across the world.

Hair Service at World of Braiding

Hair Service at World of Braiding

Training at World of Braiding

Training at World of Braiding

Stop wasting your life with excuses.


Are you wasting your life to excuses? This may be true in most cases.



Do you find you are unemployed and unable to carry on? Are you tired of being unemployed and want to create your own job. Do you find that whenever you want to make a change you find yourself seeking excuses to stop your effort?

Do you find you want to buy or have something and discover you have not got the money to buy it? All you need is to take action to change your life. What could be responsible for your lack of action?  Idling away precious time in life is not the best way to live a successful life.  Time is money some would say and life is too short others will say. Some people however prefer to blame other people for their lack of action that will bring change to their life.  After spending years teaching women skills that help them to set up businesses to change their lives, Joy Phido has experienced unemployment and now in a position to help people review some of the age old excuses that stop progress. Here are some of the excuses people use and the different suggestions Joy offers to solve them.



1. CHILDREN.  Lots of people tend to hold their children responsible for their inability to progress their life. This is mostly among women. “I have 4 children and they have never stopped my progress in life. In fact I used my children as a motivation to go out and start my business” according to Joy. Avoid dropping to this level of using your children as the excuse for your lack of progress in life. For women with young under-age school going children; for the time your children are in School, you can offer to take on volunteering roles at various charity organisations and gain experience with such jobs and thereafter gain part time employment that will help you into work. On the other hand, you can join Council Adult Education trainings to gain skills, or you can take on private training to gain skills and start working from home. These are various options that can get your life back on track. Your children should not be an excuse to put your life on hold rather a catalyst to move your life farther in life.

2. HUSBAND. My husband does not understand my business idea or support my business idea. “I have a husband and this was my situation years back when I started.” says Joy. I had to follow my dream and carried on with the vision I had in my head. Your husband is not in your head and so does not understand what you are thinking or how the plans you have will work out. You have to follow your dreams and push on till he starts to see what you are talking about. In the end when the idea becomes successful, your husband will be proud of you but if you drop your idea to please him, you will live in constant regret as your dream will never be fulfilled.

3. PARENTS. My parents want to stop my progress. Remember you were born alone into the world and apart from the basic upbringing and education, your parents will not live your life. They do not know what skills you have and what your talent is. You need to stand up for yourself and show your parents that you know what you want in life and seek knowledge in that field. When you get good at what you want, your parents will be proud of you.

4. Race or being Black. Most black people like to hide under the black race as a trumpcard to stop their growth. My solution is you have 2 hands and you have a community. Start selling to your community. You do not have to chase people who do not appreciate you and what you represent. What affects most businesses is knowing who to sell to. If your business is not appreciated by all, target and narrow your market to people who would respect and love what you have to offer. We all have a potential for growth. Do not waste yours.  “When I started my business in hair braiding and extensions, my market was mostly black and today everyone appreciates my skill. I started from somewhere first.” says Joy

Getting rich in business

Getting rich in business

5. MONEY. This is number one excuse for most people. “I would have started my business but I don’t have money.” No one has money to spare. You have to make the money.  Start with the little money you have and show a passion for what you want. You can offer your time free for volunteering to help out with people who do what you do. Gain knowledge and skills to grow in that industry.  Save little money every month, cut out unnecessary expenses and save your money towards what you want.

Other excuses include being too fat, too skinny, too young, unemployed, disable etc etc.

SOLUTION.  Gain a skill in your hands and you can start by working from home while gradually

World of Braiding Home Training programme

World of Braiding Home Training programme

growing your experience and confidence. This is what we offer our students at World of Braiding & Extensions Academy. With over 10 million views on our youtube channel and over 80,000 subscribers, we are a force to reckon with while aiming to share knowledge and skill to the world. Join our team and change your  life for the better.


All these excuses should not stop you from living the life of your dreams.  All you need is to stay focused and work towards what you want to be.

Remember life is too short to waste.


For more information on personal development or to gain skills with braiding, weaving and extensions, contact us:,


About Joy

Joy is a qualified and certified NLP practioner whose wealth of experience continues to motivate and inspire her students all over the world for growth in business and personal life.

In addition to other learning, Joy continues to educate herself in the field of Personal Development from great authors and world leaders such as Earl Nightingale, Jim Rohn, Dale Carnegie, Anthony Robbins, Brian Tracy, Christopher Howard etc.

Tel:                         +44 1702 339 858            , mob:                         +44 7946 439 057    ,



Joy a mother with her four children

Joy a mother with her four children

About your Trainer

Joy Phido is an internationally established Natural Hair Care Designs and Extensions Educator.  Joy is a mother with 4 children and has first-hand experience on how difficult it is to work and run a family especially in the Western world.  After working in corporate Nigeria as a banker and corporate England in telecoms, Joy tried her hands on buy and sell businesses which failed. She eventually realized that to succeed in business; you need to have a skill in your hands first. In addition to her natural passion and skill in hair designing, Joy took series of professional training from across different continents and now has the mission to give students real skill of running a hair Business. This is why World of Braiding has become a success and it is this passion of owning your own skill that motivates Joy in helping people who come to World of Braiding & Extensions for training.

Joy has a BSc in Business Admin, a qualified Hairdresser, a State Registered Hairdresser (SRH) with UK Hairdressing Council, has over 20 years Natural Hair & Extensions experience.  She is also a qualified teacher, an NLP practitioner with varied career experiences.

Before setting up World of Braiding & Extensions, Joy started teaching Braiding, Weaving & Extensions with the Newham Council Adult Education Department (Newceys) for 5 years at 4 Centres with some classes as big as 30 students. As the Chief Executive, Trainer and Artistic Director at World of Braiding & Extensions, her passion is to make Natural Hair and Extensions a professional skill as well as help stylist understand how to make money while designing glamorous clients.

Federal Judge Rules Law Against Texas Hair Braiders as Unconstitutional

Federal Judge Rules Law Against Texas Hair Braiders as Unconstitutional.

Federal Judge Rules Law Against Texas Hair Braiders as Unconstitutional

Federal Judge Rules Law Against Texas Hair Braiders as Unconstitutional.



It wasn’t long ago Hairfinity came to London to launch their hair vitamin with no other celebrity endorsement than Kim Kardashian and her sister Khloe.

kim kardashian and hairfinity

kim kardashian and hairfinity

As a person this would mean nothing to me as I know major businesses hype up their products with celebrity endorsement in order to increase awareness and of course grow their brand.

As a hair expert and educator, this cannot be ignored for various reasons.  Clients with major hair problems who are struggling to grow their hair have now been fed with imagination and make believe that their hair will grow like Kim Kardashians’ and in no time too.

kim kardashian in hair extensions

kim kardashian in hair extensions

This is fraudulent – running with people’s imagination and feeding them with lies. If this were about anti-aging and health care; advertising standards would have been after this company with laws to force them to tell the truth about their product.  I find this line of advertising a bit too much to deal with at least for the ignorant.

I have no personal problems with Kim Kardashian. She is absolutely gorgeous and I adore her in her own right. Her business acumen is also enviable in every way. She has grown an empire that is beyond imagination. What I will not agree with is lying to the public especially on hair growth. If she was asked to give celebrity endorsement for hair extensions or wigs, she would have been perfect for the job. For someone who’s image like the rest of the celebrities including myself occasionally depend on wigs and hair etensions; need to tell the truth to their audience and stop feeding people with tales and lies.


kim's hairloss

kim’s hairloss

For another point, Kim is struggling with her natural hair as the excessive hair extensions has taken a toll on her hair. Would Hairfinity tell us that her hair problem have been solved hence the need for the hair vitamin? If this is the case then we have to see the roots of her hair to be convinced and for how long did she take this tablets to give her the growth she needed.  If there is no truth about this, then this is simply unfair to gullible people who believe every hype that is thrown at them.

Reading so much about Hairfinity gives me reason to wonder what the hype is all about. This product contains same vitamins as the rest of the hair growing pills so using Kim does not bring anything new to the table –

B-Vitamin complex nourishes and supports a healthy scalp and hair growth. Biotin helps produce keratin, increases hair elasticity, and protects the hair from becoming dry. It also helps thicken the hair to give the appearance of fullness. Antioxidant supplements such as Vitamin C are believed to stimulate hair growth by enhancing the immune function and improving scalp health at a cellular level. Vitamin D helps prevent hair shedding which is critical to a voluminous fuller head of hair. Silica (Horsetail Extract) helps to maintain collagen and hair elasticity to help keep hair lustrous. The sulfur provided by MSM is required for healthy collagen and keratin, which are essential to healthy hair growth.



 All of us seek beautiful hair and especially now every woman want to be like the celebrities hence Kim Kardashian is chosen to be the face of Hairfinity. We can all help our hair to stay healthy and grow without going the route of popping too many expensive pills like Hairfinity. If you are not one for hair extensions and wigs which gives quicker result like Kim, then there are things you need to do to avoid the hype and grow your hair naturally.


It starts from inside with eating the right food. Healthy food inside makes us beautiful and healthy on the outside. This is what Hairfinity and the rest hair growing tablets will not tell you. This is called hype and business marketing.


healthy foods

healthy foods

Some of the simple things you need to include in your daily life include the following:

  • Eat protein rich foods as hair comes from a protein called Keratin.
  • Drink lots of water as it is not only for the functioning of the body but also flushes out toxins.
  • Healthy fats – olive oil, canola oil, omega 3 fatty acids etc
  • Fruits and vegetables are all some of the things to consider and many more.


Best Vitamins for hair growth

  • Spinach – contains iron, zinc and essential minerals
  • Carrots – contains Biotin (essential vitamin for hair regrowth)
  • Onions – rich in zinc, iron, biotin
  • Sweet potatoes – contains beta carotene
  • Tomatoes – contains anti-oxidants
  • Garlic – contains sulphur
  • Beetroots – contains lycopene (stimulates hair growth)
  • Curry leaves – contains keratin
  • Oranges – beta compounds


While we do not support hype and confusion on how to grow hair, we also know that the hairstyles you wear, the products you use on your hair and the attention you give to your hair will all add up to either help your hair grow or completely damage your hair.


For more information or advise, please contact us.


+44 1702 339 858


About Joy Phido

Joy Phido and her 4 children

Joy is an award winning Natural Hair fashion educator and designer. She is a celebrity natural hair designer and trainer to celebrity stylist. She is the CEO of World of Braiding & Extensions Ltd.

Joy is a graduate of Business, a State Registered Hairdresser (SRH), a business entrepreneur, educator, trainer, teacher, Natural Hair & Extensions Designer & Carer, Natural Hair Consultant, NLP practitioner and motivational speaker.

Joy can be seen working with celebrities at photoshoots or for special events and usually the go to person at the back stage of various fashion and beauty events – ranging from working behind the scene at Rita Ora’s Rimmel photoshoot, the Ethnic Fashion Show Southend, Essex Girls Football to major events as Blackstyles Weekend, Miss England, Miss West Africa, Afro Hair & Beauty Fashion show etc.  Training for major organisations such as Newham Summer School, Harrow Youth Council, Hackney Family Learning, American School in London, Newham Adult Education London etc

She has been braiding since the age of 5 and teaching natural hairstyles – Hair Braiding, Weaves & Extensions since 2003. Prior to setting up World of Braiding & Extensions.

She has spent 12 years in Natural Hair Education and Designs and 15 years in various Corporate responsibilities and careers with varied organizations and in various continents;  Currently teaching the world from the internet as a Youtuber with over 8millions views and counting Joy brings on a wealth of knowledge ranging from being a mother in Business, a wife, a business owner who started from Africa and now runs her business in the West etc. You have a lot to gain from this wonderful, full of energy and ready to share knowledge woman.

Some testimonial about Joy.

“The good thing about your videos is that you are so bold and honest because you know exactly what you are talking about.Besides,you just don’t focus on braiding hair,but also on all the other aspects of it(customer service,what to consider to be successful in the business,natural hair care…)That was just firing me up!
I was getting better everyday and started braiding at home (mid May 2013), all by Faith! I wasn’t professional at all,but was working hard on that!I’m proud of my improvements today and can’t thank you enough for your insightful videos.We haven’t met yet,but I consider you as an African sister who just wants everyone to succeed .I see your business is prosperous and by God’s Grace I’m hoping mine will expand as well.And of course,I hope to work closely with you in order to get there!
By the way ,I just watched the video on tree braids with the Bundle of Joy.That hair looks amazing! And it doesn’t look silky at all,is it? It just makes me  want to use it 🙂
Well,thank you so much for your time ,Joy! Please check my pictures out when you get a chance and your advice would be greatly appreciated.
God richly bless you!


01702 339 858

07946 439 057 






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