Business Enterprise of Natural Hair and Extensions

Black women run salons and various businesses but still struggle to make ends meet.   What is missing in the equation?  We already have the passion and the skill to care for and design natural hairstyles. Can we turn these into a great thriving business that is attractive, glamorous and welcoming to our next generation? How do we find out.

Award winning International Educator Joy Phido

Award winning International Educator Joy Phido

For more on this not to be missed  workshop; join Award winning International Natural Hair Educator, Celebrity Natural Hair designer, Master Natural Hair carer & Extensions Educator, Business Entrepreneur, Motivational Speaker – Joy Phido Bsc (Hons) SRH to share her wealth of knowledge information & skills with you. 

business enterpreneurs

business enterpreneurs

  • Understand the $4.2 trillion Hair Care industry.
  • Find out how to start and Grow your Hair Care Business.
  • Create a Marketing Plan to grow your business.
  • Branding your hair business
  • Increase your hair business in 2015 with the secrets of Social Media.
  • Interact with other people in your industry to share ideas, life experiences, case studies etc – the excitement and the woes of dealing with clients.
  • Let’s connect with Hair when you take this chance to be among the first group to become a member of Joy Phido’s Hair Business Coaching Programme and gain over 20 years of business expertise and support to help you grow & many more.

DATE:   Friday 5th December 2014

TIME:   10am – 4pm (please keep to time)

PRICE: FREE (for first 50 attendees thereafter £9.99)

Meet and connect with Sleek – one of our Hair Extensions Suppliers.

Meet DeVine Rootz one of our alumni who has grown to create her own Hair products line & many more

This is an event not to be missed.  

To be part of this event, email us with your detail.

Name, Contact number and City where you operate. We look forward to meeting with you.


About Joy Phido

Joy Phido and her 4 children

Joy Phido and her 4 children

Joy is the CEO of World of Braiding & Extensions Ltd. Joy is a graduate of Business, a State Registered Hairdresser (SRH), a business entrepreneur, educator, trainer, teacher, Natural Hair & Extensions Designer & Carer, Natural Hair Consultant, NLP practitioner and motivational speaker.

Joy can be seen working with celebrities at photoshoots or for special events and usually the go to person at the back stage of various fashion and beauty events – ranging from the Ethnic Fashion Show Southend, Essex Girls Football to major events as Blackstyles Weekend, Miss England, Miss West Africa, Afro Hair & Beauty Fashion show etc.  Training for major organisations such as Newham Summer School, Harrow Youth Council, Hackney Family Learning, American School in London, Newham Adult Education London etc

She has been braiding since the age of 5 and teaching natural hairstyles – Hair Braiding, Weaves & Extensions since 2003. Prior to setting up World of Braiding & Extensions, Joy has had various career experiences with varied organizations and in various continents;  Currently teaching the world from the internet as a Youtuber with over 8millions views and counting Joy brings on a wealth of knowledge ranging from being a mother in Business, a wife, a business owner who started from Africa and now runs her business in the West etc. You have a lot to gain from this wonderful, full of energy and ready to share knowledge woman.

Some testimonial about Joy.

“The good thing about your videos is that you are so bold and honest because you know exactly what you are talking about.Besides,you just don’t focus on braiding hair,but also on all the other aspects of it(customer service,what to consider to be successful in the business,natural hair care…)That was just firing me up!
I was getting better everyday and started braiding at home (mid May 2013), all by Faith! I wasn’t professional at all,but was working hard on that!I’m proud of my improvements today and can’t thank you enough for your insightful videos.We haven’t met yet,but I consider you as an African sister who just wants everyone to succeed .I see your business is prosperous and by God’s Grace I’m hoping mine will expand as well.And of course,I hope to work closely with you in order to get there!
By the way ,I just watched the video on tree braids with the Bundle of Joy.That hair looks amazing! And it doesn’t look silky at all,is it? It just makes me  want to use it :)
Well,thank you so much for your time ,Joy! Please check my pictures out when you get a chance and your advice would be greatly appreciated.
God richly bless you!


01702 339 858

07946 439 057 


Joy Phido and World of Braiding Wins Award

Joy Phido & World of Braiding wins Award.

“Best International Afro Hair Educator”

Joy Phido receives award

Joy Phido receives award

At the recently concluded Black Styles Hair weekend in Rotterdam, Netherlands, Joy Phido CEO of World of Braiding & Extensions was awarded with the award – “Best International Afro Hair Educator”

Sunday 21st September 2014, Rotterdam in Netherlands, saw the Internationally acclaimed Natural Hair educator Joy Phido collect her award at the Black Styles Hair Show Weekend event – by the elite Europe’s fashion, hair and beauty magazine dedicated to Black styles – Stephany’s Black Styles Magazine.

Black Styles Weekend Rotterdam

Black Styles Weekend Rotterdam

The educator had presented 15 models after styling their hair over the two days and advising the audience with hints and tips on how to care for their natural hair impressing the crowd of hair & beauty experts before receiving her award.

Joy Phido designs models

Joy Phido designs models

Joy Phido who prefers to be called – Master Natural Hair Care & Extensions Educator, Consultant & Designer. Entrepreneur, Social Media Blogger, Youtuber, Speaker, Business Coach/ Adviser, Mentor, Author has worked extensively in the field of educating women with natural hair & extensions skills for business and work since 2002 where she started teaching with the Adult Education Department of Newham Council in London.  Since then she has been teaching with various Councils including Harrow and Hackney including teaching Newham Summer School Youths for 5 years running.  Her students are seen all over the world with great hair business empires ranging from Australia, USA, Europe, UK and Africa.

Training at World of Braiding

Training at World of Braiding

In addition to her Natural Hair & Extensions Academy where students attend from all over the world, Joy has also been travelling across the world to train women with classes in USA, Dublin, Paris, Amsterdam, Nigeria and various cities in the UK to mention a few. She can also be seen at back stages styling celebrities natural hair – like Rita Ora for the BBC big weekend and other photoshoots, to Beauty pageants like the Miss England, Miss West Africa, and styling models such as Afro Hair & Beauty show models etc etc

Joy styling Miss England 2013 contestant

Joy styling Miss England 2013 contestant

She also makes very good of the Internet and Social media to educate women across the world where her youtube channel – WorldofBraiding has been teaching natural hair & extensions business enterprise to women for financial independence.  On this popular youtube channel, Joy Phido has been encouraging women to gain skills that gets them into work and business. With over 9 million views and over 65,000 subscribers, she educates the world on natural hair care, gaining skills and personal development.

Joy Phido Facebook

Worldofbraiding Youtube TV

In recognition of her hard work and dedication to helping women into work and business, the International acclaimed Natural Hair & Extensions Educator was given this special award of Best International Afro Hair Educator.  Joy feels so honoured and has thanked the magazine specially for their recognition of her hard work over the years.

Joy receives Best Afro Hair Educator award

Joy receives Best Afro Hair Educator award

With the slogan – Natural Healthy Glamorous Hair – Joy has been a voice, an ambassador, a preacher and a leader in the field of Natural Hair Care. With so much lack of information and ignorance surrounding the Natural Black Woman’s hair, Joy took it upon herself to empower people with the knowledge and awareness of how to care for their natural hair as well as to create a business out of Natural Hair Care.

Trained students at World of Braiding

Trained students at World of Braiding

Realising that there were no institutions teaching natural hairstyles, Joy set up World of Braiding & Extensions – Natural Hair & Extensions Academy since 2002 and started practicing and teaching natural hair care.  With favourable reviews, Joy has helped women gain employment and set up businesses in natural hair care across the world with far reaching countries as United States, Australia, Bermuda, Canada, Barbados, Caribbean  Countries to mention a few.  Joy believes that while there exist Hairdressing Schools and Cosmetology Colleges all over the world, these colleges only teach how to alter the natural hair with chemicals, ignoring how to maintain and care for the natural hair.  With this in mind therefore, Joy decided to offer understanding and care through education that can then help Black people to care for their natural hair better than altering it with chemicals.

World of Braiding & Extensions is the only internationally certified Academy with Habia CPD certification to teach natural hairstyles.


The educator who has worked extensively in the field of teaching natural hair care and  natural hair business entrepreneurship since 2002 posted pictures and video of her receiving the award on her facebook pages and youtube tv channel.

This award gives Joy further recognition for all the hard work she continues to take on in order to support employment and glamour of the natural hair industry and styles.

Joy Phido designs models

Joy Phido designs models

For more information




“To either work the system or be doomed by the system”

This is a secret I have learnt over my several years of being in existence, working, attending schools, travelling the world, running a business in Africa and now subsequently running a business in the UK.

You are well educated, hardworking; you are smart, intelligent, focused, determined etc. You keep your eyes open and ears close to the ground and you do everything you can to achieve success but this is not happening. It’s as if you are yet to scratch the surface of the ground and so you get sad, depressed, frustrated and you want to give up. So you think you were never made to succeed. You start to think and believe success is for other people and not you. But wait a minute – it’s not you that has a problem; it’s our society. This is the topic of this article. “We are programmed to fail!!!”

“Our society is designed to make us fail.”  Great news.  Our Creator did not design us for failure.  We all have just about the same chance as anyone to succeed and become great but we have to prepare ourselves to overcome the major hurdles that have been put in place by society which is aimed at making us fail.

What are these HURDLES?

1                   ACADEMIC EDUCATION SYSTEM: 

Education system

Education system

 i.                   TIME: 

We are made to spend too much time of our life in the education system learning things that have absolutely nothing to do with the future we eventually survive in. Most of our time spent in school is used to learning academic theories starting mostly with English and Maths.  This way of training continues as we are growing up and we are given false hopes. When and if the schooling finally finishes; real life starts – but hey presto! there are no jobs waiting to cover what we have spent so much time learning – English and maths.  There is nothing unique about English and maths if everyone is equally qualified.  English and maths do not hold a candle to the rat race that starts when we start real life. We start by sending series of application letters written in English to every organisation we can think of, we may get lucky, and get invited for interviews where the process begins – we get turned down by everyone and the excuses starts – your CV was not good enough, you did not do well at the interview, someone better got the job, someone with a better qualification or experience got the job etc etc. This starts to break your spirit as you had built an image of what your life will be when you finish school. You had started dreaming when you were really young. You probably watched series of movies or like me; you read a lot of fiction novels and built castles in the air. You just knew that you were going to be great. However, what you are experiencing right now is nowhere near being great. Somehow, no one told you life will be this way. No one brought you to life and prepared you for the disappointment and failures that you are beginning to encounter or face.

ii.                 DEPENDENCE:

Our society builds us up for complete dependence on other people for your financial survival. You finish your long education which prepares you for nothing in real life and then you have to go to someone to get a job. You start by sending CVs, applications letters, attending interviews etc. You start getting feedback telling you the CV was not good enough; your application was not good enough; someone who is better qualified than you got the job etc. You find out 20,000 people applied for a job of maybe 10 staff and so they had to weed off everyone. You start experiencing rejection and this starts to break your confidence and spirit. You start thinking something is wrong with you and you are not good enough. You end up frustrated and begin to loose believe in yourself.

What if Society had prepared you to be independent? What if you had some skill in your hands that you could control and be able to help yourself with your own job?

Then the questions arise – who gave that person the ability to give you a job? Who put that person in a position to give jobs? Just like this person, can you also create jobs that other people can apply for in future? Do you simply need the right skills in your hands?

iii.              LEFT BRAIN / RIGHT BRAIN:

So we go to school to supposedly gain education that will better our lives or the skills to empower or help us through life. Somehow the school systems we have are not making great progress with this role presently. They are focusing on teaching only academic knowledge – read and write. There are no practical or physical activities to start activating our brain to think creatively and innovatively. This system only empowers us with Left brain functioning action which concentrates on theory. The lack of use of our creative mind also known as using the Right brain has left us becoming nothing but zombies and robots.  We are constantly being hypnotised and put in a trance so we do not question anything around us. The Matrix Movie is an example of the society we have become. This is unreal as nature provided us with 2 sets of brain and 2 hands. This was to help us think and take action with activities that will help better our lives. These activities were not meant to be uniform as is the case of – English and maths Pythagoras theorem, algebra, adjectives, noun, verbs etc etc.  They were meant to be varied and unique to each of us as we are different. They were meant to empower each of us with our unique way of thinking using the special talent that we have been naturally given to create something different from the next person – great with hands, great with voice, great with feet, great with sight etc.  This explains why there are so many different learning styles for each of us.

The Seven Learning Styles

  • Visual (spatial):You prefer using pictures, images, and spatial understanding.
  • Aural (auditory-musical): You prefer using sound and music.
  • Verbal (linguistic): You prefer using words, both in speech and writing.
  • Physical (kinesthetic): You prefer using your body, hands and sense of touch.
  • Logical (mathematical): You prefer using logic, reasoning and systems.
  • Social (interpersonal): You prefer to learn in groups or with other people.
  • Solitary (intrapersonal): You prefer to work alone and use self-study.

We all do have passions and talents that we can pursue to create something unique/ something we enjoy doing so we can grow it and make it great.

For some of us, we love to cook or bake, we love to work with hair, we love to wear and make beautiful clothes, we love to create beautiful make-up, we love working with equipment, materials, bricklaying, playing football, swimming, running marathon, dancing, playing piano, gardening, photography, videography, electrician, plumber etc. These are real life needs and they are satisfied from our natural passion for working with them which is why we are different. The society we live in however does not appreciate our talents or hands-on skill as they tend to see these skills as not good enough, demeaning, derogatory and belittling; simply not good enough for so-called intelligent people who only learn by reading, writing and memorising – verbal learners.  The question then is – can someone be creative without being intelligent?  This is because, generally, creative people are usually credited with little intelligence. It is therefore the society that is misleading people and pushing them on a part of destruction – putting so much emphasis on verbal learners than giving/ encouraging everyone to have a chance in life by proving themselves. Academic qualifications that are generally appreciated and respected are mostly – lawyers, historians, politicians, business, marketing, finance, anthropologist, psychologist, sociologist, banking etc.

Big question then becomes, after these courses, can you employ yourself automatically? Can you do something on your own without involving others? Can you be your own boss?  This is rare as you have to look for a job from someone else who is running a business. How does this help anyone who cannot find a job for the reasons stated above? Who do you turn to – family, friends, someone at the top etc? Unemployment for life? This explains why there are so many unemployed people and why there are so many poor people. The youths are so bored, they have to find things to occupy their time and this is why our society has deteriorated and thy are angry leading to social unrest and social problems everywhere – stabbings, killing, pick pockets, robbery, looting, vandalism other. How has the education system helped to better the lives in our society? On the other hand, when you escape the unemployment queue, you start working with clear cut instructions on how to think and work. There is no free creativity on your part as you have to follow the organisations’ policy on how to work. Then you work so hard in your youth – giving it the best you can and you get promoted into various roles but as you grow older, you get to a point where the promotion has to stop unless you want to kill the people at the top so there is a vacancy for you to fill. Your boss will never pay you enough to make you rich – this is why it is a job – just over broke.

2                   HEALTH SYSTEM:macdonalds

unhealthy foods

unhealthy foods

The health system is completely messed up and prepares us for failure. It starts from the day we are born.  The content of the powdered milk given to us as food and the ingredients in the baby oil they rob on our skin are unsafe, unhealthy and damaging to us.  Then it gets worse as the food we continue to eat starts our decaying and oxidization process. All you see advertised and glamorised in your face are heavily processed, pre-packaged and prepared foods that contains parabens – full of synthetic chemicals which enhances and become catalyst for the process of sickness.   Your body starts to break down and decay so you start to fall ill. The sickness starts to build up – diabetes, high blood pressure, stroke, obesity, heart attack etc.

When you are sent to the Doctors /pharmaceutical companies, they start using you for lab experiments to test their

Medical system

Medical system

various drugs.  This continues and as your body is natural and not built for chemicals, you deteriorate and eventually give up and die before the time you could have spent on this planet. Your family is then told that it is a genetic problem that runs in the family.

We are not told that our body being a product of nature; does not need chemicals but rather natural ingredients. Natural ingredients and products are never glamorised so you don’t see any use for them.  This is because if you went natural, you will stop buying their chemicals and then they will have less money so they simply want you to keep buying to line up their pocket lines. Profit before people. In the Western world, another snag is that the natural foods are made to be very expensive while the pre-packaged foods are very cheap and because you have not got so much money to go round for your needs, you end up buying their pre-packaged synthetics and chemicals foods where you actually end up using our own hands to kill yourself based on the foods you have been putting into your body.

3                   FINANCIAL SYSTEM:banking2



Money! Money!! Money!!! This is the one word that makes the world go round and this is the one word that the system does not want you to know about so you will never be in control. This is why caring for money, making money, managing and understanding money are never taught in Schools so you continue to make mistakes and never take control of what will help you. IT IS A CONTROL MECHANISM BUILT INTO THE SYSTEM SO YOU NEVER LEARN. We start with the wrong schools, wrong education with no life skills, live in the wrong neighbourhood, live in the wrong homes, wrong social groups, wrong friends and crowd, eat the wrong food etc because we do not have the right amount of money to buy the type of quality of life that will help us grow.  You have no money and you have no life – simple. If you had great business ideas and go to the bank to ask for a loan, you are automatically turned down because you do not have collateral to protect the loan you want from your bank. So how is the system helping you? You do not have a good job so it is obvious you will never get a mortgage, so you will not live in your own home or good neighbourhood. You do not have a good job because you did not have a good CV, you did not have a good CV because you did not go to a good school, you cannot go to a good school because you live in a wrong neighbourhood etc etc and the list goes on. Every barrier on the way stacks up against you. To progress in life, you need financial support to fund your ideas and to get financial support requires the system to help you so how do you get started? Chicken and egg which one came first? The Banks will not lend you money to start because they need years of accounts and collateral; you will not have years of accounts or collateral if you do not have money so how do you start a business to change your life? Why did the education system not help to prepare us?  

4                   LAWS & THE LEGAL SYSTEM:

the law

the law


This is a big big one. When they know you have been strong enough to overcome most of the other issues, then they hide under the law to further hold you down and depress you. The Banks will hide under a law and steal your money. If you don’t put money in the Banks, then you will not be able to buy things from so many sources. They use law and put insurance on everything; you may never have need to call on the insurance so you lose your money. When you do have need for the insurance, you are put through hell before you receive any payment claim if any at all. They use laws to create associations and groups and if don’t join them, you will never be recognised – Franchising laws, Health & Safety, cosmetology. Law says you should buy this insurance, attend this college or training, hold this certificate before you can practice, get this licence, get this signature etc etc or you get sent a huge fine and where this is not the case, you are sent to Court or prison for practicing without authority.

If you have to argue with anyone over any issue and you get the lawyers involved, then the lawyers get rich in order to take your case to Court.  The smarter lawyer wins the case and then you pay so much money for taking this action. If you have any case against the Government, forget it as you will never win – there are so many movies that tend to inform us about these things and people think – it is only a movie. They are real because they are based on people’s experiences and examples – The Matrix, The Firm, Law Abiding Citizen, Enemy of the State etc etc. The whole idea is to keep the small man smaller while the rich man gets richer.

5                   TAXES:



This is the height of injustice and unfairness in our Western society. Everything you touch is taxed.  I was reading an article the other day and there was an interesting picture in it. The picture had 2 refrigerators side-by-sides. In fridge 1, was just one bag while fridge 2 had every food in the world. Vegetable compartment, meat, diary, cheese etc. The caption of the empty fridge read – The hardworking taxpayer and the second fridge had – The man with welfare support from the Govt.  The Tax system had taken the hardworking man’s money and he could not afford anything anymore including food.

My children got so frustrated with their friends in school whose parents are on welfare but are able to buy all the latest gadgets – shoes, designer bags and clothes, ipad, iphones latest versions, wii, xbox etc etc.

frustration from bills

frustration from bills

They start asking questions like how come these people can afford these things. They say to me – “Why don’t we go on welfare too?” I don’t know what future we are giving our children by showing them examples like these where people don’t work and have a lot and people who work have nothing. According to Max Keiser of Keiser Report on Russia Television, we have over 150 taxes in the UK. There is no hope for the ordinary man.

6                   BILLS; BILLS; BILLS:

Bills are everyone’s enemy. They come in every form – electricity bills, gas bills, telephone bills, Council tax, Council rate, VAT, insurances, water bills, TV licence, food prices increase etc etc. Then you have personal requirements – rent, mortgage, car and maintenance, petrol prices, parking prices, road insurance, children’s school trips, travelling on public transport etc. The demand over your personal mental and physical strength and energy is far too much and

bills, bills, bills

bills, bills, bills

endless. How do you survive? As my Pastor will call it, take on 4 jobs to live one life. Where is the help? No jobs to cover your bills so where do you run to? How is society helping to better your life?

7                   NETWORKING AND CRONISM



Meeting the right people at the right time has helped some people hit their dreams overnight. Some people will call it being at the right place at the right time. Everything else becomes irrelevant. You know someone in Government positions and they help you; you get help from people in high places etc. You know the Bank Manager, you have a godfather in that establishment and many more cases.

 Well in spite of all above, you need to give yourself a chance. You need to bring yourself back to use your natural gifts, talents and passion. Use your right brain and start creating unique things – fashion, hair, beauty, food, baking, carpentary, electricians, photography, videography, music etc.

 Bring the real you to life by burying the society made version of you. Go back into your originally version which was created with gifts, talents, skills and passion by simply getting into a vocational trade. Get to train in what you love to

vocational skills

vocational skills

do, turn it into a business and be in control of your life

This is where the change in our life will come from and when we can change our individual lives, then we change our community and our economy.  We will take back control of our lives, as the skill in our hands will make us money without our reliance on the government or other individual by looking for a job. You are in control of the thoughts coming out of your brain and in control of the activities that your hands can perform.  Do not allow yourself to be tied to anyone’s thinking process.  Do not put yourself in a box because there are no rights or wrongs in the skills you possess – simply innovations – new ways of doing the same old thing – new colour, new length, new models, new texture etc etc. You simply bring your creative side alive while making a business out of it. You can then grow your ideas to a big business and at least you would have introduced new things into the world without simply being another number. You can now face the issues in your life with  focus and a clear mind without societal distortion of feeling inadequate and being mundane.


This is how I protected my future when I put my skill in my hands by going into Natural Hair & Extensions care

This is the world we live in today. You have to protect yourself as there is no one out there to do it for you.


There are so many movies that try to explain these scenarios to us but most times we think they are just movies. They are as real as you can imagine – examples – The Matrix, The Firm, Law Abiding Citizen, Enemy of the State etc.

It is up to you to either work the system to your advantage or prepare yourself to face the system and struggle for the remaining days of your life.

We are programmed to fail in order to keep the Capitalist system wheels in progress by enriching only the few and leaving the poor poorer. If we were all smart and owned our own business, then we will not look for jobs and there will be no big mega companies to hold us to ransom.  If we all ate well and were all healthy, then there will be no need for doctors and we will all live long lives. Then they will not manufacture and test new drugs coming from mega conglomerate pharmaceutical companies. If we were all rich, then there will be no need for the banks to frustrate our business ideas by refusing us loans.

It’s now up to you to learn more about the system you live in and avoid being miserable and depressed by it but rather learn how to work with it. Knowledge is power and knowing will help you change and better not only your life but your family, friends and community.  When I have knowledge, I like to share it and I want you to share this message if it has helped you learn a bit more about our world/ society.


Wishing you the best in your life and experiences.


World of Braiding is happy to support you with all the points mentioned above to help you grow and develop.


Joy is the CEO of World of Braiding & Extensions

World No. 1 Professional Natural Hair Academy., +44 1 702 339 858, 07946 439 057,



While our mission in this industry is to train students across the world on the best practices that help with natural healthy hair services in order to grow our client’s hair and avoid damage, we are still appalled at the experiences some clients continue to receive from unqualified salons and stylist.

Take for instance these two clients we had to attend to recently.

This client, received her service from a well known salon in the City I practice in – had been to this salon to get a Keratin Blow dry service.

wrong keratin blow dry

Wrong keratin blow dry

20140115_145248 20140115_145318This treatment did not only blow dry her hair but completely ruined and damaged her hair by turning some parts frizzy while what she wanted was a bone straight hair. The service destroyed her hair by cutting it into patchy parts and there was no other way she could restore her hair back. While this was bad enough, the Salon offered to give her treatments and ended up giving her what they called “egg and oil treatment”. This made the hair worse off. In the end they claimed to give her a track extensions service which became one of the worst attempt at track extensions I have ever seen.


embarassing hair extensions

embarassing hair extensions

My question is why can’t some people get over their pride and educate or empower themselves with skills they need in order to support their client’s needs? People should be willing to invest in skills that will earn them money.  The Courses that equip you with skills are available every where but most people will rather sit at home and watch youtube to gain skills that they end up charging money for. This is ridiculous and it ends up damaging the reputation of the industry. The example above did not come cheap. This client paid £70 to get her hair ruined and equally kept paying for the subsequent services which did not help give her the image she requested from this Salon.

The second example is this other lady. She paid good money and went into another Salon to get a hair cut. Lo and behold she did get more than she bargained for – it was more like a HAIR CHOP.

Meaningless hair chop

Meaningless hair chop

20140206_133241 20140206_133248 20140206_133323 20140206_133340













Now this to me is beyond understanding. She may have been given a junior stylist who is learning to cut hair but in my training, I will rather my students make mistakes with a mannequin than a paying client who will be traumatised with a wrong experience.  After chopping this client’s hair off, she was left with no other choice but to come to me for hair extensions service.  In the end, she paid money to get her hair chopped off and now has to pay money to get hair extensions service. This is what they call double jeopardy.

Please get into this industry with the best of intentions. Be a source of support to your clients than a source of pain and trauma. Be a Hair Care Practitioner where your Code of Conduct will be caring for your client’s hair and not damaging your client’s hair.

Have you had similar experiences as above with your hairdresser or stylist or as a Stylist, have you had difficult clients who expect more than you can offer? We will be happy to hear from you.

About Joy Phido

Joy a mother with her four children

Joy a mother with her four children

Joy Phido is a qualified licensed hairdresser /cosmetologist.  She is an internationally established Master Extensions and Natural Hair Educator and Practitioner.  As the Artistic, Creative Master Director at World of Braiding Joy is inspiring women and younger generations to embrace not only natural hairstyles but to get into the Business in order to create wealth for themselves in the hair industry.  Joy is a mother with 4 children and has first-hand experience on how difficult it is to work and run a family especially in the Western world.  After working in corporate Nigeria as a banker and corporate England in telecoms, Joy tried her hands on buy and sell businesses which failed. She eventually realized that to succeed in business; you need to have a skill in your hands first. In addition to her natural passion and skill in hair designing, Joy took series of professional training from across different continents and now has the mission to give students real skill of running a hair Business. As a way of sharing her knowledge and encouraging other women in business, Joy has been active in conducting seminars, workshops, events etc across various continents.  She can be seen on Youtube sharing her knowledge and skill with over 5million views and over 50,000 subscribers. She has written e-books and produces DVDs for sale to help her clients understand the industry better.  This is why World of Braiding has become a success and it is this passion of owning your own skill that motivates Joy in helping people who come to World of Braiding & Extensions for training.

Joy has a BSc in Business Admin, a State Registered Hairdresser (SRH) with UK Hairdressing Council, has over 20 years Natural Hair & Extensions experience.  She is also a qualified teacher, an NLP practitioner and has varied career experiences.

Before setting up World of Braiding & Extensions, Joy started teaching Braiding, Weaving & Extensions with the Newham Council Adult Education Department (Newceys) for 5 years at 4 Centres with some classes as big as 30 students. As the Chief Executive, Trainer and Artistic Director of World of Braiding & Extensions, her passion is to make Natural Hair and Extensions a professionally recognised hair beauty skill that can be practiced by anyone.

Joy’s passion for natural hair is also associated with the fact that she experienced hair damage with chemical relaxers which made her start wearing natural hairstyles thereafter.  She can be seen as a Doctor  for healthy natural hair where all her children wear natural hairstyles.  She is also a Natural Hair & Extensions Business Mentor and adviser helping students & practitioners.  

She brings a wealth of knowledge and personal experience to this training to enhance your learning.  World of Braiding & Extensions is constantly exhibiting at Hair events, taking part in major projects and designing hair for fashion shows and events. 




Have you trained with us? Is your business growing as you hoped? Would you like to add more to what you know? Do you want to meet with others like you and bounce ideas to support your business? Do you want to learn from others?

networking events

networking events

networking events

Networking events

Then you are invited to this event.  

Because you have trained with us; we want the absolute best for you. 


  • Find out how to Grow your Business with a 90 Days Marketing Plan.
  • Increase your hair business in 2014 when you know the secrets to Social Media.
  • Interact with other people in your industry to share ideas, life experiences, case studies etc – the excitement and the woes of dealing with clients.
  • Take this chance to be among the first group to become a member of Joy Phido’s Hair Business Coaching Programme and gain over 20 years of business expertise and support to help you grow & many more.

DATE:   Friday 23rd May 2014

TIME:   11am – 4pm (please keep to time or you will miss out on the buffet)

PRICE: £20.00 (copy & paste or click on the link below to pay by paypal)

VENUE:  Natural Hair & Extensions Professionals

37 Alexandra Street. Southend On Sea,



  • There will be a lovely lunch & drinks with Chinese buffet to eat as much as you like while we talk business.


east Malaysian Restaurant in Southend

east Malaysian Restaurant in Southend


           Register now as places are limited on first come first served basis.


***Dress code: Smart professional dressing preferably Black & Red or Black & White suits. 

World of Braiding Team

World of Braiding Team

Do not miss this new year networking event:  It is an opportunity to set an agenda to grow your business dreams in 2014!! 

**Come with pen & paper.




Tel: 01702 339 858,  07946 439 057





CONTACT US ON 01702 339858   OR email for booking.


All prices exclude materials /training kit.  A list of kit will be given when requested.

New Year Networking Lunch – (Buffet & Drinks)  21st February    11am-5pm  19.99 37 Alexandra Street 
 Natural Hair & Extensions Business Masterclass  7th March  10am-5pm  99.99 37 Alexandra Street 
Full Weave Closure Masterclass 28th – 1st April, (5 days)  10am-5pm  700 37 Alexandra Street
Internet Marketing for Hair Beauty Business – meet your clients online  18th April  10am-4pm  49.99 37 Alexandra Street 


Cornrow Workshop  25th April  10am-5pm  199.99 37 Alexandra Street
Introduction to Braiding Workshop  2nd May –6th

May  (5 days)

 10am-5pm  500 37 Alexandra Street
Lacefront Wig Workshop  23rd – 24th May  10am-5pm  249.99 37 Alexandra Street
A Glamorous Evening of Networking for Natural Hair Practitioners. Know tips of how to grow your business  6th  June  5pm – 9pm  19.99  37 Alexandra Street
Track Weave Workshop  20th – 23rd  June

(4 Days)

 10am-5pm  599.99 37 Alexandra Street
Single PlaitsWorkshop 27th June 10am-5pm 199.99  37 Alexandra Street
Prosper with Hair Business Conference Series.Skills  Demonstration, Education and Information Workshops  4th July  10am-5pm  FREE  St. Marks Beckton

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Contact Us. +44 1702 339 858    EMAIL:




About your Trainer – JOY PHIDO (SRH)

Joy a mother with her four children

Joy a mother with her four children

Joy Phido is an internationally established Natural Hair and Extensions Educator, Specialist, & Designer. 

Joy is a mother with 4 children and has first-hand experience on how difficult it is to become someone’s staff and run a family especially in the Western world.  In addition to this, Joy has tried so many retail businesses which failed and eventually realized that to succeed in business; you need real skills in your hands first. This is the basis of Joy’s mission in training students in hair – to give women the real skill of running a Business. This is why World of Braiding has become a success and it is this passion of owning your own skill that motivates Joy in helping people who come to World of Braiding & Extensions for training.

Joy has a BSc in Business Admin, a qualified NVQ Level 3 Hairdresser, a State Registered Hairdresser (SRH) with UK Hairdressing Council, various certificates in natural hair, weaves and extensions in addition to over 20 years Natural Hair & Extensions experience.  She is also a qualified teacher, an NLP practitioner with varied career experiences.

Before setting up World of Braiding & Extensions, Joy taught with Newham Council London – Adult Education Department (Newceys) for 5 years teaching 4 different centres with classes as big as 30 students in some classes.

As the Chief Executive and Artistic Director at World of Braiding & Extensions, her passion is to make Natural Hair and Extensions a professional skill as well as help stylist understand how to turn the skill into a business making money while designing  glamorous hair on clients.

Joy’s passion for natural hair is also comes from the fact that she experienced hair damage with chemical relaxers which made her start wearing natural hairstyles thereafter.  Joy can be seen as an evangelist for natural hairstyles where she and her children wear natural hair and she is no stranger on the internet writing from her blogs, teaching on Youtube with step-by-step videos to constantly enrich students’ knowledge with over 1.5million views and over 6,000 subscribers. 

She is also a Natural Hair & Extensions Business Mentor and adviser helping students & practitioners not only on how to get into the industry but how to become successful and prosper in the industry.  She brings a wealth of knowledge and personal experience to this training to enhance your learning.  World of Braiding & Extensions is constantly exhibiting at Hair events, taking part in major projects and designing hair for fashion shows and events.




You may think you have seen it all in your industry then something else comes and tops all your various experiences put together.  This particular day was one of those days.

Late this evening and completing training with a student; rolls in an elderly couple – maybe husband and wife. Husband was holding the hands of the wife who could not walk properly but the husband was also being supported by a walking stick.  They were struggling through the door so I ran to help. I rushed a chair for the wife and she sat down in a heap. “How can I help?” I asked. “We want help with a wig.” She had on her head a scarf that was held in place with some other hairband.  So she takes off the scarf and I noticed there were very thin strands of hair here and there on her head.  I was in shock but did not show it. So they went on to explain the situation.  “We are going to a family party but we need to have a wig so she can look presentable to the family. She is suffering from Cancer and the chemotherapy has taken away her hair. Can you help us?”  So we went into the usual details, and luckily we found a wig that was a perfect colour for her.

We went through the process of trying it on.  Pop comes the wig cap to protect the little strands of hair she had on – I had to pick just any colour as it was for a trial and this turned out to be a black wig cap under a blond wig.  Tried on the wig and she loved the look and the colour. Only problem was it turned out to be too long. Being synthetic wig, we could not cut it to avoid changing the original shape so we held it in place with a lovely hair clip and she was very happy with it. Now she wanted to pay for the wig but I had to change the wig cap as it was black and showing underneath the wig. Eventually found a colour that was okay for her wig colour and I had to change the black to the new colour. This required that I remove the black cap to replace with the new cap because she wanted to go with the wig as she was fed-up with the scarf she came in with.

When I took the wig cap off; this is when it really hit me what I was dealing with – CANCER & CHEMOTHERAPY. Within the few20131216_155536

Wig cap of Cancer patient

Wig cap of Cancer patient

Wig cap of Cancer patient

Wig cap of Cancer patient

minutes we had tried the wig on with the black wig cap and now that I needed to change it to the right colour, the few strands of hair on her head had fallen off and stuck onto the wig cap. Imagine my shock of the reality of what cancer could do to someone. Losing every strand of hair on the head can be really traumatic. I was close to tears but had to hold myself together as this brave lady has been facing this trauma for so long. According to her, all she wanted was to have hair on her head.

In-between our sorting out the right wig etc, the husband had to go and park the car properly as the traffic warden was about to give them a ticket.  So to kill idle time, I wanted to find out how she had been coping with this sickness.  It was cancer of the eyes, she said. It started over a year ago and in-between this, she had gone through so many types of chemotherapy treatment which had not worked to cure the cancer but had taken away all her hair in the process.   It has been a very traumatic journey for her and all she does is live by the day to see what happens next.

To say the least, I was dazed throughout all this. I have seen quite a few Cancer patients in my salon but this one sort of really touched every nerve in my body.

It makes you look at and analyse life again. I see people who constantly do everything they can to damage and remove every hair strand they have on their head deliberately or how do you explain someone bleaching her hair constantly with all types of colour. Some of them change their hair colour weekly – green, red, blond, honey blond, purple etc and then come to you to give them hair extensions after the hair starts drying out; breaking off and falling out. And here is a woman who did not contribute to this hair falling off her head wanting just to have her hair back on her head. How do you explain this?

This is the irony of life and every day I am faced with similar situations, I simply shudder and analyse life again.

We will like to hear your experiences if any with Cancer patients or if you suffer from Cancer and going through same experiences as our client above. If you have been affected by anything in this article, please feel free to contact us and we can chat with you to give support.


Contact us:

Tel:             +44 1702 339 858,     mob:             +44 7946 439 057



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