INTRODUCTION TO HAIR BRAIDING COURSE

Introduction to Hair Braiding Workshop

(Qualification: Habia CPD Certification)

Pineapple Cornrows

Pineapple Cornrows

At the moment, there is no predicted end time for the stagnated world economic recession.  This is why skill based Vocational training is the only way out of the current situation for you. Your career in Hair & Beauty is one of your guaranteed tools to create your own job, get into employment/ start your own business and make money for your daily living and eventual prosperity.  

The reason for your success in hair and beauty career is based on the fact that women will continuous desire to be glamorous as this is naturally inherent in women.  This desire is regardless of age, race, status etc.  The reason for this desire in not vanity but rather helps to increase a person’s self-confidence, self-esteem and ability to portray the right personality they want others to see.  This personality helps them achieve their life’s dreams hence looking good is a necessary part of a woman’s daily life.

Your hair beauty and extensions skill being the quickest way to achieve glamour makes you one of the best things to ever happen to fashion, beauty and women generally.   Your skill to help women have the look they desire will make you a necessary part of their life as a look around will show you that practically most celebrities and ordinary women are all now wearing one form of extensions or the other.  This has therefore increased the pressure and demand from clients for professionally trained and qualified stylist who offer quality service, good customer care and understand their hair needs.

Here are some useful statistics in the hair industry: Revenue in the Black Hair industry alone reads as follows:

  • In the UK 2004, hair beauty was worth £60million. 
  • South Africa in 2002 it was $90million.
  • USA in 2008 it was $14.7billion
  • By 2013 in the US it will be worth $4.2trillion.

To get into this career and earn the money you deserve, you require professional training from an organization that will not only equip you with industry skills and standards but will also build your personal and business confidence to start and grow immediately you complete your course.  World of Braiding will enhance your knowledge and boost your confidence to help you gain clients as you complete your training.  There are specific tactics and tips that can help you get into this industry and we are happy to give you all we know because we know that your success is our success.

To get you started, we have put together this special workshop to train you on your way.   No hype! no fuss!  just simply skills, knowledge, information and education that will get you into employment.

  • Become work ready in 4 Natural hair styles
  • Get International accreditation with Habia CPD certification.
  • Gain professional techniques to boost your confidence to start operating immediately you complete your course.
  • Know hair types, textures, hair growth, hair damage, hair conditions, health & safety etc in natural hair designing
  • Essential natural hair skills for anyone interested in Natural Hair Beauty
  • Theory, Business and Practical Hands-on Classes

Detailed Practical Techniques –  (Sessions will include):

Your Course contains 4 practical hands-on techniques from our range of natural single plaits, add extensions, cornrows, add extensions.

1. Singles – Natural hair 2. Single – Add extensions 3. Cornrows – natural hair  

4. Cornrows add extensions

Single Plaits with extensions


The Course Details include: (A compulsory part for all our Courses)

  • How to professionally consult with clients to know what they want.
  • How to check client’s hair and scalp condition before designing chosen techniques
  • How to cleanse and prepare hair for the chosen techniques.
  • Health & Safety in natural hair and extensions
  • How to neatly section/partition hair into the right shapes for the chosen technique.
  • The correct braiding fingers and how to use them for the chosen technique.
  • Pick strands of hair with the correct finger placement and sequence for the chosen technique.
  • Firmly hold the base of a chosen technique with the correct grip to avoid causing pains and possibly traction alopecia.
  • Smoothly continue and neatly complete a strand of chosen technique.
  • Complete a professional full head of natural hair in chosen technique.
  • Introductions to Hair Extensions and why we need them.
  • Colour match and blend hair extensions for the chosen technique
  • PREPARE and TREAT hair extensions for the chosen technique
  • INSERT and APPLY hair extensions into the chosen technique
  • Advise client on after service & home care in the chosen technique
  • Remove & take out natural hairstyles and hair extensions correctly and safely in the chosen technique

Natural Hair Theory Class Content

Step 1: History of Natural Hairstyles & Modern Natural Hairstyles.

Step 2: Understanding Hair, how it grows and what causes damage.

Step 3: Health & Safety in Natural hairstyles

Step 4: Understanding Hair Extensions

Step 5: Understanding Hair Products


Natural Hair Business Master Class Content

Step 1: What is a business, What is business planning

Step 2: Who is your Client? Client care and consultation

Step 2: Research and understand the Natural Hair industry

Step 3: Marketing, Public Relations, Advertising, Internet /Social Networking for growth.

Step 4: Branding & Image Presentation

Step 5: Personal Development to grow your business

Step 6: Set your business as a Legal Entity

Step 7: Back to reception & Database


Date / Time: 

  • 5 days training from 11am – 6pm.

Why you should come to this workshop?

  • If you already own a salon and want to add modern healthy hairstyles to suit your clients.
  • If you want to grow your salon by adding more skills to your current knowledge.
  • If you want to avoid turning clients away because they demand styles you are not able to offer.
  • If you love natural hairstyles but don’t know how to go about getting into the business.
  • If you are unemployed and have a passion to see other people looking beautiful with current hairstyles.
  • If you have been practicing natural hairstyles but you want to move it to a more professional level so as to attract high end clients etc.

Assessment:

  • Continuous assessment is built into the programme to include questions and answers, discussions etc and practical work with clients may be carried out within our commercial Salon.
  • You will be required to carry out Case Studies, Research, Discussions, Salon Management and Reception duties as part of your work etc,
  • You may be contacted to participate in hair shows /events, seminars, trade shows where applicable – to help you gain confidence and understand the industry.
  • You will be given on-going support when required etc.  The assessment methods will be explained to you by your tutor and feedback will be given to you on a continuous basis.
  • To gain Habia certification, you will be required to produce and submit a PORTFOLIO of your work for assessment.

What will I receive when I complete the course?

  • Once you successfully complete the Introduction to Hair braiding course you will receive Habia Certified CPD qualification in Natural Hair Designs.
  • You will be able to obtain public liability insurance.
  • You will be able to start working with clients and start earning your money back.

Location: 

  • Unit C, 219 Bow Road, London, E3 2SJ. (Or as may be stated)

Entry requirement:

  • You should be in the hair industry.
  • In addition, you must have an interest in the natural hair industry and a passion for hair.

Introduction to Hair Braiding Course kit:

Full kit for Course (-£60.00)

  • 1 Mannequin Training Heads
  • 1 Training Head Clamp
  • 12 pack sectioning Clips
  • Brush
  • Scissors
  • 2 packs of braiding hair extensions
  • Carry Bag

What will I gain after the Course & Progression Route:

With hair braiding and extensions being very popular and in high demand, you will be able to create your own job by starting your business –

  • Work from home
  • Renting a chair/ booth in a salon,
  • Become a freelance/ mobile stylist.
  • Grow your existing salon.

Your earning potentials may vary according to locations, experience and time commitment. Progressions routes will be discussed during your course.

Call now to book your place as spaces are limited to only 8 Students

Spaces are booked only on first come first served basis.

Tel: +44 208 983 9815, mob: +44 7946 439 057

info@worldobraiding.com

www.worldofbraiding.com


About your Trainer

Joy Phido is an internationally established Natural Hair and Extensions Specialist, Designer, Consultant and Educator.  Joy has a BSc in Business Admin, a qualified NVQ Level 3 Hairdresser, a State Registered Hairdresser (SRH) with UK Hairdressing Council, has over 20 years Natural Hair & Extensions experience.  She is also a qualified teacher, an NLP practitioner with varied career experiences.

As the Chief Executive and Artistic Director at World of Braiding & Extensions, her passion is to make Natural Hair and Extensions professional as well as help stylist understand how to work with it to make it glamorous for clients. Joy’s passion for natural hair is shown in everything she does as she is not a stranger on the internet where she writes from her blogs, teaches on Youtube with step-by-step videos to constantly enrich students’ knowledge.  She is also a Natural Hair & Extensions Business Mentor and adviser helping students & practitioners not only on how to get into the industry but how to become successful and prosper in the industry.  She brings a wealth of knowledge and personal experience to this training to enhance your learning.  World of Business helps you get into business, market and grow your business.

But don’t take our word for it!

Here are just a few testimonials from Students across the world that Joy has trained.

“A Course from World of Braiding was all I needed to skyrocket my business.  The thing that realIy stood out for me was the determination and selfless aim of Joy to teach students’ EVERYTHING she knew. World of Braiding has changed my life forever and I’m so happy I travelled the world to gain this skill.  The training gave me confidence to expand and grow my business and now I am everything I wanted to be.  I run one of the most sought after salons in Australia. I am a committee member of a Hair Show in Sydney, write for hair magazines, speak on radio show s, stock my own natural hair brand etc.   Thank you so much – World of Braiding.

Francesca – Owner (Freedom Braiding Couture) Australia)

”I am a lawyer by profession but when the economic recession started and my business was changing, I knew it was time to start a new career that will give me a skill.  World of Braiding helped me to make my vision clear and now I run my own salon.  ” 

Vicky – Owner (Braids’n’Weaves) Hemel Hemstead

”I come from Salt Lake City in Utah in the USA and I came to England to learn detailed Braiding as it was the best full course I could find.  I took up the International Braiding Course and on completion; all aspects of the training exceeded my expectations.  I feel so well equipped and confident to take my skill to the next level. The training is so professionally organized and extremely detailed.  I will recommend this course to anyone who wants to arm their hands with this unique skill which becomes yours for life.”

Celestes –Salon Staff –  USA.

”I was fed up working for other people and wanted to start my own business. Coupled with the fact that I have young children I needed a business that will allow me work around them.  I took up the Foundation Course and now, I have set up my own salon.  After my first month in business, my shop now pays its own expenses. I am very happy as I have achieved the skill I wanted to start my business.  The rest is now left to me” 

Laurayn  – Owner (Laury’s Beauty Elite) Ilford – London

 

After completing Introduction to Braiding and a course in Extensions everything changed for me.  With the skill in my hands, I changed my small salon into a huge cosmetics and beauty shop in Portsmouth.   I combine my skill with retail of hair extensions & products. This has changed my life as I am a different person and a lot better than I ever dreamed. I cannot begin to quote my weekly earnings.  Thank you so much World of Braiding.

Rita – Owner (Rita’s Beauty) Portsmouth

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EUROPEAN SEW-IN TRACK WEAVE COURSE

GET ON TRACK TO SUCCESS WITH

EUROPEAN SEW-IN TRACK WEAVES COURSE

SKILL GUARANTEED FOR SELF-EMPLOYMENT & JOB CREATIONS

WITH

European Sew-in Track Weave Workshop

(Qualification: Habia CPD Certification)

Price: £1,200.00

Logo

Logo

Hair Extensions

Hair Extensions

A career in Hair & Beauty is the guaranteed way to get into employment and make money in today’s economy.  There is always a high demand from clients for professionally trained and qualified stylist who offers quality service and good customer care. Most celebrities now rely on extensions to get the desired look they want for their self-esteem.  Celebrities such as Cheryl Cole, Kim Kardashian, Paris Hilton, Victoria Beckham, Beyonce etc are all known for their hair extensions.

Kim Kardashian Extensions

Kim Kardashian Extensions

According to market research, Revenue in the Black Hair industry alone reads as follows:

  • In the UK  2004, it was worth £60million. 
  • South Africa in 2002 it was $90million.
  • USA in 2008 it was $14.7billion
  • By 2013 in the US it will be worth $4.2trillion.

To get into this career and earn the money you deserve, you require professional training from an organization that will equip you with industry standards and build your confidence to start working with clients immediately you complete your course.  World of Braiding will enhance your knowledge and boost your confidence to help you gain clients as you complete your training.  There are specific tactics that can help you get into this industry and we are happy to give you all the tips and tricks of the trade. 

To get you started, we have put together this special workshop to train you on your way to Natural Hair and Extensions Designing.  No hype or fuss, just simply skills and information that will get you into employment.

  • Become work ready in 3 Natural hair & weave extensions hairstyles
  • Get International accreditation with Habia CPD certification.
  • Gain professional techniques to boost your confidence to operate from as little as just 6  weeks
  • Know hair types, textures, hair growth, hair damage, hair conditions, health & safety etc in natural hair designing
  • Essential natural hair weaving skills for any Natural Hair Salon
  • Theory, Business and Practical Hands-on Classes

Detailed Practical Techniques –  (Sessions will include):

Your Course contains practical hands-on techniques from our range of natural, sew-in weaving and extensions Styles such as

1. Cornrows – natural hair  2. Cornrows add extensions 3. Sew-in /Track Weave Extensions.  

The Course Details include: (A compulsory part for all Courses)

  • General Background information into natural hairstyles
  • How to professionally consult with clients to know what they want.
  • How to check client’s hair and scalp condition before designing chosen techniques
  • How to cleanse and prepare hair for the chosen techniques.
  • Health & Safety in natural hair, weaving and extensions
  • How to neatly section/partition hair into the right shapes for the chosen technique.
  • The correct braiding fingers and how to use them for the chosen technique.
  • Pick strands of hair with the correct finger placement and sequence for the chosen technique.
  • Firmly hold the base of a chosen technique with the correct grip to avoid causing pains and possible traction alopecia.
  • Smoothly continue and neatly complete a strand of chosen technique.
  • Complete a professional full head of natural hair in chosen technique.
  • Introductions to Hair Extensions and why we need them.
  • Colour match and blend hair extensions for the chosen technique
  • PREPARE and TREAT hair extensions for the chosen technique
  • INSERT, APPLY and STITCH hair extensions into the chosen technique
  • Advise client on after service & home care in the chosen technique
  • Remove & take out natural hairstyles and hair extensions correctly and safely in the chosen technique

Natural Hair & Extensions Business Master Class (Content)

Step 1: Theory on Client care and consultation

Step 2: Research and understand the Natural Hair & Extensions industry

Step 3: Marketing, selling and Internet Social Networking to accelerate your business

Step 4: Branding & Image Presentation

Step 5: Personal Development to grow your business

Step 6: Set your business as a Legal Entity

Step 7: Back to reception & Database

Date / Time:

  • 5 days training from 10am – 5pm.

Why you should come to this workshop?

  • If you already own a salon and want to add modern healthy hairstyles to suit your clients.
  • If you want to grow your salon by adding more skills to your current knowledge.
  • If you want to avoid turning clients away because they demand styles you are not able to offer.
  • If you love natural hairstyles – cornrows natural hair, cornrows with extensions, sew-in track weave, but don’t know how to go about getting into the business.
  • If you are unemployed and have a passion to see other people looking beautiful with current hairstyles.
  • If you have been practicing natural hairstyles but you want to move it to a more professional level so as to attract high end clients etc.

Assessment:

  • Continuous assessment is built into the programme to include questions and answers, repetitions, demonstrations, discussions etc and practical work on models may be carried out within our commercial Salon (where applicable).
  • You will be required to carry out Case Studies, Research, Discussions, Salon Management and Reception duties as part of your work etc,
  • You may be contacted to participate in hair shows /events, seminars, trade shows where applicable – to help you gain confidence and understanding of the industry.
  • You will be given on-going support when required etc.  The assessment methods will be explained to you by your tutor and feedback will be given to you on a continuous basis.
  • To gain Habia certification, you will be required to produce and submit a PORTFOLIO of your work for assessment.

What will I receive when I complete the course?

  • Once you successfully complete the Afro European Weave course you will receive Habia Certified CPD qualification in Weave Hair Extension.
  • You will be able to obtain public liability insurance.
  • You will be able to start working with clients and start earning your money back.

Locations: 

  • You will be advised of your training centre.

Entry requirement:

  • You should be in the hair industry.
  • In addition, you must have an interest in the natural hair weave industry and a passion for hair.
  • You should know about cornrows

Afro European Sew-In Track Weave Course kit content:

Full kit for Course (half price of -£149.99)

  • 2 Mannequin Training Heads
  • 2 Training Head Clamp
  • 12 pack sectioning Clips
  • Sectioning Tail Comb
  • Brush, weaving needles, weaving thread
  • Set of Scissors
  • 1 pack of braiding hair extensions
  • 1 pack 18” 100% human hair weaving extensions
  • Carry Bag

What will I gain after the Course & Progression Route:

With hair weaving and extensions being very popular and in high demand, you will be able to create your own job by starting your business –

  • Work from home
  • Rent a chair/ booth in a salon,
  • Become a freelance/ mobile stylist.
  • Grow your existing salon.

Your earning potentials may vary according to locations, experience and time commitment. Progressions routes will be discussed during your course.

Contact us:

Tel:             +44 1702 339 858,     mob:             +44 7946 439 057      

info@worldobraiding.com

www.worldofbraiding.com, http://www.worldofbraidingacademy.com

  

About your Trainer

Joy a mother with her four children

Joy a mother with her four children

Joy Phido is a qualified licensed hairdresser /cosmetologist.  She is an internationally established Natural Hair and Extensions Educator, Specialist & Designer.  As the Artistic, Creative Master Director at World of Braiding Joy is inspiring women and younger generations to embrace not only natural hairstyles but to get into the Business in order to create wealth for themselves in the hair industry.  Joy is a mother with 4 children and has first-hand experience on how difficult it is to work and run a family especially in the Western world.  After working in corporate Nigeria as a banker and corporate England in telecoms, Joy tried her hands on buy and sell businesses which failed. She eventually realized that to succeed in business; you need to have a skill in your hands first. In addition to her natural passion and skill in hair designing, Joy took series of professional training from across different continents and now has the mission to give students real skill of running a hair Business. As a way of sharing her knowledge and encouraging other women in business, Joy has been active in conducting seminars, workshops, events etc across various continents.  She can be seen on Youtube sharing her knowledge and skill with over 2million views and over 8,000 subscribers. She has written e-books and produces DVDs for sale to help her clients understand the industry better.  This is why World of Braiding has become a success and it is this passion of owning your own skill that motivates Joy in helping people who come to World of Braiding & Extensions for training.

Joy has a BSc in Business Admin, a State Registered Hairdresser (SRH) with UK Hairdressing Council, has over 20 years Natural Hair & Extensions experience.  She is also a qualified teacher, an NLP practitioner and has varied career experiences.

Before setting up World of Braiding & Extensions, Joy started teaching Braiding, Weaving & Extensions with the Newham Council Adult Education Department (Newceys) for 5 years at 4 Centres with some classes as big as 30 students. As the Chief Executive, Trainer and Artistic Director of World of Braiding & Extensions, her passion is to make Natural Hair and Extensions a professionally recognised hair beauty skill that can be practiced by anyone.

Joy’s passion for natural hair is also associated with the fact that she experienced hair damage with chemical relaxers which made her start wearing natural hairstyles thereafter.  She can be seen as a Doctor  for healthy natural hair where all her children wear natural hairstyles.  She is also a Natural Hair & Extensions Business Mentor and adviser helping students & practitioners.  

She brings a wealth of knowledge and personal experience to this training to enhance your learning.  World of Braiding & Extensions is constantly exhibiting at Hair events, taking part in major projects and designing hair for fashion shows and events. 

But don’t take our word for it!

Here are just a few testimonials from Students across the world that Joy has trained.

“A Course from World of Braiding was all I needed to skyrocket my business.  The thing that realIy stood out for me was the determination and selfless aim of Joy to teach students’ EVERYTHING she knew. World of Braiding has changed my life forever and I’m so happy I travelled the world to gain this skill.  The training gave me confidence to expand and grow my business and now I am everything I wanted to be.  I run one of the most sought after salons in Australia. I am a committee  member of a Hair Show in Sydney,  write for hair magazines, speak on radio show s, stock my own natural hair brand  etc.   Thank you so much – World of Braiding.

Francesca – Owner (Freedom Couture – Australia)

”I am a lawyer by profession but when the economic recession started and my business was changing, I knew it was time to start a new career that will give me a skill.  World of Braiding helped me to make my vision clear and now I run my own salon.  ” 

Vicky – Owner (Braids’n’Weaves -Hemel Hemstead)

”I come from Salt Lake City in Utah in the USA and I came to England to learn detailed Braiding as it was the best full course I could find.  I took up the International Braiding Course and on completion; all aspects of the training exceeded my expectations.  I feel so well equipped and confident to take my skill to the next level. The training is so professionally organized and extremely detailed.  I will recommend this course to anyone who wants to arm their hands with this unique skill which becomes yours for life.”

Celestes –Salon Staff –  USA.

”I was fed up working for other people and wanted to start my own business. Coupled with the fact that I have young children I needed a business that will allow me work around them.  I took up the Foundation Course and now, I have set up my own salon.  After my first month in business, my shop now pays its own expenses. I am very happy as I have achieved the skill I wanted to start my business.  The rest is now left to me” 

Laurayn  – Owner (Laury’s Beauty Elite -Ilford – London)

 

After completing Introduction to Braiding and a course in Extensions everything changed for me.  With the skill in my hands, I changed my small salon into a huge cosmetics and beauty shop in Portsmouth.   I combine my skill with retail of hair extensions & products. This has changed my life as I am a different person and a lot better than I ever dreamed. I cannot begin to quote my weekly earnings.  Thank you so much World of Braiding.

Rita – Owner (Rita’s Beauty – Portsmouth)

I attended the Track Weave Course at World of Braiding to add more to the knowledge I have in natural hair and extensions styles.  On completion, I set up my own business and since then I have not looked back.  It may be tough running a business sometimes, but I am glad I took the plunge to set up my own business.   Thank you so much World of Braiding.

Ivy – Owner (Weaves World – Glasgow)

Af

START AND GROW YOUR NATURAL HAIR BUSINESS

11 STEPS TO START & GROW YOUR NATURAL HAIR BUSINESS

 

1                   PREPARE YOUR MINDSET: 

This is a new field or area of business for you.  Learn to prepare yourself mentally.  Bible says you must sew before you reap.  Olympics winners don’t just get on the field and win gold medals.  They go through a lot of training and work hard to get what they want.  You have to look at all the possibilities before you decide to start in this field.

2                   INVEST IN A TRAINING:

To prepare yourself and become the best in this industry you need guidance.  To gain guidance you need to invest time and money to get the best skill.  World of Braiding is happy to offer you the best guaranteed professional and certified training you can find.

3                   PRACTICE, PRACTICE, PRACTICE:

Be prepared to spend time practicing your skill.  Now you have the skill, if you stop practicing, you will lose it.  Practice makes perfect and if you want to be perfect, you must practice.  This helps to make you one of the best in the industry. Start with the Training head, then gradually grow to work with friends and family.

4                   START BY OFFERING CHEAP /FREE SERVICE:

From your practice on the training head, you are now getting gradually confident and sure of what you are doing.  You want to start working on clients so you can guage their emotions, requirements, opinions etc. Offer your service free or for very cheap prices to help you completely take control and gain your confidence.  By offering this service, you will know what client’s expectations are and how they like their hair.  This will help you build a client base as well. This gets you started on your way to become a natural hair technician.

5                   BUILD A PORTFOLIO OF YOUR WORK:

Remember the hair and beauty business is very visual.  People want to see what you claim to know.  How would they see what you know if there is no proof in a photograph.  Building a portfolio seals your capability and gives proof of what you are capable of doing. It also gives you a point of reference for your clients to have confidence in your work. Please avoid taking other people’s pictures from the internet or celebrities pictures as clients will not be fooled by this action.

6                   START TO MARKET YOUR SERVICE:

Experienced business people say this is probably the most important part of a business and also the most hated.  Your business works around people.  People need to know that you exist. The only way for people to know about your business is when you tell them about it and this is what marketing does for you.  Circulate your information around people.  Some of the popular ways include: word of mouth, fliers, advert in magazines, brochures and the most current is the Internet – social media, website etc.  World of Braiding is happy to give you tips on how to sell and market your business.

7                   SET UP YOUR BUSINESS TO BE LEGAL:

Register your business as a legal entity. This helps you to network professionally with other businesses. It gives you corporate identity and the ability to become the boss of your own business.

8                   GOOD CUSTOMER CARE & QUALITY SERVICE:

A stable business survives on clients multiplied by the no. of usage.  Now that you have clients; how do you treat or attend to them? Do you give quality service that you are proud of? Remember the rule of life about “give and take”. You need to sew in order to reap. Do not take from where you did not sew. So to get your clients coming back avoid shoddy pretentious job. Give your best at all times – 200% where possible. Treat your clients well and they will keep coming back. This proves you have a going concern and that your business will survive.  Do not take it for granted that your clients will always come back or that they do not have a choice. Your clients will go to somebody else if you do not give them what they want. Also remember to thank them always for choosing to come to you instead of your competitor.

9                   CONTINUOUS PROFESSIONAL DEVELOPMENT: (KEEP UPDATING YOUR KNOWLEDGE)

You have to continuously improve on your knowledge. Beauty is in constant motion as is seen on celebrities. Continuous learning is one area where Black Salons are losing out on their clients. You need to continuously improve on your knowledge. No one has sole custody of knowledge in the world and you are also never too old to learn. You have to keep improving on your current skill as the hair beauty industry is constantly changing.  Something you knew yesterday may have improved or changed today.  There are so many ways of improving on your knowledge – Attend hair shows, workshops, seminars, networking events, buy magazines and read articles etc. Remember other professionals such as Medical Doctors, Accountants, Solicitors etc always constantly improve on their knowledge.  You are a professional and you can only be the best if you keep your knowledge updated. You owe your clients their right to have latest hairstyles.

10              ADD OTHER RETAIL PRODUCTS TO YOUR BUSINESS:

Your clients always need products to keep their style fresh at home.   You need to help them by stocking these products so it saves them travelling to the shops to buy fake products from ignorant people as they have no experience about these products and do not know what they are talking about.  Most times they end us advising your clients to buy the wrong products.  You are the expert and you are in the best position to advise your clients and give them the best  products to meet their needs. We are happy to introduce you to suppliers that will help you grow your retail side of your business.

11              MAINTAIN A DATABASE OF YOUR CLIENT:

Keep records of your client’s activities with you. This way you will always know what style they had the last time they were with you. You also need this information to stay in touch with them.  If you stop contacting them, they think you don’t care and will go to a different place for the service they want.  You do not want to be forgotten.

 

Wishing you the best in your business start-up and growth.

 

World of Braiding is happy to support you with all the points mentioned above so you can grow and be successful.

 

Joy is the CEO of World of Braiding & Extensions

World No. 1 Professional Natural Hair Academy.

info@worldofbraiding.com, +44 208 983 9815, 07946 439 057

www.worldofbraiding.com

 

HOW CHEMICAL RELAXERS AFFECT YOUR HAIR

HOW CHEMICAL HAIR RELAXERS AFFECT YOUR HAIR

 – ALL YOU NEED TO KNOW

WHAT ARE THE ACTIVE INGREDIENTS IN CHEMICAL RELAXERS

There are two major types of Chemical Relaxers – Lye and No Lye Relaxers.

LYE RELAXERS – has its main ingredient as Sodium Hydroxide also known as Lye or Caustic Soda which is a corrosive substance. This type of relaxer is also known as a BASE relaxer as it requires the coating of the scalp with petroleum jelly to protect the scalp from being irritated or burned during its application.  Lye Relaxers are made with Sodium Hydroxide mixed with water, petroleum jelly and emulsifiers to create a creamy consistency.

The ingredient Sodium Hydroxide is at the extreme end of alkalinity on the pH level of 13 and 14.

To discuss pH level, we need to understand how important it is and how it impacts on our actions. It technically stands for “potential for hydrogen ion concentration.”

The system allows us to compare our body chemistry to the chemical makeup of our environment.  pH is a medical term that describes the balance of your system and it refers to the condition of metabolic changes. pH level means how acidic or alkaline something is. The lower the pH level the more acidic it is.  The higher the pH level the more alkaline it is.  pH is based on a scale of 0-14 where the level of 7 represents neutrality and pure water is at this level.

Understanding the varying ends of the scale and how they affect us helps us to better understand what the chemical relaxer contains and how it affects our hair.  Healthy hair and skin has a pH factor of around 4.5 to 5.5.  If it is exposed to something more acidic or on a lower pH than itself, it hardens, becomes brittle and burns off when at the extreme end of the acidic scale – hydrochloric acid.  When it is exposed to something more alkaline, it tends to swell, soften, and melt off when at the extreme end of the alkaline scale – Caustic Soda. Here is an example of the pH levels on some basic products and substances.  Note where Sodium Hydroxide (caustic soda) is placed on the scale – highest level on the pH level.

pH level indicator

pH level indicator

Source: Dr. Don Colbert’s book “The Seven Pillars of Health”,

Manufacturers of lye chemical relaxers vary the sodium hydroxide content of their solution from 5% to 10% and the pH level between 10 and 14.

Also note that Sodium Hydroxide is the same active ingredient in the household liquid drain cleaners or sink un-blockers which led the United States Government – Food and Drug Administration (FDA) to ban the use of more than 10% of this ingredient in household liquid drain cleaners because it corrodes and damages the drain pipes.  This same ingredient in generally the same dosage is what is used in chemical relaxers applied on Black women’s hair.

In general, the more the percentage of sodium hydroxide used, the higher the pH level and the quicker the chemical reaction will take place on the hair, and this leads to the greater the danger of hair damage.

“NO LYE” relaxers

The increasing concerns concerning the potential damage and dangers associated to the use of Sodium Hydroxide led to the discovery the “No Lye” relaxers.  There are three main types of the No lye relaxers.

Type 1 – operates on the same general principle as lye relaxers but uses a slightly weaker alkaline agent – a). Potassium Hydroxide, b)  Lithium Hydroxide or c)Guanidine Hydroxide.

Type 2 – uses ammonium thioglycolate which is also known as Perm Salt for its use in permanent waves.

Type 3 – is the relaxers sold for home use with the active ingredient as ammonium sulphite and ammonium bisulphite.  These ingredients selectively reduce the bonds in the hair and is much weaker and slower to act.

All these chemicals are designed to soften and swell the hair’s fibers and alter its natural setting.

HOW CHEMICAL RELAXERS WORK ON YOUR HAIR

When the chemical solution is applied on your hair either by a professional in a salon, or at home with your home relaxer kits, the caustic “lye cream” swells open the hair’s fibers, penetrates the protein structure of the hair and weakens its internal bonds, causing the natural curls to loosen out. This then alters the entire hair structure causing it to change by this action. The chemical melts down the protective layer of the hair shaft. Leave it for too long or apply too much and the hair will turn to a mushy paste and melt off which is the corrosive nature of the chemicals.

To understand the way the chemical relaxer works with hair, we need to have a basic glimpse of the hair strand.

Damaged hair strand

Damaged hair strand

The Human hair is the subject of a remarkably wide range of scientific investigations. Its chemical and physical properties are of importance to the cosmetics industry, forensic scientists, and to biomedical researchers.

Hair is made of keratin – a protein found in also in nails and skin.  It is keratin that gives hair its strength and elasticity.

Each strand of hair is made of 3 parts. Cuticle, Cortex and Medulla.

Cuticle is the outer layer of the hair strand and looks like scales on a fish or tiles on a roof.  They are colourless, transparent and easily damaged. The Cuticle layer protects the hair strand.  The Cortex makes up the main bulk of the hair strand. This is the place where all the chemical and physical bonds of the hair are found. The bonds determine the elasticity, texture and curl of the hair. The Medulla is the central part of the hair strand consisting of cells filled with air spaces. A medulla is present in most hairs with the exception of thin hair.

Our main concern in chemical relaxing process is the Cortex as this is what gives the hair its curl, strength and elasticity.  It contains the bonds which affect our chemical relaxing process.  The bonds are 3 types – Disulphide bonds, Salt bonds and Hydrogen bonds.  The Disulphide /Sulphur bonds are the strongest and can only be broken when chemical relaxers are applied to the hair.

When the chemical relaxer is applied to the hair shaft, it causes the cuticle to swell allowing the product to penetrate into the cortex of the hair.  This then breaks the Sulphur bonds releasing one atom of the sulphur bond and replacing it with a new bond lanthionine. The hair now has one sulphur and one lanthionine bond.  Once this bond has been broken, the hair has now lost its natural shape and resistance and is now straight. This is what has altered the natural curl of the hair strand.   Thus, when you use chemicals to make curly hair straight, you have not only changed the natural pattern of the hair but you have also lost its strength and elasticity.  The action of using chemical relaxers on the hair has been likened to burning wood into ash where it cannot become wood again. This is one of the problems about using relaxers as once you’ve applied them to your hair, there’s no turning back. There’s no way to reverse the process except to work with new growth.  The degree to which the hair is successfully straightened depends on the type and strength of chemical used, the time it’s left in the hair, and the underlying health or weakness of the hair being treated.  The treated portion of the hair moves away from the scalp as the new growth of untreated hair sprouts up from the roots, requiring periodic retreatment (about every 6–8 weeks) to maintain a consistent appearance.

HOW DOES CHEMICAL RELAXERS AFFECT YOU?

Although the general argument for relaxing hair is to increase manageability and flexibility in styling the Black hair, its damaging consequences are numerous to mention.  Most Black women have been brainwashed to think that Black hair does not grow long, is dry, will break off, is unmanageable, is too hard to comb and needs straightening in order to manage it.  The reasons for these excuses are due to ignorance and lack of sensible information on how to manage the uniqueness of the Black hair.  Most Black women will wait for hours on a busy Saturday morning at the hairdressing salon waiting for their turn, when they finally get seen, the hairdresser slaps the chemical relaxer on their hair, and ask them to wait in another chair for the relaxer to take effect.  It starts irritating and burning  your scalp but because the hairdresser is very busy she tells you to hold on and in the end you have your scalp burnt with large crumps of skin scaling from your head and in some instances the hair is completely melted away.   We do not give the burning sensation any thought as we imagine it to be normal.

Chemical relaxers generally is dangerous but in an untrained hands is worse and is a recipe for untold disaster.  Caustic soda on hair is like putting bleach on clothes.  These dangerous ingredients are corrosive and if left on the hair longer than required will melt the hair which explains why your hair does not get any straighter but thinner as it continues to melt away the protective layers of the hair strand.

chemical hair damage

chemical hair damage

Chemicals in your hair is more than just changing the texture of your hair.  The instruction for applying chemicals involves wearing gloves on your hands because it is corrosive but there is no instruction on what to use to protect the scalp.  For the reason that the scalp is exposed to these chemicals, they absorb into your skin tissues, through your cells and into your blood stream thereby exposing your health to chemical toxins.  The dosage of this exposure is constantly increased depending on the number of times you apply your relaxer e.g 6 to 12 times a year and for an average of the number of years you apply them.  This is why it is a taboo to apply these chemicals on children as has been seen to have been practices by  some mothers of children as young as 2 years. Imagine the amount of toxin in their body by the time they turn 30 years?

As these chemicals can enter the body through the skin and the lungs, it is also a known fact that this is one of the occupational hazards of beauticians and hairdressers as they are constantly inhaling and working with these chemicals which has been linked to tumors and cancers.

patchy scalp

patchy scalp

Considering the fact that we are constantly exposed to a barrage of external and environmental pollutants, the least we can do is help ourselves to reduce the amount of chemicals we put in our body. You are therefore  personally responsible for putting toxic cosmetic chemicals into your body through chemical relaxers. With the world now developing a greener conscience – cutting down on carbon emissions, the climate change issues, the genetically modified food issues etc, you therefore need to make a conscious effort to protect yourself from exposure to these chemicals by either completely cutting away from them or by decreasing your usage of them. Chemical relaxers should therefore not at any cost be applied on children.

The general consensus is that the chemical relaxers have failed the Black woman.  It does not help the Black woman’s hair to grow rather it causes it to break. It leads to brittleness, dryness, baldness and widespread alopecia where the Black woman is statistically known to have the highest rate of traction alopecia exceeding all other races combined.  This has caused Black women to accept short hair as normal where genetically this is not true.  Chemically straightening the Black woman’s hair is not an option to healthy hair.  Natural hair care options provide a healthier solution of non-hazardous styling processes.

The lack of information on the route of natural hair styles is what has sent the Black woman on a search which has led her on a road to misguided information – the beauty supply shop and the Hairdressing/cosmetology colleges.

Beauty supply and hair shops are usually owned and operated by non-specialist in Black hair and are therefore not a solution to Black hair needs.  The hairdressing and cosmetology colleges are not a solution to save the natural Black hair as they claim to be authorities on Black hair yet uphold a practice of one standard of beauty – to test the proficiency of the straight hair styling – which does not care for the health of the natural Black hair types.  Due to the wrong information offered by these hairdressing colleges, most trained Black hairdressers are also at a loss in helping the natural hair client. They lack knowledge and skill to work with natural Black hair based on their training and their role is to offer their natural Black hair clients the quick solutions of chemical relaxers.

SOLUTIONS TO WORKING WITH NATURAL BLACK HAIR

Start by taking the necessary steps to understand your hair while becoming an informed consumer.  Remember that beauty starts from within you and thank God we are no longer in the slavery era where your beauty was dictated by others but yourself.   Work with what is healthy, makes you comfortable, and is not risky and damaging to your hair follicles.  Take time to select your hair beautician as there are very few that understand the structure and chemistry of the Black hair.  There are countless untrained and unthinking hair beauticians practicing and a dose of the poisonous chemical – Sodium Hydroxide – can prove lethal in the hands of this person. Always remember the Black woman’s natural hair responds to good treatment, right tools and right products.

The natural hair alternatives to chemical processing of the hair which create beauty are: Hair weaving, hair braiding, hair locking, wig beauty etc.  Apart from hair locking, these styles are temporary and give you the various choice of styling options.  When they are done by a trained hair beautician on a base of natural black hair, these styles give you versatility without damage.  Whatever you choose to do, being in a position to decide puts you in the driving seat of your beauty and gives you the power to be pro-active instead of re-active.

World of Braiding & Extensions is a pioneer in this issue and is in a position to guide you in your journey to working on a healthier hair choice.  Let us know how we can help you by sending us your comments, questions, experiences, advise etc.

Joy Phido is the Chief Executive & Natural Hair Consultant at World of Braiding & Extensions

Contact: Tel: +44 208 983 9815, email: joy@worldofbraiding.com

www.worldofbraiding.com

References:

African Caribbean Hairdressing – Sandra Gittens

Lets Talk Hair – Pamela Ferrell

The Hair Bible – Philip Kingsley

And various internet websites.

GOING BACK TO THE ROOTS OF BLACK HAIR

GOING BACK TO THE ROOTS OF BLACK HAIR

Glamorous Afro Hair

Teeyana Taylor in glamorous Afro hair

There is a huge need and demand to understand black hair.  The struggle to understand this hair type goes deep into history.  History has personally taught me how to appreciate and embrace my Afro hair type, how to work with it and also how to be proud of it.

Going back to the roots takes us into the history surrounding how black hair was treated prior to a change in our historical understanding.  Back in the African civilization – where the Afro hair type originates from, hairstyles were used to indicate various things  – age, ethnic identity, wealth, rank in the community, marital status, religion, birth of a new baby, coming of age, death etc.  The afro hair was groomed by women who cared and understood how the African woman’s beauty should be. The social significance of hair was massive as also was the aesthetics of the hair.  A lot of hair was a quality every woman loved and wanted. The significance for Africans was to have not just a lot of hair but clean, neat and specifically designed in plaits or braids to conform to culture.  Leaving hair undone was generally not tolerated otherwise you are seen as dirty, insane, or bereaved.  Historically, every region of Africa had different ways of styling the Afro hair.  Generally, a mother took care of a daughter’s hair while passing on the skill of grooming, understanding tools, products accessories etc to the child.  Occasionally, the grandma initiated the passing on of this knowledge and this perpetuated in the family.   In the society, styling and taking care of each other’s hair was a social treat where the mums and friends spent valuable time to share confidences and laughter in each other’s company grooming each other’s hair. Money did not exchange hands as each woman took turn to style each other’s hair.  Your hair stylist was usually someone very trustworthy as there were personal connotations attached to someone you allowed to touch your hair. The task of grooming the hair included shampooing, oiling, combing, braiding, twisting adding decorations if required etc and the process usually takes a long time lasting several hours and sometimes lasting days depending on how complicated the style may be.  The tools were generally a hand-carved comb with long tooth with the task of untangling the curled knots without causing pain. Products used were basic oils like the palm oil or palm kennel oil.  There was a physical, mental, emotional and spiritual well-being involved within the process of grooming that accounted for a complete approach to a woman’s beauty.  Black people in Africa had pride  and loved their beauty.  They had no problem appreciating their natural beauty.

Beautiful Afro hair

Beautiful Afro hair

Then time changed.  Slave trade came into the African society around the 16thcentury.  New territories had been discovered in North America, South America and the Caribbean and the Europeans needed an imported labour force.  It was at this stage that the African slave trade began.

In a period of nearly 400 years and with an estimated 20million people forcibly removed from their home land and dragged in chains to the slave markets – slave trade changed the Black person’s mentality about themselves.  Most of the slaves were between the ages of 10 and 24 and the majority hailed from Western and West Central Africa. The captives were sold to European and Arabian slave masters.

When the black woman got to America, the issue of how to care for her hair and what style is acceptable became a problem.  This is because the slave masters wanted maximum output from each slave, often choosing to work them to death in a matter of years rather than show them compassion. Slaves were expected to work in the fields under a gruelling sun for 12 to 15 hours a day, 7 days a week. Giving these gruelling inhumane circumstances, the Africans had neither the time nor the inclinations to care about their appearance including their hair.  Personal care, grooming and well-being had been put aside. The black woman had to struggle for survival in America and was forced to put pain and suffering over her beauty regimes. Treasured African combs were nowhere to be found as they had been forcefully taken away and had no time to be organised for life in a strange land.  This led the once long, thick and healthy black hair of both women and men to become tangled and matted.  Out of desperation for tools, the slaves started using Sheep Fleece carding tool to untangle their hair.  Scalp diseases became prevalent such as head lice infestation etc took over.  Slavery had stripped black people of their identity, pride, values and culture.   This caused frustration and hardships which led the black woman in America to feel inferior and learned to hate themselves, their beauty and their hair.  Black people were not born feeling inferior but the cruel circumstance that slavery offered forced them to feel this way in a European dominated world as an example here confirms – in the mid 1800s the black woman’s hair was virtually outlawed in New Orleans when they were forced to cover their hair with a scarf while in public. Underneath the scarf was neglected hair with limited grooming options which caused serious hair and scalp problems. The black woman started to struggle with her image – good hair-bad hair, light skin-dark skin, anti-African-pro European. They started to seek solutions to change their physical appearance in order to please their slave masters – these were images opposite to their natural hair including pride in skin colour and all distinctive African physical attributes.

“We had been completely brainwashed and we didn’t even know it. We accepted white value systems and white standards of beauty and at times, we accepted the white man’s view of ourselves” Assata Shakur – former Black Panther – in her autobiography.

Then Madam Walker came to the rescue of women with a range of cosmetics for black hair needs encouraging them to take back pride in themselves. She encouraged straighteners to enable hair to become easy to comb.  She considered her hot combing more natural as this was a temporary method which allowed hair to “go back” with water.

There was now a huge demand for this hair style as it posed a solution to the problem the women were dealing with. This huge demand then gave birth to a more permanent solution to the problem which now became the chemical relaxers – a very lucrative hair industry black women deal with today.

Black women still want to know when beauty touches them. Is this in the eyes of the beholder, should we let someone else tell us when we are beautiful or should we remember that the natural gifts we have from nature is ours to embrace and work with rather than damage and work against.

These are some of the examples of well loved celebrities who have learnt to love their natural locks.

Please check them out – Jill Scot, Corinne Bailey Rae, Erykah Badu, Teeyana Taylor, Shingai Shoniwa, Solange etc

Joy Phido

CEO – World of Braiding & Extensions

www.worldofbraiding.com

+44 208 983 9815

For comments, contributions, questions and more information about this blog, please contact us.

2ND QUARTER TRAINING PLAN

WORLD OF BRAIDING FORTHCOMING WORKSHOPS / EVENTS – 2ND Quarter 2011 (APRIL – JUNE 2011)

CONTACT US ON 0208 983 9815   OR email info@worldofbraiding.com for booking. All prices exclude materials /training kit.  A list of kit will be given.

WORKSHOP DATE TIME COST £ VENUE
Introduction to Braiding  

18-22 April

(5 days)

 

10am-5pm

 

500 Kit 60

219 Bow Road

 

 

Ghana Cornrow

 

25th April

 

10am-5pm

 

199.99

219 Bow Road

 

Weave Masterclass 2nd May – 6th May (5 days)  

10am-5pm

 

700

219 Bow Road

 

         
Internet Marketing for Hair Beauty Business  

13th May

 

10am-2pm

 

49.99

219 Bow Road

 

 

 

Cornrow Workshop  

16th May

 

10am-5pm

 

199.99

219 Bow Road
Introduction to Braiding Workshop  

26th May –31st

May  (5 days)

 

10am-5pm

 

500

219 Bow Road
Lacefront Wig Workshop  

2nd June

 

10am-5pm

 

249.99

219 Bow Road

 

Weave Masterclass 6th-10th June

(5 days)

10am-5pm  

700

219 Bow Road
Weave Cutting workshop  

11th June

 

10am-5pm

 

199.99

219 Bow Road
An Evening of Networking for Hair Braiders. How are you doing – Know tips of how to grow your business  

14th June

 

5pm – 9pm

 

FREE

Relax, chat and have Drinks & snacks on us

 

219 Bow Road

Tree Braid Weave Workshop  

17th June

 

10am-5pm

 

299

219 Bow Road
Track Weave Workshop  

20th June

 

10am-5pm

 

299

219 Bow Road
Single Plaits

Workshop

 

22nd June

 

10am-5pm

 

99.99

 219 Bow Road
Long Hair&Bridal Styling Workshop  

23rd June

 

10am-5pm

 

199

219 Bow Road
Mothers in Braiding  

24th June

 

10am-5pm

 

99.99

219 Bow Road

 

Full Cornrow Weave Workshop 27th – 29th June 10am – 5pm 399.00 219 Bow Road
Prosper with Hair Business Conference Series.

Skills  Demonstration, Education and Information Workshops

 

30th June

 

10am-5pm

 

FREE

 

219 Bow Road

Natural Hair, Extensions & Beauty Exhibition. Education & Information Seminars,

Skills  Demonstration, Product exhibition etc.

1th July 10am – 5pm £19.99 TBC
             

CELEBRATING OUR STUDENT’S SUCCESS

….helping you prosper in hair.

 

02 February 2011

Reference No:  WOBEL/FRAN

PRESS RELEASE

World of Braiding Trains Australia’s Student to Natural Hair Business Success

Francesca's training

Francesca's training


 

After only six months of training Francesca De Mori, Freedom Braiding Couture one of Internet’s Top and Australia’s successful natural hairstylist is glowing with business success.

According to Francesca Angela De Mori, the founder and Managing Director of Freedom Braiding Couture “My biggest triumph in getting training is the fact that Business is BOOMING , I’m so overwhelmed with how in demand I am. Everyone wants me as their stylist and it’s a great feeling. I am truly in demand by my clients and have such a great reputation. I feel so successful in this industry and everybody around me sees how much work I put into my business”.  According to Ms De Mori since her training “I have been contacted by Rhihana’s hairstylist and Taliah Waajid, I write a monthly hair care column for a National Magazine, I speak monthly on a Radio station about new Hair styles and extensions, I’ve started doing Photo shoots, events, fashion shows and weddings etc.  It is so exciting.”

Freedom Braiding Couture’s success has been achieved by her dedication to her work and her willingness to take up training and apply herself to the knowledge she was taught. She accepts that to succeed in the industry, you have to be willing to improve on the service you offer your clients and you can only gain this knowledge from continuous training. “I needed training because I felt as a stylist I wasn’t being respected. Clients were not paying enough and they were coming late all the time. I felt if I was qualified with a professional certificate, I would be respected in the hair industry and by my clients. I also needed to  improve my skills to a higher quality.”  Since completing her training, everything has changed for her.  She now aims to work on 3 weaves in a day and earns very good fee from her clients. “I definitely help my clients more with advice on growing their hair and hair care rather that just styling as I was doing before training.  I make educated conversation and create a comfortable professional environment all the time.  I absolutely appreciate Customer service as very important to my clients.”

World of Braiding is UK’s first accredited Natural Hair Academy, a World Premier Institution offering Professional Standards and Natural Hair Glamour that helps stylist to achieve prosperity in the hair industry.

World of Braiding offers education, knowledge and skills training that let students achieve a lifetime skill for self employment in order to work around their family and friends, work from home, rent a chair, become freelance, start their salon/ grow their salon business etc.

According to Joy Phido – Chief Executive of World of Braiding, “we are focused on helping our students prosper in the hair industry.  Our training apart from offering the most detailed skills in Braids, Weaves and Extensions, gives information and statistics on the hair industry.  We welcome students from around the world and have proved our quality training with students from USA, Australia, Poland, Norway, Slovakia, Switzerland, Netherlands, South Africa, Barbados, Zimbabwe, Nigeria, Kenya, Cameroun, Ireland, France to name a few.”

Ms De Mori concludes by advising people interested in the hair industry “Hair is a very profitable industry, however it is competitive. If you don’t have a passion for it and have the drive to excel for more education and training then do not bother going in.”

For more information on Ms De Mori and Freedom Braids Couture, see her videos on You tube.

http://www.youtube.com/watch?v=F1HBznnhj-Y&feature=fvst

World of Braiding is offering an Open Day of Training on February 22 2011 and it is absolutely free. Contact us for details:

 

For information on our training see our You tube channel:

http://www.youtube.com/watch?v=cYbDyf-g5c4

World of Braiding & Extensions Ltd

Unit C, 219 Bow Road

London

E3 2SJ

Tel:  020 8983 9815

info@worldofbraiding.com

www.worldofbraiding.com

 

Contact:  Joy Phido

Chief Executive Officer

 

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