Hair Braiding Summer School

WORLD OF BRAIDING EQUIPS YOUNG PEOPLE WITH HAIR BRAIDING SKILL

SUMMER SCHOOL 2012

 

World of Braiding & Extensions trains Newham Young People with the skill of hair braiding for 2012 Summer School in Beckton  – London (July 16 – 20, 2012 & August 13 – 17, 2012)

July 16 – 20th 2012, World of Braiding & Extensions was honoured to be fully involved with Newham Summer School for Young People – Beckton London.

 We were chosen to train and guide Young people in Newham with the skill of Braiding to equip them for the future. Natural hair and Braiding designs have now more than ever before become popular especially among Young people.  They love the creativity that comes with this skill and the fact that it helps to grow, beautify and glamorise their hair.  World of Braiding continues to be associated with this project with the Newham After-School project which has been on since 2010.

 In the light of the amazing skill our young people gain from the Braiding training, World of Braiding is proud to continue to be part of this project for as long as it runs. Our training helps to equip young people in the following ways:

1.   to support and help them gain the skills to design their own hair, their  friends and family members etc

2.   To help them understand how to protect, grow and glamorise their own natural hair.

3.   To engage young people to be busy and away from getting into trouble and temptations on the streets.

4.   To encourage them to gain a lifetime skill which gives them extra skill for extra income in future.

If you have young children aged 13 – 16 and you live in Newham, this is an opportunity not to be missed:

Reasons to join –

A)   It happens once in a year

B)   It is fully funded and is free to you

C)  It engages your kids and equips them with a skill for life

D)  Your kids interacts with other children and gain social skills

E)   It is fun and friendly.

 

To be part of the next event starting in 13th – 17th August, 2012, contact the Council on  call   020 8430 2000      .

Or register online:

 http://www.newham.gov.uk/Events/SummerinNewham.htm


Please view the photo gallery of the July training below:

Youth Summer School in Hair braiding

Youth Summer School in Hair braiding

Youth Hair braiding summer school

Youth Hair braiding summer school

 

 

Youth Hair braiding summer school

Youth Hair braiding summer school

Designed cornrows at the Braiding Summer School

Designed cornrows at the Braiding Summer School

 

 

 

 

 

 

 

 

 

 

One2one tuition at the Braiding Summer School

One2one tuition at the Braiding Summer School

Creating cornrow designs at the Hair Braiding Summer School

Creating cornrow designs at the Hair Braiding Summer School

 

 

 

 

 

 

 

 

Creative cornrows at the Hair Braiding summer school

Creative cornrows at the Hair Braiding summer school

 

Class work in action at the Hair Braiding Summer school

Class work in action at the Hair Braiding Summer school

 

 

 

 

 

 

 

 

 

 

Graduating students at the Hair Braiding Summer School

Graduating students at the Hair Braiding Summer School

Designed Cornrows at the Hair Braiding summer school

Designed Cornrows at the Hair Braiding summer school

 

Creating designed cornrows at the Hair Braiding Summer school

Creating designed cornrows at the Hair Braiding Summer school

 

Showing a student how to create cornrows at the Hair Braiding summer school

 

Showing a student how to create cornrows at the Hair Braiding summer school

 

 

ABOUT JOY PHIDO & WORLD OF BRAIDING

Joy Phido (SRH)

Natural Hair & Extensions Educator, Specialist & Designer

Entrepreneur, Speaker, Business Coach/ Adviser, Mentor, Author

Joy is trained in Natural Hair Designs, Braids, Weaves & Extensions.  She is also trained in Hairdressing, teaching and has a BSc degree in Business Management,,

Joy was trained in Africa, USA & UK and now teaches Natural Hair & Extensions across the UK, Europe and has students from all over the world.  She is very happy to share her knowledge which she does freely on Youtube with over 6,000 subscribers and over 1.5million views from across the world.

Before going into hair business, Joy has had years of  various career experiences with varied organizations including Corporate Nigeria, Lagos Banker, to Corporate England, London Telecomms worker.

Joy’s mission in hair is to grow, protect and glamorise natural hair with specialist skill & knowledge in:

  • Natural Hair science & understanding
  • Hair braiding creativity & designs
  • Hair extensions creativity & designs
  • Hair weaving and designs
  • Marketing natural hair business
  • Coaching and mentoring Natural hair business start-up

Joy is available to glamorise your models, speak at your next event about healthy natural hair, design your hair or train you to gain the natural hair skill for business.

Please call to book.

World of Braiding is World’s No 1 PROFESSIONALLY ACCREDITED NATURAL HAIR & EXTENSIONS ACADEMY.

Contact us:

Telephone:            01702 339 858,       Mobile:           07946 439 057

Email: info@worldofbraiding.com

www.worldofbraiding.comwww.worldofbraidingacademy.com

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PAYING WITH AFRICAN PRICE

PAYING WITH AFRICAN PRICE

African Continent

African Continent

This is quite an intriguing and thought provoking topic.  If you have been following this blog, you would have read our last blog on a topic featuring – IS THE BLACK RACE AN ANTI-BUSINESS COMMUNITY?  To add to my curiosity and confusion, I get this interesting hair enquiry call from a prospective client.

Phone rings and I answer the call.  We get chatting. The gist of our enquiry goes. “I will like to have my hair done” asked the caller.  “What style would you like done” I enquired. “I want the micro braids done. Do you offer this service?” So our conversation continued.  On further questioning and consultation, it turned out she had done this style elsewhere but she was not satisfied with the result.  She had only worn the style for two weeks and it was beginning to unravel and come out so this was making her feel self-conscious about her hairstyle and her image.   She had then taken it upon herself to do some research on the internet to find out who could give her a better hairstyle. She now was calling us because her research had told her that we are the experts & specialist at designing natural hairstyles.  So I confirmed to her that we could give her the best hairstyle she desires but there is a price to pay for our expertise.

This is where our discussion focused.   She asked for our price which I gave to her after our detailed consultation. She then explained,“I live in Hackney and I know there are lots of places that can offer this service but they do not advertise. So when I saw your website I thought you could help me.”  “In what way did you think I could help you.” I asked.  “Well I know there are lots of high profile salons in West London but I am looking for a salon that will let me pay with African Price.”

African Market known for cheap price

African Market known for cheap price

At this stage, I was confused.  “What is African price? I queried. On further interrogation, she explained that her meaning of African price is a salon that will offer her prefect hairstyle but charges very cheap price.

This lady wanted the best quality professional service that she will be proud of, take to work, look good around her friends, feel confident with high self-esteem but repay the service with very cheap money. Cheap price equates to African price.

This is where I continue to query the African and Black mentality.  In my years of working with hair especially working with natural hairstyles, I have been asked to explain how I decide my price by some enquiries. They have often queried me with such comments as “is it not only braiding?”  When I queried this person if she could braid, she said no. I have been told that braiding & natural hair service does not require booking appointments or paying a deposit to reserve a place for their hair service etc etc. But asking for African price finally topped the weird and awkward questions I have been asked and further confused my understanding of the African mentality to business.  These people have no idea what running a business means let alone running a professional business.

I have heard about the antics of the so-called African priced hairdressers /stylist.  These people get into the industry without education or training.  These are sometimes illegal immigrants who have no right to work in the country etc and decide to take on the next easily available thing.  They do not pay tax or have any recourse to the system. These people have no idea what a strand of hair is, how it grows and how it gets damaged. These people only occasionally know how to offer a skill but have no knowledge about customer care, health & safety, etc hence there are tons and tons of complaints about their activities which has put the industry in disrepute. Everyone who has no job or dream about a future without training or education runs into hairdressing because they feel there is no entry requirement.  They dabble into applying chemicals on clients without understanding the contents of relaxers and the effects of chemicals on the hair and scalp. They continuously cause unimaginable damage – ranging from complete hair loss, chemical burns, scabs, patchy scalp, headaches, bleeding etc. Considering the fact that they have not taken any training, they have nothing to lose when they cause irreparable accidents as the salon owner takes the rap from the distressed clients or in some instances when the salon is taken to Court.  There are no standards in the Black hair industry and this is why Black women have the most damaged hair among all the races.

Damaged hair

Damaged hair

While the young untrained ignorant girl gets into the industry by mistake, my concern usually goes to the clients. These are mostly professional women who should know to treat their body better. They willingly sit in unkempt grotty salons; watch the stylist eat disgustingly smelling food over their head; watch the stylist argue, quarrel and physically fight with their colleagues holding a scissors over their heads; allow these stylist to pour water and apply shampoo on their hair; ignore them in a corner while they attend to many other clients etc.  These women will sit quietly  without complaining or questioning what is going on. Why do well educated women allow this to happen?  They take on the insult and verbal abuse because they do not want to pay good money to be served in a professional salon.  They want to pay African price.

When will Africans respect the person with a skill?  When do Africans appreciate the fact that skills are what encourages entrepreneurship and make the world go round?  Fact is, a well-trained hairdresser has undertaken professional training through months and years of education.  She has invested money to better her knowledge on how to protect, groom, grow and support her client’s hair.  Your hairdresser is your hair doctor.  She knows what your hair needs and has solutions to resolve it. She is creative, has passion for her skill and is happy to please her clients so they stay loyal and keep coming back to her.  She is running a business that she chose because she has something to offer her community.  She has love and passion for women looking glamorous so they feel confident to be the best at what they do. She understands that we cannot all take on the same careers, so hair is her calling and she is happy to do it to her best ability. She has chosen her profession and is running a business which has to grow.  She is standing behind clients all day, puts in very long hours inconveniencing herself and her family and most of the time to the detriment of her own health. She has responsibilities, a family to feed, rent to pay, bills to cover – electricity, water, materials, keeping her salon safe, clean  and welcoming, put fuel in her car / transport herself to work, salaries to pay etc.  When a stylist charges a price, she has to cover her expenses just as you go to work and get paid to cover your expenses.

My continuous query then becomes why is the African society anti-skill/ entrepreneurship? It was not like this with our ancestors but the modern day Africans are well known for the high propensity to consume rather than to produce.  Anyone who then produces is seen as low class, second class citizen, sneered at and called derogatory names.  This is why a richly blessed continent that we have has now been turned into raw material basket to every other continent and race but the Africans themselves. This is why we leave our richly endowed continent and chase everywhere else in search of green pastures without realising that we have everything everyone is looking for. Generally an African child is brought up to mentally think of working in an office for someone else. Who is going to set up this business for us to come and work for them? Who is going to provide work for our children and generations unborn if we don’t change our ways?   The continuous run from the village with all its potentials chasing the city and its white collar high paid job should stop.  If there is anything the economic recession has taught us, it is to start creating our own jobs as there are no jobs waiting to be picked up.

When the African woman has money, she goes on a spending spree – clothes, gold jewelry; designer shoes, bag to wear to the latest party in town; make up so she looks her best at the party; she wants her skin to glow so she does not mind how much money goes into her skin care, perfumes etc,  She will buy the most expensive 22  inches and over hair extensions – Indian hair lace front wig, Brazilian hair, Mongoloid hair, Peruvian hair, Eurasian hair etc at very exorbitant prices but when it is time to pay for the service of getting the hair done, then the stylist does not count in her spending spree.  This is when she suddenly gets wise and realises she has not got money. The reason she will not pay good money for the hair service is because she sees the hairdresser and stylist as a skill that is of no of value.  To her the hairdresser is an illiterate, uneducated, unimportant person in the society and so should be paid ridiculous money. My conclusion is – I have no sympathy for a client that is not willing to pay good money for a good service. Such clients should live with the outcome they get when their hair gets damaged and also when they lose their hair in process.  There is a saying “when you pay peanuts, you get monkies”

According to the McKinsey Global Institute (MGI) “Africa’s economic growth is creating substantial new business opportunities that are often overlooked by global companies… Today the rate of return on foreign investment in Africa is higher than in any other developing region.”  The sooner Africans start accepting that skill based careers are as good as any office based job, the sooner we will have a better society that provides good service and mutual respect for everyone. Hairdressers & Braiders spend hours making their clients look beautiful, presentable and confident. Learn to give them respect and stop demanding African price.

If you have been affected by anything in this article, have similar experience, would like to add or contribute to our discussion, please add your comment here.

 

ABOUT JOY PHIDO 

Joy Phido (SRH)

Natural Hair & Extensions Specialist, Consultant, Designer, Educator

Entrepreneur, Speaker, Business Coach/ Adviser, Mentor, Author

BSc Hons – Business Management, NVQ Level 3 Hairdressing,

City & Guilds Level 3 – Teaching, ILEX Level 2 – Legal Secretary

Diploma – Hair Weaving, Certificates in Natural Hair & Extensions,

 

Before going into hair business, Joy has had years of  various career experiences with varied organizations including Corporate Nigeria, Lagos city banking career, to Corporate England, London city telecomms career.  Joy’s mission is to design, grow and glamorise natural hair as well as help ordinary women gain financial freedom with employment or set up micro businesses.

Joy is available to speak at your next event.  Please call to book.

World of Braiding is World’s No 1 PROFESSIONALLY ACCREDITED NATURAL HAIR & EXTENSIONS ACADEMY.

Contact us:

Telephone: 0208 983 9815, Mobile: 07946 439 057

Email: info@worldofbraiding.com

www.worldofbraiding.com; www.worldofbraidingacademy.com

SPECIAL OFFER INTRODUCTION TO HAIR BRAIDING COURSE

SPECIAL 60% ONE-OFF INTRODUCTION TO BRAIDING WORKSHOP

 

World of Braiding Logo

World of Braiding Logo

INVEST £399.99 AND EARN MONEY FOR LIFE. (special discount)

Are you tired of looking for work and money? Stop applying for work and start applying your hands. This is exactly what I did. Here is a hint of my story. “I was made redundant, lost my home, lost my confidence and had four children to feed. I took up the skill of braiding & extensions and turned my life around.  Don’t let unemployment, redundancies and raising children stop your life. You too can do it like I did. Empower your hands to empower your life” joy phido.

World economy is not getting better. Bills are getting bigger and heavier.  We are getting more frustrated, stressed and depressed with lack of income. We can beat these problems if only we have valuable skills in our hands. Your situation will not change if you don’t change what you are doing. We have worked with series of people who were in similar situation and now they have changed their lives.  Don’t take our word for it –See some of their testimonials here. https://worldofbraiding.wordpress.com/2011/04/02/hair-braiding-training-case-studies/

 

BRAIDING CLASSROOM TRAINING

BRAIDING CLASSROOM TRAINING

By popular demand, we understand and are happy to help with this amazing one-off 60% price slash on our normal training price of £799. This is your chance to make that change today. Join our INTRODUCTION TO BRAIDING WORKSHOP.  Time to challenge yourself to face an unpredictable future and beat the worries of unemployment and redundancies by arming yourself with this extra skill to help DESIGN YOUR FUTURE with natural hairdesigning – a skill that gets you into immediate employment. 

DATES:  19th  – 21st    November 2015 (3 days)

Times: 10am – 5pm

PRICE: £399.99**  rrp £799.99 (pay before 10th November 2015) Thereafter £499.99

Possible Income

•           Single plaits with extensions

= £31,200 per year

•           Cornrows with extensison with 3 clients a day

£37,400 per year

WHAT YOU LEARN

●Single Plaits – natural hair

●Single plaits/ box braids – add extensions

●Cornrows – natural hair

●Cornrows – add extensions

●Hair Beauty Business MasterClass

Details of What you will learn

Know how to work with all hair types

Know 3 ways to section hair in single plaits or box braids

Understand your braiding fingers and know the professional finger placement for braiding

Know how to add extensions and close up gaps for a full professional head of braids

know how to create neat and tidy sections in cornrows, design professional all back cornrows, know how to add extensions and no-gap cornrows etc

know the business of hair and how to start, grow and market your natural hair business

know how hair grows, quality products and quality extensions etc etc

What you will Gain

A lifetime skill ● A skill that gets you immediate cash and employment.

●A skill that has no redundancies. ●A skill that gets better with time and experience.  ●A skill you can use on your family or for professional service.

●An internationally recognized certification that you can take to anywhere in the world. ●Gain knowledge of different types of extensions and quality hair products. ●A skill you use to work around your family if you have young children. ●Work from home, rent a chair in a salon, start your own salon etc etc. 

**This one-off offer expires on 10th November 2015.

**As part of the special offer you will receive 1 of our highly valuable DVD materials absolutely FREE:

Introduction to Hair braiding DVD worth £35 (FREE).

**You can use the Center Material for your training however,

Training Kit is available for purchase @£75.

Call now to secure your place!!!   01702 339 858

Do not miss this training:  This is a one-off offer and it is limited to only 10 students.

Call now to book your place!!

To get our special offers enroll before – 10th November 2015.

e: info@worldofbraiding.com

t: 01702 339 858,  07946 439 057

http://www.worldofbraiding.com  www.hairextensionsandbeauty.com

Watch our latest video on how to Grow your money.

 

For more information or advise, please contact us.

 

 

www.hairextensionsandbeauty.com

 

joyworldofbraiding@gmail.com

info@worldofbraiding.com

 

+44 1702 339 858

 

About Joy Phido

Joy Phido and her 4 children

Joy is an award winning Natural Hair, Braids & Extensions specialist and Educator. She is a celebrity natural hair designer and trainer to celebrity stylist. She is the CEO of World of Braiding & Extensions Ltd.

Joy is a graduate of Business, a State Registered Hairdresser (SRH), a business entrepreneur, educator, trainer, teacher, Natural Hair & Extensions Designer & Carer, Natural Hair Consultant, NLP practitioner and motivational speaker.

Joy can be seen working with celebrities at photoshoots or for special events and usually the go to person at the back stage of various fashion and beauty events – ranging from working behind the scenes at Rita Ora’s X factor braided hair appearance, Rita’s Rimmel photoshoot, the Ethnic Fashion Show Southend, Essex Girls Football to major events as Blackstyles Weekend, Miss England, Miss West Africa, Afro Hair & Beauty Fashion show etc.  Training for major organisations such as Newham Summer School, Harrow Youth Council, Hackney Family Learning, American School in London, Newham Adult Education London etc

She has been braiding since the age of 5 and teaching natural hairstyles – Hair Braiding, Weaves & Extensions since 2002.

She has spent over 12 years in Natural Hair Education and Designs and 15 years in various Corporate responsibilities and careers with varied organizations and in various continents;  Currently teaching the world from the internet as a Youtuber with over 14.5 millions views and counting Joy brings on a wealth of knowledge ranging from being a mother in Business, a wife, a business owner who started from Africa and now runs her business in the West etc. You have a lot to gain from this wonderful, full of energy and ready to share knowledge woman.

Some testimonial about Joy.

“The good thing about your videos is that you are so bold and honest because you know exactly what you are talking about.Besides,you just don’t focus on braiding hair,but also on all the other aspects of it(customer service,what to consider to be successful in the business,natural hair care…)That was just firing me up!
I was getting better everyday and started braiding at home (mid May 2013), all by Faith! I wasn’t professional at all,but was working hard on that!I’m proud of my improvements today and can’t thank you enough for your insightful videos.We haven’t met yet,but I consider you as an African sister who just wants everyone to succeed .I see your business is prosperous and by God’s Grace I’m hoping mine will expand as well.And of course,I hope to work closely with you in order to get there!
By the way ,I just watched the video on tree braids with the Bundle of Joy.That hair looks amazing! And it doesn’t look silky at all,is it? It just makes me  want to use it 🙂
Well,thank you so much for your time ,Joy! Please check my pictures out when you get a chance and your advice would be greatly appreciated.
God richly bless you!
Mintcha”

 

01702 339 858

07946 439 057

http://www.worldofbraiding.com. 

INTRODUCTION TO HAIR BRAIDING COURSE

Introduction to Hair Braiding Workshop

(Qualification: Habia CPD Certification)

Pineapple Cornrows

Pineapple Cornrows

At the moment, there is no predicted end time for the stagnated world economic recession.  This is why skill based Vocational training is the only way out of the current situation for you. Your career in Hair & Beauty is one of your guaranteed tools to create your own job, get into employment/ start your own business and make money for your daily living and eventual prosperity.  

The reason for your success in hair and beauty career is based on the fact that women will continuous desire to be glamorous as this is naturally inherent in women.  This desire is regardless of age, race, status etc.  The reason for this desire in not vanity but rather helps to increase a person’s self-confidence, self-esteem and ability to portray the right personality they want others to see.  This personality helps them achieve their life’s dreams hence looking good is a necessary part of a woman’s daily life.

Your hair beauty and extensions skill being the quickest way to achieve glamour makes you one of the best things to ever happen to fashion, beauty and women generally.   Your skill to help women have the look they desire will make you a necessary part of their life as a look around will show you that practically most celebrities and ordinary women are all now wearing one form of extensions or the other.  This has therefore increased the pressure and demand from clients for professionally trained and qualified stylist who offer quality service, good customer care and understand their hair needs.

Here are some useful statistics in the hair industry: Revenue in the Black Hair industry alone reads as follows:

  • In the UK 2004, hair beauty was worth £60million. 
  • South Africa in 2002 it was $90million.
  • USA in 2008 it was $14.7billion
  • By 2013 in the US it will be worth $4.2trillion.

To get into this career and earn the money you deserve, you require professional training from an organization that will not only equip you with industry skills and standards but will also build your personal and business confidence to start and grow immediately you complete your course.  World of Braiding will enhance your knowledge and boost your confidence to help you gain clients as you complete your training.  There are specific tactics and tips that can help you get into this industry and we are happy to give you all we know because we know that your success is our success.

To get you started, we have put together this special workshop to train you on your way.   No hype! no fuss!  just simply skills, knowledge, information and education that will get you into employment.

  • Become work ready in 4 Natural hair styles
  • Get International accreditation with Habia CPD certification.
  • Gain professional techniques to boost your confidence to start operating immediately you complete your course.
  • Know hair types, textures, hair growth, hair damage, hair conditions, health & safety etc in natural hair designing
  • Essential natural hair skills for anyone interested in Natural Hair Beauty
  • Theory, Business and Practical Hands-on Classes

Detailed Practical Techniques –  (Sessions will include):

Your Course contains 4 practical hands-on techniques from our range of natural single plaits, add extensions, cornrows, add extensions.

1. Singles – Natural hair 2. Single – Add extensions 3. Cornrows – natural hair  

4. Cornrows add extensions

Single Plaits with extensions


The Course Details include: (A compulsory part for all our Courses)

  • How to professionally consult with clients to know what they want.
  • How to check client’s hair and scalp condition before designing chosen techniques
  • How to cleanse and prepare hair for the chosen techniques.
  • Health & Safety in natural hair and extensions
  • How to neatly section/partition hair into the right shapes for the chosen technique.
  • The correct braiding fingers and how to use them for the chosen technique.
  • Pick strands of hair with the correct finger placement and sequence for the chosen technique.
  • Firmly hold the base of a chosen technique with the correct grip to avoid causing pains and possibly traction alopecia.
  • Smoothly continue and neatly complete a strand of chosen technique.
  • Complete a professional full head of natural hair in chosen technique.
  • Introductions to Hair Extensions and why we need them.
  • Colour match and blend hair extensions for the chosen technique
  • PREPARE and TREAT hair extensions for the chosen technique
  • INSERT and APPLY hair extensions into the chosen technique
  • Advise client on after service & home care in the chosen technique
  • Remove & take out natural hairstyles and hair extensions correctly and safely in the chosen technique

Natural Hair Theory Class Content

Step 1: History of Natural Hairstyles & Modern Natural Hairstyles.

Step 2: Understanding Hair, how it grows and what causes damage.

Step 3: Health & Safety in Natural hairstyles

Step 4: Understanding Hair Extensions

Step 5: Understanding Hair Products


Natural Hair Business Master Class Content

Step 1: What is a business, What is business planning

Step 2: Who is your Client? Client care and consultation

Step 2: Research and understand the Natural Hair industry

Step 3: Marketing, Public Relations, Advertising, Internet /Social Networking for growth.

Step 4: Branding & Image Presentation

Step 5: Personal Development to grow your business

Step 6: Set your business as a Legal Entity

Step 7: Back to reception & Database


Date / Time: 

  • 5 days training from 11am – 6pm.

Why you should come to this workshop?

  • If you already own a salon and want to add modern healthy hairstyles to suit your clients.
  • If you want to grow your salon by adding more skills to your current knowledge.
  • If you want to avoid turning clients away because they demand styles you are not able to offer.
  • If you love natural hairstyles but don’t know how to go about getting into the business.
  • If you are unemployed and have a passion to see other people looking beautiful with current hairstyles.
  • If you have been practicing natural hairstyles but you want to move it to a more professional level so as to attract high end clients etc.

Assessment:

  • Continuous assessment is built into the programme to include questions and answers, discussions etc and practical work with clients may be carried out within our commercial Salon.
  • You will be required to carry out Case Studies, Research, Discussions, Salon Management and Reception duties as part of your work etc,
  • You may be contacted to participate in hair shows /events, seminars, trade shows where applicable – to help you gain confidence and understand the industry.
  • You will be given on-going support when required etc.  The assessment methods will be explained to you by your tutor and feedback will be given to you on a continuous basis.
  • To gain Habia certification, you will be required to produce and submit a PORTFOLIO of your work for assessment.

What will I receive when I complete the course?

  • Once you successfully complete the Introduction to Hair braiding course you will receive Habia Certified CPD qualification in Natural Hair Designs.
  • You will be able to obtain public liability insurance.
  • You will be able to start working with clients and start earning your money back.

Location: 

  • Unit C, 219 Bow Road, London, E3 2SJ. (Or as may be stated)

Entry requirement:

  • You should be in the hair industry.
  • In addition, you must have an interest in the natural hair industry and a passion for hair.

Introduction to Hair Braiding Course kit:

Full kit for Course (-£60.00)

  • 1 Mannequin Training Heads
  • 1 Training Head Clamp
  • 12 pack sectioning Clips
  • Brush
  • Scissors
  • 2 packs of braiding hair extensions
  • Carry Bag

What will I gain after the Course & Progression Route:

With hair braiding and extensions being very popular and in high demand, you will be able to create your own job by starting your business –

  • Work from home
  • Renting a chair/ booth in a salon,
  • Become a freelance/ mobile stylist.
  • Grow your existing salon.

Your earning potentials may vary according to locations, experience and time commitment. Progressions routes will be discussed during your course.

Call now to book your place as spaces are limited to only 8 Students

Spaces are booked only on first come first served basis.

Tel: +44 208 983 9815, mob: +44 7946 439 057

info@worldobraiding.com

www.worldofbraiding.com


About your Trainer

Joy Phido is an internationally established Natural Hair and Extensions Specialist, Designer, Consultant and Educator.  Joy has a BSc in Business Admin, a qualified NVQ Level 3 Hairdresser, a State Registered Hairdresser (SRH) with UK Hairdressing Council, has over 20 years Natural Hair & Extensions experience.  She is also a qualified teacher, an NLP practitioner with varied career experiences.

As the Chief Executive and Artistic Director at World of Braiding & Extensions, her passion is to make Natural Hair and Extensions professional as well as help stylist understand how to work with it to make it glamorous for clients. Joy’s passion for natural hair is shown in everything she does as she is not a stranger on the internet where she writes from her blogs, teaches on Youtube with step-by-step videos to constantly enrich students’ knowledge.  She is also a Natural Hair & Extensions Business Mentor and adviser helping students & practitioners not only on how to get into the industry but how to become successful and prosper in the industry.  She brings a wealth of knowledge and personal experience to this training to enhance your learning.  World of Business helps you get into business, market and grow your business.

But don’t take our word for it!

Here are just a few testimonials from Students across the world that Joy has trained.

“A Course from World of Braiding was all I needed to skyrocket my business.  The thing that realIy stood out for me was the determination and selfless aim of Joy to teach students’ EVERYTHING she knew. World of Braiding has changed my life forever and I’m so happy I travelled the world to gain this skill.  The training gave me confidence to expand and grow my business and now I am everything I wanted to be.  I run one of the most sought after salons in Australia. I am a committee member of a Hair Show in Sydney, write for hair magazines, speak on radio show s, stock my own natural hair brand etc.   Thank you so much – World of Braiding.

Francesca – Owner (Freedom Braiding Couture) Australia)

”I am a lawyer by profession but when the economic recession started and my business was changing, I knew it was time to start a new career that will give me a skill.  World of Braiding helped me to make my vision clear and now I run my own salon.  ” 

Vicky – Owner (Braids’n’Weaves) Hemel Hemstead

”I come from Salt Lake City in Utah in the USA and I came to England to learn detailed Braiding as it was the best full course I could find.  I took up the International Braiding Course and on completion; all aspects of the training exceeded my expectations.  I feel so well equipped and confident to take my skill to the next level. The training is so professionally organized and extremely detailed.  I will recommend this course to anyone who wants to arm their hands with this unique skill which becomes yours for life.”

Celestes –Salon Staff –  USA.

”I was fed up working for other people and wanted to start my own business. Coupled with the fact that I have young children I needed a business that will allow me work around them.  I took up the Foundation Course and now, I have set up my own salon.  After my first month in business, my shop now pays its own expenses. I am very happy as I have achieved the skill I wanted to start my business.  The rest is now left to me” 

Laurayn  – Owner (Laury’s Beauty Elite) Ilford – London

 

After completing Introduction to Braiding and a course in Extensions everything changed for me.  With the skill in my hands, I changed my small salon into a huge cosmetics and beauty shop in Portsmouth.   I combine my skill with retail of hair extensions & products. This has changed my life as I am a different person and a lot better than I ever dreamed. I cannot begin to quote my weekly earnings.  Thank you so much World of Braiding.

Rita – Owner (Rita’s Beauty) Portsmouth

WORLD OF BRAIDING UPCOMING FIRST QUARTER WORKSHOPS 2012

WOBEL UPCOMING WORKSHOP

/ EVENTS FOR 2012

 

 

CONTACT US ON 0208 983 9815 OR email info@worldofbraiding.com for booking

WORKSHOP DATE TIME COST £ VENUE

 

Introduction to Braiding 27th Feb – 02 March 

(5 days)

10am-5pm 449 

+ Kit 60**

219 Bow Road
Cornrow 5th  March 10am-5pm 199.00

 

219 Bow Road

 

Afro Kinky Twist 7th  March 10am-5pm 199.99 219 Bow Road

 

Ghana Cornrow 9th  March 10am-5pm 199.99 219 Bow Road

 

Tree Braid Weave

 

12th  March 10am-5pm 249.99 219 Bow Road
Afro Weave Masterclass 13th– 17th March

(5 days)

10am-5pm 799.99 219 Bow Road
Internet Marketing for Hair Beauty Business 19th March 10am-2pm 49.99 219 Bow Road
Lacefront Wig Workshop 21st– 22nd March 10am-5pm 249.99 219 Bow Road

 

European Weave (Sew-in Extensions  Masterclass 29thMarch 1st April (4 days) 10am-5pm 799.00 TBC
Mothers in Braiding 3rd April 10am-5pm 99.99 219 Bow Road

 

Personal Development for Hair Beauty Business 5th April 10am-2pm 49.99 219 Bow Road

START AND GROW YOUR NATURAL HAIR BUSINESS

11 STEPS TO START & GROW YOUR NATURAL HAIR BUSINESS

 

1                   PREPARE YOUR MINDSET: 

This is a new field or area of business for you.  Learn to prepare yourself mentally.  Bible says you must sew before you reap.  Olympics winners don’t just get on the field and win gold medals.  They go through a lot of training and work hard to get what they want.  You have to look at all the possibilities before you decide to start in this field.

2                   INVEST IN A TRAINING:

To prepare yourself and become the best in this industry you need guidance.  To gain guidance you need to invest time and money to get the best skill.  World of Braiding is happy to offer you the best guaranteed professional and certified training you can find.

3                   PRACTICE, PRACTICE, PRACTICE:

Be prepared to spend time practicing your skill.  Now you have the skill, if you stop practicing, you will lose it.  Practice makes perfect and if you want to be perfect, you must practice.  This helps to make you one of the best in the industry. Start with the Training head, then gradually grow to work with friends and family.

4                   START BY OFFERING CHEAP /FREE SERVICE:

From your practice on the training head, you are now getting gradually confident and sure of what you are doing.  You want to start working on clients so you can guage their emotions, requirements, opinions etc. Offer your service free or for very cheap prices to help you completely take control and gain your confidence.  By offering this service, you will know what client’s expectations are and how they like their hair.  This will help you build a client base as well. This gets you started on your way to become a natural hair technician.

5                   BUILD A PORTFOLIO OF YOUR WORK:

Remember the hair and beauty business is very visual.  People want to see what you claim to know.  How would they see what you know if there is no proof in a photograph.  Building a portfolio seals your capability and gives proof of what you are capable of doing. It also gives you a point of reference for your clients to have confidence in your work. Please avoid taking other people’s pictures from the internet or celebrities pictures as clients will not be fooled by this action.

6                   START TO MARKET YOUR SERVICE:

Experienced business people say this is probably the most important part of a business and also the most hated.  Your business works around people.  People need to know that you exist. The only way for people to know about your business is when you tell them about it and this is what marketing does for you.  Circulate your information around people.  Some of the popular ways include: word of mouth, fliers, advert in magazines, brochures and the most current is the Internet – social media, website etc.  World of Braiding is happy to give you tips on how to sell and market your business.

7                   SET UP YOUR BUSINESS TO BE LEGAL:

Register your business as a legal entity. This helps you to network professionally with other businesses. It gives you corporate identity and the ability to become the boss of your own business.

8                   GOOD CUSTOMER CARE & QUALITY SERVICE:

A stable business survives on clients multiplied by the no. of usage.  Now that you have clients; how do you treat or attend to them? Do you give quality service that you are proud of? Remember the rule of life about “give and take”. You need to sew in order to reap. Do not take from where you did not sew. So to get your clients coming back avoid shoddy pretentious job. Give your best at all times – 200% where possible. Treat your clients well and they will keep coming back. This proves you have a going concern and that your business will survive.  Do not take it for granted that your clients will always come back or that they do not have a choice. Your clients will go to somebody else if you do not give them what they want. Also remember to thank them always for choosing to come to you instead of your competitor.

9                   CONTINUOUS PROFESSIONAL DEVELOPMENT: (KEEP UPDATING YOUR KNOWLEDGE)

You have to continuously improve on your knowledge. Beauty is in constant motion as is seen on celebrities. Continuous learning is one area where Black Salons are losing out on their clients. You need to continuously improve on your knowledge. No one has sole custody of knowledge in the world and you are also never too old to learn. You have to keep improving on your current skill as the hair beauty industry is constantly changing.  Something you knew yesterday may have improved or changed today.  There are so many ways of improving on your knowledge – Attend hair shows, workshops, seminars, networking events, buy magazines and read articles etc. Remember other professionals such as Medical Doctors, Accountants, Solicitors etc always constantly improve on their knowledge.  You are a professional and you can only be the best if you keep your knowledge updated. You owe your clients their right to have latest hairstyles.

10              ADD OTHER RETAIL PRODUCTS TO YOUR BUSINESS:

Your clients always need products to keep their style fresh at home.   You need to help them by stocking these products so it saves them travelling to the shops to buy fake products from ignorant people as they have no experience about these products and do not know what they are talking about.  Most times they end us advising your clients to buy the wrong products.  You are the expert and you are in the best position to advise your clients and give them the best  products to meet their needs. We are happy to introduce you to suppliers that will help you grow your retail side of your business.

11              MAINTAIN A DATABASE OF YOUR CLIENT:

Keep records of your client’s activities with you. This way you will always know what style they had the last time they were with you. You also need this information to stay in touch with them.  If you stop contacting them, they think you don’t care and will go to a different place for the service they want.  You do not want to be forgotten.

 

Wishing you the best in your business start-up and growth.

 

World of Braiding is happy to support you with all the points mentioned above so you can grow and be successful.

 

Joy is the CEO of World of Braiding & Extensions

World No. 1 Professional Natural Hair Academy.

info@worldofbraiding.com, +44 208 983 9815, 07946 439 057

www.worldofbraiding.com

 

HOW CHEMICAL RELAXERS AFFECT YOUR HAIR

HOW CHEMICAL HAIR RELAXERS AFFECT YOUR HAIR

 – ALL YOU NEED TO KNOW

WHAT ARE THE ACTIVE INGREDIENTS IN CHEMICAL RELAXERS

There are two major types of Chemical Relaxers – Lye and No Lye Relaxers.

LYE RELAXERS – has its main ingredient as Sodium Hydroxide also known as Lye or Caustic Soda which is a corrosive substance. This type of relaxer is also known as a BASE relaxer as it requires the coating of the scalp with petroleum jelly to protect the scalp from being irritated or burned during its application.  Lye Relaxers are made with Sodium Hydroxide mixed with water, petroleum jelly and emulsifiers to create a creamy consistency.

The ingredient Sodium Hydroxide is at the extreme end of alkalinity on the pH level of 13 and 14.

To discuss pH level, we need to understand how important it is and how it impacts on our actions. It technically stands for “potential for hydrogen ion concentration.”

The system allows us to compare our body chemistry to the chemical makeup of our environment.  pH is a medical term that describes the balance of your system and it refers to the condition of metabolic changes. pH level means how acidic or alkaline something is. The lower the pH level the more acidic it is.  The higher the pH level the more alkaline it is.  pH is based on a scale of 0-14 where the level of 7 represents neutrality and pure water is at this level.

Understanding the varying ends of the scale and how they affect us helps us to better understand what the chemical relaxer contains and how it affects our hair.  Healthy hair and skin has a pH factor of around 4.5 to 5.5.  If it is exposed to something more acidic or on a lower pH than itself, it hardens, becomes brittle and burns off when at the extreme end of the acidic scale – hydrochloric acid.  When it is exposed to something more alkaline, it tends to swell, soften, and melt off when at the extreme end of the alkaline scale – Caustic Soda. Here is an example of the pH levels on some basic products and substances.  Note where Sodium Hydroxide (caustic soda) is placed on the scale – highest level on the pH level.

pH level indicator

pH level indicator

Source: Dr. Don Colbert’s book “The Seven Pillars of Health”,

Manufacturers of lye chemical relaxers vary the sodium hydroxide content of their solution from 5% to 10% and the pH level between 10 and 14.

Also note that Sodium Hydroxide is the same active ingredient in the household liquid drain cleaners or sink un-blockers which led the United States Government – Food and Drug Administration (FDA) to ban the use of more than 10% of this ingredient in household liquid drain cleaners because it corrodes and damages the drain pipes.  This same ingredient in generally the same dosage is what is used in chemical relaxers applied on Black women’s hair.

In general, the more the percentage of sodium hydroxide used, the higher the pH level and the quicker the chemical reaction will take place on the hair, and this leads to the greater the danger of hair damage.

“NO LYE” relaxers

The increasing concerns concerning the potential damage and dangers associated to the use of Sodium Hydroxide led to the discovery the “No Lye” relaxers.  There are three main types of the No lye relaxers.

Type 1 – operates on the same general principle as lye relaxers but uses a slightly weaker alkaline agent – a). Potassium Hydroxide, b)  Lithium Hydroxide or c)Guanidine Hydroxide.

Type 2 – uses ammonium thioglycolate which is also known as Perm Salt for its use in permanent waves.

Type 3 – is the relaxers sold for home use with the active ingredient as ammonium sulphite and ammonium bisulphite.  These ingredients selectively reduce the bonds in the hair and is much weaker and slower to act.

All these chemicals are designed to soften and swell the hair’s fibers and alter its natural setting.

HOW CHEMICAL RELAXERS WORK ON YOUR HAIR

When the chemical solution is applied on your hair either by a professional in a salon, or at home with your home relaxer kits, the caustic “lye cream” swells open the hair’s fibers, penetrates the protein structure of the hair and weakens its internal bonds, causing the natural curls to loosen out. This then alters the entire hair structure causing it to change by this action. The chemical melts down the protective layer of the hair shaft. Leave it for too long or apply too much and the hair will turn to a mushy paste and melt off which is the corrosive nature of the chemicals.

To understand the way the chemical relaxer works with hair, we need to have a basic glimpse of the hair strand.

Damaged hair strand

Damaged hair strand

The Human hair is the subject of a remarkably wide range of scientific investigations. Its chemical and physical properties are of importance to the cosmetics industry, forensic scientists, and to biomedical researchers.

Hair is made of keratin – a protein found in also in nails and skin.  It is keratin that gives hair its strength and elasticity.

Each strand of hair is made of 3 parts. Cuticle, Cortex and Medulla.

Cuticle is the outer layer of the hair strand and looks like scales on a fish or tiles on a roof.  They are colourless, transparent and easily damaged. The Cuticle layer protects the hair strand.  The Cortex makes up the main bulk of the hair strand. This is the place where all the chemical and physical bonds of the hair are found. The bonds determine the elasticity, texture and curl of the hair. The Medulla is the central part of the hair strand consisting of cells filled with air spaces. A medulla is present in most hairs with the exception of thin hair.

Our main concern in chemical relaxing process is the Cortex as this is what gives the hair its curl, strength and elasticity.  It contains the bonds which affect our chemical relaxing process.  The bonds are 3 types – Disulphide bonds, Salt bonds and Hydrogen bonds.  The Disulphide /Sulphur bonds are the strongest and can only be broken when chemical relaxers are applied to the hair.

When the chemical relaxer is applied to the hair shaft, it causes the cuticle to swell allowing the product to penetrate into the cortex of the hair.  This then breaks the Sulphur bonds releasing one atom of the sulphur bond and replacing it with a new bond lanthionine. The hair now has one sulphur and one lanthionine bond.  Once this bond has been broken, the hair has now lost its natural shape and resistance and is now straight. This is what has altered the natural curl of the hair strand.   Thus, when you use chemicals to make curly hair straight, you have not only changed the natural pattern of the hair but you have also lost its strength and elasticity.  The action of using chemical relaxers on the hair has been likened to burning wood into ash where it cannot become wood again. This is one of the problems about using relaxers as once you’ve applied them to your hair, there’s no turning back. There’s no way to reverse the process except to work with new growth.  The degree to which the hair is successfully straightened depends on the type and strength of chemical used, the time it’s left in the hair, and the underlying health or weakness of the hair being treated.  The treated portion of the hair moves away from the scalp as the new growth of untreated hair sprouts up from the roots, requiring periodic retreatment (about every 6–8 weeks) to maintain a consistent appearance.

HOW DOES CHEMICAL RELAXERS AFFECT YOU?

Although the general argument for relaxing hair is to increase manageability and flexibility in styling the Black hair, its damaging consequences are numerous to mention.  Most Black women have been brainwashed to think that Black hair does not grow long, is dry, will break off, is unmanageable, is too hard to comb and needs straightening in order to manage it.  The reasons for these excuses are due to ignorance and lack of sensible information on how to manage the uniqueness of the Black hair.  Most Black women will wait for hours on a busy Saturday morning at the hairdressing salon waiting for their turn, when they finally get seen, the hairdresser slaps the chemical relaxer on their hair, and ask them to wait in another chair for the relaxer to take effect.  It starts irritating and burning  your scalp but because the hairdresser is very busy she tells you to hold on and in the end you have your scalp burnt with large crumps of skin scaling from your head and in some instances the hair is completely melted away.   We do not give the burning sensation any thought as we imagine it to be normal.

Chemical relaxers generally is dangerous but in an untrained hands is worse and is a recipe for untold disaster.  Caustic soda on hair is like putting bleach on clothes.  These dangerous ingredients are corrosive and if left on the hair longer than required will melt the hair which explains why your hair does not get any straighter but thinner as it continues to melt away the protective layers of the hair strand.

chemical hair damage

chemical hair damage

Chemicals in your hair is more than just changing the texture of your hair.  The instruction for applying chemicals involves wearing gloves on your hands because it is corrosive but there is no instruction on what to use to protect the scalp.  For the reason that the scalp is exposed to these chemicals, they absorb into your skin tissues, through your cells and into your blood stream thereby exposing your health to chemical toxins.  The dosage of this exposure is constantly increased depending on the number of times you apply your relaxer e.g 6 to 12 times a year and for an average of the number of years you apply them.  This is why it is a taboo to apply these chemicals on children as has been seen to have been practices by  some mothers of children as young as 2 years. Imagine the amount of toxin in their body by the time they turn 30 years?

As these chemicals can enter the body through the skin and the lungs, it is also a known fact that this is one of the occupational hazards of beauticians and hairdressers as they are constantly inhaling and working with these chemicals which has been linked to tumors and cancers.

patchy scalp

patchy scalp

Considering the fact that we are constantly exposed to a barrage of external and environmental pollutants, the least we can do is help ourselves to reduce the amount of chemicals we put in our body. You are therefore  personally responsible for putting toxic cosmetic chemicals into your body through chemical relaxers. With the world now developing a greener conscience – cutting down on carbon emissions, the climate change issues, the genetically modified food issues etc, you therefore need to make a conscious effort to protect yourself from exposure to these chemicals by either completely cutting away from them or by decreasing your usage of them. Chemical relaxers should therefore not at any cost be applied on children.

The general consensus is that the chemical relaxers have failed the Black woman.  It does not help the Black woman’s hair to grow rather it causes it to break. It leads to brittleness, dryness, baldness and widespread alopecia where the Black woman is statistically known to have the highest rate of traction alopecia exceeding all other races combined.  This has caused Black women to accept short hair as normal where genetically this is not true.  Chemically straightening the Black woman’s hair is not an option to healthy hair.  Natural hair care options provide a healthier solution of non-hazardous styling processes.

The lack of information on the route of natural hair styles is what has sent the Black woman on a search which has led her on a road to misguided information – the beauty supply shop and the Hairdressing/cosmetology colleges.

Beauty supply and hair shops are usually owned and operated by non-specialist in Black hair and are therefore not a solution to Black hair needs.  The hairdressing and cosmetology colleges are not a solution to save the natural Black hair as they claim to be authorities on Black hair yet uphold a practice of one standard of beauty – to test the proficiency of the straight hair styling – which does not care for the health of the natural Black hair types.  Due to the wrong information offered by these hairdressing colleges, most trained Black hairdressers are also at a loss in helping the natural hair client. They lack knowledge and skill to work with natural Black hair based on their training and their role is to offer their natural Black hair clients the quick solutions of chemical relaxers.

SOLUTIONS TO WORKING WITH NATURAL BLACK HAIR

Start by taking the necessary steps to understand your hair while becoming an informed consumer.  Remember that beauty starts from within you and thank God we are no longer in the slavery era where your beauty was dictated by others but yourself.   Work with what is healthy, makes you comfortable, and is not risky and damaging to your hair follicles.  Take time to select your hair beautician as there are very few that understand the structure and chemistry of the Black hair.  There are countless untrained and unthinking hair beauticians practicing and a dose of the poisonous chemical – Sodium Hydroxide – can prove lethal in the hands of this person. Always remember the Black woman’s natural hair responds to good treatment, right tools and right products.

The natural hair alternatives to chemical processing of the hair which create beauty are: Hair weaving, hair braiding, hair locking, wig beauty etc.  Apart from hair locking, these styles are temporary and give you the various choice of styling options.  When they are done by a trained hair beautician on a base of natural black hair, these styles give you versatility without damage.  Whatever you choose to do, being in a position to decide puts you in the driving seat of your beauty and gives you the power to be pro-active instead of re-active.

World of Braiding & Extensions is a pioneer in this issue and is in a position to guide you in your journey to working on a healthier hair choice.  Let us know how we can help you by sending us your comments, questions, experiences, advise etc.

Joy Phido is the Chief Executive & Natural Hair Consultant at World of Braiding & Extensions

Contact: Tel: +44 208 983 9815, email: joy@worldofbraiding.com

www.worldofbraiding.com

References:

African Caribbean Hairdressing – Sandra Gittens

Lets Talk Hair – Pamela Ferrell

The Hair Bible – Philip Kingsley

And various internet websites.

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